Online Advertising Australia

Client:

Look 3D Web Site (http://www.look3d.com/)

The Brief:

Increase traffic coming into Look 3D for the release of Star Wars Episode 1: The Phantom Menace in 3D where Look 3D had the license to sell Star Wars 3D ‘podracing’ glasses. This was to be achieved with a small budget ($1000).

The Solution:

Was to split the spend across Facebook and Google AdWords to maximise coverage across key interest groups – namely fans of Star Wars pages (including movies, games, and characters), 3D Movies, and across key long-tail keywords (with low competition).

The Result:

Despite the small budget, an additionalย 3,581 visitors were funneled into the site through AdWords andย 1,355 through Facebook, resulting in a 482% increase in site traffic over this period. Similarly, during the campaign an unexpected link to the Look 3D site from the Lucas Arts Facebook page drove both traffic and likes (over 3000) to the Look 3D page.

 

Go on, see if you can challenge us on "Star Wars Online Advertising" - Part of our 154 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.

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&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If youโ€™d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
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    Digital Agency in Sydney.
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    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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