A Brief History

&Mine AndMine Logo

AndMine’s heritage is unique. Under the banner Flux Engineering, we were a small software development company in the mid 1990s that went on to international credibility and partnerships delivering projects both locally and abroad. In August 2009, the well-established Flux Engineering was absorbed by the newly formed AndMine Pty Ltd, transforming our boutique Melbourne software company into a full service Australian digital agency.

The company’s principle philosophies are a fusion of robust, saleable technology solutions, strong aesthetic communication and practical market leading connectivity. Our number one and primary objective; real world conversions (aka, O2O or Online to Offline). To achieve this we use our 4 Pillars of Digital Success Model, which has been taught at RMIT, Published in the UK and refined over hundreds of projects and clients under  &Mine best practices for every aspect of digital there is.

Our team comprises of talented, solution driven experts who establish clear paths for ongoing and future adaptability. &Mine exists to maximise online and offline strategies for businesses. Aware and invested in our clients’ goals we establish clear paths for future proofing adaptability, measurement and ‘real-world’ results.

In 2013 we rebranded over a period of 6 months, working with Enterprise Connect and re-defineing the core beliefs, structure and capabilities. From the handful of essential geeks who built &Mine, the ‘Data-Miners’ who won accolades and clients with our back-end capabilities and leading ROI statistics. We’ve added brilliant creative, content, advertising and marketing strategists to further sharpen our full-service digital agency offering. We are now at the forefront of online service with a team of over 50 across three offices in Melbourne, Sydney and Asia.

There are many agencies out there claiming to be experts, but we make the complicated seem effortless. We build ideas into big data, create smart campaigns and drive louder networks for your brands. We connect people and leverage every aspect of technology in and around these connections. We believe the digital experience and opportunity is now. It is lean, agile and disruptive. It is traditional marketing sensibility, ‘what drives people’, but more & more across new devices and personalised for everyone.

His, Hers, Theirs, Ours, Yours &Mine.

A Brief History of our Brand and Character Evolution…

Digital Marketing Agency Australia

AndMine Digital Agency Melbourne

AndMine Brief History


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I wanted to thank you and your teams for the responsiveness and quality of the work you have done for the french version of the site. We had a very good feedback on the quality of the site from our French network. - Vincent Berlinet

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 5, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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