International SEO is one of the SEO Agency Services AndMine provide as an end-to-end digital agency.

What is International SEO?

International SEO is the process of optimising your website to improve its visibility in search engines in global locations. Unlike a ‘real life’ site, like a shop, which caters only to the audience in its immediate vicinity, a digital site, like an e-store, can be accessed by anyone, anywhere, so long as they are online.

In order to tap into the vast digital audience that exists beyond the geographical limitations of your ‘real life’ business, you need to establish a specific global SEO strategy that identifies the desired audiences and targets them effectively through search.

A strong global SEO strategy will consider foreign market and competitor analysis, culturally relevant and linguistically correct content and technical adaptations such as URL alterations.

When executed properly, international search engine optimisation will help you drive the right traffic to the right content and translate to increased global sales.

International SEO AndMine

We provide global SEO services and work with clients to launch international SEO campaigns that reach new global audiences and induce growth. We start by understanding your business goals, your current rankings in foreign markets and analysing the market to identify relevant opportunities.

We look for:

Once the opportunities have been identified, we design a bespoke global SEO strategy for your brand. For new locations, and particularly those where a different language is spoken, it is likely that an entirely new content strategy will be needed. 

To design the new content strategy, we take the following into account:

  • Competitor activity
  • Local language(s)
  • Geo-specific language nuances
  • Cultural nuances
  • Seasonality (ie. holidays, seasons, important dates etc.)
  • Search engine popularity

By avoiding any lapses in communication between your brand and your audience, you are less likely to lose traffic in confusion and more likely to convert. This can be affected by something as small as spelling it ‘optimization’ (U.S. English spelling) when targeting a New York audience to something a big as changing your website’s colours to suit subconscious, national preferences.

In addition to the geo-specific content strategy, we grow SEO efforts both creatively and technically through the following white hat SEO techniques:

  • Local link building
  • Social media presence
  • Website coding including URL adaptations
  • Website specifics including currency, time zone & contact

Global Success through International SEO

With the international search engine optimisation strategy in place, we intelligently analyse how your Google rankings are improving, what the quality of the new traffic is and whether conversion rates are optimal.

We understand that a global SEO campaign needs to garner global awareness and global sales and we work dedicatedly to generate a healthy ROI for your company.

If we encounter through our SEO reporting that business abroad is not increasing with the new global SEO strategy, we look closely to see where the issue lies. This could result in a shift in target markets, a content angle overhaul or even going back to the drawing board to identify new ways of pitching to new audiences. Either way, we always have honest conversations with our clients so we can overcome issues quickly and find solutions that work and drive global success.

If you’re looking to explore new, international markets and want to work with an SEO agency that will tell it like it is, simply get in touch.

There is more to it than having your International SEO sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Chia
Arc One
Grays Ecommerce
OMS – Order Management System
Bostik
Melrose MCT
Sports Power
Passage To India
Oakdale Meat Co
Parker Lane
Oracle
Fast.co
Cell Therapies
Cleanfit
Appstore
Engine Swim
Melbourne Central
The Royal Melbourne Hospital
Brisbane Times
CAN- Common Wealth Bank
Maxine
iPrimus
Plants
Herbert Smith Freehills
Schiavello
Focus On Furniture
Tassal
Unsw Australia
Boston Consulting Group
Paypal
MAP
BlackMores
SunSense Digital Agency
Melrose Health
Passage Foods
TPP
Toni&Guy
The Burger Cheese
French Tables
Max’s
Street Kitchen
Ego Pharmaceuticals
The Canberra Times
Arthur Galan
Forbes
Associated Press
Natralus Australia
Scrum.org
Matchbox Homewares
Atlantic Group of Companies
Craft CMS
Vendor Advocacy Australia
DepSkin.com
Peter Mac
Instant RockStar
Green St Juice CO
News
Palace Cinemas
Inferflora
Kay&Burton
Fresh Cheese Company
Garmin
Ubertas Group
Naturtint
Madman Entertainment
Bondi Sands
Viktoria & Woods
LBG Australia and New Zealand
Marshall White
Metricon
Aqium Gel
High Street Armadale
PranaOn
Federation University Australia
Xavier
QV Skincare
Thomson Geer
Bulk Nutrients
ACTUATE IP
Bigcommerce
Wild Rhino Shoes
Telstra
Magento
Windsorsmith
National Museum of Australia
Mark Alexander Design
Carlton Football Club
Hairhouse Warehouse
ABC
Positive Poster
SwinBurne University of Technology
Smart Company
Beaumont
Celebrate Health
King Wood Mallesons
Microsoft Certified Azure Fundamentals
Magento Solution Specialist
Loan Market
NMI Insurance
Macmillan Publishing
Melbourne Heart
Van Egmond Group
Dial Before You Dig
One Shift
Coles
Movember
Liveoneday
Eway
Etihad Stadium
POSTER Magazine
Tomorrow Stars Basketball
Hanover
Crumpler
Grainshaker
Cronos Australia
Jalna
Vitura Health
Grow Your Business
Acquia Certified Site Builder Drupal
SMH – The Sydney Morning Herald
Google
DeeWhy Market
Sunday Creek
Tek Ocean
Melbourne Sports and Aquatic Centre – MSAC
Engineers Without Borders
Fairfax Media
CB Richard Ellis
Castran Gilbert
Plan It Sync It
The Age
Drupal
OJAY
GPT Group
Toy World
Australian Organic Food CO
Tribe
ISO Certified
Mecca Brands
Australian Anthill
Buy Aussie Now
Watches of Switzerland
AC/DC
DUSA, Deakin University Student Association
Royal Freemasons
Gadens
Rock Pool Group
Jetstar
Australian Government
NextTech
The Fortune Institute
Uber
21st Century Australia Party
White Suede
GooglePlay
James Buyer Advocates
ADP Payroll
Ello
McArthur Skincare
RMIT University
The University Of Melbourne
MyAccount
Elucent
Florsheim Shoes
Shell
Rackspace
Bintani Australia
Victorian Government
Mamma Lucia
Novvi
Switzer Media+Publishing
131 Pizza
Amino Active
Gilbert+Tobin
Rydges
Ebay
Moov Head Lice
Think & Grow Rich Inc
WTFN
VISSF
Bank of Cyprus
Australian Physiotherapy Association
Catholic Insurance
Dinosaur Designs
Heat Holders
Federation Square
CSquared Executive
Adobe Professional
Cooper Mills
National Relay Services
Kadac

Testimonials

The guys at &Mine are one step ahead and have made the process pleasant and stress free. All credit to them and their great working culture because I expected the process to be awful. I am looking forward to taking this project live and doing more business with &Mine. Lauren Brown, Director, Motto fashion

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AndMine's is ISO 27001 : Information Security Management Systems Certified.
AndMine's is ISO 27001 : Information Security Management Systems Certified.