B2B Hops Supplier, Bintani Australia

16 Mar. 2012 - - Total Reads 5,743

Content & SEO Strategy

Client: Bintani Australia (www.bintani.com.au)

Brief: Build and optimise a brand new website completely modernising Bintani’s B2B hops, food and beer ingredients business online. The Business to Business model was seen as a challenge for Bintani who believed companies did not research the same way online as the consumer market. Also, Bintani wanted to be able to easily update complex, spreadsheet data for their ingredients.

Solution: AndMine’s overall goal was to showcase Bintani as the industry leader in Australia across their growing product range. So Our efforts concentrated on building them the finest looking website in their space, while integrating a long term content and SEO strategy that would see Bintani obtain and dominate organic keywords. WordPress was chosen as the CMS and modules were programmed to meet the specialised requirements for the products and social network publishing.

Visually, we pushed the website design to compete on an international level, with integrated CSV file uploads to ensure ingredient spreadsheets are presented with sorting and filtering usability. Various SEO techniques were utilised to make the site was highly search engine friendly. Social networks and pages were also developed to produce a wider digital footprint and connected to automated publishing tools.

Results

– Significant increase in Organic Traffic
– Client and their clients ‘wowed’ over the functionality and visual presence
– Client reports a massive growth in business (est. 30%) complimented by offline activities.

Michael Simonetti
Posted by:

Post Reads: 5.7K

Share this

Go on, see if you can challenge us on "B2B Hops Supplier, Bintani Australia" - Part of our 171 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Victorian Government
Macmillan
Novvi
Acquia Drupal Certification
Rackspace
BCG
Australia Goverment
Switzer
Tek Ocean
CSquared Executive
Bigcommerce
Rock Pool Group
ADP Payroll
Palace Cinemas
Ello
Instant RockStar
One Shift
Matchbox
James Buyer Advocates
Arc One
131 Pizza
GooglePlay
Sports Power
WTFN
High Street Armadale
Bondi Sands
BlackMores
Oracle
Magento Solution Specialist
National Museum of Australia
Florsheim
SunSense Digital Agency
Telstra
News
Windsorsmith
Engineers Without Borders
Focus On Furniture
MAP
Madman Entertainment
Elucent
Mamma Lucia
Viktoria + Woods
Liveoneday
Melbourne Heart
Dial Before You Dig
Amino Active
The Age
Uber
Magento
TSB
GPT Group
Jalna
Natralus Australia
Ebay
Schiavello
Grow Your Business
Movember
OJAY
Eway
AC/DC
Australian Physiotherapy Association
Nmiinsurance
Professional
Fortune Institute
Moov Head Lice
The Burger Cheese
Bintani
OMS
MSAC
tribe
RMIT University
Paypal
21st Century Education Agency
Fed Square
Grow Rich
Drupal
POSTER Magazine
Atlantic Group
Smh
Vendor Advocacy Australia
CAN
DepSkin.com
Watches of Switzerland
Google
Brisbane Times
Royal Freemasons
Smart Company
Loan Market
Hairhouse Warehouse
White Suede
Unsw Australia
Maxine
Tassal
Bank of Cyprus
Digital Agency Panitsync
abc
Melrose MCT
TPP
Rydges
Fairfax Media
Aqium Gel
Kay Burton
QV Skincare
Dinosaur Designs
Castran Gilbert
Arthur Galan
Bulk Nutrients
Fresh Cheese Company
McArthur Skincare
National Relay Services
Swin
Crumpler
iPrimus
Associated Press
Jetstar
Dusa
MyAccount
Microsoft-Certified-Azure-Fundamentals
Scrum
Grays Ecommerce
Positive Poster
Van Egmond Group
Parker Lane
vissf
Hanover
Green St Juice
Max
Melbourne Central
Tony and Guy
Forbes
LBG Australia and New Zealand
Chia
Toy World
University of Melbourne
DeeWhy Market
Cronos Australia
ISO Certified
Metricon
Melrose Health
Anthill
Etihad Stadium
Appstore
CBRE
Ubertas Group
Engine Swim
Marshall White
Canberra
Shell
Ego Pharmaceuticals
Coles

Testimonials

We decided to make the commitment and drop Traditional Marketing like Yellow pages and trial AndMine's Website Development, Design and Email Marketing Services. We never looked back and business is always booming. We certainly would not have been able to grow our business to where it is today without AndMine. Monika & Ellen, The Depskin Centre

More Testimonials
AndMine-Google-Partner-Signature