As part of our Digital Marketing & Advertising Services, we develop Digital Marketing Strategy to optimise the overall digital advertising campaigns for our clients.
A Digital Marketing Strategy is the overall plan for all marketing and advertising actions. It details a breakdown of the processes to be implemented for the purpose of meeting your business goals and specifies how you are going to measure success.
At AndMine, we look at how the digital space matches to the real world and we consider what will make a difference to people. We have a conversation with our clients about what the opportunities are and then we determine how we can hone in on these in the digital landscape. We create compelling content that is equally technically robust; we like to think of Digital Marketing Strategy as a science, even the creative elements of a campaign are carefully calculated.
A Digital Marketing Strategy can encompass a variety of elements, depending on your company’s goals and who your target consumers are. We create a bespoke strategy for our clients, which can include everything from designing and launching a new campaign, to optimising SEO for improved organic traffic, to the implementation of social media posts. We use a 7-Step Advertising Optimisation Process and our 4 Pillars of Business Success, along with over a decade of IP, when we develop any digital marketing strategy. When we develop a strategy for clients it is always data-driven and as we monitor progress we constantly make refinements by realigning resources such as time and budget. We amplify the elements that are working best, tweak what could be doing better or stop it altogether if that’s what the data suggests.
We work with clients to generate the most optimal digital marketing strategy by focusing on their business and creative goals, and analytics and insights allow us to leverage this. Our focus is always to optimise conversion rates and generate profitable cost-per-acquisitions, which translates to a healthy ROI for our clients.
Get in touch with us here, to find out how AndMine can help you enhance your results with Digital Marketing Strategy.