Our CRM Development and Integration Services in Melbourne, Sydney and Gold Coast ensure you start and scale benefits without overspending on staff, investment and ongoing costs. While being a must-have for many organisations, CRM is often overpromised and under-delivered. It often comes with hidden costs including huge team resourcing, licence costs and blowouts to the capital investment. This is where AndMine differs. Our CRM Development team looks at smaller bespoke projects and how we can configure, instead of overdevelop, well-seasoned CRM platforms. We also step up to integrate application tools and customise bespoke modules when needed. This approach have saved our clients tens to hundreds of thousands of dollars, without compromising functionality.

We have worked on a wide range of CRM platform developments but gravitated towards 3 key platforms; HubSpot CRM, Zoho CRM and AndMine’s CRM. CRM strategy and solutions dictate which platform is better for an individual project. Through an initial functional specification, we look to phase CRM development project for commercial benefits.  Hubspot Zoho AndMine CRM

Yes, we assist on strategy advice outside of these platforms, for example on Salesforce or SAP. But we’ve settled on these CRM platforms over the past few years as their costs and control over key variables are unmatched. They provide the most benefits with enormous flexibility over legacy platforms.

Our CRM installations are developed using a 4-phase approach; Post the first – functional specification – CRM development follows these 3 stages; Configure, Integrate and Customise.

Configure, Integrate, Customise CRM


CRM Configuration

Out of the box, Hubspot and Zoho’s CRM platforms provide hundreds of features. Configuration extends basic setup and installation, and aims to cover the majority of your organisation’s requirements and approved functional specification.

If configuration of a platform can handle the majority of your functionality, your CRM development costs, ongoing CRM maintenance and support costs will be minimised. Our expertise in configuration allows CRM platforms to run leaner without compromising on functionality. While it doesn’t cover everything required from a CRM development, we aim to maximise benefits through the simplest pathway – CRM configuration.


CRM Integration

A step up from configuration isn’t jumping straight into customisation. If someone has already gone through the pain of bespoke development and their tools are well supported, we look to integrate up to a handful of 3rd party modules to extend the functionality of the core platform. The is without the often large development and maintenance costs of bespoke CRM module development.

However, there is a limit to integration. We avoid too many modules, as over-syncronisation becomes a huge maintenance problem. As well as avoiding smaller modules with little market penetration no matter how much they promise. Unless we can purchase the codebase as a single cost install, we’ve seen too many of them folded or pivoted. This simply adds costs to the post-launch phase of a CRM development project.

Conversely, well established modules that can add incredible benefit with minimal ongoing costs.


CRM Customisation

Finally, bespoke CRM development code and customisation. You’ll end up here if your organisation is successful either way, as no platform can do everything for everyone.  The idea is to minimise customisation in the initial stages of a CRM development project, win the low hanging fruit first, by standing up a CRM using configuration and integration. This will add huge benefits over manual or legacy CRM systems. Then build in complexity of customised CRM development. This solves two major issues with CRM development, the time to test and implement as well as team on-boarding.

There is no limit on what customised CRM can to do with off-site module development and API accessibility these days, so the sky is the limit.


True CRM Development Choices

We’ve been configuring, building and integrating CRM software for over 2 decades. We know the world is converging rapidly around organisations that have a better grasp of their data. It is a Cloud based, Mobile, Tablet, APP ready CRM that puts you at the top of your game? There is always more to it. The bottom line is always value and return. CRM is not ticking a box, no matter how poor your Customer Management currently is. We build CRM and configure tools out of the box. We also build tailored CRMs, intuitive for every user in your team. We ensure all software to be intuitive so that our clients and their teams do minimal to NO training.

You can also own your own CRM as an asset, not something you continually have to pay for every user in your team. We can also put forward our own CRM platform as a base where functional briefs are aligned with an even leaner CRM system. If you’re considering a change to your legacy platform, or looking to build your first CRM from the ground up, our most important recommendation is to spend the time up front on the functional specification and know for certain what you are buying, and what the long term implications and benefits are.

Talk to us and we’ll ensure you avoid costly mistakes from the first call onwards. CRM development is one of the most challenging parts of digital, but can also return the most commercial value if done right.

