Growth Hacking for New Businesses
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Warehouse Sales
11 May. 2012 - Michael Simonetti - Total Reads 8,709
Client: Warehouse Sales
Brief: Warehouse Sales were looking for an e-Commerce website to compliment their offline business strategy. The brief was to design and build an e-Commerce storefront which integrated with an online product database.
Solution: As developing an API through the e-Cart wasn’t an option, AndMine was tasked with creating an API that would connect a CSV of products codes with the provided online database to pull out every product feature that was necessary for the website. A backend database was created on the AndMine servers that connected with the Product database to create a CSV export for the e-Commerce software.
Part of the social strategy implemented was an SEO strategy that included the development of video content. A YouTube Channel was set up with links to particular products showcased on site.
Results: Over 1000 products are current up on Warehouse Sales with more coming online every month. Video Content is driving visitors to the Warehouse Site with over 20,000 channel views in 2 months. With dynamic marketing in place, digital service and legacy systems also tied into the overall platform, we are looking to further refining the strategy to win over more and more digital customers. As well as continuing to support their bricks and mortar locations.
Posted by: Michael Simonetti
Post Reads: 8.7K
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Michael and his team have just launched our new website and the team at AndMine have been professional and a pleasure to deal with. From the very start, it was evident that Michael was able to deliver a first class website and gave great advice about social media and other tools we need to consider, given the nature of our business. After several design phases, we worked closely together and achieved a result that we are very happy with. I wouldn’t hesitate recommending AndMine for web and online marketing related services. Illona Vak, C Squared Executive
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