B2B Hops Supplier, Bintani Australia

16 Mar. 2012 - - Total Reads 6,039

Content & SEO Strategy

Client: Bintani Australia (www.bintani.com.au)

Brief: Build and optimise a brand new website completely modernising Bintani’s B2B hops, food and beer ingredients business online. The Business to Business model was seen as a challenge for Bintani who believed companies did not research the same way online as the consumer market. Also, Bintani wanted to be able to easily update complex, spreadsheet data for their ingredients.

Solution: AndMine’s overall goal was to showcase Bintani as the industry leader in Australia across their growing product range. So Our efforts concentrated on building them the finest looking website in their space, while integrating a long term content and SEO strategy that would see Bintani obtain and dominate organic keywords. WordPress was chosen as the CMS and modules were programmed to meet the specialised requirements for the products and social network publishing.

Visually, we pushed the website design to compete on an international level, with integrated CSV file uploads to ensure ingredient spreadsheets are presented with sorting and filtering usability. Various SEO techniques were utilised to make the site was highly search engine friendly. Social networks and pages were also developed to produce a wider digital footprint and connected to automated publishing tools.

Results

– Significant increase in Organic Traffic
– Client and their clients ‘wowed’ over the functionality and visual presence
– Client reports a massive growth in business (est. 30%) complimented by offline activities.

Michael Simonetti
Posted by:

Post Reads: 6K

Share this

Go on, see if you can challenge us on "B2B Hops Supplier, Bintani Australia" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Tek Ocean
Aqium Gel
Chia
QV Skincare
Loan Market
Kay Burton
Palace Cinemas
Grow Your Business
Bondi Sands
Liveoneday
Fairfax Media
Shell
DepSkin.com
Paypal
Professional
vissf
Elucent
One Shift
Matchbox
Metricon
CAN
Scrum
POSTER Magazine
Victorian Government
Magento Solution Specialist
Madman Entertainment
Australian organic foods
Forbes
Cronos Australia
Nmiinsurance
ADP Payroll
LBG Australia and New Zealand
Ebay
Ubertas Group
Max
Schiavello
Bank of Cyprus
Unsw Australia
BlackMores
Green St Juice
Drupal
Castran Gilbert
Melrose MCT
catholic insurance
Arc One
Google
Canberra
Microsoft-Certified-Azure-Fundamentals
Maxine
Eway
Hairhouse Warehouse
Toy World
Etihad Stadium
CBRE
Celebrate health
Crumpler
Hanover
MyAccount
iPrimus
Jalna
Garmin
Smart Company
Digital Agency Panitsync
Arthur Galan
Fresh Cheese Company
National Relay Services
Australian Physiotherapy Association
CSquared Executive
Heat Holders
TPP
Movember
Dusa
Bulk Nutrients
Macmillan
Wild Rhino Shoes
Oakdale
abc
The Age
Focus On Furniture
Viktoria + Woods
Switzer
Beaumont
Fed Square
Telstra
Rock Pool Group
Jetstar
Rackspace
Associated Press
High Street Armadale
National Museum of Australia
Natralus Australia
tribe
Engine Swim
Positive Poster
Grow Rich
Bigcommerce
Vendor Advocacy Australia
AC/DC
21st Century Education Agency
MAP
Melbourne Heart
Uber
Novvi
Anthill
OJAY
RMIT University
Rydges
Tassal
Marshall White
Mamma Lucia
Parker Lane
Swin
Magento
SunSense Digital Agency
DeeWhy Market
Florsheim
Grainshaker
Australia Goverment
University of Melbourne
Appstore
White Suede
Coles
Grays Ecommerce
The Burger Cheese
GPT Group
Bintani
Watches of Switzerland
Atlantic Group
Brisbane Times
131 Pizza
Tony and Guy
Federation
passage to india
Ello
Royal Freemasons
Windsorsmith
Moov Head Lice
MSAC
Dial Before You Dig
Fortune Institute
WTFN
Acquia Drupal Certification
ISO Certified
street kitchen
Melbourne Central
Oracle
Bostik
Sports Power
McArthur Skincare
TSB
Melrose Health
News
James Buyer Advocates
GooglePlay
BCG
Ego Pharmaceuticals
Mecca cosmetics
Dinosaur Designs
Amino Active
Instant RockStar
Sunday creek
Smh
OMS
Xavier
Van Egmond Group
Engineers Without Borders

Testimonials

Michael and his team have just launched our new website and the team at AndMine have been professional and a pleasure to deal with. From the very start, it was evident that Michael was able to deliver a first class website and gave great advice about social media and other tools we need to consider, given the nature of our business. After several design phases, we worked closely together and achieved a result that we are very happy with. I wouldn’t hesitate recommending AndMine for web and online marketing related services. Illona Vak, C Squared Executive

More Testimonials
AndMine-Google-Partner-Signature