Mobile App Development at AndMine is centred around our clean and minimal design philosophies for intuitive users experience.
We also don’t take every Mobile App project because we are briefed. There are millions and millions of apps, but only a very few good ones. But luckily, Mobile App Development has long passed the buzz phase online. We’ve always built mobile apps to carefully avoid the hype. Instead focused on commercial reality – Starting with the questions, “do you need this mobile app? and do your users?”. As many briefs we saw in the early years were ‘starry eyed startups’ thinking they would make millions from the trend, or big business jumping on the next digital bandwagon. Without asking does this app make commercial sense? And can we just build a website app to do this!?
Like with all software development builds at AndMine, we start with a Functional Specification to ensure budget, technical and commercial thinking is aligned. We also build and produce Mobile App Web Applications, Design UX and UI for “Mobile First” website technology. So we start with that first big question is – is this a Mobile APP or is this a Mobile Website?
We build for Apple’s iOS and Google Android’s App Stores independently. But always look for the opportunities to use a single platform to develop both at the same time. This comes out of platforms like our preferred choice – React Native which is one of the leading cross-platform development frameworks.
The cross over benefits of a single build are obvious; One source code to keep up to date instead of 2 (iOS and Android / Google Play) or 3 (Including Web Application as well) dedicated builds to handle all the updates. Because you can get most, if not all, of the functionality out of React Native. The functional strategy component determines if this is the best build environment. This single step can save around 50% of the cost of building and ongoing maintenance.
We follow from the Mobile App Development’s functional specification, which is basically the commercial audit, with the all important Mobile App Design. So, how good is your app going to look? Beautiful UX is what we do. Usually part of the screens or wireframes are already mapped out in the functional specification phase. But design is an integral part of the Services that AndMine offers. In order to be consistent with campaigns to inspire downloads, APP use and advocacy. And this includes connecting UX, UI, Wire-framing, Slicing and Production. All part of our End-to-End Mobile APP, Android App, IOS App or Web Application Development methodologies.
There are more articles below on our Mobile App Development. Get in touch to discuss your project and how it matches to our Mobile App Developments to feel out top-line budgets. Like everything else nothing sits in a silo, so beyond the Mobile App Development, you should be well ahead in your thinking for commercial launching into market. Without a huge demand from an existing user base, the commercial market launch (and budget) of your APP will be just as important, thinking we align in the initial stages through our strategy and advertising departments.
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I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. Harry Goles, OJAY ClothingMore Testimonials