As part of our Digital Marketing & Advertising Services, we help clients manage, execute, analyse and optimise their Social Media Marketing (SMM) in the Internet Marketing Service that we provide.

What is SMM or Social Media Marketing?

SMM, social media marketing, refers to all marketing efforts executed through social media platforms like Facebook, Instagram, Twitter, LinkedIn and Snapchat. This includes activity such as advertising, posting, sharing, liking, commenting and messaging.

In many ways, the goals of SMM are similar to those of other marketing channels, such as growing brand awareness and increasing sales. What social media marketing offers in addition is the way it allows your brand to:

  • Engage with consumers at every stage of the buying cycle
  • Draw consumers into a conversation with your brand and with other consumers about your brand
  • Leverage consumer profiles as brand ambassadors organically or through paid advertising; this is ‘influencer marketing’
  • Carry out convenient and personalised customer service
  • Manage public brand image in real-time

With 17 million Australians on Facebook alone, social media is a growing influence within the digital landscape and a core channel for business success. The challenge lies in developing and maintaining a fully optimised, multi-channel social media marketing strategy that generates a profitable ROI and improved brand reputation.

Internet Marketing Service and &Mine

When AndMine work with clients to develop successful SMM strategies, we focus on the following areas:

  • Identifying key demographic groups and user profiles to enhance targeting efforts. We go beyond metrics like age, gender and location and use data around user interests and digital ‘likes’ to hone in on your target audience.
  • Competitor analysis. We check our your competition to see what they are doing on social and what campaigns are their most successful to better understand your audience.
  • Creative and innovative campaigns. SMM is all about creating a digital experience that intrigues and engages your consumers. We optimise campaigns through split testing and channel-specific adaptations.
  • Conversion rate optimisation. We understand that the end goal is to convert social users into buying customers, as opposed to just landing on your website. We set up sales-orientated conversion goals and use retargeting tactics through social to amplify results. Everything we do is measured through analytics software tools that give us insights into performance and highlight areas for refinement. 

Across our social media management services, we adhere to our 7 step end-to-end advertising process. We research, advertise, convert and refine to work diligently towards an optimised strategy for optimised results and profit margins.

Internet Marketing Service: Social Media Marketing (SSM) at Andmine

Social Media for Business Success

At AndMine, we go beyond best practice and use unique ‘hooks’ that push your campaigns further by engaging and converting at a high frequency. We strive to find the balance between what people are used to and pushing the boat out and exploring new, inspired, untapped ideas.

We always aim to capture the essence of your brand and talk to the personality of your target audience to forge a relationship in the social ecosystem that results in profits in your business ecosystem.

With a refined and creative strategy, a focused digital spend and real-time analytics monitoring, your Internet Marketing Service strategy with AndMine will be in good hands.

 

Want to know more about Internet Marketing Service and whether or not your company needs a social media agency? Need a change from your current social media marketing agency? Talk to us about it.

There is more to it than having your Social Media Marketing (SMM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

One Shift
Smh
QV Skincare
Chia
CSquared Executive
News
OMS – Order Management System
Ubertas Group
Grays Ecommerce
Anthill
Melbourne Central
Metricon
Movember
Mecca Brands
Marshall White
Xavier
ISO Certified
Schiavello
Magento
Natralus Australia
DUSA, Deakin University Student Association
Plan It Sync It
Switzer
National Relay Services
WTFN
Scrum
CB Richard Ellis
Positive Poster
Acquia Drupal Certification
The Burger Cheese
Melrose Health
Australian Physiotherapy Association
Tassal
Madman Entertainment
Ello
Mamma Lucia
Arthur Galan
Naturtint
Heat Holders
Victorian Government
iPrimus
Professional
Melbourne Sports and Aquatic Centre – MSAC
Crumpler
Passage To India
LBG Australia and New Zealand
Engineers Without Borders
Fast.co
Smart Company
Unsw Australia
Moov Head Lice
Street Kitchen
Toni&Guy
21st Century Australia Party
Watches of Switzerland
Fairfax Media
Paypal
Garmin
Liveoneday
Telstra
RMIT University
Parker Lane
VISSF
Canberra
Sunday Creek
University of Melbourne
Appstore
DeeWhy Market
Bostik
Bank of Cyprus
Magento Solution Specialist
Ego Pharmaceuticals
Shell
White Suede
Arc One
POSTER Magazine
Beaumont
Associated Press
Catholic Insurance
Craft Cms
Wild Rhino Shoes
Grow Rich
Dial Before You Dig
Kay&Burton
Celebrate Health
Florsheim Shoes
Bintani Australia
Hairhouse Warehouse
Elucent
Forbes
AC/DC
Eway
Atlantic Group of Companies
Fortune Institute
Passage Foods
McArthur Skincare
MAP
Bigcommerce
Uber
Kadac
Bondi Sands
Melrose MCT
Instant RockStar
Rydges
Engine Swim
NMI Insurance
Matchbox Homewares
MyAccount
High Street Armadale
Jalna
Green St Juice CO
Maxine
Etihad Stadium
Tomorrow Stars Basketball
GooglePlay
Bulk Nutrients
Brisbane Times
Ebay
CAN
Federation University Australia
Viktoria & Woods
Grow Your Business
TPP
abc
Windsorsmith
SunSense Digital Agency
Focus On Furniture
Van Egmond Group
Google
Vendor Advocacy Australia
Oakdale Meat Co
Royal Freemasons
Australian Organic Food CO
Drupal
Novvi
Aqium Gel
131 Pizza
Amino Active
GPT Group
Australia Goverment
Palace Cinemas
Max’s
Toy World
National Museum of Australia
James Buyer Advocates
The Age
Rock Pool Group
Tribe
Oracle
Melbourne Heart
ADP Payroll
Coles
Hanover
Loan Market
Buy Aussie Now
Sports Power
Grainshaker
Rackspace
Cronos Australia
OJAY
Macmillan Publishing
Tek Ocean
Castran Gilbert
Jetstar
Fresh Cheese Company
Boston Consulting Group
DepSkin.com
Microsoft-Certified-Azure-Fundamentals
Swin
Dinosaur Designs
Federation Square
BlackMores

Testimonials

Thank you for all of your hard work in getting our beautiful Melrose website live today. Woohoo!From the incredible design, to all of the behind the scenes technical aspects, to making it all come together and managing all of our feedback. - Lucinda Hobson, Melrose Project Manager Thank you to each and everyone of you for your dedication and hard work in getting this live and running and for your continuous hard work over the week in ironing out the issues that come with a website launch. Kat Heath, Melrose Group Marketing Manager

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