AndMine is a seasoned MarTech Strategy Agency. For the past 20 years, we live by and for our clients’ success. This drives the critical thinking behind our MarTech strategies.


MarTech

MarTech strategies are the bridge between #Marketing and #Technology, and most are doing it wrong. It has become the biggest problem that hinders project success and the pain point of ongoing resource overspend.

MarTech Marketing and Technology Strategy

Everyone should now be in the sweet spot for Marketing and Technology. But as for Digital…let’s be honest, it has become an inefficient giant due to noise and over-promises. If it wasn’t;

  • We wouldn’t still be checking emails at 9pm,
  • Technology projects wouldn’t run past their deadlines,
  • Data-centric marketing campaigns would always be successful
  • Platform comparisons wouldn’t be so complex
  • …and the list goes on

Decisions are too often made base on the surface of functionality or biased ideas (presented by agencies and platforms that are marketing to you). It doesn’t need to be like this. Digital is designed to be predictable, to make realistic decisions that cuts through the noise. In order to get it right;


Technology

With technology, the devil is in the details, and spending time on strategy that goes well beyond the surface is the only way forward. The pretty slide decks, testimonials, amazing client lists, and functionality tick-boxes are all designed to sweep you in. For those who have already shelled out big bucks either for installing a small platform or an enterprise technology solution, you must avoid further pitfalls.

More often than not, there is a lack of clarity about what certain technology pathways mean for organisations. There are many models that offer confidence, but most tech partnerships and products miss the mark on either marketing, customers,  resourcing, maintenance costs, or all of the above.

A stitch in time saves nine. At Andmine, we build ground up solutions that work from the get-go. While we do partner with platforms, we are honest about their capabilities so that you know what tech benefits you will or will not be getting. If it’s not working efficiently, with minimal resourcing, we’ll help you converge away from ongoing costs. We also look at an end-to-end digital strategy, including marketing (of course), which most would miss but adds the easiest wins in digital.


Marketing

Has 2 key components. The first is to be creative enough to cut through the digital noise in the most cost-effective way. This is the buzzword ‘engagement’ that everyone talks about. The second is to understand every aspect of every platform, and knowing how to squeeze every percent out of them. This is the nerdy side of marketing, to challenge the platforms from targeting to SEO, all based on data.

A good campaign one that is “Mad-men” style– using simple emotional hooks. It doesn’t matter if we are selling B2C, B2B or government PSA– too many people try to sell without really understanding what their audience wants to hear. Plus the sensitivity of each platform means the way you handle SEO is different from handling Social Media Marketing.

Now, add in qualification, good visitors, leads and calls, and you start to see how the reality kicks in. All we care about is that sweet spot in the middle, and how to build in smart growth cross over – it is why we’ve achieved a 10-100x return for clients on past results (if you could call them that).


Doing it Right

So where is the sweet spot for a solid MarTech Strategy? Average marketing, a.k.a looking ‘ad brand’ simply isn’t good enough. ‘Scratching the service’ on technology will only drive your project off a cliff. You can spend plenty of money and you’ll never really move the needle.

Doing MarTech right means getting to the right level of detail, and to borrow from our Technology and Marketing bridge. You would think that it’s not possible for you, as outsider in a project, to truly understand everything. How do we solve this? It comes down to our experience and you not being sold. Go in with the intention not to buy, only to be convinced. Our MarTech IP delivers well above the marketing and technology curve. Every aspect of the service we provide is driven by optimisation. It should be clear from the strategy and advice on every call, in every discussion, across every service.

AndMine have helped businesses with martech strategy from Furniture to FMCG, Salmon to Swiss Watches. Our in-house team deliver marketing and technology expertise through all of our Digital Agency Services. Challenge us, the answer is YES – If it is digital, we do it. Go on, test us

Sign Up
for Digital Advice and Event Invitations

We don't use a sales team, we rely on our 20+ years at the forefront of digital, and we love to share our knowledge.

