As part of our Digital Marketing & Advertising Services, we can help clients plan and implement a Multichannel Digital Advertising strategy.

What is Multichannel Digital Advertising?

If you want to direct quality traffic to your website in the most cost-effective way, standard digital advertising simply won’t cut it. Instead of narrowly targeting users via one channel, such as PPC (pay per click), multichannel digital advertising determines various suitable advertising channels based on target demographic groups and user profiles that are relevant to your brand. This allows you to make intelligent decisions about where your advertising should be focused within the digital scope, including social, search and display. 

These days, people are constantly connected to the digital world on a range of different devices, channels and platformsTo engage users that are yet to convert to your brand, content needs to be creatively adapted to suit each advertising channel being used. For example, on Instagram, an image you post needs to be visually compelling enough to capture the attention of your target audience in just moments. However, on Facebook, you might find that users devote more time to reading the text that you post to accompany the imagery or video. 

Multichannel advertising also considers at what point along the path to purchase a user is on. For example, if awareness or intent has already been ignited in the target audience, advertising techniques such as pay per click (PPC) or cost per click (CPC) can be used to guide to the conversion stage. By advertising on Google, your campaign will be aligned with the idea that people are actively searching for your product on Google.

Multichannel Digital Advertising &Mine

AndMine works closely with our clients, using intelligent analytics to understand your industry market, brand positioning and digital conversion goals to develop smart strategies that span across the right channels for your business. At AndMine, all creative decisions are enhanced with data and testing. With our conversion knowledge, we consider the content we need to deliver to different users and we ensure that customers seeking your product will be directed seamlessly to your site. 

Our 7-Step Advertising Optimisation process covers consumer profiling to determine who potential customers are, what stage of the path to purchase they are on and how we can reach them.


multichannel digital advertising

 

The digital marketing landscape is dynamic and changing rapidly. We keep up with new trends on existing platforms and emerging channels that are seeing a surge in popularity. Clients who work with us can leverage this knowledge to ensure their campaigns are always well-positioned, ahead of competitors. 

Multichannel Advertising for Multiplied Success

We define a good CPA and profitable ROI from each channel within any multichannel digital advertising strategy we plan and implement for our clients. If the data reveals that it’s not working out, we rapidly reassess channel decisions and realign budget to ensure we deliver the best results. We use Google Analytics and AdWords to monitor which channels work best for your company and continually refine campaigns to deliver optimal conversion and engagement results. For real-time update and full progress transparency, we aggregate all of your campaign data into a single dashboard which clearly shows the data and insights behind our refinements. By intelligently reaching your consumers at different stages of their journey across different channels, your brand’s profits and success can be multiplied.

Does your company need a multichannel digital advertising strategy? Let’s talk

There is more to it than having your Multichannel Digital Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Smart Company
Tomorrow Stars Basketball
Adobe Professional
SwinBurne University of Technology
Australian Government
Macmillan Publishing
Forbes
The Royal Melbourne Hospital
Hanover
Appstore
ABC
Federation Square
CAN- Common Wealth Bank
NMI Insurance
James Buyer Advocates
Viktoria & Woods
PranaOn
Peter Mac
Unsw Australia
Bulk Nutrients
Windsorsmith
Mamma Lucia
Arthur Galan
The University Of Melbourne
Melbourne Sports and Aquatic Centre – MSAC
WTFN
Vendor Advocacy Australia
Tribe
HGG 
Telstra
Inferflora
21st Century Australia Party
Melrose Health
ACTUATE IP
RMIT University
Australian Organic Food CO
SunSense Digital Agency
Jetstar
Carlton Football Club
Jalna
CB Richard Ellis
Cooper Mills
Australian Anthill
Crumpler
Switzer Media+Publishing
Heat Holders
Plan It Sync It
Vitura Health
Royal Freemasons
Mecca Brands
Fresh Cheese Company
Melrose MCT
Loan Market
Matchbox Homewares
Toy World
National Relay Services
Bintani Australia
Naturtint
AC/DC
Movember
Max’s
Chia
LBG Australia and New Zealand
Herbert Smith Freehills
Florsheim Shoes
Bostik
The Canberra Times
NextTech
Natralus Australia
Kadac
Rackspace
Ebay
Toni&Guy
Federation University Australia
Grays Ecommerce
Catholic Insurance
Mark Alexander Design
Shell
Cronos Australia
131 Pizza
News
Ego Pharmaceuticals
Van Egmond Group
Melbourne Central
DUSA, Deakin University Student Association
Novvi
Acquia Certified Site Builder Drupal
Melbourne Heart
Rydges
Think & Grow Rich Inc
King Wood Mallesons
Maxine
Amino Active
Scrum.org
The Age
Liveoneday
Magento
Oakdale Meat Co
Parker Lane
DeeWhy Market
Magento Solution Specialist
Watches of Switzerland
Bondi Sands
OMS – Order Management System
Tek Ocean
Google
Metricon
Gadens
Green St Juice CO
POSTER Magazine
Atlantic Group of Companies
Tassal
High Street Armadale
Elucent
Buy Aussie Now
Palace Cinemas
Engineers Without Borders
Bank of Cyprus
Gilbert+Tobin
ADP Payroll
Paypal
Associated Press
Xavier
Arc One
Bigcommerce
Coles
Positive Poster
Boston Consulting Group
Focus On Furniture
Rock Pool Group
GooglePlay
ISO Certified
Plants
Dinosaur Designs
CSquared Executive
Ello
Victorian Government
DepSkin.com
The Burger Cheese
OJAY
MyAccount
White Suede
Drupal
Cleanfit
Fairfax Media
Passage Foods
One Shift
Schiavello
The Fortune Institute
TPP
Marshall White
Microsoft Certified Azure Fundamentals
Oracle
Grainshaker
McArthur Skincare
Instant RockStar
Sunday Creek
Beaumont
Aqium Gel
Hairhouse Warehouse
Dial Before You Dig
Engine Swim
French Tables
iPrimus
Craft CMS
Street Kitchen
Cell Therapies
SMH – The Sydney Morning Herald
Grow Your Business
Ubertas Group
BlackMores
Thomson Geer
Uber
Passage To India
Celebrate Health
Madman Entertainment
GPT Group
Fast.co
Australian Physiotherapy Association
Eway
Garmin
National Museum of Australia
QV Skincare
Moov Head Lice
Sports Power
Castran Gilbert
Brisbane Times
Wild Rhino Shoes
VISSF
Etihad Stadium
Kay&Burton
MAP

Testimonials

Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. Yvonne Abood, Marketing Manager, Metricon Homes

More Testimonials
AndMine-Google-Partner-Signature