As part of our Digital Marketing & Advertising Services, we help clients manage, execute, analyse and optimise their Social Media Marketing (SMM) in the Internet Marketing Service that we provide.

What is SMM or Social Media Marketing?

SMM, social media marketing, refers to all marketing efforts executed through social media platforms like Facebook, Instagram, Twitter, LinkedIn and Snapchat. This includes activity such as advertising, posting, sharing, liking, commenting and messaging.

In many ways, the goals of SMM are similar to those of other marketing channels, such as growing brand awareness and increasing sales. What social media marketing offers in addition is the way it allows your brand to:

  • Engage with consumers at every stage of the buying cycle
  • Draw consumers into a conversation with your brand and with other consumers about your brand
  • Leverage consumer profiles as brand ambassadors organically or through paid advertising; this is ‘influencer marketing’
  • Carry out convenient and personalised customer service
  • Manage public brand image in real-time

With 17 million Australians on Facebook alone, social media is a growing influence within the digital landscape and a core channel for business success. The challenge lies in developing and maintaining a fully optimised, multi-channel social media marketing strategy that generates a profitable ROI and improved brand reputation.

Internet Marketing Service and &Mine

When AndMine work with clients to develop successful SMM strategies, we focus on the following areas:

  • Identifying key demographic groups and user profiles to enhance targeting efforts. We go beyond metrics like age, gender and location and use data around user interests and digital ‘likes’ to hone in on your target audience.
  • Competitor analysis. We check our your competition to see what they are doing on social and what campaigns are their most successful to better understand your audience.
  • Creative and innovative campaigns. SMM is all about creating a digital experience that intrigues and engages your consumers. We optimise campaigns through split testing and channel-specific adaptations.
  • Conversion rate optimisation. We understand that the end goal is to convert social users into buying customers, as opposed to just landing on your website. We set up sales-orientated conversion goals and use retargeting tactics through social to amplify results. Everything we do is measured through analytics software tools that give us insights into performance and highlight areas for refinement. 

Across our social media management services, we adhere to our 7 step end-to-end advertising process. We research, advertise, convert and refine to work diligently towards an optimised strategy for optimised results and profit margins.

Internet Marketing Service: Social Media Marketing (SSM) at Andmine

Social Media for Business Success

At AndMine, we go beyond best practice and use unique ‘hooks’ that push your campaigns further by engaging and converting at a high frequency. We strive to find the balance between what people are used to and pushing the boat out and exploring new, inspired, untapped ideas.

We always aim to capture the essence of your brand and talk to the personality of your target audience to forge a relationship in the social ecosystem that results in profits in your business ecosystem.

With a refined and creative strategy, a focused digital spend and real-time analytics monitoring, your Internet Marketing Service strategy with AndMine will be in good hands.

 

Want to know more about Internet Marketing Service and whether or not your company needs a social media agency? Need a change from your current social media marketing agency? Talk to us about it.

There is more to it than having your Social Media Marketing (SMM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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The Burger Cheese
Smart Company
GooglePlay
White Suede
Atlantic Group
Hanover
Anthill
Melbourne Heart
Novvi
Madman Entertainment
CSquared Executive
Digital Agency Panitsync
University of Melbourne
Macmillan
Australian organic foods
Associated Press
Dinosaur Designs
Drupal
Magento
Grow Your Business
Engine Swim
Australian Physiotherapy Association
Bondi Sands
Tek Ocean
Unsw Australia
Smh
Green St Juice
Van Egmond Group
AC/DC
Swin
Toy World
WTFN
131 Pizza
Brisbane Times
Hairhouse Warehouse
Fairfax Media
Dusa
Ebay
Bintani
Matchbox
Engineers Without Borders
Crumpler
SunSense Digital Agency
Marshall White
QV Skincare
tribe
Aqium Gel
Windsorsmith
National Museum of Australia
Movember
BCG
Fortune Institute
Switzer
Wild Rhino Shoes
Natralus Australia
Elucent
Melrose MCT
The Age
Eway
Florsheim
One Shift
Focus On Furniture
Australia Goverment
Celebrate health
CBRE
Max
OMS
TPP
Grainshaker
Mamma Lucia
Sports Power
Bigcommerce
passage to india
Amino Active
National Relay Services
Sunday creek
TSB
Grow Rich
High Street Armadale
Microsoft-Certified-Azure-Fundamentals
LBG Australia and New Zealand
Federation
Professional
RMIT University
iPrimus
Kay Burton
Paypal
Ego Pharmaceuticals
Shell
Loan Market
Arthur Galan
Scrum
Magento Solution Specialist
McArthur Skincare
Royal Freemasons
Bostik
Fresh Cheese Company
Beaumont
Viktoria + Woods
Liveoneday
Rock Pool Group
Nmiinsurance
Canberra
Coles
Palace Cinemas
CAN
ADP Payroll
Appstore
MyAccount
DeeWhy Market
Fed Square
Tony and Guy
Castran Gilbert
DepSkin.com
MSAC
POSTER Magazine
ISO Certified
Victorian Government
Watches of Switzerland
Arc One
Acquia Drupal Certification
catholic insurance
Schiavello
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Etihad Stadium
Moov Head Lice
Instant RockStar
Uber
Ubertas Group
GPT Group
OJAY
abc
Rackspace
Oracle
Jalna
Xavier
Garmin
James Buyer Advocates
BlackMores
vissf
21st Century Education Agency
Melrose Health
Metricon
Oakdale
Grays Ecommerce
Heat Holders
Rydges
Bulk Nutrients
Vendor Advocacy Australia
Jetstar
Melbourne Central
Telstra
street kitchen
Cronos Australia
Chia
Maxine
Dial Before You Dig
Google
Positive Poster
MAP
Tassal
Parker Lane
Bank of Cyprus
Forbes
Ello

Testimonials

Our business felt dramatically behind online before starting with AndMine. The team there helped us maintain, update and grow our website presence with ease. In addition to developing our online store and beautiful hair competition website in record time. They make complex IT marketing trends simple to understand with superb service; they are a true pleasure to work with. Ben Kennedy, Nicky Clarke (UK)

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