As part of our Digital Marketing & Advertising Services, we help clients manage, execute, analyse and optimise their Social Media Marketing (SMM) in the Internet Marketing Service that we provide.

What is SMM or Social Media Marketing?

SMM, social media marketing, refers to all marketing efforts executed through social media platforms like Facebook, Instagram, Twitter, LinkedIn and Snapchat. This includes activity such as advertising, posting, sharing, liking, commenting and messaging.

In many ways, the goals of SMM are similar to those of other marketing channels, such as growing brand awareness and increasing sales. What social media marketing offers in addition is the way it allows your brand to:

  • Engage with consumers at every stage of the buying cycle
  • Draw consumers into a conversation with your brand and with other consumers about your brand
  • Leverage consumer profiles as brand ambassadors organically or through paid advertising; this is ‘influencer marketing’
  • Carry out convenient and personalised customer service
  • Manage public brand image in real-time

With 17 million Australians on Facebook alone, social media is a growing influence within the digital landscape and a core channel for business success. The challenge lies in developing and maintaining a fully optimised, multi-channel social media marketing strategy that generates a profitable ROI and improved brand reputation.

Internet Marketing Service and &Mine

When AndMine work with clients to develop successful SMM strategies, we focus on the following areas:

  • Identifying key demographic groups and user profiles to enhance targeting efforts. We go beyond metrics like age, gender and location and use data around user interests and digital ‘likes’ to hone in on your target audience.
  • Competitor analysis. We check our your competition to see what they are doing on social and what campaigns are their most successful to better understand your audience.
  • Creative and innovative campaigns. SMM is all about creating a digital experience that intrigues and engages your consumers. We optimise campaigns through split testing and channel-specific adaptations.
  • Conversion rate optimisation. We understand that the end goal is to convert social users into buying customers, as opposed to just landing on your website. We set up sales-orientated conversion goals and use retargeting tactics through social to amplify results. Everything we do is measured through analytics software tools that give us insights into performance and highlight areas for refinement. 

Across our social media management services, we adhere to our 7 step end-to-end advertising process. We research, advertise, convert and refine to work diligently towards an optimised strategy for optimised results and profit margins.

Internet Marketing Service: Social Media Marketing (SSM) at Andmine

Social Media for Business Success

At AndMine, we go beyond best practice and use unique ‘hooks’ that push your campaigns further by engaging and converting at a high frequency. We strive to find the balance between what people are used to and pushing the boat out and exploring new, inspired, untapped ideas.

We always aim to capture the essence of your brand and talk to the personality of your target audience to forge a relationship in the social ecosystem that results in profits in your business ecosystem.

With a refined and creative strategy, a focused digital spend and real-time analytics monitoring, your Internet Marketing Service strategy with AndMine will be in good hands.

 

Want to know more about Internet Marketing Service and whether or not your company needs a social media agency? Need a change from your current social media marketing agency? Talk to us about it.

There is more to it than having your Social Media Marketing (SMM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Windsorsmith
Maxine
Sports Power
Max
Marshall White
Oracle
Jalna
Focus On Furniture
James Buyer Advocates
Kay Burton
Naturtint
BCG
Microsoft-Certified-Azure-Fundamentals
CBRE
MyAccount
Bulk Nutrients
Bondi Sands
iPrimus
Canberra
MAP
Tek Ocean
Instant RockStar
Fairfax Media
Ello
Switzer
Macmillan
Garmin
Grainshaker
Florsheim
White Suede
Fortune Institute
DeeWhy Market
Mecca cosmetics
Australia Goverment
Australian Physiotherapy Association
Dinosaur Designs
Melbourne Central
Forbes
Mamma Lucia
Nmiinsurance
Hairhouse Warehouse
Swin
Sunday creek
QV Skincare
Moov Head Lice
Eway
OJAY
Etihad Stadium
Ubertas Group
Vendor Advocacy Australia
Melbourne Heart
Chia
Atlantic Group
Federation
Positive Poster
Drupal
Liveoneday
Green St Juice
Fed Square
National Relay Services
Bigcommerce
CAN
Xavier
Movember
Loan Market
Engineers Without Borders
One Shift
The Age
Fresh Cheese Company
Dusa
catholic insurance
AC/DC
Oakdale
vissf
Arc One
Anthill
CSquared Executive
Aqium Gel
LBG Australia and New Zealand
GooglePlay
Magento Solution Specialist
News
Ebay
Viktoria + Woods
Castran Gilbert
Victorian Government
OMS
Australian organic foods
Scrum
Celebrate health
Crumpler
Buy Aussie Now
Smart Company
Paypal
Digital Agency Panitsync
Metricon
Google
DepSkin.com
Telstra
Fast.co
Melrose Health
Beaumont
Parker Lane
Cronos Australia
Appstore
Schiavello
Amino Active
21st Century Education Agency
Unsw Australia
National Museum of Australia
WTFN
street kitchen
Grow Rich
Royal Freemasons
Associated Press
Coles
Toy World
Matchbox
Grays Ecommerce
passage to india
Bostik
Ego Pharmaceuticals
RMIT University
Hanover
abc
Tony and Guy
GPT Group
TPP
Professional
Watches of Switzerland
Uber
BlackMores
POSTER Magazine
Tassal
Rydges
131 Pizza
Arthur Galan
ADP Payroll
Grow Your Business
ISO Certified
Madman Entertainment
Bank of Cyprus
Brisbane Times
Wild Rhino Shoes
SunSense Digital Agency
Palace Cinemas
Bintani
Engine Swim
MSAC
Natralus Australia
Van Egmond Group
Rock Pool Group
University of Melbourne
The Burger Cheese
Elucent
TSB
Smh
Shell
Rackspace
Jetstar
Acquia Drupal Certification
Passage Foods
tribe
Melrose MCT
Heat Holders
Dial Before You Dig
High Street Armadale
McArthur Skincare
Magento
Novvi

Testimonials

We absolutely love working with AndMine - our website is always bang up to date, beautifully designed and full of software innovation. I would highly recommend AndMine as the online solution for any forward thinking company. Emma Roberts, Essensuals, Toni&Guy (UK)

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