International SEO is one of the SEO Agency Services AndMine provide as an end-to-end digital agency.

What is International SEO?

International SEO is the process of optimising your website to improve its visibility in search engines in global locations. Unlike a ‘real life’ site, like a shop, which caters only to the audience in its immediate vicinity, a digital site, like an e-store, can be accessed by anyone, anywhere, so long as they are online.

In order to tap into the vast digital audience that exists beyond the geographical limitations of your ‘real life’ business, you need to establish a specific global SEO strategy that identifies the desired audiences and targets them effectively through search.

A strong global SEO strategy will consider foreign market and competitor analysis, culturally relevant and linguistically correct content and technical adaptations such as URL alterations.

When executed properly, international search engine optimisation will help you drive the right traffic to the right content and translate to increased global sales.

International SEO AndMine

We provide global SEO services and work with clients to launch international SEO campaigns that reach new global audiences and induce growth. We start by understanding your business goals, your current rankings in foreign markets and analysing the market to identify relevant opportunities.

We look for:

Once the opportunities have been identified, we design a bespoke global SEO strategy for your brand. For new locations, and particularly those where a different language is spoken, it is likely that an entirely new content strategy will be needed. 

To design the new content strategy, we take the following into account:

  • Competitor activity
  • Local language(s)
  • Geo-specific language nuances
  • Cultural nuances
  • Seasonality (ie. holidays, seasons, important dates etc.)
  • Search engine popularity

By avoiding any lapses in communication between your brand and your audience, you are less likely to lose traffic in confusion and more likely to convert. This can be affected by something as small as spelling it ‘optimization’ (U.S. English spelling) when targeting a New York audience to something a big as changing your website’s colours to suit subconscious, national preferences.

In addition to the geo-specific content strategy, we grow SEO efforts both creatively and technically through the following white hat SEO techniques:

  • Local link building
  • Social media presence
  • Website coding including URL adaptations
  • Website specifics including currency, time zone & contact

Global Success through International SEO

With the international search engine optimisation strategy in place, we intelligently analyse how your Google rankings are improving, what the quality of the new traffic is and whether conversion rates are optimal.

We understand that a global SEO campaign needs to garner global awareness and global sales and we work dedicatedly to generate a healthy ROI for your company.

If we encounter through our SEO reporting that business abroad is not increasing with the new global SEO strategy, we look closely to see where the issue lies. This could result in a shift in target markets, a content angle overhaul or even going back to the drawing board to identify new ways of pitching to new audiences. Either way, we always have honest conversations with our clients so we can overcome issues quickly and find solutions that work and drive global success.

If you’re looking to explore new, international markets and want to work with an SEO agency that will tell it like it is, simply get in touch.

There is more to it than having your International SEO sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

QV Skincare
Jetstar
Grow Rich
Viktoria & Woods
White Suede
Wild Rhino Shoes
Grainshaker
AC/DC
Eway
Professional
Arthur Galan
Canberra
Mecca Brands
Engine Swim
Bintani Australia
Hairhouse Warehouse
Paypal
OJAY
Rydges
Grays Ecommerce
Appstore
NMI Insurance
Beaumont
Melrose Health
Tomorrow Stars Basketball
James Buyer Advocates
Maxine
Coles
Loan Market
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MAP
OMS – Order Management System
Oracle
Melbourne Heart
MyAccount
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Ego Pharmaceuticals
Bondi Sands
CSquared Executive
WTFN
Watches of Switzerland
Parker Lane
DUSA, Deakin University Student Association
Kay&Burton
Passage To India
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Fresh Cheese Company
Bulk Nutrients
Swin
Boston Consulting Group
Tassal
Buy Aussie Now
Forbes
Metricon
Australia Goverment
VISSF
ADP Payroll
Marshall White
Schiavello
Plan It Sync It
Jalna
Naturtint
Vendor Advocacy Australia
Fairfax Media
Amino Active
Ebay
Etihad Stadium
Engineers Without Borders
Brisbane Times
Passage Foods
GPT Group
131 Pizza
Ubertas Group
ISO Certified
Matchbox Homewares
Crumpler
Catholic Insurance
Palace Cinemas
Victorian Government
Scrum
Royal Freemasons
Melbourne Central
Magento Solution Specialist
RMIT University
National Museum of Australia
Hanover
Xavier
Smh
Sports Power
Positive Poster
Toni&Guy
Grow Your Business
One Shift
Uber
Bigcommerce
DeeWhy Market
Dinosaur Designs
Fortune Institute
Natralus Australia
Macmillan Publishing
Microsoft-Certified-Azure-Fundamentals
Celebrate Health
Atlantic Group of Companies
McArthur Skincare
Craft Cms
Shell
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Rock Pool Group
Magento
Instant RockStar
Melrose MCT
Moov Head Lice
Dial Before You Dig
Acquia Drupal Certification
The Burger Cheese
Arc One
Kadac
Australian Organic Food CO
Aqium Gel
Smart Company
Telstra
Federation University Australia
The Age
Ello
CB Richard Ellis
Toy World
iPrimus
21st Century Australia Party
Liveoneday
Garmin
SunSense Digital Agency
Tek Ocean
Elucent
Drupal
Green St Juice CO
Van Egmond Group
High Street Armadale
BlackMores
Max’s
TPP
GooglePlay
POSTER Magazine
Australian Physiotherapy Association
Street Kitchen
Switzer
Heat Holders
News
Movember
Chia
Oakdale Meat Co
National Relay Services
Focus On Furniture
Tribe
Bostik
Rackspace
University of Melbourne
Florsheim Shoes
Mamma Lucia
Melbourne Sports and Aquatic Centre – MSAC
Federation Square
Anthill
Madman Entertainment
Fast.co
Sunday Creek
Google
Castran Gilbert
Unsw Australia
Novvi
CAN
abc

Testimonials

Michael and his team have just launched our new website and the team at AndMine have been professional and a pleasure to deal with. From the very start, it was evident that Michael was able to deliver a first class website and gave great advice about social media and other tools we need to consider, given the nature of our business. After several design phases, we worked closely together and achieved a result that we are very happy with. I wouldn’t hesitate recommending AndMine for web and online marketing related services. Illona Vak, C Squared Executive

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