As part of our Digital Marketing & Advertising Services, we help clients manage, execute, analyse and optimise their Social Media Marketing (SMM) in the Internet Marketing Service that we provide.

What is SMM or Social Media Marketing?

SMM, social media marketing, refers to all marketing efforts executed through social media platforms like Facebook, Instagram, Twitter, LinkedIn and Snapchat. This includes activity such as advertising, posting, sharing, liking, commenting and messaging.

In many ways, the goals of SMM are similar to those of other marketing channels, such as growing brand awareness and increasing sales. What social media marketing offers in addition is the way it allows your brand to:

  • Engage with consumers at every stage of the buying cycle
  • Draw consumers into a conversation with your brand and with other consumers about your brand
  • Leverage consumer profiles as brand ambassadors organically or through paid advertising; this is ‘influencer marketing’
  • Carry out convenient and personalised customer service
  • Manage public brand image in real-time

With 17 million Australians on Facebook alone, social media is a growing influence within the digital landscape and a core channel for business success. The challenge lies in developing and maintaining a fully optimised, multi-channel social media marketing strategy that generates a profitable ROI and improved brand reputation.

Internet Marketing Service and &Mine

When AndMine work with clients to develop successful SMM strategies, we focus on the following areas:

  • Identifying key demographic groups and user profiles to enhance targeting efforts. We go beyond metrics like age, gender and location and use data around user interests and digital ‘likes’ to hone in on your target audience.
  • Competitor analysis. We check our your competition to see what they are doing on social and what campaigns are their most successful to better understand your audience.
  • Creative and innovative campaigns. SMM is all about creating a digital experience that intrigues and engages your consumers. We optimise campaigns through split testing and channel-specific adaptations.
  • Conversion rate optimisation. We understand that the end goal is to convert social users into buying customers, as opposed to just landing on your website. We set up sales-orientated conversion goals and use retargeting tactics through social to amplify results. Everything we do is measured through analytics software tools that give us insights into performance and highlight areas for refinement. 

Across our social media management services, we adhere to our 7 step end-to-end advertising process. We research, advertise, convert and refine to work diligently towards an optimised strategy for optimised results and profit margins.

Internet Marketing Service: Social Media Marketing (SSM) at Andmine

Social Media for Business Success

At AndMine, we go beyond best practice and use unique ‘hooks’ that push your campaigns further by engaging and converting at a high frequency. We strive to find the balance between what people are used to and pushing the boat out and exploring new, inspired, untapped ideas.

We always aim to capture the essence of your brand and talk to the personality of your target audience to forge a relationship in the social ecosystem that results in profits in your business ecosystem.

With a refined and creative strategy, a focused digital spend and real-time analytics monitoring, your Internet Marketing Service strategy with AndMine will be in good hands.

 

Want to know more about Internet Marketing Service and whether or not your company needs a social media agency? Need a change from your current social media marketing agency? Talk to us about it.

There is more to it than having your Social Media Marketing (SMM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Telstra
QV Skincare
Fairfax Media
Carlton Football Club
ABC
Tomorrow Stars Basketball
Victorian Government
Engine Swim
Ubertas Group
News
Parker Lane
WTFN
Catholic Insurance
Switzer Media+Publishing
Tek Ocean
Fresh Cheese Company
Hairhouse Warehouse
Associated Press
Melbourne Sports and Aquatic Centre – MSAC
Sunday Creek
National Relay Services
Natralus Australia
AC/DC
Appstore
131 Pizza
Viktoria & Woods
The Burger Cheese
Australian Anthill
Australian Government
MyAccount
Boston Consulting Group
Microsoft Certified Azure Fundamentals
CSquared Executive
ADP Payroll
Etihad Stadium
Arc One
DUSA, Deakin University Student Association
Xavier
Elucent
MAP
Moov Head Lice
Eway
The University Of Melbourne
National Museum of Australia
Loan Market
Brisbane Times
Castran Gilbert
Federation Square
Oracle
Grainshaker
Passage To India
Metricon
Kay&Burton
SunSense Digital Agency
Craft CMS
Toy World
Amino Active
Green St Juice CO
Dinosaur Designs
Coles
Grow Your Business
Adobe Professional
Rackspace
BlackMores
Watches of Switzerland
GPT Group
Federation University Australia
Aqium Gel
GooglePlay
Van Egmond Group
Schiavello
Australian Physiotherapy Association
High Street Armadale
CB Richard Ellis
Matchbox Homewares
Rock Pool Group
Kadac
Macmillan Publishing
James Buyer Advocates
Uber
LBG Australia and New Zealand
Dial Before You Dig
Cronos Australia
Paypal
Melrose Health
Rydges
21st Century Australia Party
Melrose MCT
Bank of Cyprus
Windsorsmith
Australian Organic Food CO
Hanover
RMIT University
Ego Pharmaceuticals
CAN- Common Wealth Bank
Bondi Sands
iPrimus
POSTER Magazine
Chia
Shell
Plan It Sync It
Celebrate Health
Think & Grow Rich Inc
Movember
Atlantic Group of Companies
Max’s
Bulk Nutrients
Grays Ecommerce
Florsheim Shoes
Royal Freemasons
McArthur Skincare
Heat Holders
Tribe
Crumpler
Buy Aussie Now
Drupal
Jetstar
Engineers Without Borders
Novvi
Toni&Guy
Positive Poster
Jalna
Palace Cinemas
Garmin
Bintani Australia
Maxine
Mecca Brands
Bostik
The Age
Melbourne Central
Ebay
Sports Power
ISO Certified
Acquia Certified Site Builder Drupal
OJAY
SMH – The Sydney Morning Herald
DeeWhy Market
Madman Entertainment
Magento Solution Specialist
Passage Foods
Liveoneday
Tassal
Scrum.org
Magento
SwinBurne University of Technology
VISSF
One Shift
DepSkin.com
OMS – Order Management System
Instant RockStar
Vendor Advocacy Australia
Fast.co
The Canberra Times
Ello
Marshall White
Mamma Lucia
The Fortune Institute
NMI Insurance
Smart Company
Naturtint
Forbes
Arthur Galan
TPP
Unsw Australia
Melbourne Heart
Wild Rhino Shoes
White Suede
Beaumont
Google
Bigcommerce
Street Kitchen
Focus On Furniture
Oakdale Meat Co

Testimonials

The guys at &Mine are one step ahead and have made the process pleasant and stress free. All credit to them and their great working culture because I expected the process to be awful. I am looking forward to taking this project live and doing more business with &Mine. Lauren Brown, Director, Motto fashion

More Testimonials
AndMine-Google-Partner-Signature