As part of our Digital Marketing & Advertising Services, we can help clients plan and implement a Multichannel Digital Advertising strategy.

What is Multichannel Digital Advertising?

If you want to direct quality traffic to your website in the most cost-effective way, standard digital advertising simply won’t cut it. Instead of narrowly targeting users via one channel, such as PPC (pay per click), multichannel digital advertising determines various suitable advertising channels based on target demographic groups and user profiles that are relevant to your brand. This allows you to make intelligent decisions about where your advertising should be focused within the digital scope, including social, search and display. 

These days, people are constantly connected to the digital world on a range of different devices, channels and platformsTo engage users that are yet to convert to your brand, content needs to be creatively adapted to suit each advertising channel being used. For example, on Instagram, an image you post needs to be visually compelling enough to capture the attention of your target audience in just moments. However, on Facebook, you might find that users devote more time to reading the text that you post to accompany the imagery or video. 

Multichannel advertising also considers at what point along the path to purchase a user is on. For example, if awareness or intent has already been ignited in the target audience, advertising techniques such as pay per click (PPC) or cost per click (CPC) can be used to guide to the conversion stage. By advertising on Google, your campaign will be aligned with the idea that people are actively searching for your product on Google.

Multichannel Digital Advertising &Mine

AndMine works closely with our clients, using intelligent analytics to understand your industry market, brand positioning and digital conversion goals to develop smart strategies that span across the right channels for your business. At AndMine, all creative decisions are enhanced with data and testing. With our conversion knowledge, we consider the content we need to deliver to different users and we ensure that customers seeking your product will be directed seamlessly to your site. 

Our 7-Step Advertising Optimisation process covers consumer profiling to determine who potential customers are, what stage of the path to purchase they are on and how we can reach them.


multichannel digital advertising

 

The digital marketing landscape is dynamic and changing rapidly. We keep up with new trends on existing platforms and emerging channels that are seeing a surge in popularity. Clients who work with us can leverage this knowledge to ensure their campaigns are always well-positioned, ahead of competitors. 

Multichannel Advertising for Multiplied Success

We define a good CPA and profitable ROI from each channel within any multichannel digital advertising strategy we plan and implement for our clients. If the data reveals that it’s not working out, we rapidly reassess channel decisions and realign budget to ensure we deliver the best results. We use Google Analytics and AdWords to monitor which channels work best for your company and continually refine campaigns to deliver optimal conversion and engagement results. For real-time update and full progress transparency, we aggregate all of your campaign data into a single dashboard which clearly shows the data and insights behind our refinements. By intelligently reaching your consumers at different stages of their journey across different channels, your brand’s profits and success can be multiplied.

Does your company need a multichannel digital advertising strategy? Let’s talk

There is more to it than having your Multichannel Digital Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Melbourne Sports and Aquatic Centre – MSAC
ADP Payroll
Florsheim Shoes
Moov Head Lice
131 Pizza
SMH – The Sydney Morning Herald
The Burger Cheese
Toni&Guy
Macmillan Publishing
Carlton Football Club
Federation University Australia
Microsoft Certified Azure Fundamentals
Marshall White
Chia
Paypal
Atlantic Group of Companies
Madman Entertainment
Hanover
Instant RockStar
GPT Group
Melrose Health
Victorian Government
Sunday Creek
Fast.co
Associated Press
Switzer Media+Publishing
Jalna
Magento
Crumpler
Brisbane Times
The Canberra Times
LBG Australia and New Zealand
Uber
Positive Poster
White Suede
PranaOn
Peter Mac
Plants
Matchbox Homewares
The Age
Hairhouse Warehouse
The Fortune Institute
WTFN
21st Century Australia Party
Plan It Sync It
Google
Beaumont
Cleanfit
Bintani Australia
OJAY
Eway
Australian Anthill
Metricon
Jetstar
National Museum of Australia
Oracle
Palace Cinemas
CSquared Executive
Heat Holders
Catholic Insurance
Think & Grow Rich Inc
Garmin
Vendor Advocacy Australia
Engine Swim
NMI Insurance
Liveoneday
CAN- Common Wealth Bank
CB Richard Ellis
Kadac
Etihad Stadium
Buy Aussie Now
McArthur Skincare
One Shift
MAP
Max’s
NextTech
Melbourne Central
Acquia Certified Site Builder Drupal
Cronos Australia
Grays Ecommerce
ISO Certified
Australian Government
Movember
Novvi
ACTUATE IP
Telstra
Ego Pharmaceuticals
POSTER Magazine
Sports Power
Appstore
OMS – Order Management System
Ubertas Group
Bulk Nutrients
Adobe Professional
Aqium Gel
Tomorrow Stars Basketball
DUSA, Deakin University Student Association
RMIT University
Australian Physiotherapy Association
Bigcommerce
Tassal
Tribe
BlackMores
Maxine
Royal Freemasons
James Buyer Advocates
Xavier
Rock Pool Group
SunSense Digital Agency
Celebrate Health
MyAccount
Oakdale Meat Co
Coles
Rydges
Bostik
Van Egmond Group
QV Skincare
Arc One
Elucent
SwinBurne University of Technology
VISSF
Arthur Galan
TPP
Unsw Australia
Magento Solution Specialist
Windsorsmith
Bondi Sands
Melbourne Heart
Toy World
The Royal Melbourne Hospital
Mamma Lucia
Loan Market
Fresh Cheese Company
Schiavello
Drupal
Grainshaker
National Relay Services
Focus On Furniture
Shell
Melrose MCT
Dinosaur Designs
Fairfax Media
Ello
Craft CMS
Scrum.org
Bank of Cyprus
Tek Ocean
DepSkin.com
Viktoria & Woods
Federation Square
Natralus Australia
Cell Therapies
Grow Your Business
Smart Company
Amino Active
Green St Juice CO
iPrimus
Ebay
The University Of Melbourne
Passage To India
Naturtint
Watches of Switzerland
GooglePlay
Rackspace
Australian Organic Food CO
Parker Lane
Street Kitchen
Mecca Brands
Boston Consulting Group
Wild Rhino Shoes
Castran Gilbert
ABC
Passage Foods
Dial Before You Dig
Forbes
DeeWhy Market
High Street Armadale
AC/DC
News
Kay&Burton
Engineers Without Borders

Testimonials

We aren't exactly 'IT savvy' but AndMine's Marketing Software is simple to use and the guys are always there to help us out. We send out eNewsletters and automated Birthday offers with ease, keeping the restaurant busy and our 10,000+ members happy. All The Team, La Camera Restaurant

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