end to end

We help our clients optimise their digital strategy by using a Digital Marketing Attribution Model to accurately analyse marketing efforts as part of our Digital Marketing & Advertising services.

What is a Digital Marketing Attribution Model?

Attribution modelling in digital marketing is the science of determining exactly which parts of your advertising campaign are driving sales. By allocating monetary value to each of the consumer touch points, brands can understand what advertising channel, content or other elements are favourable for generating a good ROI. For example, by understanding that it was your digital Facebook ad shown on mobile as well as your website’s hero image call-to-action that drove the most conversions, you can confidently align more budget and attention to these high-performing channels.

Digital Marketing Attribution Models &Mine

Other digital agencies may use popular models including the ‘Last Interaction Model’, which gives 100% credit to the final touch point preceding a conversion. In contrast, ‘First Interaction Model’ assigns full attribution to the consumer’s initial touch point. At AndMine, we believe in tailoring the marketing attribution model to our client’s business and strategy to reap the most useful analytics results. We use big data to compute volumes of multi-channel aggregated analytics that translate your consumer behaviour into digestible information through the AndMine dashboard.

Marketing Attribution Model AndMine
AndMine Dashboard

Using the bespoke AndMine dashboard, we draw insights that can be leveraged to directly influence and optimise our clients’ advertising strategy. As part of our service, we provide visibility of the dashboard to our clients so that you can see exactly why and how we are making positive alterations to your campaigns in real time.

Marketing Attribution Model AndMine
AndMine Dashboard

In today’s complex digital landscape of multi-channel marketing, knowing where to amplify and where to cull can have dramatic effects on the success of your campaign. By realigning focus and spend to enhance the most beneficial areas of your campaign, your brand will feel the impact in an improved cost per acquisition (CPA), conversion rate (CRO) and return on investment (ROI).

Understanding Attribution for Optimised Advertising

Once you have understood how to accurately credit the various touch points within your marketing strategy that influence consumer decision-making, you can begin to truly tap into digital’s potential. By appreciating your consumers’ behaviour, you can revolutionise the way you advertise. Work with us to make sure you are using the scientifically proven way to chase the best possible ROI.

Want to know more about understanding how to use attribution modelling in your digital marketing and advertising? Get in touch.

There is more to it than having your Digital Marketing Attribution Model sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

21st Century Australia Party
Engine Swim
Sports Power
Australian Organic Food CO
Parker Lane
Castran Gilbert
Craft CMS
Grainshaker
Smart Company
Ello
Sunday Creek
Tassal
131 Pizza
Atlantic Group of Companies
Celebrate Health
Arthur Galan
Brisbane Times
Metricon
Focus On Furniture
Federation Square
SMH – The Sydney Morning Herald
OJAY
Garmin
Windsorsmith
Ego Pharmaceuticals
Madman Entertainment
Bulk Nutrients
Mecca Brands
Boston Consulting Group
Australian Anthill
Amino Active
Switzer Media+Publishing
SwinBurne University of Technology
Bigcommerce
Loan Market
ADP Payroll
Jalna
iPrimus
Instant RockStar
Telstra
Maxine
Bostik
Forbes
Cleanfit
The Canberra Times
Unsw Australia
AC/DC
Street Kitchen
Paypal
Mamma Lucia
Cooper Mills
Chia
Jetstar
Cronos Australia
Liveoneday
Rydges
Federation University Australia
Grays Ecommerce
Max’s
Thomson Geer
QV Skincare
DeeWhy Market
Fast.co
SunSense Digital Agency
LBG Australia and New Zealand
Melbourne Central
Xavier
Ubertas Group
Herbert Smith Freehills
Ebay
Heat Holders
DepSkin.com
Florsheim Shoes
DUSA, Deakin University Student Association
Van Egmond Group
Think & Grow Rich Inc
Scrum.org
One Shift
Elucent
Gilbert+Tobin
French Tables
Associated Press
The Royal Melbourne Hospital
Acquia Certified Site Builder Drupal
MyAccount
Engineers Without Borders
Arc One
Kay&Burton
Melbourne Heart
Google
King Wood Mallesons
Matchbox Homewares
Carlton Football Club
Etihad Stadium
Schiavello
Uber
White Suede
Bank of Cyprus
High Street Armadale
Microsoft Certified Azure Fundamentals
Drupal
BlackMores
GPT Group
VISSF
Plan It Sync It
Watches of Switzerland
The Age
Rackspace
Oakdale Meat Co
Vitura Health
Beaumont
CSquared Executive
News
The University Of Melbourne
CB Richard Ellis
Hanover
OMS – Order Management System
Buy Aussie Now
POSTER Magazine
Aqium Gel
Hairhouse Warehouse
Toni&Guy
NextTech
Bondi Sands
TPP
Marshall White
James Buyer Advocates
Passage Foods
ACTUATE IP
Tek Ocean
Australian Physiotherapy Association
Plants
Natralus Australia
The Burger Cheese
Peter Mac
Oracle
PranaOn
The Fortune Institute
Bintani Australia
Shell
Crumpler
Gadens
Australian Government
ISO Certified
Vendor Advocacy Australia
Viktoria & Woods
Eway
Melbourne Sports and Aquatic Centre – MSAC
Victorian Government
HGG 
Dial Before You Dig
Positive Poster
Dinosaur Designs
Palace Cinemas
NMI Insurance
Macmillan Publishing
Magento Solution Specialist
WTFN
McArthur Skincare
Rock Pool Group
GooglePlay
Melrose MCT
Mark Alexander Design
Melrose Health
National Museum of Australia
Toy World
Movember
Inferflora
CAN- Common Wealth Bank
Moov Head Lice
Green St Juice CO
Appstore
Fairfax Media
Passage To India
Cell Therapies
Magento
Tomorrow Stars Basketball
Royal Freemasons
ABC
Tribe
Grow Your Business
Kadac
Naturtint
Coles
MAP
Fresh Cheese Company
Adobe Professional
Catholic Insurance
RMIT University
Wild Rhino Shoes
National Relay Services
Novvi

Testimonials

Our business felt dramatically behind online before starting with AndMine. The team there helped us maintain, update and grow our website presence with ease. In addition to developing our online store and beautiful hair competition website in record time. They make complex IT marketing trends simple to understand with superb service; they are a true pleasure to work with. Ben Kennedy, Nicky Clarke (UK)

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