B2B Hops Supplier, Bintani Australia

Content & SEO Strategy

Client: Bintani Australia (www.bintani.com.au)

Brief: Build and optimise a brand new website completely modernising Bintani’s B2B hops, food and beer ingredients business online. The Business to Business model was seen as a challenge for Bintani who believed companies did not research the same way online as the consumer market. Also, Bintani wanted to be able to easily update complex, spreadsheet data for their ingredients.

Solution: AndMine’s overall goal was to showcase Bintani as the industry leader in Australia across their growing product range. So Our efforts concentrated on building them the finest looking website in their space, while integrating a long term content and SEO strategy that would see Bintani obtain and dominate organic keywords. WordPress was chosen as the CMS and modules were programmed to meet the specialised requirements for the products and social network publishing.

Visually, we pushed the website design to compete on an international level, with integrated CSV file uploads to ensure ingredient spreadsheets are presented with sorting and filtering usability. Various SEO techniques were utilised to make the site was highly search engine friendly. Social networks and pages were also developed to produce a wider digital footprint and connected to automated publishing tools.


– Significant increase in Organic Traffic
– Client and their clients ‘wowed’ over the functionality and visual presence
– Client reports a massive growth in business (est. 30%) complimented by offline activities.

Go on, see if you can challenge us on "B2B Hops Supplier, Bintani Australia" - Part of our 161 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
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    NSW 2010
    New South Wales, Australia
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