International SEO is one of the SEO Agency Services AndMine provide as an end-to-end digital agency.

What is International SEO?

International SEO is the process of optimising your website to improve its visibility in search engines in global locations. Unlike a ‘real life’ site, like a shop, which caters only to the audience in its immediate vicinity, a digital site, like an e-store, can be accessed by anyone, anywhere, so long as they are online.

In order to tap into the vast digital audience that exists beyond the geographical limitations of your ‘real life’ business, you need to establish a specific global SEO strategy that identifies the desired audiences and targets them effectively through search.

A strong global SEO strategy will consider foreign market and competitor analysis, culturally relevant and linguistically correct content and technical adaptations such as URL alterations.

When executed properly, international search engine optimisation will help you drive the right traffic to the right content and translate to increased global sales.

International SEO AndMine

We provide global SEO services and work with clients to launch international SEO campaigns that reach new global audiences and induce growth. We start by understanding your business goals, your current rankings in foreign markets and analysing the market to identify relevant opportunities.

We look for:

Once the opportunities have been identified, we design a bespoke global SEO strategy for your brand. For new locations, and particularly those where a different language is spoken, it is likely that an entirely new content strategy will be needed. 

To design the new content strategy, we take the following into account:

  • Competitor activity
  • Local language(s)
  • Geo-specific language nuances
  • Cultural nuances
  • Seasonality (ie. holidays, seasons, important dates etc.)
  • Search engine popularity

By avoiding any lapses in communication between your brand and your audience, you are less likely to lose traffic in confusion and more likely to convert. This can be affected by something as small as spelling it ‘optimization’ (U.S. English spelling) when targeting a New York audience to something a big as changing your website’s colours to suit subconscious, national preferences.

In addition to the geo-specific content strategy, we grow SEO efforts both creatively and technically through the following white hat SEO techniques:

  • Local link building
  • Social media presence
  • Website coding including URL adaptations
  • Website specifics including currency, time zone & contact

Global Success through International SEO

With the international search engine optimisation strategy in place, we intelligently analyse how your Google rankings are improving, what the quality of the new traffic is and whether conversion rates are optimal.

We understand that a global SEO campaign needs to garner global awareness and global sales and we work dedicatedly to generate a healthy ROI for your company.

If we encounter through our SEO reporting that business abroad is not increasing with the new global SEO strategy, we look closely to see where the issue lies. This could result in a shift in target markets, a content angle overhaul or even going back to the drawing board to identify new ways of pitching to new audiences. Either way, we always have honest conversations with our clients so we can overcome issues quickly and find solutions that work and drive global success.

If you’re looking to explore new, international markets and want to work with an SEO agency that will tell it like it is, simply get in touch.

There is more to it than having your International SEO sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Professional
tribe
CSquared Executive
WTFN
Tassal
Vendor Advocacy Australia
Bulk Nutrients
RMIT University
Oracle
Amino Active
Unsw Australia
Paypal
Matchbox
Fortune Institute
Bigcommerce
CBRE
Digital Agency Panitsync
Rydges
BlackMores
Magento Solution Specialist
POSTER Magazine
James Buyer Advocates
GooglePlay
Telstra
Smart Company
vissf
ADP Payroll
Rock Pool Group
Watches of Switzerland
Smh
Schiavello
Mamma Lucia
Jalna
Loan Market
Elucent
LBG Australia and New Zealand
ISO Certified
Tony and Guy
Grays Ecommerce
Melbourne Heart
Scrum
Ebay
Etihad Stadium
Bank of Cyprus
Dinosaur Designs
iPrimus
McArthur Skincare
Appstore
Bondi Sands
High Street Armadale
Royal Freemasons
White Suede
TPP
Van Egmond Group
Forbes
Bintani
Victorian Government
Tek Ocean
Instant RockStar
Positive Poster
Castran Gilbert
CAN
Maxine
Grow Your Business
One Shift
Arthur Galan
Crumpler
Fed Square
News
DeeWhy Market
Rackspace
Arc One
Focus On Furniture
Viktoria + Woods
Canberra
Associated Press
Aqium Gel
SunSense Digital Agency
Brisbane Times
Dusa
Macmillan
Jetstar
Hanover
Melbourne Central
Coles
Ubertas Group
MSAC
OMS
MAP
OJAY
Acquia Drupal Certification
Toy World
Movember
DepSkin.com
Palace Cinemas
TSB
Magento
Chia
AC/DC
Australia Goverment
Nmiinsurance
Kay Burton
QV Skincare
Novvi
Madman Entertainment
Engineers Without Borders
abc
Australian Physiotherapy Association
Eway
Metricon
Engine Swim
Fairfax Media
Green St Juice
Parker Lane
Shell
Grow Rich
Natralus Australia
University of Melbourne
Fresh Cheese Company
National Relay Services
Microsoft-Certified-Azure-Fundamentals
Google
Uber
Liveoneday
National Museum of Australia
21st Century Education Agency
Drupal
Cronos Australia
Hairhouse Warehouse
Swin
Dial Before You Dig
131 Pizza
GPT Group
The Age
The Burger Cheese
Melrose Health
Marshall White
Atlantic Group
Sports Power
Anthill
Ello
Moov Head Lice
Melrose MCT
Switzer
Max
BCG
MyAccount
Ego Pharmaceuticals

Testimonials

The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox. David Cohen, Owner, Matchbox

More Testimonials
AndMine-Google-Partner-Signature