B2B Hops Supplier, Bintani Australia

16 Mar. 2012 - - Total Reads 5,425

Content & SEO Strategy

Client: Bintani Australia (www.bintani.com.au)

Brief: Build and optimise a brand new website completely modernising Bintani’s B2B hops, food and beer ingredients business online. The Business to Business model was seen as a challenge for Bintani who believed companies did not research the same way online as the consumer market. Also, Bintani wanted to be able to easily update complex, spreadsheet data for their ingredients.

Solution: AndMine’s overall goal was to showcase Bintani as the industry leader in Australia across their growing product range. So Our efforts concentrated on building them the finest looking website in their space, while integrating a long term content and SEO strategy that would see Bintani obtain and dominate organic keywords. WordPress was chosen as the CMS and modules were programmed to meet the specialised requirements for the products and social network publishing.

Visually, we pushed the website design to compete on an international level, with integrated CSV file uploads to ensure ingredient spreadsheets are presented with sorting and filtering usability. Various SEO techniques were utilised to make the site was highly search engine friendly. Social networks and pages were also developed to produce a wider digital footprint and connected to automated publishing tools.

Results

– Significant increase in Organic Traffic
– Client and their clients ‘wowed’ over the functionality and visual presence
– Client reports a massive growth in business (est. 30%) complimented by offline activities.

Michael Simonetti
Posted by:

Post Reads: 5.4K

Share this

Go on, see if you can challenge us on "B2B Hops Supplier, Bintani Australia" - Part of our 171 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

QV Skincare
Forbes
Palace Cinemas
Vendor Advocacy Australia
Arthur Galan
CAN
Cronos Australia
Australian Physiotherapy Association
POSTER Magazine
DepSkin.com
Moov Head Lice
Fairfax Media
Ubertas Group
Chia
Jalna
ISO Certified
GPT Group
Melbourne Central
Jetstar
MAP
Viktoria + Woods
DeeWhy Market
Smh
Acquia Drupal Certification
Professional
Ello
The Age
WTFN
Drupal
Grow Rich
Grow Your Business
National Museum of Australia
Bigcommerce
Rock Pool Group
Instant RockStar
Liveoneday
Green St Juice
Engineers Without Borders
James Buyer Advocates
Tony and Guy
Bondi Sands
TPP
High Street Armadale
Natralus Australia
ADP Payroll
Amino Active
Grays Ecommerce
Parker Lane
Dinosaur Designs
Marshall White
Melbourne Heart
Fresh Cheese Company
OJAY
AC/DC
SunSense Digital Agency
Uber
Novvi
Arc One
Canberra
BlackMores
University of Melbourne
TSB
Magento
Aqium Gel
Microsoft-Certified-Azure-Fundamentals
Melrose Health
OMS
Google
Sports Power
Fed Square
Macmillan
Melrose MCT
Magento Solution Specialist
21st Century Education Agency
White Suede
Rackspace
Anthill
Kay Burton
News
Castran Gilbert
MSAC
Associated Press
Max
Metricon
Engine Swim
CBRE
CSquared Executive
Watches of Switzerland
Tek Ocean
Crumpler
Rydges
Hanover
Van Egmond Group
Eway
Bulk Nutrients
Matchbox
Switzer
abc
Appstore
The Burger Cheese
Coles
Dusa
RMIT University
Swin
One Shift
Etihad Stadium
Victorian Government
Schiavello
Loan Market
Smart Company
Oracle
131 Pizza
Madman Entertainment
Bank of Cyprus
Elucent
Fortune Institute
Tassal
Positive Poster
Ebay
Mamma Lucia
Movember
Focus On Furniture
Bintani
National Relay Services
Toy World
Unsw Australia
MyAccount
Dial Before You Dig
Australia Goverment
Ego Pharmaceuticals
Royal Freemasons
Hairhouse Warehouse
Digital Agency Panitsync
Paypal
Nmiinsurance
Shell
tribe
iPrimus
vissf
Scrum
Brisbane Times
Maxine
GooglePlay
Atlantic Group
Telstra
LBG Australia and New Zealand

Testimonials

Thank you for all of your hard work in getting our beautiful Melrose website live today. Woohoo!From the incredible design, to all of the behind the scenes technical aspects, to making it all come together and managing all of our feedback. - Lucinda Hobson, Melrose Project Manager Thank you to each and everyone of you for your dedication and hard work in getting this live and running and for your continuous hard work over the week in ironing out the issues that come with a website launch. Kat Heath, Melrose Group Marketing Manager

More Testimonials
AndMine-Google-Partner-Signature