As part of our Digital Marketing & Advertising Services, we help clients manage, execute, analyse and optimise their Social Media Marketing (SMM) in the Internet Marketing Service that we provide.

What is SMM or Social Media Marketing?

SMM, social media marketing, refers to all marketing efforts executed through social media platforms like Facebook, Instagram, Twitter, LinkedIn and Snapchat. This includes activity such as advertising, posting, sharing, liking, commenting and messaging.

In many ways, the goals of SMM are similar to those of other marketing channels, such as growing brand awareness and increasing sales. What social media marketing offers in addition is the way it allows your brand to:

  • Engage with consumers at every stage of the buying cycle
  • Draw consumers into a conversation with your brand and with other consumers about your brand
  • Leverage consumer profiles as brand ambassadors organically or through paid advertising; this is ‘influencer marketing’
  • Carry out convenient and personalised customer service
  • Manage public brand image in real-time

With 17 million Australians on Facebook alone, social media is a growing influence within the digital landscape and a core channel for business success. The challenge lies in developing and maintaining a fully optimised, multi-channel social media marketing strategy that generates a profitable ROI and improved brand reputation.

Internet Marketing Service and &Mine

When AndMine work with clients to develop successful SMM strategies, we focus on the following areas:

  • Identifying key demographic groups and user profiles to enhance targeting efforts. We go beyond metrics like age, gender and location and use data around user interests and digital ‘likes’ to hone in on your target audience.
  • Competitor analysis. We check our your competition to see what they are doing on social and what campaigns are their most successful to better understand your audience.
  • Creative and innovative campaigns. SMM is all about creating a digital experience that intrigues and engages your consumers. We optimise campaigns through split testing and channel-specific adaptations.
  • Conversion rate optimisation. We understand that the end goal is to convert social users into buying customers, as opposed to just landing on your website. We set up sales-orientated conversion goals and use retargeting tactics through social to amplify results. Everything we do is measured through analytics software tools that give us insights into performance and highlight areas for refinement. 

Across our social media management services, we adhere to our 7 step end-to-end advertising process. We research, advertise, convert and refine to work diligently towards an optimised strategy for optimised results and profit margins.

Internet Marketing Service: Social Media Marketing (SSM) at Andmine

Social Media for Business Success

At AndMine, we go beyond best practice and use unique ‘hooks’ that push your campaigns further by engaging and converting at a high frequency. We strive to find the balance between what people are used to and pushing the boat out and exploring new, inspired, untapped ideas.

We always aim to capture the essence of your brand and talk to the personality of your target audience to forge a relationship in the social ecosystem that results in profits in your business ecosystem.

With a refined and creative strategy, a focused digital spend and real-time analytics monitoring, your Internet Marketing Service strategy with AndMine will be in good hands.

 

Want to know more about Internet Marketing Service and whether or not your company needs a social media agency? Need a change from your current social media marketing agency? Talk to us about it.

There is more to it than having your Social Media Marketing (SMM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Melrose Health
Instant RockStar
The Fortune Institute
The University Of Melbourne
Chia
Engine Swim
Catholic Insurance
Plants
iPrimus
Macmillan Publishing
TPP
Uber
Xavier
Engineers Without Borders
Arthur Galan
Australian Government
Melbourne Heart
Castran Gilbert
Cleanfit
Craft CMS
Scrum.org
Sports Power
OMS – Order Management System
Telstra
Tribe
News
Atlantic Group of Companies
Kay&Burton
Cell Therapies
Kadac
Australian Organic Food CO
Van Egmond Group
Watches of Switzerland
Sunday Creek
SMH – The Sydney Morning Herald
Maxine
Crumpler
Metricon
Amino Active
Movember
Green St Juice CO
Hairhouse Warehouse
Liveoneday
WTFN
MAP
National Museum of Australia
High Street Armadale
Vendor Advocacy Australia
Federation University Australia
Fresh Cheese Company
CB Richard Ellis
DeeWhy Market
POSTER Magazine
Brisbane Times
Buy Aussie Now
Coles
Hanover
DUSA, Deakin University Student Association
Mamma Lucia
Shell
Microsoft Certified Azure Fundamentals
Madman Entertainment
Carlton Football Club
Ubertas Group
Melbourne Sports and Aquatic Centre – MSAC
Focus On Furniture
Positive Poster
Loan Market
Drupal
Grays Ecommerce
Oracle
One Shift
Elucent
Tek Ocean
Tomorrow Stars Basketball
Celebrate Health
Street Kitchen
Jetstar
Rock Pool Group
Dial Before You Dig
BlackMores
The Canberra Times
Grainshaker
MyAccount
Bintani Australia
Marshall White
Appstore
Bondi Sands
Max’s
Ello
Plan It Sync It
Parker Lane
Wild Rhino Shoes
Paypal
Australian Anthill
AC/DC
Bigcommerce
Garmin
The Age
Dinosaur Designs
CSquared Executive
Palace Cinemas
Forbes
QV Skincare
Google
Ebay
Grow Your Business
Toy World
Acquia Certified Site Builder Drupal
OJAY
Windsorsmith
DepSkin.com
National Relay Services
Natralus Australia
Associated Press
Magento Solution Specialist
NextTech
Moov Head Lice
Toni&Guy
131 Pizza
Victorian Government
ISO Certified
Aqium Gel
ABC
Mecca Brands
GooglePlay
Boston Consulting Group
Passage To India
Florsheim Shoes
Royal Freemasons
Fast.co
The Burger Cheese
Magento
Viktoria & Woods
Bulk Nutrients
GPT Group
Rackspace
Fairfax Media
Bostik
Federation Square
Smart Company
Ego Pharmaceuticals
Schiavello
Arc One
Cronos Australia
Beaumont
RMIT University
Australian Physiotherapy Association
Peter Mac
Switzer Media+Publishing
James Buyer Advocates
McArthur Skincare
Heat Holders
CAN- Common Wealth Bank
Naturtint
ADP Payroll
Melbourne Central
SunSense Digital Agency
Matchbox Homewares
LBG Australia and New Zealand
Passage Foods
NMI Insurance
21st Century Australia Party
Jalna
Rydges
Oakdale Meat Co
Think & Grow Rich Inc
Unsw Australia
Tassal
Adobe Professional
Novvi
Eway
PranaOn
VISSF
Etihad Stadium
Bank of Cyprus
Melrose MCT
White Suede
SwinBurne University of Technology

Testimonials

We absolutely love working with AndMine - our website is always bang up to date, beautifully designed and full of software innovation. I would highly recommend AndMine as the online solution for any forward thinking company. Emma Roberts, Essensuals, Toni&Guy (UK)

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