Looking for a copywriting service agency that could get all the angles and challenges of today’s info-rich digital landscape right? We got you. All of our copywriting services follow a digital-first strategy at AndMine. Yes, it goes without saying that it will need to be Mad-Men worthy for it to cut through. If you can’t grab someone emotionally and excite them, it won’t matter how good the design, functionality or growth hacking ideas are. Use brilliant strap-lines, slogans, advertising copy and copywriting to draw people in and frame them into higher potential conversions.
But copywriting still goes through the digital gauntlet – every bit is sensitive to how it’s placed in different platforms, how unique target audience engages with it, and the narrative from the content to conversion pathways. This growth hacking tip to gain more opportunities through greater exposure is a huge part of best practice. We’ve written head-turning and thumb-stopping copies in verticals and for organisations including government, entertainment, pharmaceuticals, NGOs, FMCG, automative, education, finance, telecommunications, and many more.
Like many things in digital, nothing sits in a silo. So while we may be engaged to work on a individual pathway, for example; a social media platform, advertising campaign, or a website / eCommerce site, we are always thinking about the wider digital opportunities, like tying in Search Engine Optimisation (SEO Copywriting) so that today’s multi-touch users are assisting conversions through every pathway they are engaging in.
In short, copywriting at AndMine is a balance of both great copy and perfect placement. Emotional hook jus isn’t enough these days. If it were, news print would still have dominated written communication. It is the amplification of technical know-how that gets the message to move the needle. Same goes the other way– you can be incredible in organic platforms or with digital advertising, but even if the message is slightly wrong, you’ll be burning budget on average or below-par awareness.
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The &Mine team is great to work with and went beyond the brief to deliver a family violence website which was both engaging and easy to use. The team is collaborative, understand the constraints and sensitivities of a government environment and work alongside you to develop creative and practical solutions and ideas. Stakeholders have only had positive feedback about the website including with comments such as the best government website I have seen. Christine Panayotou, Director Communications, Family Safety VictoriaMore Testimonials