To find out about our services, click and item above. For advice, tips, tricks and case studies check out our advice blog. We've been bridging technology and marketing for over 20 years, and confidently share commercial advice before we quote. If it's digital we do it. Go on, Test us;

Trusted by

ACTUATE IP
James Buyer Advocates
CAN- Common Wealth Bank
Garmin
Bintani Australia
Grow Your Business
The Royal Melbourne Hospital
iPrimus
Royal Freemasons
Watches of Switzerland
Liveoneday
Tribe
RMIT University
Natralus Australia
Gilbert+Tobin
Aqium Gel
Federation University Australia
Bank of Cyprus
Cronos Australia
Tomorrow Stars Basketball
Melrose Health
Fairfax Media
Fresh Cheese Company
Thomson Geer
Grays Ecommerce
Engineers Without Borders
Cleanfit
Focus On Furniture
Bulk Nutrients
Metricon
Google
OMS – Order Management System
Sports Power
Arthur Galan
Sunday Creek
White Suede
Beaumont
Switzer Media+Publishing
Celebrate Health
Positive Poster
Macmillan Publishing
King Wood Mallesons
Telstra
POSTER Magazine
Instant RockStar
Paypal
Rydges
Macpherson Kelley
Magento Solution Specialist
Loan Market
Passage To India
Moov Head Lice
Associated Press
CSquared Executive
Rackspace
Fast.co
LBG Australia and New Zealand
Smart Company
Ubertas Group
Rock Pool Group
Ebay
Crumpler
Buy Aussie Now
OJAY
The Burger Cheese
Oakdale Meat Co
MAP
Australian Government
Florsheim Shoes
Toy World
Melbourne Central
Street Kitchen
Craft CMS
Heat Holders
Castran Gilbert
Etihad Stadium
Jetstar
Melbourne Heart
Coles
Appstore
Engine Swim
Dinosaur Designs
Xavier
Drupal
Banki Haddock Fiora
Plan It Sync It
Ello
Scrum.org
WTFN
Adobe Professional
Windsorsmith
SwinBurne University of Technology
Vitura Health
The University Of Melbourne
The Canberra Times
Parker Lane
Tek Ocean
Hanover
One Shift
CB Richard Ellis
HGG 
Dial Before You Dig
Australian Organic Food CO
Atlantic Group of Companies
PranaOn
Marshall White
News
Brisbane Times
Van Egmond Group
High Street Armadale
SunSense Digital Agency
Madman Entertainment
Bigcommerce
Amino Active
Schiavello
ADP Payroll
QV Skincare
Plants
Australian Physiotherapy Association
Forbes
Arc One
McArthur Skincare
21st Century Australia Party
TPP
NGS Super
The Fortune Institute
Tassal
Mark Alexander Design
Microsoft Certified Azure Fundamentals
Kadac
NMI Insurance
VISSF
Grainshaker
Novvi
French Tables
Green St Juice CO
Inferflora
Melrose MCT
Chia
Gadens
ABC
Movember
Oracle
Federation Square
ISO Certified
Maxine
MyAccount
Palace Cinemas
Mamma Lucia
Eway
Toni&Guy
Naturtint
Shell
Elucent
SMH – The Sydney Morning Herald
BlackMores
Acquia Certified Site Builder Drupal
Hairhouse Warehouse
GooglePlay
Australian Anthill
Vendor Advocacy Australia
Victorian Government
Bondi Sands
Taylor Rose
Think & Grow Rich Inc
Catholic Insurance
Fit My Car
Wild Rhino Shoes
Passage Foods
National Museum of Australia
Boston Consulting Group
Herbert Smith Freehills
NextTech
Kay&Burton
DepSkin.com
131 Pizza
DUSA, Deakin University Student Association
DeeWhy Market
Max’s
Mecca Brands
Viktoria & Woods
Uber
Matchbox Homewares
Jalna
The Age
Bostik
Melbourne Sports and Aquatic Centre – MSAC
AC/DC
GPT Group
Cooper Mills
Magento
ISO CERTIFIED 27001
Unsw Australia
Carlton Football Club
Peter Mac
National Relay Services
Cell Therapies
Ego Pharmaceuticals

Testimonials

We decided to make the commitment and drop Traditional Marketing like Yellow pages and trial AndMine's Website Development, Design and Email Marketing Services. We never looked back and business is always booming. We certainly would not have been able to grow our business to where it is today without AndMine. Monika & Ellen, The Depskin Centre

More Testimonials
AndMine-Google-Partner-Signature