As part of our Digital Marketing & Advertising Services, we can help clients plan and implement a Multichannel Digital Advertising strategy.

What is Multichannel Digital Advertising?

If you want to direct quality traffic to your website in the most cost-effective way, standard digital advertising simply won’t cut it. Instead of narrowly targeting users via one channel, such as PPC (pay per click), multichannel digital advertising determines various suitable advertising channels based on target demographic groups and user profiles that are relevant to your brand. This allows you to make intelligent decisions about where your advertising should be focused within the digital scope, including social, search and display. 

These days, people are constantly connected to the digital world on a range of different devices, channels and platformsTo engage users that are yet to convert to your brand, content needs to be creatively adapted to suit each advertising channel being used. For example, on Instagram, an image you post needs to be visually compelling enough to capture the attention of your target audience in just moments. However, on Facebook, you might find that users devote more time to reading the text that you post to accompany the imagery or video. 

Multichannel advertising also considers at what point along the path to purchase a user is on. For example, if awareness or intent has already been ignited in the target audience, advertising techniques such as pay per click (PPC) or cost per click (CPC) can be used to guide to the conversion stage. By advertising on Google, your campaign will be aligned with the idea that people are actively searching for your product on Google.

Multichannel Digital Advertising &Mine

AndMine works closely with our clients, using intelligent analytics to understand your industry market, brand positioning and digital conversion goals to develop smart strategies that span across the right channels for your business. At AndMine, all creative decisions are enhanced with data and testing. With our conversion knowledge, we consider the content we need to deliver to different users and we ensure that customers seeking your product will be directed seamlessly to your site. 

Our 7-Step Advertising Optimisation process covers consumer profiling to determine who potential customers are, what stage of the path to purchase they are on and how we can reach them.


multichannel digital advertising

 

The digital marketing landscape is dynamic and changing rapidly. We keep up with new trends on existing platforms and emerging channels that are seeing a surge in popularity. Clients who work with us can leverage this knowledge to ensure their campaigns are always well-positioned, ahead of competitors. 

Multichannel Advertising for Multiplied Success

We define a good CPA and profitable ROI from each channel within any multichannel digital advertising strategy we plan and implement for our clients. If the data reveals that it’s not working out, we rapidly reassess channel decisions and realign budget to ensure we deliver the best results. We use Google Analytics and AdWords to monitor which channels work best for your company and continually refine campaigns to deliver optimal conversion and engagement results. For real-time update and full progress transparency, we aggregate all of your campaign data into a single dashboard which clearly shows the data and insights behind our refinements. By intelligently reaching your consumers at different stages of their journey across different channels, your brand’s profits and success can be multiplied.

Does your company need a multichannel digital advertising strategy? Let’s talk

There is more to it than having your Multichannel Digital Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Matchbox Homewares
Cell Therapies
DepSkin.com
Buy Aussie Now
One Shift
James Buyer Advocates
Australian Government
Shell
ABC
Ebay
National Relay Services
BlackMores
Beaumont
Tribe
Crumpler
Ego Pharmaceuticals
Instant RockStar
Microsoft Certified Azure Fundamentals
Chia
Melbourne Heart
Scrum.org
Hairhouse Warehouse
MyAccount
Parker Lane
Etihad Stadium
Bank of Cyprus
Forbes
Bintani Australia
Metricon
Toni&Guy
Tassal
WTFN
Natralus Australia
Rock Pool Group
LBG Australia and New Zealand
MAP
21st Century Australia Party
Boston Consulting Group
Van Egmond Group
Marshall White
Acquia Certified Site Builder Drupal
Arc One
Grainshaker
Australian Anthill
OJAY
Positive Poster
Aqium Gel
iPrimus
Bondi Sands
Maximising First Impressions With Design – Oakdale Meat
Coles
Google
AC/DC
The Age
Uber
Garmin
Plan It Sync It
Tek Ocean
Carlton Football Club
Rackspace
Wild Rhino Shoes
Maxine
Dial Before You Dig
Engine Swim
Kay&Burton
GPT Group
DUSA, Deakin University Student Association
CSquared Executive
Viktoria & Woods
Macmillan Publishing
Magento
McArthur Skincare
DeeWhy Market
TPP
The University Of Melbourne
Kadac
RMIT University
POSTER Magazine
Movember
Passage To India
Australian Physiotherapy Association
Florsheim Shoes
Amino Active
ADP Payroll
Windsorsmith
Australian Organic Food CO
Celebrate Health
Drupal
Focus On Furniture
Schiavello
Dinosaur Designs
Ello
Catholic Insurance
National Museum of Australia
The Canberra Times
Bostik
Palace Cinemas
Telstra
Fairfax Media
Oracle
High Street Armadale
Hanover
Street Kitchen
ISO Certified
Unsw Australia
Novvi
Loan Market
Xavier
Max’s
Arthur Galan
Peter Mac
Eway
Grow Your Business
Magento Solution Specialist
NMI Insurance
Brisbane Times
Grays Ecommerce
QV Skincare
Liveoneday
Craft CMS
The Fortune Institute
Melrose MCT
Mamma Lucia
Jetstar
Paypal
Appstore
Toy World
Melbourne Sports and Aquatic Centre – MSAC
Bulk Nutrients
GooglePlay
Federation Square
News
Castran Gilbert
Ubertas Group
Bigcommerce
Federation University Australia
131 Pizza
Naturtint
Green St Juice CO
Cronos Australia
Passage Foods
Oakdale Meat Co
The Burger Cheese
Jalna
Sports Power
Sunday Creek
Think & Grow Rich Inc
SwinBurne University of Technology
Madman Entertainment
Watches of Switzerland
White Suede
Associated Press
Melbourne Central
Tomorrow Stars Basketball
CAN- Common Wealth Bank
CB Richard Ellis
Moov Head Lice
Elucent
Vendor Advocacy Australia
SunSense Digital Agency
Melrose Health
Fast.co
VISSF
Switzer Media+Publishing
Engineers Without Borders
Smart Company
Mecca Brands
OMS – Order Management System
Rydges
Heat Holders
Royal Freemasons
Fresh Cheese Company
Atlantic Group of Companies
SMH – The Sydney Morning Herald
Victorian Government
Adobe Professional

Testimonials

I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. Harry Goles, OJAY Clothing

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