&mine digital marketing seo and sem optimisation

Speed matters – and with a website for business, it matters even more!

All good businesses with websites need to have the best servers to help maximize SEO and SEM return. Every second counts towards improving your customer’s experience with your business.

Website speed also impacts your organic search results, number of site visits and conversions. Site speed helps deliver benefits for your business. Faster loading of web pages means that users are more likely to spend more time engaging with the content ona website and considering the services or products a company offers.

Site Speed Optimisation isn’t the most colourful part of the digital scene, but it is important to improve your business’ landing pages to offer the best possible user experience and help increase conversions. There are a number of ways you can improve your site’s conversion rate, such as:

  • Using a fast web host
  • Integrating a CDN (Content Delivery Network) that provides a higher degree of availability and performance for accessing web content based on a user’s geographic location
  • Optimising image files (minimising the file size without reducing the image quality)
  • ‘Minify’ any JavaScript or CCS – which means to streamline the code
  • Minimising the number of plugins used on the website

Generally, slower loading pages suffer from low user engagement, increased bounce rates and losing to competitors with more efficient pages. It also affects a website’s indexation, where search engines will rank associated keywords very low based on the inaccessibility of the website pages.

So act quickly now as time is of the essence! Time to get ahead of the pack by implementing the tactics above to optimise your website performance and drive conversions.

While Every Second Counts – SEO and SEM Optimisation forms one aspect of your digital ecosystem nothing online sits in a silo. &Mine's in-house team now delivers 157 services; Avoid costly mistakes and #WIN online. Read our expert articles, or - and you’ll get

Trusted by

Michael and his team have just launched our new website and the team at AndMine have been professional and a pleasure to deal with. From the very start, it was evident that Michael was able to deliver a first class website and gave great advice about social media and other tools we need to consider, given the nature of our business. After several design phases, we worked closely together and achieved a result that we are very happy with. I wouldn’t hesitate recommending AndMine for web and online marketing related services. - Illona Vak, C Squared Executive

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 5, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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