As part of our Digital Marketing & Advertising Services, we help clients manage, execute, analyse and optimise their Social Media Marketing (SMM) in the Internet Marketing Service that we provide.

What is SMM or Social Media Marketing?

SMM, social media marketing, refers to all marketing efforts executed through social media platforms like Facebook, Instagram, Twitter, LinkedIn and Snapchat. This includes activity such as advertising, posting, sharing, liking, commenting and messaging.

In many ways, the goals of SMM are similar to those of other marketing channels, such as growing brand awareness and increasing sales. What social media marketing offers in addition is the way it allows your brand to:

  • Engage with consumers at every stage of the buying cycle
  • Draw consumers into a conversation with your brand and with other consumers about your brand
  • Leverage consumer profiles as brand ambassadors organically or through paid advertising; this is ‘influencer marketing’
  • Carry out convenient and personalised customer service
  • Manage public brand image in real-time

With 17 million Australians on Facebook alone, social media is a growing influence within the digital landscape and a core channel for business success. The challenge lies in developing and maintaining a fully optimised, multi-channel social media marketing strategy that generates a profitable ROI and improved brand reputation.

Internet Marketing Service and &Mine

When AndMine work with clients to develop successful SMM strategies, we focus on the following areas:

  • Identifying key demographic groups and user profiles to enhance targeting efforts. We go beyond metrics like age, gender and location and use data around user interests and digital ‘likes’ to hone in on your target audience.
  • Competitor analysis. We check our your competition to see what they are doing on social and what campaigns are their most successful to better understand your audience.
  • Creative and innovative campaigns. SMM is all about creating a digital experience that intrigues and engages your consumers. We optimise campaigns through split testing and channel-specific adaptations.
  • Conversion rate optimisation. We understand that the end goal is to convert social users into buying customers, as opposed to just landing on your website. We set up sales-orientated conversion goals and use retargeting tactics through social to amplify results. Everything we do is measured through analytics software tools that give us insights into performance and highlight areas for refinement. 

Across our social media management services, we adhere to our 7 step end-to-end advertising process. We research, advertise, convert and refine to work diligently towards an optimised strategy for optimised results and profit margins.

Internet Marketing Service: Social Media Marketing (SSM) at Andmine

Social Media for Business Success

At AndMine, we go beyond best practice and use unique ‘hooks’ that push your campaigns further by engaging and converting at a high frequency. We strive to find the balance between what people are used to and pushing the boat out and exploring new, inspired, untapped ideas.

We always aim to capture the essence of your brand and talk to the personality of your target audience to forge a relationship in the social ecosystem that results in profits in your business ecosystem.

With a refined and creative strategy, a focused digital spend and real-time analytics monitoring, your Internet Marketing Service strategy with AndMine will be in good hands.

 

Want to know more about Internet Marketing Service and whether or not your company needs a social media agency? Need a change from your current social media marketing agency? Talk to us about it.

There is more to it than having your Social Media Marketing (SMM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

NextTech
The Canberra Times
Drupal
Loan Market
Cleanfit
Engine Swim
Paypal
Ego Pharmaceuticals
Melbourne Heart
Movember
Catholic Insurance
Plants
Mecca Brands
Melrose MCT
Bostik
Passage To India
Ebay
National Relay Services
SMH – The Sydney Morning Herald
Bigcommerce
Oakdale Meat Co
ISO Certified
Rydges
Telstra
Australian Government
Liveoneday
Green St Juice CO
Cronos Australia
Plan It Sync It
Heat Holders
Buy Aussie Now
National Museum of Australia
Hairhouse Warehouse
Amino Active
Castran Gilbert
Vendor Advocacy Australia
TPP
Instant RockStar
The University Of Melbourne
PranaOn
Federation Square
Tassal
Melbourne Central
Acquia Certified Site Builder Drupal
James Buyer Advocates
Bank of Cyprus
Eway
Jalna
Scrum.org
Mamma Lucia
Tomorrow Stars Basketball
Forbes
ABC
Melrose Health
Elucent
Australian Anthill
Wild Rhino Shoes
The Fortune Institute
Naturtint
Jetstar
POSTER Magazine
Florsheim Shoes
News
QV Skincare
Bondi Sands
Garmin
Uber
21st Century Australia Party
Oracle
Fast.co
Rock Pool Group
Etihad Stadium
McArthur Skincare
Smart Company
Boston Consulting Group
Victorian Government
Celebrate Health
Grainshaker
Brisbane Times
Ubertas Group
VISSF
Shell
Chia
CB Richard Ellis
Arthur Galan
GPT Group
Sports Power
DepSkin.com
Magento Solution Specialist
Toy World
AC/DC
Dinosaur Designs
Toni&Guy
Metricon
Cell Therapies
White Suede
Moov Head Lice
Van Egmond Group
Fairfax Media
SunSense Digital Agency
Google
Bulk Nutrients
Novvi
Microsoft Certified Azure Fundamentals
Crumpler
131 Pizza
Madman Entertainment
OJAY
Schiavello
Magento
MyAccount
Marshall White
Arc One
Unsw Australia
Bintani Australia
WTFN
One Shift
Matchbox Homewares
CAN- Common Wealth Bank
Watches of Switzerland
BlackMores
DeeWhy Market
Beaumont
Max’s
Rackspace
Sunday Creek
Carlton Football Club
The Royal Melbourne Hospital
Street Kitchen
Tribe
Maxine
Ello
CSquared Executive
Positive Poster
MAP
Aqium Gel
NMI Insurance
Appstore
Craft CMS
RMIT University
Federation University Australia
Tek Ocean
Windsorsmith
Hanover
Xavier
Coles
Associated Press
The Burger Cheese
Viktoria & Woods
High Street Armadale
Engineers Without Borders
Macmillan Publishing
Australian Organic Food CO
ADP Payroll
Australian Physiotherapy Association
Kadac
Fresh Cheese Company
SwinBurne University of Technology
Focus On Furniture
Melbourne Sports and Aquatic Centre – MSAC
Adobe Professional
Royal Freemasons
iPrimus
Think & Grow Rich Inc
The Age
OMS – Order Management System
Peter Mac
Parker Lane
Kay&Burton
DUSA, Deakin University Student Association
Dial Before You Dig
Switzer Media+Publishing
Grow Your Business
LBG Australia and New Zealand
Grays Ecommerce
Passage Foods
Atlantic Group of Companies
GooglePlay
Natralus Australia
Palace Cinemas

Testimonials

The guys at &Mine are one step ahead and have made the process pleasant and stress free. All credit to them and their great working culture because I expected the process to be awful. I am looking forward to taking this project live and doing more business with &Mine. Lauren Brown, Director, Motto fashion

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