International SEO is one of the SEO Agency Services AndMine provide as an end-to-end digital agency.

What is International SEO?

International SEO is the process of optimising your website to improve its visibility in search engines in global locations. Unlike a ‘real life’ site, like a shop, which caters only to the audience in its immediate vicinity, a digital site, like an e-store, can be accessed by anyone, anywhere, so long as they are online.

In order to tap into the vast digital audience that exists beyond the geographical limitations of your ‘real life’ business, you need to establish a specific global SEO strategy that identifies the desired audiences and targets them effectively through search.

A strong global SEO strategy will consider foreign market and competitor analysis, culturally relevant and linguistically correct content and technical adaptations such as URL alterations.

When executed properly, international search engine optimisation will help you drive the right traffic to the right content and translate to increased global sales.

International SEO AndMine

We provide global SEO services and work with clients to launch international SEO campaigns that reach new global audiences and induce growth. We start by understanding your business goals, your current rankings in foreign markets and analysing the market to identify relevant opportunities.

We look for:

Once the opportunities have been identified, we design a bespoke global SEO strategy for your brand. For new locations, and particularly those where a different language is spoken, it is likely that an entirely new content strategy will be needed. 

To design the new content strategy, we take the following into account:

  • Competitor activity
  • Local language(s)
  • Geo-specific language nuances
  • Cultural nuances
  • Seasonality (ie. holidays, seasons, important dates etc.)
  • Search engine popularity

By avoiding any lapses in communication between your brand and your audience, you are less likely to lose traffic in confusion and more likely to convert. This can be affected by something as small as spelling it ‘optimization’ (U.S. English spelling) when targeting a New York audience to something a big as changing your website’s colours to suit subconscious, national preferences.

In addition to the geo-specific content strategy, we grow SEO efforts both creatively and technically through the following white hat SEO techniques:

  • Local link building
  • Social media presence
  • Website coding including URL adaptations
  • Website specifics including currency, time zone & contact

Global Success through International SEO

With the international search engine optimisation strategy in place, we intelligently analyse how your Google rankings are improving, what the quality of the new traffic is and whether conversion rates are optimal.

We understand that a global SEO campaign needs to garner global awareness and global sales and we work dedicatedly to generate a healthy ROI for your company.

If we encounter through our SEO reporting that business abroad is not increasing with the new global SEO strategy, we look closely to see where the issue lies. This could result in a shift in target markets, a content angle overhaul or even going back to the drawing board to identify new ways of pitching to new audiences. Either way, we always have honest conversations with our clients so we can overcome issues quickly and find solutions that work and drive global success.

If you’re looking to explore new, international markets and want to work with an SEO agency that will tell it like it is, simply get in touch.

There is more to it than having your International SEO sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Microsoft Certified Azure Fundamentals
Hanover
Melrose Health
Street Kitchen
Beaumont
Magento
TPP
One Shift
Crumpler
Palace Cinemas
Bigcommerce
GooglePlay
Ego Pharmaceuticals
Peter Mac
Switzer Media+Publishing
Australian Physiotherapy Association
Grays Ecommerce
Bulk Nutrients
Australian Anthill
Watches of Switzerland
131 Pizza
Paypal
Smart Company
Melbourne Sports and Aquatic Centre – MSAC
Tek Ocean
Melbourne Heart
CB Richard Ellis
Instant RockStar
Magento Solution Specialist
Engine Swim
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Focus On Furniture
Castran Gilbert
ISO Certified
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Toni&Guy
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James Buyer Advocates
Australian Government
Grainshaker
Passage Foods
Passage To India
National Relay Services
Boston Consulting Group
Rydges
Uber
Novvi
Coles
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BlackMores
Jalna
Cell Therapies
Madman Entertainment
Celebrate Health
News
National Museum of Australia
OJAY
Chia
Drupal
PranaOn
SwinBurne University of Technology
Forbes
Macmillan Publishing
Kay&Burton
Rackspace
Arc One
Toy World
21st Century Australia Party
The University Of Melbourne
Buy Aussie Now
The Age
Oracle
Tassal
Parker Lane
SMH – The Sydney Morning Herald
Unsw Australia
Shell
The Fortune Institute
MAP
GPT Group
Movember
Victorian Government
Fast.co
Natralus Australia
Fresh Cheese Company
OMS – Order Management System
SunSense Digital Agency
Atlantic Group of Companies
Rock Pool Group
The Royal Melbourne Hospital
Arthur Galan
Xavier
Matchbox Homewares
VISSF
Ello
Scrum.org
Moov Head Lice
Eway
LBG Australia and New Zealand
Naturtint
Elucent
Mamma Lucia
Engineers Without Borders
ABC
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Marshall White
The Burger Cheese
Windsorsmith
ADP Payroll
Royal Freemasons
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Carlton Football Club
Jetstar
Plan It Sync It
Appstore
Positive Poster
Dinosaur Designs
Tribe
Cleanfit
Viktoria & Woods
Dial Before You Dig
Metricon
AC/DC
Melbourne Central
Bondi Sands
QV Skincare
Liveoneday
MyAccount
The Canberra Times
DeeWhy Market
White Suede
Etihad Stadium
Adobe Professional
Bank of Cyprus
High Street Armadale
Bintani Australia
CSquared Executive
Google
Grow Your Business
Federation Square
Van Egmond Group
RMIT University
Fairfax Media
Sunday Creek
Wild Rhino Shoes
Mecca Brands
Green St Juice CO
Ubertas Group
CAN- Common Wealth Bank
Maxine
Federation University Australia
Kadac
Think & Grow Rich Inc
DepSkin.com
Plants
Craft CMS
Bostik
Associated Press
Telstra
Vendor Advocacy Australia
POSTER Magazine
Loan Market
Florsheim Shoes
Australian Organic Food CO
DUSA, Deakin University Student Association
Amino Active
NMI Insurance
Max’s
McArthur Skincare
Oakdale Meat Co

Testimonials

Michael and his team have just launched our new website and the team at AndMine have been professional and a pleasure to deal with. From the very start, it was evident that Michael was able to deliver a first class website and gave great advice about social media and other tools we need to consider, given the nature of our business. After several design phases, we worked closely together and achieved a result that we are very happy with. I wouldn’t hesitate recommending AndMine for web and online marketing related services. Illona Vak, C Squared Executive

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