Woodsman Skincare FMCG Packaging Design

28 Jun. 2021 - - Total Reads 1,097

With marketing efforts exploding across social media platforms, there is no better time to stand out in the market and capture the attention of potential consumers. However, while your budget may go towards clickbait copy and engaging videos, what most brands AREN’T exploiting is their design. Whether it be a well established company or a startup, product design can communicate a brand’s unique identity and vision. Colour, shape, materials can all contribute in telling the consumer how to feel and communicate ideas which are key to recognition. 

Introducing Woodsman Skincare

First launched in 2017, Woodsman Skincare wanted to create a premium and reasonably priced skincare range to optimise men’s health. They believe that inflated pricing and a plethora of chemicals are all too common in the men’s skincare market today. Aware of the danger of these chemicals and a passion for overall well being, the brand was born with an aim to deliver effective, cruelty-free, vegan products that work at reasonable prices. They also express the desire for men to embrace their individuality with confidence, or in other words “come face to face with your face”. 

Portraying Vision With Design

While this company has clearly secured their identity, they believed their packaging needed a refresh to better reflect this. When Woodsman Skincare came to Andmine, what they wanted was something that looks more premium, luxurious and manly. Indeed, they wanted to portray luxury in simplicity  – why shouldn’t simple, chemical free ingredients feel luxurious? So, Andmine got to work in creating a design we believed reflected this vision. A darker bottle, simple salmon label, wood below the pump for that extra touch certainly gives these products a manly and luxurious feel. To finish it off, we added a high quality shine for a more ‘premium’ look. 

The Outcome

Andmine has thoroughly enjoyed working with Woodsman Skincare and greatly respects the beliefs surrounding their brand, which we are confident is now better portrayed by their packaging. We are eager to see the continual success of Woodsman Skincare and truly believe they are a brand to watch out for. 

Sophie Hillier
Posted by:

Post Reads: 1.1K

Share this

Go on, see if you can challenge us on "Woodsman Skincare FMCG Packaging Design" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Kay&Burton
Metricon
ADP Payroll
High Street Armadale
Atlantic Group of Companies
Plants
Eway
POSTER Magazine
Unsw Australia
Mamma Lucia
Schiavello
Green St Juice CO
One Shift
Associated Press
Engine Swim
Australian Organic Food CO
McArthur Skincare
Grays Ecommerce
Grow Your Business
Victorian Government
Palace Cinemas
Melbourne Sports and Aquatic Centre – MSAC
NMI Insurance
Arthur Galan
Royal Freemasons
Windsorsmith
Australian Physiotherapy Association
Celebrate Health
Florsheim Shoes
Jetstar
Bulk Nutrients
Fast.co
Liveoneday
Jalna
Amino Active
Scrum.org
News
Cronos Australia
131 Pizza
The Fortune Institute
Google
LBG Australia and New Zealand
Plan It Sync It
Australian Government
OJAY
iPrimus
Cleanfit
Ello
Engineers Without Borders
Castran Gilbert
The Burger Cheese
Peter Mac
Appstore
Rock Pool Group
ABC
Dinosaur Designs
Paypal
Tassal
Acquia Certified Site Builder Drupal
Macmillan Publishing
James Buyer Advocates
Adobe Professional
21st Century Australia Party
OMS – Order Management System
Max’s
Telstra
Coles
VISSF
Melbourne Heart
Chia
PranaOn
Drupal
Think & Grow Rich Inc
Xavier
Hairhouse Warehouse
Street Kitchen
Smart Company
National Relay Services
Rydges
Cell Therapies
Madman Entertainment
Bank of Cyprus
Craft CMS
Fairfax Media
Naturtint
CSquared Executive
WTFN
Hanover
Dial Before You Dig
Ubertas Group
Kadac
Sunday Creek
Elucent
Garmin
Toni&Guy
Rackspace
Marshall White
CAN- Common Wealth Bank
CB Richard Ellis
Focus On Furniture
Fresh Cheese Company
TPP
Microsoft Certified Azure Fundamentals
GPT Group
Magento Solution Specialist
Heat Holders
Melrose MCT
Loan Market
Magento
Bondi Sands
Melrose Health
Melbourne Central
Toy World
Moov Head Lice
Parker Lane
The University Of Melbourne
RMIT University
The Canberra Times
Brisbane Times
Oracle
Mecca Brands
Etihad Stadium
QV Skincare
Passage To India
Ebay
Crumpler
National Museum of Australia
ISO Certified
Carlton Football Club
DeeWhy Market
Instant RockStar
Buy Aussie Now
Federation University Australia
White Suede
GooglePlay
Maxine
Tomorrow Stars Basketball
Uber
Forbes
SunSense Digital Agency
MyAccount
NextTech
Oakdale Meat Co
Switzer Media+Publishing
DepSkin.com
Tek Ocean
Aqium Gel
MAP
Bintani Australia
AC/DC
Natralus Australia
Catholic Insurance
Grainshaker
Beaumont
Arc One
Novvi
Watches of Switzerland
Movember
Wild Rhino Shoes
BlackMores
Positive Poster
Bostik
Shell
Tribe
Federation Square
Ego Pharmaceuticals
Sports Power
DUSA, Deakin University Student Association
Bigcommerce
Vendor Advocacy Australia
SMH – The Sydney Morning Herald
The Age
Australian Anthill
Van Egmond Group
SwinBurne University of Technology
Boston Consulting Group
Viktoria & Woods
Matchbox Homewares
Passage Foods

Testimonials

It is great working with such a dedicated and competent team in this ever changing space and I would highly recommend Michael and his work. Stephanie Clayton, Marketing Services Manager, Ego Pharmaceuticals

More Testimonials
AndMine-Google-Partner-Signature