SEO and SEM Optimisation

Speed matters – and with a website for business, it matters even more!

All good businesses with websites need to have the best servers to help maximize SEO and SEM return. Every second counts towards improving your customer’s experience with your business.

Website speed also impacts your organic search results, number of site visits and conversions. Site speed helps deliver benefits for your business. Faster loading of web pages means that users are more likely to spend more time engaging with the content ona website and considering the services or products a company offers.

Site Speed Optimisation isn’t the most colourful part of the digital scene, but it is important to improve your business’ landing pages to offer the best possible user experience and help increase conversions. There are a number of ways you can improve your site’s conversion rate, such as:

  • Using a fast web host
  • Integrating a CDN (Content Delivery Network) that provides a higher degree of availability and performance for accessing web content based on a user’s geographic location
  • Optimising image files (minimising the file size without reducing the image quality)
  • ‘Minify’ any JavaScript or CCS – which means to streamline the code
  • Minimising the number of plugins used on the website

Generally, slower loading pages suffer from low user engagement, increased bounce rates and losing to competitors with more efficient pages. It also affects a website’s indexation, where search engines will rank associated keywords very low based on the inaccessibility of the website pages.

So act quickly now as time is of the essence! Time to get ahead of the pack by implementing the tactics above to optimise your website performance and drive conversions.

There is more to it than having your Every Second Counts – SEO and SEM Optimisation sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Fortune Institute
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Anthill
High Street Armadale
SunSense Digital Agency
Madman Entertainment
Nmiinsurance
Victorian Government
Unsw Australia
Telstra
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Castran Gilbert
Hairhouse Warehouse
Palace Cinemas
abc
Positive Poster
Viktoria + Woods
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MyAccount
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National Museum of Australia
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Australia Goverment
CSquared Executive
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Acquia Drupal Certification
Atlantic Group
Smh
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Royal Freemasons
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POSTER Magazine
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Hanover
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Etihad Stadium
Cronos Australia
Brisbane Times
The Burger Cheese
Novvi
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Bulk Nutrients
Ubertas Group
LBG Australia and New Zealand
Arthur Galan
Smart Company
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James Buyer Advocates
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Grow Your Business
Rock Pool Group
Appstore
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tribe
Australian Physiotherapy Association
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Movember
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Melbourne Central
Marshall White
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Sports Power
vissf
Melrose MCT
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Heat Holders
OMS
Dial Before You Dig
Watches of Switzerland
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Focus On Furniture
Jetstar
Ello
Vendor Advocacy Australia
Associated Press
Fed Square
Melrose Health
Rackspace
Canberra
Scrum
QV Skincare
Bondi Sands
Crumpler
WTFN
Bank of Cyprus
TPP
21st Century Education Agency
Max
Bintani
Toy World
Eway
Digital Agency Panitsync
Matchbox
National Relay Services
CBRE
Paypal
RMIT University
Engineers Without Borders
Rydges
Tony and Guy
The Age
Grow Rich
Schiavello

Testimonials

The &Mine team is great to work with and went beyond the brief to deliver a family violence website which was both engaging and easy to use. The team is collaborative, understand the constraints and sensitivities of a government environment and work alongside you to develop creative and practical solutions and ideas. Stakeholders have only had positive feedback about the website including with comments such as the best government website I have seen. Christine Panayotou, Director Communications, Family Safety Victoria

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