As part of our Digital Marketing & Advertising Services, we help clients manage, execute, analyse and optimise their Social Media Marketing (SMM) in the Internet Marketing Service that we provide.

What is SMM or Social Media Marketing?

SMM, social media marketing, refers to all marketing efforts executed through social media platforms like Facebook, Instagram, Twitter, LinkedIn and Snapchat. This includes activity such as advertising, posting, sharing, liking, commenting and messaging.

In many ways, the goals of SMM are similar to those of other marketing channels, such as growing brand awareness and increasing sales. What social media marketing offers in addition is the way it allows your brand to:

  • Engage with consumers at every stage of the buying cycle
  • Draw consumers into a conversation with your brand and with other consumers about your brand
  • Leverage consumer profiles as brand ambassadors organically or through paid advertising; this is ‘influencer marketing’
  • Carry out convenient and personalised customer service
  • Manage public brand image in real-time

With 17 million Australians on Facebook alone, social media is a growing influence within the digital landscape and a core channel for business success. The challenge lies in developing and maintaining a fully optimised, multi-channel social media marketing strategy that generates a profitable ROI and improved brand reputation.

Internet Marketing Service and &Mine

When AndMine work with clients to develop successful SMM strategies, we focus on the following areas:

  • Identifying key demographic groups and user profiles to enhance targeting efforts. We go beyond metrics like age, gender and location and use data around user interests and digital ‘likes’ to hone in on your target audience.
  • Competitor analysis. We check our your competition to see what they are doing on social and what campaigns are their most successful to better understand your audience.
  • Creative and innovative campaigns. SMM is all about creating a digital experience that intrigues and engages your consumers. We optimise campaigns through split testing and channel-specific adaptations.
  • Conversion rate optimisation. We understand that the end goal is to convert social users into buying customers, as opposed to just landing on your website. We set up sales-orientated conversion goals and use retargeting tactics through social to amplify results. Everything we do is measured through analytics software tools that give us insights into performance and highlight areas for refinement. 

Across our social media management services, we adhere to our 7 step end-to-end advertising process. We research, advertise, convert and refine to work diligently towards an optimised strategy for optimised results and profit margins.

Internet Marketing Service: Social Media Marketing (SSM) at Andmine

Social Media for Business Success

At AndMine, we go beyond best practice and use unique ‘hooks’ that push your campaigns further by engaging and converting at a high frequency. We strive to find the balance between what people are used to and pushing the boat out and exploring new, inspired, untapped ideas.

We always aim to capture the essence of your brand and talk to the personality of your target audience to forge a relationship in the social ecosystem that results in profits in your business ecosystem.

With a refined and creative strategy, a focused digital spend and real-time analytics monitoring, your Internet Marketing Service strategy with AndMine will be in good hands.

 

Want to know more about Internet Marketing Service and whether or not your company needs a social media agency? Need a change from your current social media marketing agency? Talk to us about it.

There is more to it than having your Social Media Marketing (SMM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Grow Your Business
Toni&Guy
Uber
Cell Therapies
Street Kitchen
Adobe Professional
Cleanfit
Green St Juice CO
Xavier
Federation Square
Tomorrow Stars Basketball
DepSkin.com
Plan It Sync It
Telstra
Drupal
21st Century Australia Party
Castran Gilbert
Eway
OMS – Order Management System
Bigcommerce
Engineers Without Borders
Bintani Australia
Fresh Cheese Company
One Shift
RMIT University
Buy Aussie Now
Coles
Plants
LBG Australia and New Zealand
Ello
Palace Cinemas
Movember
Google
Melbourne Sports and Aquatic Centre – MSAC
Sports Power
Parker Lane
Focus On Furniture
Arc One
Schiavello
ABC
Unsw Australia
McArthur Skincare
Naturtint
Melrose Health
Melrose MCT
Watches of Switzerland
The Age
CB Richard Ellis
Smart Company
TPP
MyAccount
Metricon
Grays Ecommerce
Matchbox Homewares
Melbourne Heart
Sunday Creek
Amino Active
DUSA, Deakin University Student Association
Australian Physiotherapy Association
Passage To India
AC/DC
Acquia Certified Site Builder Drupal
White Suede
Marshall White
Appstore
Celebrate Health
Aqium Gel
Natralus Australia
SMH – The Sydney Morning Herald
Viktoria & Woods
Loan Market
Moov Head Lice
The Fortune Institute
Craft CMS
Scrum.org
Peter Mac
DeeWhy Market
Garmin
MAP
National Museum of Australia
NMI Insurance
Bank of Cyprus
Victorian Government
Florsheim Shoes
NextTech
Kadac
Kay&Burton
Elucent
News
The Burger Cheese
Chia
Oracle
Windsorsmith
Jetstar
Australian Government
Liveoneday
Cronos Australia
Australian Anthill
Crumpler
OJAY
The Canberra Times
Bulk Nutrients
Ubertas Group
Dinosaur Designs
Heat Holders
ISO Certified
Boston Consulting Group
The University Of Melbourne
Think & Grow Rich Inc
Maxine
PranaOn
VISSF
Magento Solution Specialist
Brisbane Times
Australian Organic Food CO
Ebay
Royal Freemasons
Instant RockStar
Vendor Advocacy Australia
Fairfax Media
Passage Foods
CAN- Common Wealth Bank
Macmillan Publishing
Federation University Australia
Wild Rhino Shoes
Switzer Media+Publishing
Mamma Lucia
Tassal
Paypal
Associated Press
iPrimus
Forbes
Toy World
ADP Payroll
GPT Group
Shell
131 Pizza
Atlantic Group of Companies
Hanover
Beaumont
Van Egmond Group
Grainshaker
Novvi
Rydges
POSTER Magazine
GooglePlay
Positive Poster
Rock Pool Group
BlackMores
Hairhouse Warehouse
High Street Armadale
Microsoft Certified Azure Fundamentals
QV Skincare
SunSense Digital Agency
Ego Pharmaceuticals
Rackspace
Magento
SwinBurne University of Technology
Max’s
Bostik
Etihad Stadium
Catholic Insurance
Mecca Brands
Jalna
National Relay Services
Engine Swim
Madman Entertainment
Fast.co
Tribe
Oakdale Meat Co
Tek Ocean
WTFN
CSquared Executive
James Buyer Advocates
Bondi Sands
Dial Before You Dig
Carlton Football Club
Melbourne Central
Arthur Galan

Testimonials

Thank you for all of your hard work in getting our beautiful Melrose website live today. Woohoo!From the incredible design, to all of the behind the scenes technical aspects, to making it all come together and managing all of our feedback. - Lucinda Hobson, Melrose Project Manager Thank you to each and everyone of you for your dedication and hard work in getting this live and running and for your continuous hard work over the week in ironing out the issues that come with a website launch. Kat Heath, Melrose Group Marketing Manager

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