Financial Education Summit

15 May. 2012 - - Total Reads 6,089

Digital Strategy Optimisation Australia

Client: 21st Century Education

Brief: Optimise digital strategy for the 21st Century Education Financial Education Summit featuring Sir Richard Branson to increase digital presence, social media membership and in turn contribute to driving ticket sales. AndMine were also tasked with socialising the event, so ticket holders could #tag and Facebook the event to drive conversation.

Solution: AndMine took an integrated strategy approach, developing a search, display and social marketing strategy (including graphical design) to improve ad conversions. Onsite, various SEO techniques were utilised to make the site more search friendly and the ticket buying process much friendlier. AndMine’s Web Design team also contributed to offline media design, including ad development for digital display boards at train stations around Melbourne.

A social media aggregator gathered all posts from Facebook and Linked In fan pages and Twitter which was given the hashtag #FESMELB so that anyone attending the event could post to various televisions at the venue (giving updates, asking questions and even networking with each other!).

Results
– Over 7000 attendees for the 2 day event
– #FESMELB became a trending topic in Melbourne
– Facebook Fan Group grew from 0 to over 1200 members over the course of the marketing campaign.

Michael Simonetti
Posted by:

Post Reads: 6.1K

Share this

Go on, see if you can challenge us on "Financial Education Summit" - Part of our 171 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Paypal
Rackspace
Ubertas Group
Ello
Hairhouse Warehouse
Melbourne Central
Drupal
Tek Ocean
OJAY
Vendor Advocacy Australia
CSquared Executive
Australia Goverment
Magento Solution Specialist
21st Century Education Agency
POSTER Magazine
Instant RockStar
Metricon
WTFN
Mamma Lucia
Rydges
Palace Cinemas
Melbourne Heart
Fed Square
Macmillan
One Shift
Moov Head Lice
TPP
131 Pizza
Crumpler
The Burger Cheese
James Buyer Advocates
Oracle
Smart Company
Uber
Castran Gilbert
Toy World
Microsoft-Certified-Azure-Fundamentals
Fortune Institute
Royal Freemasons
MAP
iPrimus
Maxine
Bank of Cyprus
DeeWhy Market
Telstra
abc
OMS
Unsw Australia
Arc One
Bondi Sands
Canberra
Van Egmond Group
Melrose Health
Switzer
Google
Kay Burton
Coles
Bintani
Engine Swim
ISO Certified
AC/DC
Atlantic Group
Madman Entertainment
Grays Ecommerce
Focus On Furniture
vissf
Scrum
Fresh Cheese Company
National Relay Services
LBG Australia and New Zealand
QV Skincare
Victorian Government
Forbes
Bulk Nutrients
Cronos Australia
Eway
Magento
Dusa
University of Melbourne
Amino Active
Ebay
Digital Agency Panitsync
Movember
Jetstar
Etihad Stadium
RMIT University
Liveoneday
BCG
White Suede
Nmiinsurance
Anthill
ADP Payroll
Max
Rock Pool Group
MyAccount
TSB
Matchbox
Grow Your Business
Dial Before You Dig
Marshall White
Engineers Without Borders
Jalna
Grow Rich
Dinosaur Designs
Parker Lane
Smh
Professional
DepSkin.com
Bigcommerce
CAN
Tassal
Viktoria + Woods
Watches of Switzerland
Natralus Australia
Fairfax Media
Brisbane Times
Associated Press
Swin
Aqium Gel
National Museum of Australia
Ego Pharmaceuticals
McArthur Skincare
Loan Market
tribe
Elucent
Acquia Drupal Certification
BlackMores
News
Green St Juice
Tony and Guy
SunSense Digital Agency
GooglePlay
Arthur Galan
Australian Physiotherapy Association
Sports Power
GPT Group
Melrose MCT
Schiavello
Hanover
Chia
Novvi
Positive Poster
CBRE
The Age
MSAC
Shell
High Street Armadale
Appstore

Testimonials

The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox. David Cohen, Owner, Matchbox

More Testimonials
AndMine-Google-Partner-Signature