As part of our Digital Marketing & Advertising Services, we help clients manage, execute, analyse and optimise their Social Media Marketing (SMM) in the Internet Marketing Service that we provide.

What is SMM or Social Media Marketing?

SMM, social media marketing, refers to all marketing efforts executed through social media platforms like Facebook, Instagram, Twitter, LinkedIn and Snapchat. This includes activity such as advertising, posting, sharing, liking, commenting and messaging.

In many ways, the goals of SMM are similar to those of other marketing channels, such as growing brand awareness and increasing sales. What social media marketing offers in addition is the way it allows your brand to:

  • Engage with consumers at every stage of the buying cycle
  • Draw consumers into a conversation with your brand and with other consumers about your brand
  • Leverage consumer profiles as brand ambassadors organically or through paid advertising; this is ‘influencer marketing’
  • Carry out convenient and personalised customer service
  • Manage public brand image in real-time

With 17 million Australians on Facebook alone, social media is a growing influence within the digital landscape and a core channel for business success. The challenge lies in developing and maintaining a fully optimised, multi-channel social media marketing strategy that generates a profitable ROI and improved brand reputation.

Internet Marketing Service and &Mine

When AndMine work with clients to develop successful SMM strategies, we focus on the following areas:

  • Identifying key demographic groups and user profiles to enhance targeting efforts. We go beyond metrics like age, gender and location and use data around user interests and digital ‘likes’ to hone in on your target audience.
  • Competitor analysis. We check our your competition to see what they are doing on social and what campaigns are their most successful to better understand your audience.
  • Creative and innovative campaigns. SMM is all about creating a digital experience that intrigues and engages your consumers. We optimise campaigns through split testing and channel-specific adaptations.
  • Conversion rate optimisation. We understand that the end goal is to convert social users into buying customers, as opposed to just landing on your website. We set up sales-orientated conversion goals and use retargeting tactics through social to amplify results. Everything we do is measured through analytics software tools that give us insights into performance and highlight areas for refinement. 

Across our social media management services, we adhere to our 7 step end-to-end advertising process. We research, advertise, convert and refine to work diligently towards an optimised strategy for optimised results and profit margins.

Internet Marketing Service: Social Media Marketing (SSM) at Andmine

Social Media for Business Success

At AndMine, we go beyond best practice and use unique ‘hooks’ that push your campaigns further by engaging and converting at a high frequency. We strive to find the balance between what people are used to and pushing the boat out and exploring new, inspired, untapped ideas.

We always aim to capture the essence of your brand and talk to the personality of your target audience to forge a relationship in the social ecosystem that results in profits in your business ecosystem.

With a refined and creative strategy, a focused digital spend and real-time analytics monitoring, your Internet Marketing Service strategy with AndMine will be in good hands.

 

Want to know more about Internet Marketing Service and whether or not your company needs a social media agency? Need a change from your current social media marketing agency? Talk to us about it.

There is more to it than having your Social Media Marketing (SMM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Drupal
Mark Alexander Design
Melbourne Central
Associated Press
NextTech
The University Of Melbourne
Cell Therapies
Atlantic Group of Companies
Heat Holders
RMIT University
Boston Consulting Group
Grays Ecommerce
Grainshaker
Movember
Catholic Insurance
DepSkin.com
Natralus Australia
Vendor Advocacy Australia
Peter Mac
BlackMores
VISSF
Engine Swim
Magento
Switzer Media+Publishing
Craft CMS
NMI Insurance
Van Egmond Group
Engineers Without Borders
Hairhouse Warehouse
Bintani Australia
Plants
Australian Physiotherapy Association
Tassal
James Buyer Advocates
The Burger Cheese
Melbourne Sports and Aquatic Centre – MSAC
Dial Before You Dig
Garmin
CSquared Executive
Toy World
Street Kitchen
Amino Active
Etihad Stadium
LBG Australia and New Zealand
Ello
Federation Square
Bondi Sands
Bostik
Passage To India
Ebay
QV Skincare
Sunday Creek
Beaumont
Tomorrow Stars Basketball
Shell
MAP
Melrose Health
Matchbox Homewares
Melbourne Heart
Viktoria & Woods
Fresh Cheese Company
Instant RockStar
Forbes
Australian Government
Telstra
King Wood Mallesons
Magento Solution Specialist
Max’s
Ubertas Group
Castran Gilbert
Moov Head Lice
Hanover
Scrum.org
CB Richard Ellis
Focus On Furniture
Watches of Switzerland
McArthur Skincare
Inferflora
Brisbane Times
Gilbert+Tobin
Herbert Smith Freehills
Plan It Sync It
National Relay Services
Jetstar
Google
Aqium Gel
National Museum of Australia
Carlton Football Club
Windsorsmith
Fairfax Media
Chia
Arthur Galan
Rydges
Bank of Cyprus
The Royal Melbourne Hospital
Naturtint
Elucent
Dinosaur Designs
SwinBurne University of Technology
Marshall White
Passage Foods
ABC
MyAccount
Cooper Mills
Australian Anthill
Thomson Geer
OJAY
SMH – The Sydney Morning Herald
ADP Payroll
CAN- Common Wealth Bank
Rock Pool Group
The Canberra Times
Schiavello
Celebrate Health
Australian Organic Food CO
Palace Cinemas
Vitura Health
Eway
Oakdale Meat Co
Novvi
Adobe Professional
Oracle
Liveoneday
21st Century Australia Party
Appstore
Loan Market
Federation University Australia
High Street Armadale
The Fortune Institute
GPT Group
One Shift
Bulk Nutrients
PranaOn
Parker Lane
Maxine
Microsoft Certified Azure Fundamentals
Cleanfit
Grow Your Business
Acquia Certified Site Builder Drupal
Positive Poster
Coles
Jalna
Macmillan Publishing
Mamma Lucia
DUSA, Deakin University Student Association
SunSense Digital Agency
Smart Company
Buy Aussie Now
TPP
OMS – Order Management System
Rackspace
DeeWhy Market
Mecca Brands
Kay&Burton
Kadac
131 Pizza
Uber
Tek Ocean
Melrose MCT
Toni&Guy
Wild Rhino Shoes
White Suede
Paypal
Think & Grow Rich Inc
POSTER Magazine
Bigcommerce
Florsheim Shoes
Royal Freemasons
ISO Certified
AC/DC
Tribe
News
Gadens
Unsw Australia
iPrimus
French Tables
ACTUATE IP
Metricon
Crumpler
Green St Juice CO
Cronos Australia
The Age
Fast.co
Sports Power
Xavier
Ego Pharmaceuticals
GooglePlay
Madman Entertainment
Arc One
Victorian Government
WTFN

Testimonials

The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox. David Cohen, Owner, Matchbox

More Testimonials
AndMine-Google-Partner-Signature
AndMine's is ISO 27001 : Information Security Management Systems Certified.
AndMine's is ISO 27001 : Information Security Management Systems Certified.