Maximising First Impressions With Design – Oakdale Meat

15 Nov. 2021 - - Total Reads 141

First impressions can be the difference between a consumer engaging with your brand, or rejecting it. Regardless of the quality of your product, design is what makes your brand stand out in the market. It’s important to understand that people are quick to form judgements. More specifically, it only takes 1/10th of a second to form this crucial first impression. This stresses the importance of design, as it is often a determining factor in brand engagement. 

Established in 1967, Oakdale Meat Company is a family owned company committed to their brand. They offer an extensive range of premium beef products to retail, food service, and the wholesale domestic market. They source cattle from all over Victoria and some parts of New South Wales. Oakdale provides consistent quality produce all year round. The two brands that we worked with are Beaumont and Sunday Creek. 

The aim for this client was to create logos and packaging which would 1. Be representative of their brand and 2. Make a great first impression. Through lots of trial and error, AndMine were striving for a design with low visual complexity and high prototypicality (how representative a design looks for the specific category the brand belongs to). These key components are based on research which highlights these aspects as crucial in creating a highly appealing visual. 

The end result? Designs which were complex in thought yet flowing into ‘simple’ designs, with great prototypicality. Pops of bold colours to spark interest, yet representative of the brand’s product source, simple shapes to capture and sustain attention and layering exclusive to the brand for recognition. 

Through a process of trial and refinement, we achieved the aims of the client to create a first impression that will last, using research-based design. AndMine successfully integrated the client’s ideas with a consumer’s mindset, leading to yet another happy client! 

Sophie Hillier
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