International SEO is one of the SEO Agency Services AndMine provide as an end-to-end digital agency.

What is International SEO?

International SEO is the process of optimising your website to improve its visibility in search engines in global locations. Unlike a ‘real life’ site, like a shop, which caters only to the audience in its immediate vicinity, a digital site, like an e-store, can be accessed by anyone, anywhere, so long as they are online.

In order to tap into the vast digital audience that exists beyond the geographical limitations of your ‘real life’ business, you need to establish a specific global SEO strategy that identifies the desired audiences and targets them effectively through search.

A strong global SEO strategy will consider foreign market and competitor analysis, culturally relevant and linguistically correct content and technical adaptations such as URL alterations.

When executed properly, international search engine optimisation will help you drive the right traffic to the right content and translate to increased global sales.

International SEO AndMine

We provide global SEO services and work with clients to launch international SEO campaigns that reach new global audiences and induce growth. We start by understanding your business goals, your current rankings in foreign markets and analysing the market to identify relevant opportunities.

We look for:

Once the opportunities have been identified, we design a bespoke global SEO strategy for your brand. For new locations, and particularly those where a different language is spoken, it is likely that an entirely new content strategy will be needed. 

To design the new content strategy, we take the following into account:

  • Competitor activity
  • Local language(s)
  • Geo-specific language nuances
  • Cultural nuances
  • Seasonality (ie. holidays, seasons, important dates etc.)
  • Search engine popularity

By avoiding any lapses in communication between your brand and your audience, you are less likely to lose traffic in confusion and more likely to convert. This can be affected by something as small as spelling it ‘optimization’ (U.S. English spelling) when targeting a New York audience to something a big as changing your website’s colours to suit subconscious, national preferences.

In addition to the geo-specific content strategy, we grow SEO efforts both creatively and technically through the following white hat SEO techniques:

  • Local link building
  • Social media presence
  • Website coding including URL adaptations
  • Website specifics including currency, time zone & contact

Global Success through International SEO

With the international search engine optimisation strategy in place, we intelligently analyse how your Google rankings are improving, what the quality of the new traffic is and whether conversion rates are optimal.

We understand that a global SEO campaign needs to garner global awareness and global sales and we work dedicatedly to generate a healthy ROI for your company.

If we encounter through our SEO reporting that business abroad is not increasing with the new global SEO strategy, we look closely to see where the issue lies. This could result in a shift in target markets, a content angle overhaul or even going back to the drawing board to identify new ways of pitching to new audiences. Either way, we always have honest conversations with our clients so we can overcome issues quickly and find solutions that work and drive global success.

If you’re looking to explore new, international markets and want to work with an SEO agency that will tell it like it is, simply get in touch.

There is more to it than having your International SEO sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

GPT Group
Natralus Australia
Schiavello
Switzer
Dinosaur Designs
tribe
Watches of Switzerland
Wild Rhino Shoes
Melbourne Heart
Melrose MCT
Xavier
Ego Pharmaceuticals
Engine Swim
Anthill
Australian Physiotherapy Association
131 Pizza
Microsoft-Certified-Azure-Fundamentals
Bintani
Marshall White
Coles
Aqium Gel
BCG
National Relay Services
Celebrate health
Elucent
Vendor Advocacy Australia
Ubertas Group
Florsheim
Sports Power
DeeWhy Market
Fortune Institute
Castran Gilbert
Fresh Cheese Company
Green St Juice
21st Century Education Agency
POSTER Magazine
Federation
Bank of Cyprus
Instant RockStar
White Suede
OMS
QV Skincare
Loan Market
The Age
Australia Goverment
Max
Mamma Lucia
RMIT University
Rydges
catholic insurance
Bondi Sands
Acquia Drupal Certification
Arthur Galan
Cronos Australia
OJAY
Grays Ecommerce
Royal Freemasons
Ebay
ISO Certified
Mecca cosmetics
Windsorsmith
Melbourne Central
Brisbane Times
Smh
Arc One
Grow Rich
Chia
Associated Press
Amino Active
Liveoneday
Naturtint
Google
Moov Head Lice
Fairfax Media
Rock Pool Group
Ello
Parker Lane
National Museum of Australia
vissf
Matchbox
MAP
Melrose Health
Heat Holders
Tek Ocean
Smart Company
LBG Australia and New Zealand
GooglePlay
James Buyer Advocates
Grainshaker
McArthur Skincare
Sunday creek
Dusa
Fed Square
Paypal
Uber
Forbes
abc
Magento Solution Specialist
WTFN
AC/DC
Bostik
Passage Foods
Madman Entertainment
Beaumont
Fast.co
ADP Payroll
Tony and Guy
Swin
High Street Armadale
Van Egmond Group
Rackspace
passage to india
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Oakdale
Unsw Australia
University of Melbourne
Focus On Furniture
Novvi
iPrimus
DepSkin.com
Shell
The Burger Cheese
Jalna
Canberra
Atlantic Group
Eway
street kitchen
Professional
Bulk Nutrients
CAN
Garmin
BlackMores
Dial Before You Dig
Buy Aussie Now
Metricon
Victorian Government
Toy World
Viktoria + Woods
Drupal
Palace Cinemas
Oracle
Maxine
MyAccount
Appstore
MSAC
SunSense Digital Agency
Etihad Stadium
Crumpler
Engineers Without Borders
Positive Poster
Movember
Nmiinsurance
CSquared Executive
Scrum
Kay Burton
TPP
Hanover
CBRE
Digital Agency Panitsync
Jetstar
Macmillan
Magento
Grow Your Business
Tassal
Bigcommerce
One Shift
TSB
Telstra
Australian organic foods
Hairhouse Warehouse

Testimonials

It is great working with such a dedicated and competent team in this ever changing space and I would highly recommend Michael and his work. Stephanie Clayton, Marketing Services Manager, Ego Pharmaceuticals

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