Sign Up
for Digital Advice and Event Invitations

We don't use a sales team, we rely on our 20+ years at the forefront of digital, and we love to share our knowledge.

To find out about our services, click and item above. For advice, tips, tricks and case studies check out our advice blog. We've been bridging technology and marketing for over 20 years, and confidently share commercial advice before we quote. If it's digital we do it. Go on, Test us;

Trusted by

Elucent
Castran Gilbert
Sunday Creek
Metricon
Plan It Sync It
Ego Pharmaceuticals
DUSA, Deakin University Student Association
Buy Aussie Now
Craft CMS
Movember
Federation Square
Focus On Furniture
Scrum.org
Engine Swim
Magento
Positive Poster
OMS – Order Management System
Grainshaker
Unsw Australia
Van Egmond Group
Xavier
Heat Holders
Cleanfit
Oracle
Etihad Stadium
The Age
Rackspace
Melbourne Central
Microsoft Certified Azure Fundamentals
Tassal
Sports Power
Street Kitchen
Bintani Australia
Brisbane Times
Grow Your Business
Paypal
Fairfax Media
Fast.co
Kadac
Australian Physiotherapy Association
Marshall White
Chia
Passage Foods
Melrose Health
Rock Pool Group
Celebrate Health
Macmillan Publishing
Vitura Health
ADP Payroll
Tribe
GPT Group
Novvi
CAN- Common Wealth Bank
Fresh Cheese Company
Federation University Australia
The Royal Melbourne Hospital
Ubertas Group
Matchbox Homewares
Magento Solution Specialist
Cell Therapies
Melbourne Heart
Loan Market
Victorian Government
Wild Rhino Shoes
Boston Consulting Group
James Buyer Advocates
BlackMores
Garmin
TPP
Melrose MCT
Schiavello
PranaOn
Kay&Burton
SwinBurne University of Technology
Forbes
CB Richard Ellis
Drupal
Smart Company
Toy World
Florsheim Shoes
Naturtint
ACTUATE IP
Mecca Brands
SunSense Digital Agency
Toni&Guy
Coles
Rydges
Bondi Sands
Windsorsmith
The Fortune Institute
Crumpler
ABC
Australian Organic Food CO
Madman Entertainment
Australian Anthill
ISO Certified
The University Of Melbourne
Catholic Insurance
Grays Ecommerce
Beaumont
Switzer Media+Publishing
McArthur Skincare
Arthur Galan
Liveoneday
Bostik
News
High Street Armadale
AC/DC
The Burger Cheese
Instant RockStar
Mark Alexander Design
One Shift
Passage To India
French Tables
Bulk Nutrients
Bank of Cyprus
iPrimus
LBG Australia and New Zealand
Bigcommerce
Appstore
WTFN
SMH – The Sydney Morning Herald
VISSF
Watches of Switzerland
White Suede
Uber
DeeWhy Market
QV Skincare
Viktoria & Woods
Tek Ocean
Jetstar
Melbourne Sports and Aquatic Centre – MSAC
Cronos Australia
Adobe Professional
RMIT University
OJAY
Atlantic Group of Companies
Maxine
Max’s
Peter Mac
Mamma Lucia
GooglePlay
Vendor Advocacy Australia
131 Pizza
The Canberra Times
NextTech
Plants
Carlton Football Club
Royal Freemasons
National Museum of Australia
Dinosaur Designs
National Relay Services
Green St Juice CO
Eway
CSquared Executive
MyAccount
Hanover
Australian Government
Dial Before You Dig
Google
Engineers Without Borders
Tomorrow Stars Basketball
Shell
Amino Active
Moov Head Lice
MAP
Associated Press
Ebay
DepSkin.com
Palace Cinemas
Telstra
Oakdale Meat Co
Natralus Australia
Acquia Certified Site Builder Drupal
Hairhouse Warehouse
POSTER Magazine
Jalna
Think & Grow Rich Inc
21st Century Australia Party
Aqium Gel
NMI Insurance
Parker Lane
Ello
Arc One

Testimonials

We contracted &Mine to build a new website and a ‘real-life’ online tutorial. We found their work to be creative and technically competent, and their staff friendly, professional and flexible. We are happy to recommend them. Deborah Fullwood, Director, WestWood Spice

More Testimonials
AndMine-Google-Partner-Signature