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We help our clients optimise their digital strategy by using a Digital Marketing Attribution Model to accurately analyse marketing efforts as part of our Digital Marketing & Advertising services.

What is a Digital Marketing Attribution Model?

Attribution modelling in digital marketing is the science of determining exactly which parts of your advertising campaign are driving sales. By allocating monetary value to each of the consumer touch points, brands can understand what advertising channel, content or other elements are favourable for generating a good ROI. For example, by understanding that it was your digital Facebook ad shown on mobile as well as your website’s hero image call-to-action that drove the most conversions, you can confidently align more budget and attention to these high-performing channels.

Digital Marketing Attribution Models &Mine

Other digital agencies may use popular models including the ‘Last Interaction Model’, which gives 100% credit to the final touch point preceding a conversion. In contrast, ‘First Interaction Model’ assigns full attribution to the consumer’s initial touch point. At AndMine, we believe in tailoring the marketing attribution model to our client’s business and strategy to reap the most useful analytics results. We use big data to compute volumes of multi-channel aggregated analytics that translate your consumer behaviour into digestible information through the AndMine dashboard.

Marketing Attribution Model AndMine
AndMine Dashboard

Using the bespoke AndMine dashboard, we draw insights that can be leveraged to directly influence and optimise our clients’ advertising strategy. As part of our service, we provide visibility of the dashboard to our clients so that you can see exactly why and how we are making positive alterations to your campaigns in real time.

Marketing Attribution Model AndMine
AndMine Dashboard

In today’s complex digital landscape of multi-channel marketing, knowing where to amplify and where to cull can have dramatic effects on the success of your campaign. By realigning focus and spend to enhance the most beneficial areas of your campaign, your brand will feel the impact in an improved cost per acquisition (CPA), conversion rate (CRO) and return on investment (ROI).

Understanding Attribution for Optimised Advertising

Once you have understood how to accurately credit the various touch points within your marketing strategy that influence consumer decision-making, you can begin to truly tap into digital’s potential. By appreciating your consumers’ behaviour, you can revolutionise the way you advertise. Work with us to make sure you are using the scientifically proven way to chase the best possible ROI.

Want to know more about understanding how to use attribution modelling in your digital marketing and advertising? Get in touch.

There is more to it than having your Digital Marketing Attribution Model sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Green St Juice CO
Tek Ocean
ABC
Novvi
VISSF
Australian Physiotherapy Association
Viktoria & Woods
Bondi Sands
Cell Therapies
Australian Anthill
Bintani Australia
Florsheim Shoes
Tomorrow Stars Basketball
McArthur Skincare
AC/DC
iPrimus
Shell
OMS – Order Management System
SwinBurne University of Technology
Oracle
Passage Foods
DeeWhy Market
Beaumont
Engineers Without Borders
BlackMores
Tribe
Sunday Creek
Engine Swim
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Max’s
Amino Active
Melbourne Heart
Cronos Australia
Marshall White
Loan Market
CB Richard Ellis
Smart Company
Brisbane Times
Aqium Gel
Mamma Lucia
NMI Insurance
Instant RockStar
Garmin
Windsorsmith
Arc One
Catholic Insurance
21st Century Australia Party
Telstra
Grow Your Business
RMIT University
131 Pizza
Scrum.org
Rydges
The University Of Melbourne
Wild Rhino Shoes
Parker Lane
Heat Holders
Tassal
Federation Square
Melbourne Sports and Aquatic Centre – MSAC
Naturtint
ACTUATE IP
One Shift
DepSkin.com
The Canberra Times
Federation University Australia
Matchbox Homewares
Paypal
Positive Poster
Carlton Football Club
ADP Payroll
Boston Consulting Group
CAN- Common Wealth Bank
Hairhouse Warehouse
Crumpler
Macmillan Publishing
OJAY
Ubertas Group
National Museum of Australia
Metricon
Chia
Microsoft Certified Azure Fundamentals
Melrose MCT
Adobe Professional
Cleanfit
Ego Pharmaceuticals
MAP
Fast.co
LBG Australia and New Zealand
Oakdale Meat Co
The Royal Melbourne Hospital
CSquared Executive
QV Skincare
Royal Freemasons
Eway
Think & Grow Rich Inc
Rackspace
Melbourne Central
GPT Group
Ebay
Victorian Government
NextTech
SunSense Digital Agency
Magento Solution Specialist
Etihad Stadium
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Jetstar
PranaOn
Australian Organic Food CO
Castran Gilbert
Craft CMS
Uber
Peter Mac
White Suede
Plan It Sync It
Coles
Melrose Health
Celebrate Health
Fairfax Media
ISO Certified
Jalna
DUSA, Deakin University Student Association
Bank of Cyprus
Street Kitchen
Watches of Switzerland
Appstore
Grays Ecommerce
Arthur Galan
Maxine
Drupal
Grainshaker
Movember
Elucent
Xavier
The Burger Cheese
Buy Aussie Now
Kay&Burton
Switzer Media+Publishing
Van Egmond Group
Passage To India
Magento
Dinosaur Designs
Unsw Australia
Plants
Mecca Brands
The Fortune Institute
Atlantic Group of Companies
Dial Before You Dig
The Age
Australian Government
Fresh Cheese Company
Moov Head Lice
WTFN
Acquia Certified Site Builder Drupal
Madman Entertainment
Bulk Nutrients
Bostik
Rock Pool Group
Toni&Guy
Ello
Liveoneday
Bigcommerce
Toy World
SMH – The Sydney Morning Herald
Palace Cinemas
High Street Armadale
Schiavello
Hanover
Focus On Furniture
TPP
Associated Press
GooglePlay
Vendor Advocacy Australia
Sports Power
Natralus Australia
James Buyer Advocates
National Relay Services
MyAccount

Testimonials

The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox. David Cohen, Owner, Matchbox

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