As part of our Digital Marketing & Advertising Services, we can help clients plan and implement a Multichannel Digital Advertising strategy.

What is Multichannel Digital Advertising?

If you want to direct quality traffic to your website in the most cost-effective way, standard digital advertising simply won’t cut it. Instead of narrowly targeting users via one channel, such as PPC (pay per click), multichannel digital advertising determines various suitable advertising channels based on target demographic groups and user profiles that are relevant to your brand. This allows you to make intelligent decisions about where your advertising should be focused within the digital scope, including social, search and display. 

These days, people are constantly connected to the digital world on a range of different devices, channels and platformsTo engage users that are yet to convert to your brand, content needs to be creatively adapted to suit each advertising channel being used. For example, on Instagram, an image you post needs to be visually compelling enough to capture the attention of your target audience in just moments. However, on Facebook, you might find that users devote more time to reading the text that you post to accompany the imagery or video. 

Multichannel advertising also considers at what point along the path to purchase a user is on. For example, if awareness or intent has already been ignited in the target audience, advertising techniques such as pay per click (PPC) or cost per click (CPC) can be used to guide to the conversion stage. By advertising on Google, your campaign will be aligned with the idea that people are actively searching for your product on Google.

Multichannel Digital Advertising &Mine

AndMine works closely with our clients, using intelligent analytics to understand your industry market, brand positioning and digital conversion goals to develop smart strategies that span across the right channels for your business. At AndMine, all creative decisions are enhanced with data and testing. With our conversion knowledge, we consider the content we need to deliver to different users and we ensure that customers seeking your product will be directed seamlessly to your site. 

Our 7-Step Advertising Optimisation process covers consumer profiling to determine who potential customers are, what stage of the path to purchase they are on and how we can reach them.


multichannel digital advertising

 

The digital marketing landscape is dynamic and changing rapidly. We keep up with new trends on existing platforms and emerging channels that are seeing a surge in popularity. Clients who work with us can leverage this knowledge to ensure their campaigns are always well-positioned, ahead of competitors. 

Multichannel Advertising for Multiplied Success

We define a good CPA and profitable ROI from each channel within any multichannel digital advertising strategy we plan and implement for our clients. If the data reveals that it’s not working out, we rapidly reassess channel decisions and realign budget to ensure we deliver the best results. We use Google Analytics and AdWords to monitor which channels work best for your company and continually refine campaigns to deliver optimal conversion and engagement results. For real-time update and full progress transparency, we aggregate all of your campaign data into a single dashboard which clearly shows the data and insights behind our refinements. By intelligently reaching your consumers at different stages of their journey across different channels, your brand’s profits and success can be multiplied.

Does your company need a multichannel digital advertising strategy? Let’s talk

There is more to it than having your Multichannel Digital Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Telstra
Engineers Without Borders
Max’s
Moov Head Lice
Microsoft Certified Azure Fundamentals
Instant RockStar
Grow Your Business
Australian Government
Mecca Brands
ABC
SwinBurne University of Technology
Melrose Health
Royal Freemasons
Vendor Advocacy Australia
Liveoneday
Maxine
Amino Active
Tassal
NextTech
Ello
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CSquared Executive
The Burger Cheese
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Windsorsmith
Bostik
Melbourne Central
Hanover
Jetstar
Movember
CAN- Common Wealth Bank
Toy World
Appstore
Sports Power
Cooper Mills
Passage Foods
CB Richard Ellis
Green St Juice CO
Buy Aussie Now
Kay&Burton
Naturtint
Oakdale Meat Co
SunSense Digital Agency
NGS Super
OMS – Order Management System
Street Kitchen
National Museum of Australia
TPP
Bintani Australia
131 Pizza
Australian Organic Food CO
Craft CMS
DUSA, Deakin University Student Association
Forbes
Ebay
Focus On Furniture
French Tables
Tribe
Marshall White
DepSkin.com
McArthur Skincare
LBG Australia and New Zealand
Fit My Car
Garmin
Shell
ISO Certified
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Australian Physiotherapy Association
Google
PranaOn
Aqium Gel
MyAccount
The Fortune Institute
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Dial Before You Dig
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Sunday Creek
Cleanfit
Viktoria & Woods
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Crumpler
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Smart Company
Oracle
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Tek Ocean
QV Skincare
Wild Rhino Shoes
Fast.co
Passage To India
Loan Market
Celebrate Health
Rydges
Florsheim Shoes
Australian Anthill
Natralus Australia
Parker Lane
BlackMores
Plants
21st Century Australia Party
Metricon
Mamma Lucia
AC/DC
Gadens
Melbourne Sports and Aquatic Centre – MSAC
Mark Alexander Design
Federation University Australia
High Street Armadale
ACTUATE IP
Macmillan Publishing
The Canberra Times
Cronos Australia
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Melrose MCT
Rock Pool Group
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Heat Holders
Victorian Government
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Tomorrow Stars Basketball
Toni&Guy
Ego Pharmaceuticals
Fairfax Media
Banki Haddock Fiora
Magento
HGG 
Paypal
National Relay Services
Madman Entertainment
Herbert Smith Freehills
The Age
Macpherson Kelley
Grainshaker
ADP Payroll
Associated Press
Gilbert+Tobin
Melbourne Heart
iPrimus
Peter Mac
Coles
Bank of Cyprus
Thomson Geer
Brisbane Times
Grays Ecommerce
Vitura Health
RMIT University
Elucent
Kadac
Think & Grow Rich Inc
Schiavello
News
MAP
Novvi
POSTER Magazine
Plan It Sync It
The Royal Melbourne Hospital
GooglePlay
Catholic Insurance
Engine Swim
White Suede
NMI Insurance
Inferflora
Matchbox Homewares
Bigcommerce
The University Of Melbourne
Jalna
SMH – The Sydney Morning Herald
Bondi Sands
Dinosaur Designs
Carlton Football Club
Castran Gilbert
Eway
Unsw Australia
Magento Solution Specialist
Taylor Rose
Atlantic Group of Companies
Etihad Stadium
VISSF
Chia
Beaumont
Acquia Certified Site Builder Drupal
James Buyer Advocates
One Shift
Cell Therapies
Arthur Galan
Federation Square
King Wood Mallesons
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Xavier
Uber

Testimonials

Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. Yvonne Abood, Marketing Manager, Metricon Homes

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