As part of our Digital Marketing & Advertising Services, we can help clients plan and implement a Multichannel Digital Advertising strategy.

What is Multichannel Digital Advertising?

If you want to direct quality traffic to your website in the most cost-effective way, standard digital advertising simply won’t cut it. Instead of narrowly targeting users via one channel, such as PPC (pay per click), multichannel digital advertising determines various suitable advertising channels based on target demographic groups and user profiles that are relevant to your brand. This allows you to make intelligent decisions about where your advertising should be focused within the digital scope, including social, search and display. 

These days, people are constantly connected to the digital world on a range of different devices, channels and platformsTo engage users that are yet to convert to your brand, content needs to be creatively adapted to suit each advertising channel being used. For example, on Instagram, an image you post needs to be visually compelling enough to capture the attention of your target audience in just moments. However, on Facebook, you might find that users devote more time to reading the text that you post to accompany the imagery or video. 

Multichannel advertising also considers at what point along the path to purchase a user is on. For example, if awareness or intent has already been ignited in the target audience, advertising techniques such as pay per click (PPC) or cost per click (CPC) can be used to guide to the conversion stage. By advertising on Google, your campaign will be aligned with the idea that people are actively searching for your product on Google.

Multichannel Digital Advertising &Mine

AndMine works closely with our clients, using intelligent analytics to understand your industry market, brand positioning and digital conversion goals to develop smart strategies that span across the right channels for your business. At AndMine, all creative decisions are enhanced with data and testing. With our conversion knowledge, we consider the content we need to deliver to different users and we ensure that customers seeking your product will be directed seamlessly to your site. 

Our 7-Step Advertising Optimisation process covers consumer profiling to determine who potential customers are, what stage of the path to purchase they are on and how we can reach them.


multichannel digital advertising

 

The digital marketing landscape is dynamic and changing rapidly. We keep up with new trends on existing platforms and emerging channels that are seeing a surge in popularity. Clients who work with us can leverage this knowledge to ensure their campaigns are always well-positioned, ahead of competitors. 

Multichannel Advertising for Multiplied Success

We define a good CPA and profitable ROI from each channel within any multichannel digital advertising strategy we plan and implement for our clients. If the data reveals that it’s not working out, we rapidly reassess channel decisions and realign budget to ensure we deliver the best results. We use Google Analytics and AdWords to monitor which channels work best for your company and continually refine campaigns to deliver optimal conversion and engagement results. For real-time update and full progress transparency, we aggregate all of your campaign data into a single dashboard which clearly shows the data and insights behind our refinements. By intelligently reaching your consumers at different stages of their journey across different channels, your brand’s profits and success can be multiplied.

Does your company need a multichannel digital advertising strategy? Let’s talk

There is more to it than having your Multichannel Digital Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Federation University Australia
TPP
Dial Before You Dig
LBG Australia and New Zealand
Tribe
The University Of Melbourne
National Museum of Australia
AC/DC
Fresh Cheese Company
DUSA, Deakin University Student Association
Ello
Atlantic Group of Companies
Ubertas Group
Novvi
Windsorsmith
CAN- Common Wealth Bank
DeeWhy Market
Jalna
Positive Poster
Beaumont
Amino Active
National Relay Services
Loan Market
White Suede
Marshall White
Think & Grow Rich Inc
Shell
Google
Telstra
Crumpler
Wild Rhino Shoes
Mecca Brands
Ego Pharmaceuticals
Instant RockStar
Macmillan Publishing
Aqium Gel
SunSense Digital Agency
Forbes
Kay&Burton
Bank of Cyprus
ABC
Fast.co
Schiavello
Drupal
CSquared Executive
Watches of Switzerland
Engineers Without Borders
Cronos Australia
Microsoft Certified Azure Fundamentals
Engine Swim
OMS – Order Management System
BlackMores
MAP
High Street Armadale
Kadac
Toni&Guy
Natralus Australia
Australian Physiotherapy Association
Catholic Insurance
POSTER Magazine
One Shift
Plan It Sync It
Oakdale Meat Co
Ebay
McArthur Skincare
Grow Your Business
Xavier
Elucent
Australian Organic Food CO
Mamma Lucia
The Age
The Fortune Institute
DepSkin.com
CB Richard Ellis
Coles
Bigcommerce
Tomorrow Stars Basketball
Chia
VISSF
James Buyer Advocates
Heat Holders
Bondi Sands
Melbourne Central
Parker Lane
Rackspace
Hairhouse Warehouse
Etihad Stadium
Associated Press
Magento
Federation Square
Boston Consulting Group
Sports Power
Melbourne Sports and Aquatic Centre – MSAC
SMH – The Sydney Morning Herald
131 Pizza
Sunday Creek
Arc One
MyAccount
Victorian Government
The Burger Cheese
Rydges
Passage Foods
Focus On Furniture
Unsw Australia
Viktoria & Woods
QV Skincare
Bintani Australia
Bostik
Madman Entertainment
Van Egmond Group
iPrimus
Magento Solution Specialist
Buy Aussie Now
Max’s
Florsheim Shoes
Rock Pool Group
Vendor Advocacy Australia
Royal Freemasons
21st Century Australia Party
Australian Government
Melrose MCT
Fairfax Media
Toy World
Celebrate Health
The Canberra Times
Uber
Grainshaker
Smart Company
Garmin
Melrose Health
Paypal
Acquia Certified Site Builder Drupal
Carlton Football Club
Appstore
News
Melbourne Heart
Oracle
RMIT University
Metricon
Street Kitchen
Bulk Nutrients
Jetstar
Passage To India
Moov Head Lice
Peter Mac
Matchbox Homewares
Scrum.org
Movember
Liveoneday
Palace Cinemas
Hanover
Naturtint
Arthur Galan
Maxine
Brisbane Times
Adobe Professional
Tek Ocean
Cell Therapies
Eway
ISO Certified
Green St Juice CO
WTFN
OJAY
GooglePlay
GPT Group
Tassal
ADP Payroll
Australian Anthill
NMI Insurance
Dinosaur Designs
Craft CMS
Switzer Media+Publishing
Grays Ecommerce
Castran Gilbert
SwinBurne University of Technology

Testimonials

Michael and his team have just launched our new website and the team at AndMine have been professional and a pleasure to deal with. From the very start, it was evident that Michael was able to deliver a first class website and gave great advice about social media and other tools we need to consider, given the nature of our business. After several design phases, we worked closely together and achieved a result that we are very happy with. I wouldn’t hesitate recommending AndMine for web and online marketing related services. Illona Vak, C Squared Executive

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