As part of our Digital Marketing & Advertising Services, we help clients manage, execute, analyse and optimise their Social Media Marketing (SMM) in the Internet Marketing Service that we provide.

What is SMM or Social Media Marketing?

SMM, social media marketing, refers to all marketing efforts executed through social media platforms like Facebook, Instagram, Twitter, LinkedIn and Snapchat. This includes activity such as advertising, posting, sharing, liking, commenting and messaging.

In many ways, the goals of SMM are similar to those of other marketing channels, such as growing brand awareness and increasing sales. What social media marketing offers in addition is the way it allows your brand to:

  • Engage with consumers at every stage of the buying cycle
  • Draw consumers into a conversation with your brand and with other consumers about your brand
  • Leverage consumer profiles as brand ambassadors organically or through paid advertising; this is ‘influencer marketing’
  • Carry out convenient and personalised customer service
  • Manage public brand image in real-time

With 17 million Australians on Facebook alone, social media is a growing influence within the digital landscape and a core channel for business success. The challenge lies in developing and maintaining a fully optimised, multi-channel social media marketing strategy that generates a profitable ROI and improved brand reputation.

Internet Marketing Service and &Mine

When AndMine work with clients to develop successful SMM strategies, we focus on the following areas:

  • Identifying key demographic groups and user profiles to enhance targeting efforts. We go beyond metrics like age, gender and location and use data around user interests and digital ‘likes’ to hone in on your target audience.
  • Competitor analysis. We check our your competition to see what they are doing on social and what campaigns are their most successful to better understand your audience.
  • Creative and innovative campaigns. SMM is all about creating a digital experience that intrigues and engages your consumers. We optimise campaigns through split testing and channel-specific adaptations.
  • Conversion rate optimisation. We understand that the end goal is to convert social users into buying customers, as opposed to just landing on your website. We set up sales-orientated conversion goals and use retargeting tactics through social to amplify results. Everything we do is measured through analytics software tools that give us insights into performance and highlight areas for refinement. 

Across our social media management services, we adhere to our 7 step end-to-end advertising process. We research, advertise, convert and refine to work diligently towards an optimised strategy for optimised results and profit margins.

Internet Marketing Service: Social Media Marketing (SSM) at Andmine

Social Media for Business Success

At AndMine, we go beyond best practice and use unique ‘hooks’ that push your campaigns further by engaging and converting at a high frequency. We strive to find the balance between what people are used to and pushing the boat out and exploring new, inspired, untapped ideas.

We always aim to capture the essence of your brand and talk to the personality of your target audience to forge a relationship in the social ecosystem that results in profits in your business ecosystem.

With a refined and creative strategy, a focused digital spend and real-time analytics monitoring, your Internet Marketing Service strategy with AndMine will be in good hands.

 

Want to know more about Internet Marketing Service and whether or not your company needs a social media agency? Need a change from your current social media marketing agency? Talk to us about it.

There is more to it than having your Social Media Marketing (SMM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

21st Century Australia Party
Acquia Certified Site Builder Drupal
Toy World
Movember
CB Richard Ellis
Passage Foods
Bintani Australia
Chia
Castran Gilbert
Grays Ecommerce
Appstore
News
Metricon
QV Skincare
Royal Freemasons
The Royal Melbourne Hospital
Mecca Brands
Federation University Australia
McArthur Skincare
Hanover
Associated Press
The Canberra Times
Think & Grow Rich Inc
Madman Entertainment
Kay&Burton
National Relay Services
Plants
Australian Government
Cronos Australia
Aqium Gel
RMIT University
Rackspace
Beaumont
Buy Aussie Now
MAP
DUSA, Deakin University Student Association
OMS – Order Management System
BlackMores
Rock Pool Group
Craft CMS
Melbourne Sports and Aquatic Centre – MSAC
The Burger Cheese
Plan It Sync It
Tomorrow Stars Basketball
Engineers Without Borders
The Age
Smart Company
Boston Consulting Group
Victorian Government
Windsorsmith
Catholic Insurance
GooglePlay
Kadac
Focus On Furniture
Ubertas Group
Xavier
The Fortune Institute
High Street Armadale
Ebay
White Suede
Adobe Professional
Macmillan Publishing
Toni&Guy
Max’s
NextTech
Passage To India
ABC
CAN- Common Wealth Bank
Melrose MCT
Shell
Grainshaker
VISSF
NMI Insurance
Atlantic Group of Companies
Hairhouse Warehouse
Google
Garmin
Fresh Cheese Company
National Museum of Australia
Florsheim Shoes
131 Pizza
Melbourne Heart
Van Egmond Group
Instant RockStar
Fairfax Media
Marshall White
Uber
CSquared Executive
Bondi Sands
Oakdale Meat Co
SunSense Digital Agency
The University Of Melbourne
Crumpler
Amino Active
Moov Head Lice
DepSkin.com
POSTER Magazine
TPP
Matchbox Homewares
OJAY
Positive Poster
Parker Lane
SwinBurne University of Technology
Australian Physiotherapy Association
ADP Payroll
ACTUATE IP
ISO Certified
Green St Juice CO
Eway
MyAccount
Grow Your Business
Cell Therapies
Dinosaur Designs
WTFN
Novvi
Brisbane Times
Tribe
Naturtint
Scrum.org
Wild Rhino Shoes
Cleanfit
Melrose Health
Jetstar
LBG Australia and New Zealand
Street Kitchen
Australian Anthill
Telstra
Ello
Heat Holders
Federation Square
Unsw Australia
Australian Organic Food CO
Switzer Media+Publishing
Arc One
Sports Power
Bostik
Forbes
PranaOn
Magento
Elucent
Schiavello
Watches of Switzerland
Engine Swim
Drupal
Loan Market
Melbourne Central
GPT Group
James Buyer Advocates
Etihad Stadium
Palace Cinemas
Oracle
Viktoria & Woods
Coles
Paypal
Magento Solution Specialist
Peter Mac
Vendor Advocacy Australia
Jalna
SMH – The Sydney Morning Herald
Celebrate Health
Bulk Nutrients
Sunday Creek
Carlton Football Club
DeeWhy Market
Fast.co
AC/DC
Liveoneday
One Shift
Microsoft Certified Azure Fundamentals
Tassal
Maxine
Natralus Australia
Rydges
Arthur Galan
Ego Pharmaceuticals
iPrimus
Bigcommerce
Bank of Cyprus
Dial Before You Dig
Tek Ocean
Mamma Lucia

Testimonials

Michael and his team have just launched our new website and the team at AndMine have been professional and a pleasure to deal with. From the very start, it was evident that Michael was able to deliver a first class website and gave great advice about social media and other tools we need to consider, given the nature of our business. After several design phases, we worked closely together and achieved a result that we are very happy with. I wouldn’t hesitate recommending AndMine for web and online marketing related services. Illona Vak, C Squared Executive

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