B2B Hops Supplier, Bintani Australia

16 Mar. 2012 - - Total Reads 7,162

Content & SEO Strategy

Client: Bintani Australia (www.bintani.com.au)

Brief: Build and optimise a brand new website completely modernising Bintani’s B2B hops, food and beer ingredients business online. The Business to Business model was seen as a challenge for Bintani who believed companies did not research the same way online as the consumer market. Also, Bintani wanted to be able to easily update complex, spreadsheet data for their ingredients.

Solution: AndMine’s overall goal was to showcase Bintani as the industry leader in Australia across their growing product range. So Our efforts concentrated on building them the finest looking website in their space, while integrating a long term content and SEO strategy that would see Bintani obtain and dominate organic keywords. WordPress was chosen as the CMS and modules were programmed to meet the specialised requirements for the products and social network publishing.

Visually, we pushed the website design to compete on an international level, with integrated CSV file uploads to ensure ingredient spreadsheets are presented with sorting and filtering usability. Various SEO techniques were utilised to make the site was highly search engine friendly. Social networks and pages were also developed to produce a wider digital footprint and connected to automated publishing tools.

Results

– Significant increase in Organic Traffic
– Client and their clients ‘wowed’ over the functionality and visual presence
– Client reports a massive growth in business (est. 30%) complimented by offline activities.

Michael Simonetti
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