Looking for a copywriting service agency that could get all the angles and challenges of today’s info-rich digital landscape right? We got you. All of our copywriting services follow a digital-first strategy at AndMine. Yes, it goes without saying that it will need to be Mad-Men worthy for it to cut through. If you can’t grab someone emotionally and excite them, it won’t matter how good the design, functionality or growth hacking ideas are. Use brilliant strap-lines, slogans, advertising copy and copywriting to draw people in and frame them into higher potential conversions.
But copywriting still goes through the digital gauntlet – every bit is sensitive to how it’s placed in different platforms, how unique target audience engages with it, and the narrative from the content to conversion pathways. This growth hacking tip to gain more opportunities through greater exposure is a huge part of best practice. We’ve written head-turning and thumb-stopping copies in verticals and for organisations including government, entertainment, pharmaceuticals, NGOs, FMCG, automative, education, finance, telecommunications, and many more.
Like many things in digital, nothing sits in a silo. So while we may be engaged to work on a individual pathway, for example; a social media platform, advertising campaign, or a website / eCommerce site, we are always thinking about the wider digital opportunities, like tying in Search Engine Optimisation (SEO Copywriting) so that today’s multi-touch users are assisting conversions through every pathway they are engaging in.
In short, copywriting at AndMine is a balance of both great copy and perfect placement. Emotional hook jus isn’t enough these days. If it were, news print would still have dominated written communication. It is the amplification of technical know-how that gets the message to move the needle. Same goes the other way– you can be incredible in organic platforms or with digital advertising, but even if the message is slightly wrong, you’ll be burning budget on average or below-par awareness.
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I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. Harry Goles, OJAY ClothingMore Testimonials