Online Advertising Australia

Client:

Look 3D Web Site (http://www.look3d.com/)

The Brief:

Increase traffic coming into Look 3D for the release of Star Wars Episode 1: The Phantom Menace in 3D where Look 3D had the license to sell Star Wars 3D ‘podracing’ glasses. This was to be achieved with a small budget ($1000).

The Solution:

Was to split the spend across Facebook and Google AdWords to maximise coverage across key interest groups – namely fans of Star Wars pages (including movies, games, and characters), 3D Movies, and across key long-tail keywords (with low competition).

The Result:

Despite the small budget, an additional 3,581 visitors were funneled into the site through AdWords and 1,355 through Facebook, resulting in a 482% increase in site traffic over this period. Similarly, during the campaign an unexpected link to the Look 3D site from the Lucas Arts Facebook page drove both traffic and likes (over 3000) to the Look 3D page.

 

Michael Simonetti
Posted by:

Post Reads: 6.7K

Share this

Go on, see if you can challenge us on "Star Wars Online Advertising" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

GPT Group
Cronos Australia
Bank of Cyprus
Buy Aussie Now
Green St Juice CO
AC/DC
Jetstar
Tribe
Melbourne Central
Coles
Elucent
Oakdale Meat Co
Liveoneday
Florsheim Shoes
Brisbane Times
Naturtint
SMH – The Sydney Morning Herald
Tassal
Google
Arc One
Magento
National Museum of Australia
Craft CMS
Passage To India
Wild Rhino Shoes
DUSA, Deakin University Student Association
Garmin
MAP
Tomorrow Stars Basketball
Melbourne Sports and Aquatic Centre – MSAC
White Suede
WTFN
Mecca Brands
Madman Entertainment
Drupal
Adobe Professional
Bondi Sands
Melrose Health
Microsoft Certified Azure Fundamentals
Cell Therapies
Instant RockStar
Dinosaur Designs
Eway
Macmillan Publishing
Melrose MCT
News
High Street Armadale
Grow Your Business
Kadac
CAN- Common Wealth Bank
The Canberra Times
NMI Insurance
Hanover
Switzer Media+Publishing
Grainshaker
Van Egmond Group
RMIT University
Fairfax Media
Natralus Australia
21st Century Australia Party
Loan Market
Movember
Focus On Furniture
Forbes
Associated Press
Fresh Cheese Company
Royal Freemasons
James Buyer Advocates
iPrimus
DeeWhy Market
SunSense Digital Agency
ADP Payroll
The University Of Melbourne
Victorian Government
Melbourne Heart
Think & Grow Rich Inc
One Shift
SwinBurne University of Technology
Federation University Australia
Kay&Burton
McArthur Skincare
The Burger Cheese
Jalna
Australian Organic Food CO
Catholic Insurance
Castran Gilbert
Bintani Australia
Rock Pool Group
Engineers Without Borders
NextTech
ISO Certified
Australian Government
Carlton Football Club
Novvi
Marshall White
Hairhouse Warehouse
Max’s
Engine Swim
Matchbox Homewares
Viktoria & Woods
Peter Mac
Beaumont
Plants
MyAccount
Bulk Nutrients
Sunday Creek
Toni&Guy
Celebrate Health
Shell
Rydges
Toy World
Windsorsmith
Smart Company
National Relay Services
Schiavello
Aqium Gel
Boston Consulting Group
Ebay
Mamma Lucia
Uber
Cleanfit
Acquia Certified Site Builder Drupal
Dial Before You Dig
Bigcommerce
BlackMores
131 Pizza
GooglePlay
Street Kitchen
DepSkin.com
Tek Ocean
Atlantic Group of Companies
Fast.co
Australian Physiotherapy Association
Grays Ecommerce
Telstra
Moov Head Lice
Federation Square
The Fortune Institute
Watches of Switzerland
Sports Power
Parker Lane
OJAY
Amino Active
Appstore
Scrum.org
TPP
Crumpler
Passage Foods
Ello
Bostik
LBG Australia and New Zealand
Chia
PranaOn
VISSF
Paypal
Ubertas Group
Vendor Advocacy Australia
Xavier
Arthur Galan
Heat Holders
Positive Poster
Australian Anthill
Etihad Stadium
Metricon
The Age
POSTER Magazine
Palace Cinemas
Magento Solution Specialist
Unsw Australia
QV Skincare
Maxine
ABC
CSquared Executive
Rackspace
CB Richard Ellis
OMS – Order Management System
Oracle
Ego Pharmaceuticals
Plan It Sync It

Testimonials

It is great working with such a dedicated and competent team in this ever changing space and I would highly recommend Michael and his work. Stephanie Clayton, Marketing Services Manager, Ego Pharmaceuticals

More Testimonials
AndMine-Google-Partner-Signature