International SEO is one of the SEO Agency Services AndMine provide as an end-to-end digital agency.

What is International SEO?

International SEO is the process of optimising your website to improve its visibility in search engines in global locations. Unlike a ‘real life’ site, like a shop, which caters only to the audience in its immediate vicinity, a digital site, like an e-store, can be accessed by anyone, anywhere, so long as they are online.

In order to tap into the vast digital audience that exists beyond the geographical limitations of your ‘real life’ business, you need to establish a specific global SEO strategy that identifies the desired audiences and targets them effectively through search.

A strong global SEO strategy will consider foreign market and competitor analysis, culturally relevant and linguistically correct content and technical adaptations such as URL alterations.

When executed properly, international search engine optimisation will help you drive the right traffic to the right content and translate to increased global sales.

International SEO AndMine

We provide global SEO services and work with clients to launch international SEO campaigns that reach new global audiences and induce growth. We start by understanding your business goals, your current rankings in foreign markets and analysing the market to identify relevant opportunities.

We look for:

Once the opportunities have been identified, we design a bespoke global SEO strategy for your brand. For new locations, and particularly those where a different language is spoken, it is likely that an entirely new content strategy will be needed. 

To design the new content strategy, we take the following into account:

  • Competitor activity
  • Local language(s)
  • Geo-specific language nuances
  • Cultural nuances
  • Seasonality (ie. holidays, seasons, important dates etc.)
  • Search engine popularity

By avoiding any lapses in communication between your brand and your audience, you are less likely to lose traffic in confusion and more likely to convert. This can be affected by something as small as spelling it ‘optimization’ (U.S. English spelling) when targeting a New York audience to something a big as changing your website’s colours to suit subconscious, national preferences.

In addition to the geo-specific content strategy, we grow SEO efforts both creatively and technically through the following white hat SEO techniques:

  • Local link building
  • Social media presence
  • Website coding including URL adaptations
  • Website specifics including currency, time zone & contact

Global Success through International SEO

With the international search engine optimisation strategy in place, we intelligently analyse how your Google rankings are improving, what the quality of the new traffic is and whether conversion rates are optimal.

We understand that a global SEO campaign needs to garner global awareness and global sales and we work dedicatedly to generate a healthy ROI for your company.

If we encounter through our SEO reporting that business abroad is not increasing with the new global SEO strategy, we look closely to see where the issue lies. This could result in a shift in target markets, a content angle overhaul or even going back to the drawing board to identify new ways of pitching to new audiences. Either way, we always have honest conversations with our clients so we can overcome issues quickly and find solutions that work and drive global success.

If you’re looking to explore new, international markets and want to work with an SEO agency that will tell it like it is, simply get in touch.

There is more to it than having your International SEO sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Jalna
RMIT University
Grow Rich
OJAY
OMS
Bulk Nutrients
Novvi
Fresh Cheese Company
Hairhouse Warehouse
News
Melbourne Central
Brisbane Times
GooglePlay
Liveoneday
DeeWhy Market
POSTER Magazine
Australian Physiotherapy Association
Anthill
Loan Market
Tassal
Madman Entertainment
Ubertas Group
Bintani
Tek Ocean
Fed Square
QV Skincare
Positive Poster
Smh
Viktoria + Woods
Parker Lane
Schiavello
Ello
Melbourne Heart
WTFN
National Museum of Australia
MyAccount
Aqium Gel
Atlantic Group
Telstra
High Street Armadale
Ego Pharmaceuticals
CSquared Executive
Natralus Australia
Toy World
Associated Press
Dusa
Scrum
SunSense Digital Agency
Ebay
Sports Power
vissf
Paypal
BlackMores
Unsw Australia
Australia Goverment
Matchbox
Nmiinsurance
Drupal
One Shift
Canberra
Eway
Marshall White
TSB
Kay Burton
TPP
Moov Head Lice
Oracle
Shell
Rackspace
White Suede
GPT Group
Fairfax Media
Jetstar
Fortune Institute
LBG Australia and New Zealand
CAN
The Burger Cheese
iPrimus
ADP Payroll
abc
Rydges
Cronos Australia
Hanover
MAP
Magento
Watches of Switzerland
Instant RockStar
Crumpler
Amino Active
Microsoft-Certified-Azure-Fundamentals
Professional
Max
Uber
The Age
Arthur Galan
Dial Before You Dig
Dinosaur Designs
Grays Ecommerce
Rock Pool Group
Elucent
21st Century Education Agency
Mamma Lucia
Engine Swim
131 Pizza
Magento Solution Specialist
Coles
AC/DC
Victorian Government
National Relay Services
Etihad Stadium
Melrose Health
Engineers Without Borders
Castran Gilbert
Digital Agency Panitsync
Smart Company
Swin
Google
Van Egmond Group
Macmillan
Grow Your Business
Metricon
Forbes
DepSkin.com
Switzer
Tony and Guy
Arc One
Vendor Advocacy Australia
Maxine
MSAC
Appstore
Royal Freemasons
Acquia Drupal Certification
University of Melbourne
CBRE
Chia
Bondi Sands
Bigcommerce
Movember
Bank of Cyprus
ISO Certified
Palace Cinemas
tribe
Green St Juice
Melrose MCT
Focus On Furniture
James Buyer Advocates

Testimonials

We contracted &Mine to build a new website and a ‘real-life’ online tutorial. We found their work to be creative and technically competent, and their staff friendly, professional and flexible. We are happy to recommend them. Deborah Fullwood, Director, WestWood Spice

More Testimonials
AndMine-Google-Partner-Signature