International SEO is one of the SEO Agency Services AndMine provide as an end-to-end digital agency.

What is International SEO?

International SEO is the process of optimising your website to improve its visibility in search engines in global locations. Unlike a ‘real life’ site, like a shop, which caters only to the audience in its immediate vicinity, a digital site, like an e-store, can be accessed by anyone, anywhere, so long as they are online.

In order to tap into the vast digital audience that exists beyond the geographical limitations of your ‘real life’ business, you need to establish a specific global SEO strategy that identifies the desired audiences and targets them effectively through search.

A strong global SEO strategy will consider foreign market and competitor analysis, culturally relevant and linguistically correct content and technical adaptations such as URL alterations.

When executed properly, international search engine optimisation will help you drive the right traffic to the right content and translate to increased global sales.

International SEO AndMine

We provide global SEO services and work with clients to launch international SEO campaigns that reach new global audiences and induce growth. We start by understanding your business goals, your current rankings in foreign markets and analysing the market to identify relevant opportunities.

We look for:

Once the opportunities have been identified, we design a bespoke global SEO strategy for your brand. For new locations, and particularly those where a different language is spoken, it is likely that an entirely new content strategy will be needed. 

To design the new content strategy, we take the following into account:

  • Competitor activity
  • Local language(s)
  • Geo-specific language nuances
  • Cultural nuances
  • Seasonality (ie. holidays, seasons, important dates etc.)
  • Search engine popularity

By avoiding any lapses in communication between your brand and your audience, you are less likely to lose traffic in confusion and more likely to convert. This can be affected by something as small as spelling it ‘optimization’ (U.S. English spelling) when targeting a New York audience to something a big as changing your website’s colours to suit subconscious, national preferences.

In addition to the geo-specific content strategy, we grow SEO efforts both creatively and technically through the following white hat SEO techniques:

  • Local link building
  • Social media presence
  • Website coding including URL adaptations
  • Website specifics including currency, time zone & contact

Global Success through International SEO

With the international search engine optimisation strategy in place, we intelligently analyse how your Google rankings are improving, what the quality of the new traffic is and whether conversion rates are optimal.

We understand that a global SEO campaign needs to garner global awareness and global sales and we work dedicatedly to generate a healthy ROI for your company.

If we encounter through our SEO reporting that business abroad is not increasing with the new global SEO strategy, we look closely to see where the issue lies. This could result in a shift in target markets, a content angle overhaul or even going back to the drawing board to identify new ways of pitching to new audiences. Either way, we always have honest conversations with our clients so we can overcome issues quickly and find solutions that work and drive global success.

If you’re looking to explore new, international markets and want to work with an SEO agency that will tell it like it is, simply get in touch.

There is more to it than having your International SEO sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Associated Press
Appstore
Mamma Lucia
National Museum of Australia
21st Century Australia Party
BlackMores
Gadens
Grainshaker
Forbes
Florsheim Shoes
PranaOn
Inferflora
Acquia Certified Site Builder Drupal
Arthur Galan
Naturtint
Engineers Without Borders
Van Egmond Group
Cronos Australia
Melrose Health
SwinBurne University of Technology
Google
The Age
Cell Therapies
Engine Swim
SMH – The Sydney Morning Herald
GPT Group
LBG Australia and New Zealand
Peter Mac
King Wood Mallesons
Novvi
Magento Solution Specialist
Boston Consulting Group
Heat Holders
OJAY
Schiavello
Hanover
Australian Anthill
Focus On Furniture
Carlton Football Club
Oracle
Ubertas Group
Australian Physiotherapy Association
Vendor Advocacy Australia
Garmin
Think & Grow Rich Inc
Drupal
Tomorrow Stars Basketball
Xavier
VISSF
Gilbert+Tobin
ACTUATE IP
Etihad Stadium
Parker Lane
DepSkin.com
MAP
Paypal
Bostik
Melrose MCT
Cleanfit
HGG 
Craft CMS
Adobe Professional
Toy World
The Burger Cheese
Marshall White
Hairhouse Warehouse
Maxine
Natralus Australia
Switzer Media+Publishing
The University Of Melbourne
Bank of Cyprus
Scrum.org
News
SunSense Digital Agency
Cooper Mills
Shell
Eway
One Shift
NextTech
CAN- Common Wealth Bank
Magento
Elucent
Australian Government
Movember
Sunday Creek
Sports Power
White Suede
Tribe
Melbourne Central
Microsoft Certified Azure Fundamentals
Smart Company
Rock Pool Group
Viktoria & Woods
Ello
McArthur Skincare
Amino Active
Toni&Guy
Rydges
AC/DC
Tek Ocean
ADP Payroll
Grow Your Business
Victorian Government
French Tables
CSquared Executive
Moov Head Lice
Street Kitchen
Vitura Health
The Fortune Institute
Atlantic Group of Companies
Ebay
MyAccount
Loan Market
National Relay Services
WTFN
Metricon
Aqium Gel
Catholic Insurance
Federation University Australia
Kadac
Buy Aussie Now
Telstra
DeeWhy Market
Australian Organic Food CO
Grays Ecommerce
Fairfax Media
Celebrate Health
131 Pizza
TPP
Positive Poster
Chia
Instant RockStar
Arc One
James Buyer Advocates
Dial Before You Dig
Melbourne Heart
Uber
Jalna
Brisbane Times
Bulk Nutrients
Oakdale Meat Co
Mark Alexander Design
DUSA, Deakin University Student Association
The Canberra Times
Beaumont
Bigcommerce
OMS – Order Management System
Wild Rhino Shoes
RMIT University
Macmillan Publishing
Royal Freemasons
Castran Gilbert
NMI Insurance
Palace Cinemas
Federation Square
The Royal Melbourne Hospital
Dinosaur Designs
Kay&Burton
Coles
Herbert Smith Freehills
Liveoneday
Rackspace
Plan It Sync It
GooglePlay
Fresh Cheese Company
Passage To India
Max’s
Melbourne Sports and Aquatic Centre – MSAC
Bondi Sands
Matchbox Homewares
QV Skincare
Bintani Australia
Ego Pharmaceuticals
Unsw Australia
Thomson Geer
Watches of Switzerland
Madman Entertainment
CB Richard Ellis
Green St Juice CO
Mecca Brands
Jetstar
iPrimus
Crumpler
Plants
Fast.co
ISO Certified
Passage Foods
High Street Armadale
POSTER Magazine
Windsorsmith
ABC
Tassal

Testimonials

Just a quick note to say a big thanks and well done for doing what you said you would - building us a world class Health Food web site.  It looks great! We will find a way to properly thank your team for their hard work and terrific results. Russell, CEO, Melrose Health

More Testimonials
AndMine-Google-Partner-Signature