FMCG and Consumer Brand Marketing

FMCG and Consumer Brand Marketing are part of the Digital Marketing & Advertising Services that we offer at AndMine.

What is FMCG and Consumer Brand Marketing?

FMCGs (Fast-Moving Consumer Goods) are products such as processed foods, other consumables or toiletries that retail quickly and at a relatively low cost. Consumer Brand Marketing aims to trigger in consumers a desire or need to buy a product. In the case of FMCGs, this need is often weak and the desire low, meaning that the consumer needs an extra ‘push’ to convert. Think of those cleverly placed snacks you find at the check-out counter of a convenience store; the need to buy these may be trivial but with the convenience of being at arm’s reach and an inexpensive price point, a conversion is more likely. Placement of FMCGs in the digital retail space is equally as important as it is the real world.

FMCG, Consumer Brand Marketing &Mine

Companies such as Coles and Chemist Warehouse are shifting more of their trading practices to the digital space to adapt to evolving consumer purchasing trends. They are the stockists that actually determine how well a product is doing because they are positioning it and controlling the presence of products on their digital landscape. Online shopping is revolutionising and we can help your brand take control of this.

At AndMine, we understand the importance of digital real estate and we help our FMCG clients climb to the top for maximum visibility and ultimately maximised conversions. By buying digital space that places FMCGs as conveniently as if they were on the front counter in a store, we maximise sales and ROI for our clients. Immediate visibility can easily sway consumers to purchase FMCGs because the investment is low. With over a decade of data on optimising digital marketing, we know how and where to buy the right space for your brand and your products.

FMCG and Multiplied Online Success

Optimised FMCG digital marketing will result in higher online visibility and therefore more sales conversions, leading to a healthy ROI. By enhancing your digital advertising and marketing strategy, the offline success of your products can be mirrored online or even surpassed as we have more data to make constant refinements.


For more information on how you can harness the digital space for maximum ROI for your brand, get in touch with us.

While FMCG and Consumer Brand Marketing forms one aspect of your digital ecosystem nothing online sits in a silo. &Mine's in-house team now delivers 159 services; Avoid costly mistakes and #WIN online. Read our expert articles, or - and you’ll get

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 5, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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