Financial Education Summit

15 May. 2012 - - Total Reads 6,749

Digital Strategy Optimisation Australia

Client: 21st Century Education

Brief: Optimise digital strategy for the 21st Century Education Financial Education Summit featuring Sir Richard Branson to increase digital presence, social media membership and in turn contribute to driving ticket sales. AndMine were also tasked with socialising the event, so ticket holders could #tag and Facebook the event to drive conversation.

Solution: AndMine took an integrated strategy approach, developing a search, display and social marketing strategy (including graphical design) to improve ad conversions. Onsite, various SEO techniques were utilised to make the site more search friendly and the ticket buying process much friendlier. AndMine’s Web Design team also contributed to offline media design, including ad development for digital display boards at train stations around Melbourne.

A social media aggregator gathered all posts from Facebook and Linked In fan pages and Twitter which was given the hashtag #FESMELB so that anyone attending the event could post to various televisions at the venue (giving updates, asking questions and even networking with each other!).

Results
– Over 7000 attendees for the 2 day event
– #FESMELB became a trending topic in Melbourne
– Facebook Fan Group grew from 0 to over 1200 members over the course of the marketing campaign.

Michael Simonetti
Posted by:

Post Reads: 6.7K

Share this

Go on, see if you can challenge us on "Financial Education Summit" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Australian Physiotherapy Association
Wild Rhino Shoes
Cronos Australia
Jalna
The University Of Melbourne
Chia
Kadac
Bulk Nutrients
Plan It Sync It
Instant RockStar
High Street Armadale
McArthur Skincare
Bondi Sands
Forbes
Dinosaur Designs
Google
Melbourne Central
National Relay Services
OJAY
Associated Press
Rackspace
Australian Organic Food CO
POSTER Magazine
GPT Group
Garmin
Toni&Guy
Federation University Australia
Tomorrow Stars Basketball
Adobe Professional
RMIT University
Loan Market
Marshall White
Appstore
Melbourne Sports and Aquatic Centre – MSAC
GooglePlay
Think & Grow Rich Inc
The Fortune Institute
Uber
Acquia Certified Site Builder Drupal
MyAccount
Craft CMS
SMH – The Sydney Morning Herald
Bank of Cyprus
Ubertas Group
White Suede
Carlton Football Club
iPrimus
Fairfax Media
Eway
Shell
Viktoria & Woods
Coles
Melrose Health
Engine Swim
Passage To India
DUSA, Deakin University Student Association
Fresh Cheese Company
LBG Australia and New Zealand
Parker Lane
Fast.co
CB Richard Ellis
News
National Museum of Australia
Grow Your Business
Oakdale Meat Co
Tassal
DeeWhy Market
Amino Active
Oracle
Maxine
Ebay
Sunday Creek
Smart Company
Madman Entertainment
VISSF
Atlantic Group of Companies
The Burger Cheese
Catholic Insurance
Mamma Lucia
Macmillan Publishing
ISO Certified
Melrose MCT
Arthur Galan
Beaumont
Green St Juice CO
Royal Freemasons
ADP Payroll
Kay&Burton
Toy World
AC/DC
Brisbane Times
Bintani Australia
Buy Aussie Now
SwinBurne University of Technology
Rock Pool Group
James Buyer Advocates
WTFN
Metricon
DepSkin.com
Florsheim Shoes
Xavier
Boston Consulting Group
ABC
Max’s
Matchbox Homewares
Bigcommerce
Federation Square
Heat Holders
Switzer Media+Publishing
131 Pizza
21st Century Australia Party
Moov Head Lice
Paypal
Melbourne Heart
Celebrate Health
CAN- Common Wealth Bank
Elucent
Ego Pharmaceuticals
SunSense Digital Agency
Rydges
Castran Gilbert
Movember
Aqium Gel
Naturtint
Sports Power
Australian Government
Hairhouse Warehouse
Engineers Without Borders
Schiavello
Mecca Brands
Grainshaker
Drupal
Bostik
Grays Ecommerce
Victorian Government
Australian Anthill
Crumpler
Ello
Unsw Australia
Arc One
TPP
Positive Poster
Novvi
The Age
NMI Insurance
Passage Foods
QV Skincare
Magento Solution Specialist
Hanover
BlackMores
Scrum.org
Jetstar
Liveoneday
The Canberra Times
Dial Before You Dig
Microsoft Certified Azure Fundamentals
Vendor Advocacy Australia
Tek Ocean
Watches of Switzerland
Magento
Telstra
Windsorsmith
Etihad Stadium
Street Kitchen
Focus On Furniture
Palace Cinemas
MAP
One Shift
CSquared Executive
Tribe
Natralus Australia
Van Egmond Group
OMS – Order Management System

Testimonials

The guys at &Mine are one step ahead and have made the process pleasant and stress free. All credit to them and their great working culture because I expected the process to be awful. I am looking forward to taking this project live and doing more business with &Mine. Lauren Brown, Director, Motto fashion

More Testimonials
AndMine-Google-Partner-Signature