Financial Education Summit

15 May. 2012 - - Total Reads 5,913

Digital Strategy Optimisation Australia

Client: 21st Century Education

Brief: Optimise digital strategy for the 21st Century Education Financial Education Summit featuring Sir Richard Branson to increase digital presence, social media membership and in turn contribute to driving ticket sales. AndMine were also tasked with socialising the event, so ticket holders could #tag and Facebook the event to drive conversation.

Solution: AndMine took an integrated strategy approach, developing a search, display and social marketing strategy (including graphical design) to improve ad conversions. Onsite, various SEO techniques were utilised to make the site more search friendly and the ticket buying process much friendlier. AndMine’s Web Design team also contributed to offline media design, including ad development for digital display boards at train stations around Melbourne.

A social media aggregator gathered all posts from Facebook and Linked In fan pages and Twitter which was given the hashtag #FESMELB so that anyone attending the event could post to various televisions at the venue (giving updates, asking questions and even networking with each other!).

Results
– Over 7000 attendees for the 2 day event
– #FESMELB became a trending topic in Melbourne
– Facebook Fan Group grew from 0 to over 1200 members over the course of the marketing campaign.

Michael Simonetti
Posted by:

Post Reads: 5.9K

Share this

Go on, see if you can challenge us on "Financial Education Summit" - Part of our 162 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Eway
National Museum of Australia
Atlantic Group
Arthur Galan
MAP
Melbourne Central
Tassal
Parker Lane
Magento
Unsw Australia
Grow Rich
Paypal
OMS
Instant RockStar
Dusa
Melbourne Heart
LBG Australia and New Zealand
Google
Amino Active
TPP
CAN
Rackspace
Digital Agency Panitsync
Grow Your Business
Movember
Bintani
Castran Gilbert
DeeWhy Market
Madman Entertainment
University of Melbourne
Rydges
iPrimus
Telstra
Royal freemasons
Crumpler
QV Skincare
Macmillan
Positive Poster
Fortune Institute
Oracle
BlackMores
Toy World
Forbes
Arc One
Natralus Australia
Etihad Stadium
WTFN
Fed Square
Grays Ecommerce
Melrose MCT
tribe
Victorian Government
Mamma Lucia
Microsoft-certified-azure-fundamentals
Green St Juice
Metricon
Coles
Marshall White
Liveoneday
Max
High Street Armadale
Elucent
Moov Head Lice
Vendor Advocacy Australia
Kay Burton
MSAC
TSB
ADP Payroll
Ubertas Group
The Burger Cheese
MyAccount
POSTER Magazine
21st Century Education Agency
Australian Physiotherapy Association
Bulk Nutrients
James Buyer Advocates
Swin
Hairhouse Warehouse
GooglePlay
DepSkin.com
White Suede
Tony and Guy
GPT Group
Australia Goverment
Tek Ocean
Smh
Engine Swim
Smart Company
Novvi
Van Egmond Group
RMIT University
abc
Nmiinsurance
Shell
Ebay
Aqium Gel
Drupal
Sports Power
News
Dial Before You Dig
AC/DC
ISO Certified
Jalna
Viktoria + Woods
Bank of Cyprus
National Relay Services
OJAY
CSquared Executive
Chia
Canberra
Melrose Health
Acquia Drupal Certification
Fairfax Media
Focus On Furniture
Rock Pool Group
Scrum
Magento Solution Specialist
Appstore
Schiavello
Jetstar
Bondi Sands
Ego Pharmaceuticals
Palace Cinemas
Fresh Cheese Company
Matchbox
131 Pizza
Engineers Without Borders
Iso 9001 2015
Bigcommerce
The Age
Watches of Switzerland
Anthill
Ello
vissf
Hanover
Dinosaur Designs
Loan Market
Uber
Maxine
Switzer
Brisbane Times
CBRE
One Shift
SunSense Digital Agency

Testimonials

Not only is Michael professional but he is also a great friend to have in your court. He is balanced in his advice, fair in his quotes and has the best twitter feed for all things tech - i highly recommend you follow him and also hire him! Clare Smith, GM – Brand & Marketing Communications at Sensis

More Testimonials
AndMine-Google-Partner-Signature