Maximising First Impressions With Design – Oakdale Meat

15 Nov. 2021 - - Total Reads 526

First impressions can be the difference between a consumer engaging with your brand, or rejecting it. Regardless of the quality of your product, design is what makes your brand stand out in the market. It’s important to understand that people are quick to form judgements. More specifically, it only takes 1/10th of a second to form this crucial first impression. This stresses the importance of design, as it is often a determining factor in brand engagement. 

Established in 1967, Oakdale Meat Company is a family owned company committed to their brand. They offer an extensive range of premium beef products to retail, food service, and the wholesale domestic market. They source cattle from all over Victoria and some parts of New South Wales. Oakdale provides consistent quality produce all year round. The two brands that we worked with are Beaumont and Sunday Creek. 

The aim for this client was to create logos and packaging which would 1. Be representative of their brand and 2. Make a great first impression. Through lots of trial and error, AndMine were striving for a design with low visual complexity and high prototypicality (how representative a design looks for the specific category the brand belongs to). These key components are based on research which highlights these aspects as crucial in creating a highly appealing visual. 

The end result? Designs which were complex in thought yet flowing into ‘simple’ designs, with great prototypicality. Pops of bold colours to spark interest, yet representative of the brand’s product source, simple shapes to capture and sustain attention and layering exclusive to the brand for recognition. 

Through a process of trial and refinement, we achieved the aims of the client to create a first impression that will last, using research-based design. AndMine successfully integrated the client’s ideas with a consumer’s mindset, leading to yet another happy client! 

Sophie Hillier
Posted by:

Post Reads: 526

Share this

Go on, see if you can challenge us on "Maximising First Impressions With Design – Oakdale Meat" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Australian Physiotherapy Association
Catholic Insurance
Viktoria & Woods
The Fortune Institute
Appstore
Acquia Certified Site Builder Drupal
Heat Holders
MAP
Think & Grow Rich Inc
Australian Organic Food CO
High Street Armadale
DepSkin.com
Magento Solution Specialist
Magento
Federation University Australia
Street Kitchen
Fresh Cheese Company
Associated Press
Australian Government
Google
QV Skincare
Bank of Cyprus
Buy Aussie Now
One Shift
Telstra
Dial Before You Dig
CSquared Executive
Liveoneday
POSTER Magazine
AC/DC
Palace Cinemas
ISO Certified
Grays Ecommerce
Natralus Australia
Australian Anthill
Oakdale Meat Co
Switzer Media+Publishing
News
Jalna
Ubertas Group
Oracle
Rock Pool Group
The University Of Melbourne
Rackspace
Melrose MCT
131 Pizza
Passage To India
Cronos Australia
Focus On Furniture
Marshall White
Moov Head Lice
Brisbane Times
TPP
Hanover
Crumpler
Sports Power
Green St Juice CO
Passage Foods
Ego Pharmaceuticals
Toni&Guy
Unsw Australia
Bulk Nutrients
Victorian Government
SMH – The Sydney Morning Herald
Maxine
Toy World
OMS – Order Management System
Eway
Royal Freemasons
GPT Group
Windsorsmith
Coles
ADP Payroll
Max’s
Etihad Stadium
Hairhouse Warehouse
Grow Your Business
Grainshaker
Kay&Burton
Amino Active
The Age
OJAY
Peter Mac
Vendor Advocacy Australia
Ebay
Arc One
Tribe
Rydges
Fairfax Media
Tomorrow Stars Basketball
Jetstar
Fast.co
Macmillan Publishing
Wild Rhino Shoes
Parker Lane
Melbourne Heart
Naturtint
Paypal
Garmin
iPrimus
Carlton Football Club
Sunday Creek
Van Egmond Group
Maximising First Impressions With Design – Oakdale Meat
Cell Therapies
Instant RockStar
Metricon
DUSA, Deakin University Student Association
CB Richard Ellis
McArthur Skincare
Shell
National Relay Services
Arthur Galan
Adobe Professional
Melrose Health
Matchbox Homewares
VISSF
ABC
Aqium Gel
Engine Swim
Drupal
Plan It Sync It
Watches of Switzerland
Mecca Brands
White Suede
Elucent
Dinosaur Designs
SwinBurne University of Technology
GooglePlay
Tassal
NMI Insurance
Microsoft Certified Azure Fundamentals
21st Century Australia Party
WTFN
CAN- Common Wealth Bank
Ello
Beaumont
Mamma Lucia
Xavier
Scrum.org
Craft CMS
Castran Gilbert
Smart Company
Melbourne Sports and Aquatic Centre – MSAC
Chia
The Burger Cheese
Schiavello
Federation Square
Tek Ocean
National Museum of Australia
Movember
Bintani Australia
MyAccount
Bondi Sands
James Buyer Advocates
Florsheim Shoes
Engineers Without Borders
Novvi
Melbourne Central
Bigcommerce
Atlantic Group of Companies
Celebrate Health
Kadac
RMIT University
Madman Entertainment
DeeWhy Market
SunSense Digital Agency
Boston Consulting Group
Loan Market
The Canberra Times
Bostik
Positive Poster
LBG Australia and New Zealand
BlackMores
Forbes
Uber

Testimonials

We decided to make the commitment and drop Traditional Marketing like Yellow pages and trial AndMine's Website Development, Design and Email Marketing Services. We never looked back and business is always booming. We certainly would not have been able to grow our business to where it is today without AndMine. Monika & Ellen, The Depskin Centre

More Testimonials
AndMine-Google-Partner-Signature