Publishing is now part of almost every business. B2B, B2C, everyone is a publisher in today’s info-rich digital ecosystems. We provide copywriting services for onsite (your website and digital ecosystem) and offsite (media, press, magazines, social media et. al.) that balances cut-through for your audience as well as getting perfectly optimised content for any platform we are publishing out to. This is so often done incorrectly, for example – are you getting PR and Press without a basic link-back ? while many organisations correctly get their name or email address added to an article on external websites, they forget to get the http / www link active – huge swing and a miss for every single post. If you’re looking for uplift in digital there is no point getting the article published without a correct link-back. This is one example of many we look out for as part of our digital focused copywriting.
There is more to it than having your Articles and Advertorials sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.