Copywriting follows our digital first strategy at AndMine. Yes it needs to be Mad Men in cut through, that goes without saying. If you can’t grab someone and excite them, it won’t matter how good the Advertisement or SEO copy is, it will fall short. But this also goes through the digital gauntlet – every bit of copy these days is specific to platforms and how we can growth hack microcopy into more exposure. Careful here… click bait is the example of the work gone wrong, out of balance… The right balance is optimal traffic, with cut-through content.
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