As part of our Digital Marketing & Advertising Services, we help clients manage, execute, analyse and optimise their Social Media Marketing (SMM) in the Internet Marketing Service that we provide.

What is SMM or Social Media Marketing?

SMM, social media marketing, refers to all marketing efforts executed through social media platforms like Facebook, Instagram, Twitter, LinkedIn and Snapchat. This includes activity such as advertising, posting, sharing, liking, commenting and messaging.

In many ways, the goals of SMM are similar to those of other marketing channels, such as growing brand awareness and increasing sales. What social media marketing offers in addition is the way it allows your brand to:

  • Engage with consumers at every stage of the buying cycle
  • Draw consumers into a conversation with your brand and with other consumers about your brand
  • Leverage consumer profiles as brand ambassadors organically or through paid advertising; this is ‘influencer marketing’
  • Carry out convenient and personalised customer service
  • Manage public brand image in real-time

With 17 million Australians on Facebook alone, social media is a growing influence within the digital landscape and a core channel for business success. The challenge lies in developing and maintaining a fully optimised, multi-channel social media marketing strategy that generates a profitable ROI and improved brand reputation.

Internet Marketing Service and &Mine

When AndMine work with clients to develop successful SMM strategies, we focus on the following areas:

  • Identifying key demographic groups and user profiles to enhance targeting efforts. We go beyond metrics like age, gender and location and use data around user interests and digital ‘likes’ to hone in on your target audience.
  • Competitor analysis. We check our your competition to see what they are doing on social and what campaigns are their most successful to better understand your audience.
  • Creative and innovative campaigns. SMM is all about creating a digital experience that intrigues and engages your consumers. We optimise campaigns through split testing and channel-specific adaptations.
  • Conversion rate optimisation. We understand that the end goal is to convert social users into buying customers, as opposed to just landing on your website. We set up sales-orientated conversion goals and use retargeting tactics through social to amplify results. Everything we do is measured through analytics software tools that give us insights into performance and highlight areas for refinement. 

Across our social media management services, we adhere to our 7 step end-to-end advertising process. We research, advertise, convert and refine to work diligently towards an optimised strategy for optimised results and profit margins.

Internet Marketing Service: Social Media Marketing (SSM) at Andmine

Social Media for Business Success

At AndMine, we go beyond best practice and use unique ‘hooks’ that push your campaigns further by engaging and converting at a high frequency. We strive to find the balance between what people are used to and pushing the boat out and exploring new, inspired, untapped ideas.

We always aim to capture the essence of your brand and talk to the personality of your target audience to forge a relationship in the social ecosystem that results in profits in your business ecosystem.

With a refined and creative strategy, a focused digital spend and real-time analytics monitoring, your Internet Marketing Service strategy with AndMine will be in good hands.

 

Want to know more about Internet Marketing Service and whether or not your company needs a social media agency? Need a change from your current social media marketing agency? Talk to us about it.

There is more to it than having your Social Media Marketing (SMM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

GooglePlay
Hairhouse Warehouse
Sunday Creek
Eway
Australian Government
Kay&Burton
Think & Grow Rich Inc
Peter Mac
Fresh Cheese Company
Hanover
Forbes
Bondi Sands
Moov Head Lice
Heat Holders
Ebay
Fairfax Media
Viktoria & Woods
High Street Armadale
Etihad Stadium
CSquared Executive
VISSF
The Canberra Times
National Museum of Australia
LBG Australia and New Zealand
Maxine
ABC
French Tables
Focus On Furniture
Garmin
Inferflora
The Royal Melbourne Hospital
OJAY
NextTech
Gilbert+Tobin
Metricon
Magento Solution Specialist
SunSense Digital Agency
Grow Your Business
Crumpler
Bigcommerce
Craft CMS
Castran Gilbert
NMI Insurance
NGS Super
Cleanfit
Catholic Insurance
Paypal
Elucent
Amino Active
Palace Cinemas
Melbourne Heart
Buy Aussie Now
Victorian Government
Loan Market
The Fortune Institute
CB Richard Ellis
MAP
Beaumont
Fit My Car
National Relay Services
Positive Poster
Google
iPrimus
Tek Ocean
Dial Before You Dig
WTFN
Shell
BlackMores
Macmillan Publishing
Natralus Australia
Telstra
Microsoft Certified Azure Fundamentals
Oracle
Passage To India
James Buyer Advocates
McArthur Skincare
Drupal
Bintani Australia
Liveoneday
Melbourne Central
Atlantic Group of Companies
Australian Physiotherapy Association
PranaOn
Thomson Geer
Ubertas Group
Appstore
Plan It Sync It
Naturtint
Arthur Galan
OMS – Order Management System
King Wood Mallesons
News
Gadens
SwinBurne University of Technology
The Age
Uber
Melrose MCT
Watches of Switzerland
Madman Entertainment
The Burger Cheese
ISO CERTIFIED 27001
Movember
Federation University Australia
DeeWhy Market
Australian Organic Food CO
Tribe
CAN- Common Wealth Bank
Dinosaur Designs
Jalna
Cell Therapies
Unsw Australia
Engineers Without Borders
MyAccount
QV Skincare
Fast.co
Acquia Certified Site Builder Drupal
ACTUATE IP
Carlton Football Club
Van Egmond Group
Magento
Adobe Professional
Mecca Brands
ADP Payroll
DepSkin.com
Parker Lane
Vitura Health
Windsorsmith
Boston Consulting Group
TPP
Plants
GPT Group
Banki Haddock Fiora
Schiavello
HGG 
DUSA, Deakin University Student Association
Melbourne Sports and Aquatic Centre – MSAC
Rydges
Engine Swim
Australian Anthill
Matchbox Homewares
21st Century Australia Party
Macpherson Kelley
The University Of Melbourne
Cronos Australia
Federation Square
Coles
Rackspace
131 Pizza
Bulk Nutrients
Ello
Toy World
Ego Pharmaceuticals
Bostik
Mark Alexander Design
Cooper Mills
POSTER Magazine
Oakdale Meat Co
Associated Press
Grays Ecommerce
Scrum.org
Tassal
Tomorrow Stars Basketball
Passage Foods
Green St Juice CO
Royal Freemasons
Brisbane Times
Chia
Smart Company
Florsheim Shoes
Vendor Advocacy Australia
Taylor Rose
Arc One
Marshall White
Sports Power
Grainshaker
Xavier
Celebrate Health
Melrose Health
Novvi
Toni&Guy
RMIT University
Wild Rhino Shoes
Aqium Gel
White Suede
Switzer Media+Publishing
Instant RockStar
Mamma Lucia
SMH – The Sydney Morning Herald
One Shift
Rock Pool Group
Herbert Smith Freehills
AC/DC
Kadac
Street Kitchen
Bank of Cyprus
ISO Certified
Max’s
Jetstar

Testimonials

I work with AndMine for my web development and website content management. Changes are always made quickly and I'm kept in the loop at all times - the website continues to generate awesome results. Jason Digby, Eatmusik

More Testimonials
AndMine-Google-Partner-Signature