As part of our Digital Marketing & Advertising Services, we help clients manage, execute, analyse and optimise their Social Media Marketing (SMM) in the Internet Marketing Service that we provide.

What is SMM or Social Media Marketing?

SMM, social media marketing, refers to all marketing efforts executed through social media platforms like Facebook, Instagram, Twitter, LinkedIn and Snapchat. This includes activity such as advertising, posting, sharing, liking, commenting and messaging.

In many ways, the goals of SMM are similar to those of other marketing channels, such as growing brand awareness and increasing sales. What social media marketing offers in addition is the way it allows your brand to:

  • Engage with consumers at every stage of the buying cycle
  • Draw consumers into a conversation with your brand and with other consumers about your brand
  • Leverage consumer profiles as brand ambassadors organically or through paid advertising; this is ‘influencer marketing’
  • Carry out convenient and personalised customer service
  • Manage public brand image in real-time

With 17 million Australians on Facebook alone, social media is a growing influence within the digital landscape and a core channel for business success. The challenge lies in developing and maintaining a fully optimised, multi-channel social media marketing strategy that generates a profitable ROI and improved brand reputation.

Internet Marketing Service and &Mine

When AndMine work with clients to develop successful SMM strategies, we focus on the following areas:

  • Identifying key demographic groups and user profiles to enhance targeting efforts. We go beyond metrics like age, gender and location and use data around user interests and digital ‘likes’ to hone in on your target audience.
  • Competitor analysis. We check our your competition to see what they are doing on social and what campaigns are their most successful to better understand your audience.
  • Creative and innovative campaigns. SMM is all about creating a digital experience that intrigues and engages your consumers. We optimise campaigns through split testing and channel-specific adaptations.
  • Conversion rate optimisation. We understand that the end goal is to convert social users into buying customers, as opposed to just landing on your website. We set up sales-orientated conversion goals and use retargeting tactics through social to amplify results. Everything we do is measured through analytics software tools that give us insights into performance and highlight areas for refinement. 

Across our social media management services, we adhere to our 7 step end-to-end advertising process. We research, advertise, convert and refine to work diligently towards an optimised strategy for optimised results and profit margins.

Internet Marketing Service: Social Media Marketing (SSM) at Andmine

Social Media for Business Success

At AndMine, we go beyond best practice and use unique ‘hooks’ that push your campaigns further by engaging and converting at a high frequency. We strive to find the balance between what people are used to and pushing the boat out and exploring new, inspired, untapped ideas.

We always aim to capture the essence of your brand and talk to the personality of your target audience to forge a relationship in the social ecosystem that results in profits in your business ecosystem.

With a refined and creative strategy, a focused digital spend and real-time analytics monitoring, your Internet Marketing Service strategy with AndMine will be in good hands.

 

Want to know more about Internet Marketing Service and whether or not your company needs a social media agency? Need a change from your current social media marketing agency? Talk to us about it.

There is more to it than having your Social Media Marketing (SMM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Arthur Galan
Google
Rydges
The Age
Forbes
Palace Cinemas
Macmillan
Shell
Mamma Lucia
DeeWhy Market
WTFN
The Burger Cheese
Green St Juice
Kay Burton
News
James Buyer Advocates
Australia Goverment
Nmiinsurance
Tassal
Marshall White
Ego Pharmaceuticals
Appstore
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Elucent
Amino Active
ISO Certified
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Professional
Loan Market
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University of Melbourne
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Moov Head Lice
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tribe
Fortune Institute
Unsw Australia
OMS
Victorian Government
LBG Australia and New Zealand
Fairfax Media
BlackMores
abc
Etihad Stadium
Engine Swim
Hanover
Toy World
Fed Square
GPT Group
White Suede
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Engineers Without Borders
Maxine
CAN
Movember
Grow Your Business
Australian Physiotherapy Association
Melrose Health
Van Egmond Group
Tek Ocean
GooglePlay
Instant RockStar
DepSkin.com
Canberra
Arc One
Tony and Guy
Atlantic Group
21st Century Education Agency
Acquia Drupal Certification
National Relay Services
Coles
Vendor Advocacy Australia
Chia
Aqium Gel
Switzer
Sports Power
Brisbane Times
Matchbox
Dinosaur Designs
QV Skincare
Cronos Australia
Castran Gilbert
CSquared Executive
Bintani
Bank of Cyprus
Associated Press
Ello
Focus On Furniture
Ubertas Group
Royal Freemasons
Eway
Jalna
Melbourne Central
Jetstar
RMIT University
iPrimus
MAP
High Street Armadale
Smh
Magento
Max
National Museum of Australia
Scrum
Paypal
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Melbourne Heart
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vissf
Bigcommerce
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One Shift
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Swin
131 Pizza
Metricon
ADP Payroll
Viktoria + Woods
Microsoft-Certified-Azure-Fundamentals
Telstra
MSAC
Hairhouse Warehouse
Rackspace
SunSense Digital Agency
CBRE
Grays Ecommerce
Natralus Australia
Melrose MCT
OJAY
POSTER Magazine
MyAccount
Bulk Nutrients
Anthill
Rock Pool Group
Drupal
Fresh Cheese Company
Positive Poster
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Testimonials

We aren't exactly 'IT savvy' but AndMine's Marketing Software is simple to use and the guys are always there to help us out. We send out eNewsletters and automated Birthday offers with ease, keeping the restaurant busy and our 10,000+ members happy. All The Team, La Camera Restaurant

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