Digital Marketing Strategy of Ego Pharmaceuticals

Client:

 

Ego Pharmaceuticals (http://egopharm.com/)

Brief:

 

Build a website for Ego and balance the myriad of business activities, brands, products and content the company produces.

Solution: AndMine recognised this as an opportunity to not only modernise the core company website, but open opportunities for the company across multiple brand sites, social platforms and communications including EDM, APIs, content strategies, Sales team and ATL Marketing objectives. We approached the build allowing for significant future proofing as a development of this size should allow for platform convergence, for example, the integration of on the fly product updates from the company CRM, Sales Force. Focused on functional design we chose a CMS which could handle these variations, manage the immediate content requirements and win organic search traffic in the highly competitive industries they play in. We understood that the website alone would not complete the digital benefits we envisioned for Ego, so future strategies were proposed during development which have since been optioned.

Results:

 

  • Elegant and simple creative application of Ego and company Brands
  • Full eDM integration allowing huge time-saving in marketing on double entry and formatting
  • Significant organic traffic growth with market leading SEO strategies
  • International version saved for future roll-out based on language and product rules
  • Social Media Integration already engaging more consumers
  • Open API integration with Sales Force, Training Platforms and Blog Networking
  • Positive ROI additions to the website are continually being rolled out

Go on, see if you can challenge us on "Ego Pharmaceuticals Website and Strategy" - Part of our 153 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.

Trusted by

The guys at &Mine are one step ahead and have made the process pleasant and stress free. All credit to them and their great working culture because I expected the process to be awful. I am looking forward to taking this project live and doing more business with &Mine. - Lauren Brown, Director, Motto fashion

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 3, South Tower
    424 St. Kilda Road,
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 3, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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