International SEO is one of the SEO Agency Services AndMine provide as an end-to-end digital agency.

What is International SEO?

International SEO is the process of optimising your website to improve its visibility in search engines in global locations. Unlike a ‘real life’ site, like a shop, which caters only to the audience in its immediate vicinity, a digital site, like an e-store, can be accessed by anyone, anywhere, so long as they are online.

In order to tap into the vast digital audience that exists beyond the geographical limitations of your ‘real life’ business, you need to establish a specific global SEO strategy that identifies the desired audiences and targets them effectively through search.

A strong global SEO strategy will consider foreign market and competitor analysis, culturally relevant and linguistically correct content and technical adaptations such as URL alterations.

When executed properly, international search engine optimisation will help you drive the right traffic to the right content and translate to increased global sales.

International SEO AndMine

We provide global SEO services and work with clients to launch international SEO campaigns that reach new global audiences and induce growth. We start by understanding your business goals, your current rankings in foreign markets and analysing the market to identify relevant opportunities.

We look for:

Once the opportunities have been identified, we design a bespoke global SEO strategy for your brand. For new locations, and particularly those where a different language is spoken, it is likely that an entirely new content strategy will be needed. 

To design the new content strategy, we take the following into account:

  • Competitor activity
  • Local language(s)
  • Geo-specific language nuances
  • Cultural nuances
  • Seasonality (ie. holidays, seasons, important dates etc.)
  • Search engine popularity

By avoiding any lapses in communication between your brand and your audience, you are less likely to lose traffic in confusion and more likely to convert. This can be affected by something as small as spelling it ‘optimization’ (U.S. English spelling) when targeting a New York audience to something a big as changing your website’s colours to suit subconscious, national preferences.

In addition to the geo-specific content strategy, we grow SEO efforts both creatively and technically through the following white hat SEO techniques:

  • Local link building
  • Social media presence
  • Website coding including URL adaptations
  • Website specifics including currency, time zone & contact

Global Success through International SEO

With the international search engine optimisation strategy in place, we intelligently analyse how your Google rankings are improving, what the quality of the new traffic is and whether conversion rates are optimal.

We understand that a global SEO campaign needs to garner global awareness and global sales and we work dedicatedly to generate a healthy ROI for your company.

If we encounter through our SEO reporting that business abroad is not increasing with the new global SEO strategy, we look closely to see where the issue lies. This could result in a shift in target markets, a content angle overhaul or even going back to the drawing board to identify new ways of pitching to new audiences. Either way, we always have honest conversations with our clients so we can overcome issues quickly and find solutions that work and drive global success.

If you’re looking to explore new, international markets and want to work with an SEO agency that will tell it like it is, simply get in touch.

There is more to it than having your International SEO sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Passage Foods
RMIT University
Fast.co
Melrose MCT
Tek Ocean
Rock Pool Group
Movember
Australian Anthill
Magento
Bigcommerce
Ubertas Group
Oakdale Meat Co
Mecca Brands
Coles
DeeWhy Market
Amino Active
Kadac
131 Pizza
Xavier
Google
SMH – The Sydney Morning Herald
Moov Head Lice
The Burger Cheese
Chia
Madman Entertainment
The Fortune Institute
Elucent
Melbourne Sports and Aquatic Centre – MSAC
Craft CMS
Metricon
Federation University Australia
Crumpler
McArthur Skincare
OMS – Order Management System
Engineers Without Borders
Viktoria & Woods
Ello
Ego Pharmaceuticals
Acquia Certified Site Builder Drupal
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Toni&Guy
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Bank of Cyprus
MAP
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AC/DC
Mamma Lucia
Ebay
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21st Century Australia Party
LBG Australia and New Zealand
CSquared Executive
Paypal
Max’s
National Relay Services
The Age
Australian Physiotherapy Association
SwinBurne University of Technology
Maxine
Cell Therapies
Sports Power
Victorian Government
Passage To India
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Windsorsmith
Atlantic Group of Companies
Novvi
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Wild Rhino Shoes
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Melbourne Central
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ABC
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MyAccount
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Fresh Cheese Company
Buy Aussie Now
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Uber
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Plan It Sync It
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The University Of Melbourne
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Microsoft Certified Azure Fundamentals
Royal Freemasons
Hairhouse Warehouse
Carlton Football Club
The Canberra Times
Green St Juice CO
DUSA, Deakin University Student Association
Focus On Furniture
CB Richard Ellis
Natralus Australia
Brisbane Times
Heat Holders
Tomorrow Stars Basketball
Bintani Australia
Dinosaur Designs
Grow Your Business
CAN- Common Wealth Bank
GPT Group
National Museum of Australia
Kay&Burton
Instant RockStar
Federation Square
GooglePlay
Drupal
ADP Payroll
Vendor Advocacy Australia
Toy World
Magento Solution Specialist
Shell
James Buyer Advocates
Rackspace
BlackMores
Peter Mac
Grainshaker
Melrose Health
Matchbox Homewares
SunSense Digital Agency
Australian Organic Food CO
Dial Before You Dig
Liveoneday
Aqium Gel
Australian Government
VISSF
Fairfax Media
Adobe Professional
iPrimus
Bulk Nutrients
Tassal
Tribe
Etihad Stadium

Testimonials

Thank you for all of your hard work in getting our beautiful Melrose website live today. Woohoo!From the incredible design, to all of the behind the scenes technical aspects, to making it all come together and managing all of our feedback. - Lucinda Hobson, Melrose Project Manager Thank you to each and everyone of you for your dedication and hard work in getting this live and running and for your continuous hard work over the week in ironing out the issues that come with a website launch. Kat Heath, Melrose Group Marketing Manager

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