As part of our Digital Marketing & Advertising Services, we can help clients plan and implement a Multichannel Digital Advertising strategy.

What is Multichannel Digital Advertising?

If you want to direct quality traffic to your website in the most cost-effective way, standard digital advertising simply won’t cut it. Instead of narrowly targeting users via one channel, such as PPC (pay per click), multichannel digital advertising determines various suitable advertising channels based on target demographic groups and user profiles that are relevant to your brand. This allows you to make intelligent decisions about where your advertising should be focused within the digital scope, including social, search and display. 

These days, people are constantly connected to the digital world on a range of different devices, channels and platformsTo engage users that are yet to convert to your brand, content needs to be creatively adapted to suit each advertising channel being used. For example, on Instagram, an image you post needs to be visually compelling enough to capture the attention of your target audience in just moments. However, on Facebook, you might find that users devote more time to reading the text that you post to accompany the imagery or video. 

Multichannel advertising also considers at what point along the path to purchase a user is on. For example, if awareness or intent has already been ignited in the target audience, advertising techniques such as pay per click (PPC) or cost per click (CPC) can be used to guide to the conversion stage. By advertising on Google, your campaign will be aligned with the idea that people are actively searching for your product on Google.

Multichannel Digital Advertising &Mine

AndMine works closely with our clients, using intelligent analytics to understand your industry market, brand positioning and digital conversion goals to develop smart strategies that span across the right channels for your business. At AndMine, all creative decisions are enhanced with data and testing. With our conversion knowledge, we consider the content we need to deliver to different users and we ensure that customers seeking your product will be directed seamlessly to your site. 

Our 7-Step Advertising Optimisation process covers consumer profiling to determine who potential customers are, what stage of the path to purchase they are on and how we can reach them.


multichannel digital advertising

 

The digital marketing landscape is dynamic and changing rapidly. We keep up with new trends on existing platforms and emerging channels that are seeing a surge in popularity. Clients who work with us can leverage this knowledge to ensure their campaigns are always well-positioned, ahead of competitors. 

Multichannel Advertising for Multiplied Success

We define a good CPA and profitable ROI from each channel within any multichannel digital advertising strategy we plan and implement for our clients. If the data reveals that it’s not working out, we rapidly reassess channel decisions and realign budget to ensure we deliver the best results. We use Google Analytics and AdWords to monitor which channels work best for your company and continually refine campaigns to deliver optimal conversion and engagement results. For real-time update and full progress transparency, we aggregate all of your campaign data into a single dashboard which clearly shows the data and insights behind our refinements. By intelligently reaching your consumers at different stages of their journey across different channels, your brand’s profits and success can be multiplied.

Does your company need a multichannel digital advertising strategy? Let’s talk

There is more to it than having your Multichannel Digital Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Digital Agency Panitsync
Royal Freemasons
Associated Press
Tony and Guy
Bank of Cyprus
TSB
21st Century Education Agency
National Relay Services
Unsw Australia
Aqium Gel
Professional
Microsoft-Certified-Azure-Fundamentals
Van Egmond Group
AC/DC
street kitchen
Grow Rich
Switzer
Celebrate health
Rock Pool Group
ADP Payroll
Cronos Australia
Amino Active
The Burger Cheese
GPT Group
Eway
Acquia Drupal Certification
Kay Burton
Oakdale
Bigcommerce
Bondi Sands
Oracle
Australian organic foods
DepSkin.com
Windsorsmith
Engineers Without Borders
Sunday creek
Melbourne Heart
Etihad Stadium
Telstra
Jetstar
One Shift
Movember
Coles
RMIT University
Xavier
Australian Physiotherapy Association
Metricon
Dial Before You Dig
Moov Head Lice
Engine Swim
Magento Solution Specialist
Tek Ocean
vissf
Marshall White
Fed Square
Arc One
Tassal
ISO Certified
Green St Juice
Maxine
Melbourne Central
Macmillan
abc
Forbes
Swin
Grays Ecommerce
BCG
Smh
Jalna
Loan Market
Ego Pharmaceuticals
White Suede
Fresh Cheese Company
Positive Poster
BlackMores
CSquared Executive
Dusa
Hairhouse Warehouse
Matchbox
tribe
131 Pizza
OMS
University of Melbourne
Ebay
Federation
CBRE
TPP
Google
Nmiinsurance
Australia Goverment
Dinosaur Designs
QV Skincare
Magento
Scrum
Ubertas Group
Heat Holders
Instant RockStar
Focus On Furniture
Natralus Australia
MSAC
Novvi
James Buyer Advocates
Liveoneday
High Street Armadale
Rydges
Madman Entertainment
Grow Your Business
Uber
McArthur Skincare
Anthill
MyAccount
Shell
Watches of Switzerland
Brisbane Times
Castran Gilbert
Melrose Health
GooglePlay
iPrimus
Hanover
Fairfax Media
WTFN
National Museum of Australia
Bintani
SunSense Digital Agency
Rackspace
Appstore
Crumpler
Drupal
Palace Cinemas
Max
Elucent
CAN
Sports Power
LBG Australia and New Zealand
Paypal
Schiavello
Toy World
Florsheim
OJAY
DeeWhy Market
Viktoria + Woods
passage to india
Bulk Nutrients
The Age
Vendor Advocacy Australia
Chia
Beaumont
Arthur Galan
POSTER Magazine
News
Garmin
MAP
Parker Lane
Victorian Government
Mamma Lucia
Bostik
Melrose MCT
Fortune Institute
Smart Company
Atlantic Group
Canberra
Ello

Testimonials

I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. Harry Goles, OJAY Clothing

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