Naturtint Hair Colours – eCommerce Website Development – Case Study

24 May. 2021 - - Total Reads 274

A little about KADAC and Naturtint… 

An Australian owned company established in 1973, Kadac produces brands grounded in the principles of health, nutrition and wellbeing. The innovative brands from Kadac reinforce authentic, fresh, organic products with the assurance of honest labelling. One of these brands is Naturtint – specialising in hair colours which source plant based, bio botanical oils for their ingredients, to successfully colour hair with minimal chemicals. 

The brief….

With online usage consistently progressing, businesses can either choose to market digitally, or run the risk of not being seen. Previously relying exclusively on in-store sales, Naturtint sought introduction to the world of E-commerce. The aim was to produce a website for online sales, with a suitable functionality for entry-level adaptation. 

The website…

AndMine worked closely with Naturtint to build the website via WordPress. WordPress was selected strategically, as it uses standard compliance high-quality code and produces semantic markup – search engines love it. The in-built management system also allows the client to update themes, graphics and descriptions from within the admin dashboard. We chose WooCommerce to extend the functionality, which allows the website to have full e-commerce / eStorefront functionality and plug into existing ERP platforms at Kadac. 

AndMine maintained a green, earthy colour palette metaphoric to the nature-first principles of Naturtint. The website features products, blog posts, advice and ingredient information, which all have intrinsic value to the customer. The site has a simple yet functional layout so that customers can shop with ease. 

The result…

AndMine caters to the digital skill level of the client, providing ‘digital education’ until the client is successfully able to self-manage their website. Naturtint now has an easy-to-use, customer friendly platform which produces online sales. 

Sophie Hillier
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