International SEO is one of the SEO Agency Services AndMine provide as an end-to-end digital agency.

What is International SEO?

International SEO is the process of optimising your website to improve its visibility in search engines in global locations. Unlike a ‘real life’ site, like a shop, which caters only to the audience in its immediate vicinity, a digital site, like an e-store, can be accessed by anyone, anywhere, so long as they are online.

In order to tap into the vast digital audience that exists beyond the geographical limitations of your ‘real life’ business, you need to establish a specific global SEO strategy that identifies the desired audiences and targets them effectively through search.

A strong global SEO strategy will consider foreign market and competitor analysis, culturally relevant and linguistically correct content and technical adaptations such as URL alterations.

When executed properly, international search engine optimisation will help you drive the right traffic to the right content and translate to increased global sales.

International SEO AndMine

We provide global SEO services and work with clients to launch international SEO campaigns that reach new global audiences and induce growth. We start by understanding your business goals, your current rankings in foreign markets and analysing the market to identify relevant opportunities.

We look for:

Once the opportunities have been identified, we design a bespoke global SEO strategy for your brand. For new locations, and particularly those where a different language is spoken, it is likely that an entirely new content strategy will be needed. 

To design the new content strategy, we take the following into account:

  • Competitor activity
  • Local language(s)
  • Geo-specific language nuances
  • Cultural nuances
  • Seasonality (ie. holidays, seasons, important dates etc.)
  • Search engine popularity

By avoiding any lapses in communication between your brand and your audience, you are less likely to lose traffic in confusion and more likely to convert. This can be affected by something as small as spelling it ‘optimization’ (U.S. English spelling) when targeting a New York audience to something a big as changing your website’s colours to suit subconscious, national preferences.

In addition to the geo-specific content strategy, we grow SEO efforts both creatively and technically through the following white hat SEO techniques:

  • Local link building
  • Social media presence
  • Website coding including URL adaptations
  • Website specifics including currency, time zone & contact

Global Success through International SEO

With the international search engine optimisation strategy in place, we intelligently analyse how your Google rankings are improving, what the quality of the new traffic is and whether conversion rates are optimal.

We understand that a global SEO campaign needs to garner global awareness and global sales and we work dedicatedly to generate a healthy ROI for your company.

If we encounter through our SEO reporting that business abroad is not increasing with the new global SEO strategy, we look closely to see where the issue lies. This could result in a shift in target markets, a content angle overhaul or even going back to the drawing board to identify new ways of pitching to new audiences. Either way, we always have honest conversations with our clients so we can overcome issues quickly and find solutions that work and drive global success.

If you’re looking to explore new, international markets and want to work with an SEO agency that will tell it like it is, simply get in touch.

There is more to it than having your International SEO sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Craft CMS
National Museum of Australia
The Canberra Times
Sports Power
SwinBurne University of Technology
Bank of Cyprus
Toni&Guy
Kadac
Fairfax Media
Mecca Brands
Watches of Switzerland
ABC
Garmin
Viktoria & Woods
Plan It Sync It
Dinosaur Designs
National Relay Services
Switzer Media+Publishing
Grow Your Business
Celebrate Health
Maxine
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Positive Poster
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MAP
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Magento Solution Specialist
Madman Entertainment
Australian Physiotherapy Association
Australian Government
Victorian Government
WTFN
Metricon
Australian Anthill
Florsheim Shoes
Aqium Gel
Kay&Burton
Ego Pharmaceuticals
James Buyer Advocates
Scrum.org
White Suede
Oracle
Microsoft Certified Azure Fundamentals
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POSTER Magazine
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The University Of Melbourne
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Etihad Stadium
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21st Century Australia Party
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Eway
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Royal Freemasons
Hairhouse Warehouse
Melbourne Central
RMIT University
Matchbox Homewares
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The Age
CSquared Executive
Coles
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Cronos Australia
Brisbane Times
CAN- Common Wealth Bank
Engineers Without Borders
Australian Organic Food CO
Carlton Football Club
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Dial Before You Dig
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MyAccount
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Melbourne Sports and Aquatic Centre – MSAC
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AC/DC
Palace Cinemas
Movember
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Macmillan Publishing
Oakdale Meat Co
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Marshall White
131 Pizza
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ISO Certified
Xavier
Liveoneday
Buy Aussie Now
Bulk Nutrients
DepSkin.com
Chia
LBG Australia and New Zealand
Focus On Furniture
News
Bintani Australia
Castran Gilbert
Bondi Sands
Ello
Federation University Australia
Grays Ecommerce
Google
Schiavello
High Street Armadale
Arthur Galan
Adobe Professional
Magento
Max’s
DUSA, Deakin University Student Association
Fresh Cheese Company
Natralus Australia
Shell
Rydges
Parker Lane
Telstra
OJAY
iPrimus
Atlantic Group of Companies
Rock Pool Group
DeeWhy Market
Wild Rhino Shoes
Loan Market
Green St Juice CO
SunSense Digital Agency
Smart Company
Passage To India

Testimonials

The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox. David Cohen, Owner, Matchbox

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