As part of our Digital Marketing & Advertising Services, we help clients manage, execute, analyse and optimise their Social Media Marketing (SMM) in the Internet Marketing Service that we provide.

What is SMM or Social Media Marketing?

SMM, social media marketing, refers to all marketing efforts executed through social media platforms like Facebook, Instagram, Twitter, LinkedIn and Snapchat. This includes activity such as advertising, posting, sharing, liking, commenting and messaging.

In many ways, the goals of SMM are similar to those of other marketing channels, such as growing brand awareness and increasing sales. What social media marketing offers in addition is the way it allows your brand to:

  • Engage with consumers at every stage of the buying cycle
  • Draw consumers into a conversation with your brand and with other consumers about your brand
  • Leverage consumer profiles as brand ambassadors organically or through paid advertising; this is ‘influencer marketing’
  • Carry out convenient and personalised customer service
  • Manage public brand image in real-time

With 17 million Australians on Facebook alone, social media is a growing influence within the digital landscape and a core channel for business success. The challenge lies in developing and maintaining a fully optimised, multi-channel social media marketing strategy that generates a profitable ROI and improved brand reputation.

Internet Marketing Service and &Mine

When AndMine work with clients to develop successful SMM strategies, we focus on the following areas:

  • Identifying key demographic groups and user profiles to enhance targeting efforts. We go beyond metrics like age, gender and location and use data around user interests and digital ‘likes’ to hone in on your target audience.
  • Competitor analysis. We check our your competition to see what they are doing on social and what campaigns are their most successful to better understand your audience.
  • Creative and innovative campaigns. SMM is all about creating a digital experience that intrigues and engages your consumers. We optimise campaigns through split testing and channel-specific adaptations.
  • Conversion rate optimisation. We understand that the end goal is to convert social users into buying customers, as opposed to just landing on your website. We set up sales-orientated conversion goals and use retargeting tactics through social to amplify results. Everything we do is measured through analytics software tools that give us insights into performance and highlight areas for refinement. 

Across our social media management services, we adhere to our 7 step end-to-end advertising process. We research, advertise, convert and refine to work diligently towards an optimised strategy for optimised results and profit margins.

Internet Marketing Service: Social Media Marketing (SSM) at Andmine

Social Media for Business Success

At AndMine, we go beyond best practice and use unique ‘hooks’ that push your campaigns further by engaging and converting at a high frequency. We strive to find the balance between what people are used to and pushing the boat out and exploring new, inspired, untapped ideas.

We always aim to capture the essence of your brand and talk to the personality of your target audience to forge a relationship in the social ecosystem that results in profits in your business ecosystem.

With a refined and creative strategy, a focused digital spend and real-time analytics monitoring, your Internet Marketing Service strategy with AndMine will be in good hands.

 

Want to know more about Internet Marketing Service and whether or not your company needs a social media agency? Need a change from your current social media marketing agency? Talk to us about it.

There is more to it than having your Social Media Marketing (SMM) sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Tribe
Shell
Toni&Guy
Rock Pool Group
Brisbane Times
Bigcommerce
Madman Entertainment
Natralus Australia
Dinosaur Designs
CAN- Common Wealth Bank
Federation University Australia
DepSkin.com
Ego Pharmaceuticals
Naturtint
MAP
DUSA, Deakin University Student Association
The Age
Rydges
The Canberra Times
Beaumont
Drupal
Aqium Gel
Xavier
Crumpler
Melrose MCT
Castran Gilbert
Hairhouse Warehouse
Arthur Galan
Instant RockStar
Max’s
Moov Head Lice
131 Pizza
Jetstar
Bulk Nutrients
OMS – Order Management System
iPrimus
Melrose Health
Melbourne Central
MyAccount
Passage Foods
Palace Cinemas
Windsorsmith
The Fortune Institute
VISSF
Uber
ADP Payroll
National Relay Services
Victorian Government
The Burger Cheese
Liveoneday
POSTER Magazine
Arc One
Van Egmond Group
Heat Holders
SwinBurne University of Technology
GPT Group
Plan It Sync It
QV Skincare
Adobe Professional
Magento Solution Specialist
Australian Physiotherapy Association
Bondi Sands
BlackMores
Acquia Certified Site Builder Drupal
Forbes
Grow Your Business
TPP
Appstore
Focus On Furniture
Mecca Brands
Grainshaker
Melbourne Sports and Aquatic Centre – MSAC
Paypal
GooglePlay
News
James Buyer Advocates
Scrum.org
Carlton Football Club
Viktoria & Woods
ABC
OJAY
Ebay
Bank of Cyprus
Kay&Burton
Smart Company
Engineers Without Borders
Mamma Lucia
NMI Insurance
Loan Market
Eway
Telstra
Schiavello
Ubertas Group
Wild Rhino Shoes
AC/DC
Metricon
Switzer Media+Publishing
Kadac
Parker Lane
Australian Anthill
Think & Grow Rich Inc
Atlantic Group of Companies
Chia
Positive Poster
McArthur Skincare
Dial Before You Dig
CSquared Executive
Bostik
Watches of Switzerland
Craft CMS
Elucent
Marshall White
Fresh Cheese Company
Google
RMIT University
Etihad Stadium
Royal Freemasons
Melbourne Heart
Cronos Australia
WTFN
Street Kitchen
Oakdale Meat Co
Matchbox Homewares
Celebrate Health
Magento
Macmillan Publishing
Fast.co
Sports Power
Hanover
Engine Swim
DeeWhy Market
The University Of Melbourne
Passage To India
Cell Therapies
Buy Aussie Now
Jalna
One Shift
Rackspace
Catholic Insurance
Federation Square
Vendor Advocacy Australia
Oracle
Toy World
Amino Active
ISO Certified
White Suede
SMH – The Sydney Morning Herald
Bintani Australia
Australian Organic Food CO
Sunday Creek
Movember
Unsw Australia
21st Century Australia Party
SunSense Digital Agency
Tassal
Ello
LBG Australia and New Zealand
Microsoft Certified Azure Fundamentals
Tomorrow Stars Basketball
High Street Armadale
Tek Ocean
Fairfax Media
Garmin
Maxine
Novvi
Coles
CB Richard Ellis
Australian Government
Florsheim Shoes
National Museum of Australia
Green St Juice CO
Boston Consulting Group
Associated Press
Grays Ecommerce
Peter Mac

Testimonials

The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox. David Cohen, Owner, Matchbox

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