As part of our Digital Marketing & Advertising Services, we can help clients plan and implement a Multichannel Digital Advertising strategy.

What is Multichannel Digital Advertising?

If you want to direct quality traffic to your website in the most cost-effective way, standard digital advertising simply won’t cut it. Instead of narrowly targeting users via one channel, such as PPC (pay per click), multichannel digital advertising determines various suitable advertising channels based on target demographic groups and user profiles that are relevant to your brand. This allows you to make intelligent decisions about where your advertising should be focused within the digital scope, including social, search and display. 

These days, people are constantly connected to the digital world on a range of different devices, channels and platformsTo engage users that are yet to convert to your brand, content needs to be creatively adapted to suit each advertising channel being used. For example, on Instagram, an image you post needs to be visually compelling enough to capture the attention of your target audience in just moments. However, on Facebook, you might find that users devote more time to reading the text that you post to accompany the imagery or video. 

Multichannel advertising also considers at what point along the path to purchase a user is on. For example, if awareness or intent has already been ignited in the target audience, advertising techniques such as pay per click (PPC) or cost per click (CPC) can be used to guide to the conversion stage. By advertising on Google, your campaign will be aligned with the idea that people are actively searching for your product on Google.

Multichannel Digital Advertising &Mine

AndMine works closely with our clients, using intelligent analytics to understand your industry market, brand positioning and digital conversion goals to develop smart strategies that span across the right channels for your business. At AndMine, all creative decisions are enhanced with data and testing. With our conversion knowledge, we consider the content we need to deliver to different users and we ensure that customers seeking your product will be directed seamlessly to your site. 

Our 7-Step Advertising Optimisation process covers consumer profiling to determine who potential customers are, what stage of the path to purchase they are on and how we can reach them.


multichannel digital advertising

 

The digital marketing landscape is dynamic and changing rapidly. We keep up with new trends on existing platforms and emerging channels that are seeing a surge in popularity. Clients who work with us can leverage this knowledge to ensure their campaigns are always well-positioned, ahead of competitors. 

Multichannel Advertising for Multiplied Success

We define a good CPA and profitable ROI from each channel within any multichannel digital advertising strategy we plan and implement for our clients. If the data reveals that it’s not working out, we rapidly reassess channel decisions and realign budget to ensure we deliver the best results. We use Google Analytics and AdWords to monitor which channels work best for your company and continually refine campaigns to deliver optimal conversion and engagement results. For real-time update and full progress transparency, we aggregate all of your campaign data into a single dashboard which clearly shows the data and insights behind our refinements. By intelligently reaching your consumers at different stages of their journey across different channels, your brand’s profits and success can be multiplied.

Does your company need a multichannel digital advertising strategy? