As part of our Digital Marketing & Advertising Services, we help clients manage, execute, analyse and optimise their Social Media Marketing (SMM) in the Internet Marketing Service that we provide.

What is SMM or Social Media Marketing?

SMM, social media marketing, refers to all marketing efforts executed through social media platforms like Facebook, Instagram, Twitter, LinkedIn and Snapchat. This includes activity such as advertising, posting, sharing, liking, commenting and messaging.

In many ways, the goals of SMM are similar to those of other marketing channels, such as growing brand awareness and increasing sales. What social media marketing offers in addition is the way it allows your brand to:

  • Engage with consumers at every stage of the buying cycle
  • Draw consumers into a conversation with your brand and with other consumers about your brand
  • Leverage consumer profiles as brand ambassadors organically or through paid advertising; this is ‘influencer marketing’
  • Carry out convenient and personalised customer service
  • Manage public brand image in real-time

With 17 million Australians on Facebook alone, social media is a growing influence within the digital landscape and a core channel for business success. The challenge lies in developing and maintaining a fully optimised, multi-channel social media marketing strategy that generates a profitable ROI and improved brand reputation.

Internet Marketing Service and &Mine

When AndMine work with clients to develop successful SMM strategies, we focus on the following areas:

  • Identifying key demographic groups and user profiles to enhance targeting efforts. We go beyond metrics like age, gender and location and use data around user interests and digital ‘likes’ to hone in on your target audience.
  • Competitor analysis. We check our your competition to see what they are doing on social and what campaigns are their most successful to better understand your audience.
  • Creative and innovative campaigns. SMM is all about creating a digital experience that intrigues and engages your consumers. We optimise campaigns through split testing and channel-specific adaptations.
  • Conversion rate optimisation. We understand that the end goal is to convert social users into buying customers, as opposed to just landing on your website. We set up sales-orientated conversion goals and use retargeting tactics through social to amplify results. Everything we do is measured through analytics software tools that give us insights into performance and highlight areas for refinement. 

Across our social media management services, we adhere to our 7 step end-to-end advertising process. We research, advertise, convert and refine to work diligently towards an optimised strategy for optimised results and profit margins.

Internet Marketing Service: Social Media Marketing (SSM) at Andmine

Social Media for Business Success

At AndMine, we go beyond best practice and use unique ‘hooks’ that push your campaigns further by engaging and converting at a high frequency. We strive to find the balance between what people are used to and pushing the boat out and exploring new, inspired, untapped ideas.

We always aim to capture the essence of your brand and talk to the personality of your target audience to forge a relationship in the social ecosystem that results in profits in your business ecosystem.

With a refined and creative strategy, a focused digital spend and real-time analytics monitoring, your Internet Marketing Service strategy with AndMine will be in good hands.

 

Want to know more about Internet Marketing Service and whether or not your company needs a social media agency? Need a change from your current social media marketing agency? Talk to us about it.

There is more to it than having your Social Media Marketing (SMM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

McArthur Skincare
Positive Poster
Schiavello
Dinosaur Designs
TSB
Paypal
Tony and Guy
CAN
Madman Entertainment
Engineers Without Borders
AC/DC
Melrose MCT
High Street Armadale
National Relay Services
Brisbane Times
Appstore
Rydges
Dusa
Unsw Australia
abc
The Burger Cheese
National Museum of Australia
Grow Your Business
Microsoft-Certified-Azure-Fundamentals
Watches of Switzerland
James Buyer Advocates
Professional
MAP
Kay Burton
Melrose Health
Fortune Institute
CBRE
Macmillan
Sports Power
Van Egmond Group
Melbourne Central
Natralus Australia
Liveoneday
Bondi Sands
Shell
OJAY
Ubertas Group
POSTER Magazine
ISO Certified
Mamma Lucia
News
Atlantic Group
Swin
Bintani
Arthur Galan
Loan Market
CSquared Executive
Smart Company
Chia
Movember
QV Skincare
Max
DeeWhy Market
Uber
White Suede
Royal Freemasons
DepSkin.com
Novvi
Associated Press
MyAccount
Ello
MSAC
Anthill
OMS
Coles
Tassal
Grow Rich
Grays Ecommerce
Matchbox
Bigcommerce
Vendor Advocacy Australia
BCG
WTFN
Viktoria + Woods
Ebay
Oracle
Aqium Gel
Jalna
Forbes
BlackMores
Instant RockStar
Bank of Cyprus
Dial Before You Dig
vissf
Fresh Cheese Company
Bulk Nutrients
Digital Agency Panitsync
Palace Cinemas
Marshall White
Rock Pool Group
Ego Pharmaceuticals
Tek Ocean
Victorian Government
RMIT University
Metricon
Magento Solution Specialist
Google
Arc One
Hanover
Toy World
Moov Head Lice
One Shift
131 Pizza
Drupal
Fairfax Media
GooglePlay
SunSense Digital Agency
Smh
Green St Juice
TPP
Acquia Drupal Certification
Nmiinsurance
Parker Lane
Engine Swim
Rackspace
LBG Australia and New Zealand
21st Century Education Agency
Crumpler
tribe
Telstra
iPrimus
Cronos Australia
Jetstar
Magento
Australian Physiotherapy Association
Australia Goverment
Etihad Stadium
Canberra
GPT Group
Fed Square
Eway
The Age
Hairhouse Warehouse
Amino Active
Scrum
Castran Gilbert
Melbourne Heart
Elucent
Focus On Furniture
Switzer
University of Melbourne
ADP Payroll
Maxine

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AndMine's Marketing Software ensures we stay on-brand no matter who in our office creates the campaign. We love that AndMine take all the IT complexity out of our online marketing so we can focus on results Emma Gleeson, QV Skincare

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