As part of our Digital Marketing & Advertising Services, we develop Digital Marketing Strategy to optimise the overall digital advertising campaigns for our clients.

What is a Digital Marketing Strategy?

A Digital Marketing Strategy is the overall plan for all marketing and advertising actions. It details a breakdown of the processes to be implemented for the purpose of meeting your business goals and specifies how you are going to measure success.

Digital Marketing Strategy &Mine

At AndMine, we look at how the digital space matches to the real world and we consider what will make a difference to people. We have a conversation with our clients about what the opportunities are and then we determine how we can hone in on these in the digital landscape. We create compelling content that is equally technically robust; we like to think of Digital Marketing Strategy as a science, even the creative elements of a campaign are carefully calculated.

7 Steps AndMine

A Digital Marketing Strategy can encompass a variety of elements, depending on your company’s goals and who your target consumers are. We create a bespoke strategy for our clients, which can include everything from designing and launching a new campaign, to optimising SEO for improved organic traffic, to the implementation of social media posts. We use a 7-Step Advertising Optimisation Process and our 4 Pillars of Business Success, along with over a decade of IP, when we develop any digital marketing strategy. When we develop a strategy for clients it is always data-driven and as we monitor progress we constantly make refinements by realigning resources such as time and budget. We amplify the elements that are working best, tweak what could be doing better or stop it altogether if that’s what the data suggests.

4 Pillars AndMine


We work with clients to generate the most optimal digital marketing strategy by focusing on their business and creative goals, and analytics and insights allow us to leverage this. Our focus is always to optimise conversion rates and generate profitable cost-per-acquisitions, which translates to a healthy ROI for our clients.


Get in touch with us here, to find out how AndMine can help you enhance your results with Digital Marketing Strategy.

While Digital Marketing Strategy forms one aspect of your digital ecosystem nothing online sits in a silo. &Mine's in-house team now delivers 159 services; Avoid costly mistakes and #WIN online. Read our expert articles, or - and you’ll get

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I work with AndMine for my web development and website content management. Changes are always made quickly and I'm kept in the loop at all times - the website continues to generate awesome results. - Jason Digby, Eatmusik

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 5, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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