As part of our Digital Marketing & Advertising Services, we can help clients plan and implement a Multichannel Digital Advertising strategy.

What is Multichannel Digital Advertising?

If you want to direct quality traffic to your website in the most cost-effective way, standard digital advertising simply won’t cut it. Instead of narrowly targeting users via one channel, such as PPC (pay per click), multichannel digital advertising determines various suitable advertising channels based on target demographic groups and user profiles that are relevant to your brand. This allows you to make intelligent decisions about where your advertising should be focused within the digital scope, including social, search and display. 

These days, people are constantly connected to the digital world on a range of different devices, channels and platformsTo engage users that are yet to convert to your brand, content needs to be creatively adapted to suit each advertising channel being used. For example, on Instagram, an image you post needs to be visually compelling enough to capture the attention of your target audience in just moments. However, on Facebook, you might find that users devote more time to reading the text that you post to accompany the imagery or video. 

Multichannel advertising also considers at what point along the path to purchase a user is on. For example, if awareness or intent has already been ignited in the target audience, advertising techniques such as pay per click (PPC) or cost per click (CPC) can be used to guide to the conversion stage. By advertising on Google, your campaign will be aligned with the idea that people are actively searching for your product on Google.

Multichannel Digital Advertising &Mine

AndMine works closely with our clients, using intelligent analytics to understand your industry market, brand positioning and digital conversion goals to develop smart strategies that span across the right channels for your business. At AndMine, all creative decisions are enhanced with data and testing. With our conversion knowledge, we consider the content we need to deliver to different users and we ensure that customers seeking your product will be directed seamlessly to your site. 

Our 7-Step Advertising Optimisation process covers consumer profiling to determine who potential customers are, what stage of the path to purchase they are on and how we can reach them.


multichannel digital advertising

 

The digital marketing landscape is dynamic and changing rapidly. We keep up with new trends on existing platforms and emerging channels that are seeing a surge in popularity. Clients who work with us can leverage this knowledge to ensure their campaigns are always well-positioned, ahead of competitors. 

Multichannel Advertising for Multiplied Success

We define a good CPA and profitable ROI from each channel within any multichannel digital advertising strategy we plan and implement for our clients. If the data reveals that it’s not working out, we rapidly reassess channel decisions and realign budget to ensure we deliver the best results. We use Google Analytics and AdWords to monitor which channels work best for your company and continually refine campaigns to deliver optimal conversion and engagement results. For real-time update and full progress transparency, we aggregate all of your campaign data into a single dashboard which clearly shows the data and insights behind our refinements. By intelligently reaching your consumers at different stages of their journey across different channels, your brand’s profits and success can be multiplied.

Does your company need a multichannel digital advertising strategy? Let’s talk

There is more to it than having your Multichannel Digital Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Melbourne Central
Hairhouse Warehouse
Appstore
Marshall White
Madman Entertainment
Novvi
Matchbox Homewares
Xavier
Australian Government
Max’s
iPrimus
Paypal
DepSkin.com
NextTech
Naturtint
Federation Square
131 Pizza
Catholic Insurance
SwinBurne University of Technology
Cell Therapies
Plants
Amino Active
Engine Swim
Ubertas Group
News
BlackMores
Maxine
SunSense Digital Agency
POSTER Magazine
Fresh Cheese Company
Aqium Gel
One Shift
Beaumont
Liveoneday
Etihad Stadium
ADP Payroll
VISSF
The Age
Wild Rhino Shoes
Uber
CSquared Executive
Bulk Nutrients
High Street Armadale
Crumpler
National Relay Services
Mecca Brands
Drupal
White Suede
The Royal Melbourne Hospital
Passage Foods
ISO Certified
Bondi Sands
WTFN
Melbourne Heart
Parker Lane
Fairfax Media
Arc One
Dinosaur Designs
CB Richard Ellis
Associated Press
Australian Anthill
Positive Poster
Dial Before You Dig
Jalna
Forbes
Jetstar
OMS – Order Management System
Bintani Australia
RMIT University
Australian Organic Food CO
Windsorsmith
Loan Market
Melbourne Sports and Aquatic Centre – MSAC
CAN- Common Wealth Bank
Viktoria & Woods
Castran Gilbert
Google
Green St Juice CO
Melrose Health
Brisbane Times
Natralus Australia
Toy World
The Burger Cheese
MyAccount
Cronos Australia
DUSA, Deakin University Student Association
Ego Pharmaceuticals
MAP
Vendor Advocacy Australia
Focus On Furniture
Ebay
Tribe
Schiavello
LBG Australia and New Zealand
Shell
Toni&Guy
Florsheim Shoes
Unsw Australia
TPP
Rock Pool Group
ABC
The University Of Melbourne
Australian Physiotherapy Association
Hanover
QV Skincare
Adobe Professional
GPT Group
Craft CMS
Moov Head Lice
Magento
Acquia Certified Site Builder Drupal
Coles
Eway
Ello
Oakdale Meat Co
Movember
Palace Cinemas
PranaOn
AC/DC
Plan It Sync It
Magento Solution Specialist
Watches of Switzerland
National Museum of Australia
Celebrate Health
The Canberra Times
Switzer Media+Publishing
Bank of Cyprus
Federation University Australia
Garmin
DeeWhy Market
Van Egmond Group
SMH – The Sydney Morning Herald
Peter Mac
Grainshaker
Fast.co
Kadac
Telstra
Oracle
Street Kitchen
Royal Freemasons
Passage To India
Tek Ocean
Heat Holders
Melrose MCT
Sunday Creek
NMI Insurance
Chia
Bostik
Scrum.org
Sports Power
James Buyer Advocates
Mamma Lucia
Rackspace
Bigcommerce
Kay&Burton
Instant RockStar
McArthur Skincare
Tomorrow Stars Basketball
Think & Grow Rich Inc
Grays Ecommerce
Carlton Football Club
Smart Company
Buy Aussie Now
Microsoft Certified Azure Fundamentals
Boston Consulting Group
Rydges
Grow Your Business
Arthur Galan
The Fortune Institute
Engineers Without Borders
OJAY
GooglePlay
21st Century Australia Party
Metricon
Elucent
Atlantic Group of Companies
Cleanfit
Macmillan Publishing
Tassal
Victorian Government

Testimonials

The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox. David Cohen, Owner, Matchbox

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