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We help our clients optimise their digital strategy by using a Digital Marketing Attribution Model to accurately analyse marketing efforts as part of our Digital Marketing & Advertising services.

What is a Digital Marketing Attribution Model?

Attribution modelling in digital marketing is the science of determining exactly which parts of your advertising campaign are driving sales. By allocating monetary value to each of the consumer touch points, brands can understand what advertising channel, content or other elements are favourable for generating a good ROI. For example, by understanding that it was your digital Facebook ad shown on mobile as well as your website’s hero image call-to-action that drove the most conversions, you can confidently align more budget and attention to these high-performing channels.

Digital Marketing Attribution Models &Mine

Other digital agencies may use popular models including the ‘Last Interaction Model’, which gives 100% credit to the final touch point preceding a conversion. In contrast, ‘First Interaction Model’ assigns full attribution to the consumer’s initial touch point. At AndMine, we believe in tailoring the marketing attribution model to our client’s business and strategy to reap the most useful analytics results. We use big data to compute volumes of multi-channel aggregated analytics that translate your consumer behaviour into digestible information through the AndMine dashboard.

Marketing Attribution Model AndMine
AndMine Dashboard

Using the bespoke AndMine dashboard, we draw insights that can be leveraged to directly influence and optimise our clients’ advertising strategy. As part of our service, we provide visibility of the dashboard to our clients so that you can see exactly why and how we are making positive alterations to your campaigns in real time.

Marketing Attribution Model AndMine
AndMine Dashboard

In today’s complex digital landscape of multi-channel marketing, knowing where to amplify and where to cull can have dramatic effects on the success of your campaign. By realigning focus and spend to enhance the most beneficial areas of your campaign, your brand will feel the impact in an improved cost per acquisition (CPA), conversion rate (CRO) and return on investment (ROI).

Understanding Attribution for Optimised Advertising

Once you have understood how to accurately credit the various touch points within your marketing strategy that influence consumer decision-making, you can begin to truly tap into digital’s potential. By appreciating your consumers’ behaviour, you can revolutionise the way you advertise. Work with us to make sure you are using the scientifically proven way to chase the best possible ROI.

Want to know more about understanding how to use attribution modelling in your digital marketing and advertising? Get in touch.

There is more to it than having your Digital Marketing Attribution Model sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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James Buyer Advocates
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Vitura Health
Paypal
Xavier
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Google
Loan Market
LBG Australia and New Zealand
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Jetstar
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Crumpler
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Fast.co
Chia
Craft CMS
Ello
Magento
NextTech
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National Museum of Australia
Hairhouse Warehouse
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RMIT University
Atlantic Group of Companies
Natralus Australia
Metricon
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Dial Before You Dig
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Telstra
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Australian Organic Food CO
The Age
Scrum.org
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ADP Payroll
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The Royal Melbourne Hospital
Gadens
Victorian Government
Positive Poster
PranaOn
ACTUATE IP
Parker Lane
Unsw Australia
Watches of Switzerland
Bank of Cyprus
MAP
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Oakdale Meat Co
Appstore
Viktoria & Woods
King Wood Mallesons
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Plants
Tek Ocean
Ubertas Group
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Arc One
Movember
AC/DC
Acquia Certified Site Builder Drupal
The University Of Melbourne
Australian Government
Tribe
SwinBurne University of Technology
French Tables
CAN- Common Wealth Bank
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Peter Mac
Adobe Professional
iPrimus
OMS – Order Management System
Grow Your Business
BlackMores
The Fortune Institute
Max’s
ABC
Boston Consulting Group
Liveoneday
Maxine
Macpherson Kelley
GooglePlay
The Burger Cheese
Naturtint
Focus On Furniture
Buy Aussie Now
Vendor Advocacy Australia
Marshall White
Madman Entertainment
Green St Juice CO
Rackspace
Banki Haddock Fiora
Fit My Car
NGS Super
Passage To India
Oracle
POSTER Magazine
Mamma Lucia
Coles
Grays Ecommerce

Testimonials

AndMine's Marketing Software ensures we stay on-brand no matter who in our office creates the campaign. We love that AndMine take all the IT complexity out of our online marketing so we can focus on results Emma Gleeson, QV Skincare

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