As part of our Digital Marketing & Advertising Services, we help clients manage, execute, analyse and optimise their Social Media Marketing (SMM) in the Internet Marketing Service that we provide.

What is SMM or Social Media Marketing?

SMM, social media marketing, refers to all marketing efforts executed through social media platforms like Facebook, Instagram, Twitter, LinkedIn and Snapchat. This includes activity such as advertising, posting, sharing, liking, commenting and messaging.

In many ways, the goals of SMM are similar to those of other marketing channels, such as growing brand awareness and increasing sales. What social media marketing offers in addition is the way it allows your brand to:

  • Engage with consumers at every stage of the buying cycle
  • Draw consumers into a conversation with your brand and with other consumers about your brand
  • Leverage consumer profiles as brand ambassadors organically or through paid advertising; this is ‘influencer marketing’
  • Carry out convenient and personalised customer service
  • Manage public brand image in real-time

With 17 million Australians on Facebook alone, social media is a growing influence within the digital landscape and a core channel for business success. The challenge lies in developing and maintaining a fully optimised, multi-channel social media marketing strategy that generates a profitable ROI and improved brand reputation.

Internet Marketing Service and &Mine

When AndMine work with clients to develop successful SMM strategies, we focus on the following areas:

  • Identifying key demographic groups and user profiles to enhance targeting efforts. We go beyond metrics like age, gender and location and use data around user interests and digital ‘likes’ to hone in on your target audience.
  • Competitor analysis. We check our your competition to see what they are doing on social and what campaigns are their most successful to better understand your audience.
  • Creative and innovative campaigns. SMM is all about creating a digital experience that intrigues and engages your consumers. We optimise campaigns through split testing and channel-specific adaptations.
  • Conversion rate optimisation. We understand that the end goal is to convert social users into buying customers, as opposed to just landing on your website. We set up sales-orientated conversion goals and use retargeting tactics through social to amplify results. Everything we do is measured through analytics software tools that give us insights into performance and highlight areas for refinement. 

Across our social media management services, we adhere to our 7 step end-to-end advertising process. We research, advertise, convert and refine to work diligently towards an optimised strategy for optimised results and profit margins.

Internet Marketing Service: Social Media Marketing (SSM) at Andmine

Social Media for Business Success

At AndMine, we go beyond best practice and use unique ‘hooks’ that push your campaigns further by engaging and converting at a high frequency. We strive to find the balance between what people are used to and pushing the boat out and exploring new, inspired, untapped ideas.

We always aim to capture the essence of your brand and talk to the personality of your target audience to forge a relationship in the social ecosystem that results in profits in your business ecosystem.

With a refined and creative strategy, a focused digital spend and real-time analytics monitoring, your Internet Marketing Service strategy with AndMine will be in good hands.

 

Want to know more about Internet Marketing Service and whether or not your company needs a social media agency? Need a change from your current social media marketing agency? Talk to us about it.

There is more to it than having your Social Media Marketing (SMM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Ello
Instant RockStar
131 Pizza
Magento
Digital Agency Panitsync
Bank of Cyprus
GooglePlay
Arthur Galan
POSTER Magazine
Engineers Without Borders
Natralus Australia
Atlantic Group
Marshall White
ADP Payroll
Cronos Australia
Magento Solution Specialist
Amino Active
CBRE
Grow Rich
Van Egmond Group
Moov Head Lice
Victorian Government
Google
James Buyer Advocates
Forbes
Professional
Ubertas Group
Melbourne Central
Oracle
BlackMores
Rackspace
Chia
Unsw Australia
Bigcommerce
Engine Swim
DeeWhy Market
Green St Juice
Rock Pool Group
Watches of Switzerland
Jalna
AC/DC
Bintani
LBG Australia and New Zealand
Paypal
Royal Freemasons
Grays Ecommerce
Eway
Swin
Castran Gilbert
Dinosaur Designs
Australia Goverment
National Relay Services
QV Skincare
High Street Armadale
ISO Certified
Novvi
Microsoft-Certified-Azure-Fundamentals
GPT Group
Hairhouse Warehouse
CSquared Executive
OJAY
Fresh Cheese Company
BCG
vissf
Uber
Jetstar
Aqium Gel
Viktoria + Woods
Palace Cinemas
CAN
Crumpler
MAP
Smh
Sports Power
WTFN
Tassal
Drupal
Melbourne Heart
Kay Burton
Vendor Advocacy Australia
Mamma Lucia
Hanover
Liveoneday
Etihad Stadium
Shell
Positive Poster
abc
MSAC
Max
Loan Market
DepSkin.com
Tek Ocean
Dial Before You Dig
Anthill
Ebay
Acquia Drupal Certification
The Burger Cheese
Fed Square
Maxine
Nmiinsurance
Bulk Nutrients
Melrose MCT
Schiavello
Appstore
Madman Entertainment
Tony and Guy
White Suede
McArthur Skincare
Macmillan
Ego Pharmaceuticals
National Museum of Australia
Dusa
Focus On Furniture
Bondi Sands
Telstra
News
Fortune Institute
Elucent
Metricon
University of Melbourne
One Shift
Switzer
Canberra
Brisbane Times
Coles
Associated Press
Rydges
TPP
Grow Your Business
SunSense Digital Agency
Smart Company
iPrimus
MyAccount
Australian Physiotherapy Association
Matchbox
21st Century Education Agency
RMIT University
TSB
The Age
Movember
tribe
Toy World
Melrose Health
Scrum
Fairfax Media
Parker Lane
Arc One
OMS

Testimonials

Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. Yvonne Abood, Marketing Manager, Metricon Homes

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