As part of our Digital Marketing & Advertising Services, we help clients manage, execute, analyse and optimise their Social Media Marketing (SMM) in the Internet Marketing Service that we provide.

What is SMM or Social Media Marketing?

SMM, social media marketing, refers to all marketing efforts executed through social media platforms like Facebook, Instagram, Twitter, LinkedIn and Snapchat. This includes activity such as advertising, posting, sharing, liking, commenting and messaging.

In many ways, the goals of SMM are similar to those of other marketing channels, such as growing brand awareness and increasing sales. What social media marketing offers in addition is the way it allows your brand to:

  • Engage with consumers at every stage of the buying cycle
  • Draw consumers into a conversation with your brand and with other consumers about your brand
  • Leverage consumer profiles as brand ambassadors organically or through paid advertising; this is ‘influencer marketing’
  • Carry out convenient and personalised customer service
  • Manage public brand image in real-time

With 17 million Australians on Facebook alone, social media is a growing influence within the digital landscape and a core channel for business success. The challenge lies in developing and maintaining a fully optimised, multi-channel social media marketing strategy that generates a profitable ROI and improved brand reputation.

Internet Marketing Service and &Mine

When AndMine work with clients to develop successful SMM strategies, we focus on the following areas:

  • Identifying key demographic groups and user profiles to enhance targeting efforts. We go beyond metrics like age, gender and location and use data around user interests and digital ‘likes’ to hone in on your target audience.
  • Competitor analysis. We check our your competition to see what they are doing on social and what campaigns are their most successful to better understand your audience.
  • Creative and innovative campaigns. SMM is all about creating a digital experience that intrigues and engages your consumers. We optimise campaigns through split testing and channel-specific adaptations.
  • Conversion rate optimisation. We understand that the end goal is to convert social users into buying customers, as opposed to just landing on your website. We set up sales-orientated conversion goals and use retargeting tactics through social to amplify results. Everything we do is measured through analytics software tools that give us insights into performance and highlight areas for refinement. 

Across our social media management services, we adhere to our 7 step end-to-end advertising process. We research, advertise, convert and refine to work diligently towards an optimised strategy for optimised results and profit margins.

Internet Marketing Service: Social Media Marketing (SSM) at Andmine

Social Media for Business Success

At AndMine, we go beyond best practice and use unique ‘hooks’ that push your campaigns further by engaging and converting at a high frequency. We strive to find the balance between what people are used to and pushing the boat out and exploring new, inspired, untapped ideas.

We always aim to capture the essence of your brand and talk to the personality of your target audience to forge a relationship in the social ecosystem that results in profits in your business ecosystem.

With a refined and creative strategy, a focused digital spend and real-time analytics monitoring, your Internet Marketing Service strategy with AndMine will be in good hands.

 

Want to know more about Internet Marketing Service and whether or not your company needs a social media agency? Need a change from your current social media marketing agency? Talk to us about it.

There is more to it than having your Social Media Marketing (SMM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Rock Pool Group
DepSkin.com
Etihad Stadium
Cooper Mills
Dial Before You Dig
Ego Pharmaceuticals
Plants
Drupal
King Wood Mallesons
Bintani Australia
Instant RockStar
Parker Lane
CB Richard Ellis
iPrimus
McArthur Skincare
Naturtint
NextTech
Melbourne Sports and Aquatic Centre – MSAC
131 Pizza
Kadac
Ubertas Group
Beaumont
Atlantic Group of Companies
Associated Press
Movember
Liveoneday
MyAccount
Catholic Insurance
Sports Power
Gilbert+Tobin
OMS – Order Management System
ACTUATE IP
POSTER Magazine
Paypal
Focus On Furniture
AC/DC
Vitura Health
GooglePlay
Garmin
Loan Market
Bigcommerce
Ebay
Macmillan Publishing
SMH – The Sydney Morning Herald
BlackMores
21st Century Australia Party
DeeWhy Market
Unsw Australia
Metricon
Watches of Switzerland
Windsorsmith
One Shift
Smart Company
Rackspace
Chia
Elucent
Positive Poster
Hanover
Melbourne Central
Mamma Lucia
Think & Grow Rich Inc
Bulk Nutrients
Acquia Certified Site Builder Drupal
Magento
WTFN
OJAY
Arc One
CAN- Common Wealth Bank
Australian Government
Toni&Guy
HGG 
National Relay Services
Amino Active
Sunday Creek
Tassal
Florsheim Shoes
Novvi
Wild Rhino Shoes
Federation Square
Natralus Australia
Engine Swim
Grow Your Business
TPP
The Royal Melbourne Hospital
Victorian Government
Carlton Football Club
Craft CMS
Brisbane Times
Max’s
Grainshaker
ISO CERTIFIED 27001
Engineers Without Borders
The Age
Jalna
Vendor Advocacy Australia
DUSA, Deakin University Student Association
Viktoria & Woods
The Canberra Times
Cleanfit
Buy Aussie Now
Melbourne Heart
Boston Consulting Group
Bondi Sands
Jetstar
Adobe Professional
Green St Juice CO
Tomorrow Stars Basketball
Uber
James Buyer Advocates
Celebrate Health
Hairhouse Warehouse
Thomson Geer
Aqium Gel
Telstra
Madman Entertainment
BHF
Australian Organic Food CO
GPT Group
Matchbox Homewares
MAP
Peter Mac
Fast.co
Fresh Cheese Company
Gadens
Schiavello
Australian Physiotherapy Association
Grays Ecommerce
Van Egmond Group
RMIT University
Scrum.org
Shell
Toy World
The University Of Melbourne
French Tables
Royal Freemasons
Heat Holders
VISSF
CSquared Executive
Dinosaur Designs
Inferflora
Magento Solution Specialist
Switzer Media+Publishing
Fairfax Media
High Street Armadale
Eway
Google
LBG Australia and New Zealand
Tek Ocean
Cronos Australia
Maxine
Forbes
Microsoft Certified Azure Fundamentals
Bostik
The Burger Cheese
News
SunSense Digital Agency
White Suede
Palace Cinemas
ISO Certified
Cell Therapies
Coles
Federation University Australia
Moov Head Lice
Ello
SwinBurne University of Technology
QV Skincare
National Museum of Australia
Castran Gilbert
Passage Foods
Melrose Health
Melrose MCT
PranaOn
Crumpler
Bank of Cyprus
The Fortune Institute
ADP Payroll
Passage To India
Appstore
Herbert Smith Freehills
ABC
Arthur Galan
Kay&Burton
Australian Anthill
Street Kitchen
Marshall White
Mecca Brands
Tribe
Oakdale Meat Co
Rydges
Oracle
NMI Insurance
Xavier
Plan It Sync It
Mark Alexander Design

Testimonials

AndMine's Marketing Software ensures we stay on-brand no matter who in our office creates the campaign. We love that AndMine take all the IT complexity out of our online marketing so we can focus on results Emma Gleeson, QV Skincare

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