Customising Ego Pharmaceuticals- Website and eCommerce

Customising Ego Pharmaceuticals- Website and eCommerce

A little about Ego Pharmaceuticals

Proudly Australian-owned, Ego Pharmaceuticals has pioneered the development, manufacture and distribution of innovative skincare products for sixty years. From its inception as a family business in 1953, Ego has established a reputation based on consistently delivering effective, high-quality products underpinned by heritage and integrity. Ego has become a dominant force in pharmaceuticals, specialising in specific skincare and remedies for a diverse range of needs. , to push Ego Pharmaceuticals forward confidently into the digital space as a world leader in skincare.

Bespoke Website Platform Customisation &Mine

&Mine answered the brief through a multi-platform approach supported by content and marketing outreach over a range of communication channels. We wanted to grow Ego Pharmaceuticals and connection with customers, as well as strongly defining their online and offline presence both locally and internationally. An integral part of our solution was the direct sales channel which came in the form of an e-commerce website.

Our complete strategy focused on the concept of the Ego Ecosystem (coined ‘Egosystem’), which was developed to connect brand and category communications. We aimed to optimise communication by aligning traditional marketing objectives with digital performance indicators. We achieved this by elegantly navigating the tight rules of communications content in the pharmaceutical space and claims supporting the ASMI. This was possible by utilising well-established categorical research and brand sales data from IMS Health and Aztec Scans. We streamlined paths to purchase and connected consumers to content with succinct digital roadmaps.

Remarkable Results with Responsive and Modern Design

With the unique and entirely bespoke design of our Egosystem, we were able to implement a strategy in which three core platforms were defined. These included Skin Expert, which positioned the company as a pioneering leader in the digital pharmaceutical space, which showcased the company’s on-going ESG and Ego Test Drive which allowed consumers to interact with brands and products.

These versatile communication channels are engaging with consumers across social media, search and offline. We worked within the brand and category goals of our Egosystem by integrating paid advertising, social media marketing, search engine optimization, content development and organic traffic growth to ensure the continued engagement with consumers locally and internationally. The backbone of these beautiful results across multiple channels is built on WordPress.

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Trusted by

Just a quick note to say a big thanks and well done for doing what you said you would - building us a world class Health Food web site.  It looks great! We will find a way to properly thank your team for their hard work and terrific results. - Russell, CEO, Melrose Health Thank you for all of your hard work in getting our beautiful Melrose website live today. Woohoo!From the incredible design, to all of the behind the scenes technical aspects, to making it all come together and managing all of our feedback. - Lucinda Hobson, Melrose Project Manager Thank you to each and everyone of you for your dedication and hard work in getting this live and running and for your continuous hard work over the week in ironing out the issues that come with a website launch. - Kat Heath, Melrose Group Marketing Manager

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 5, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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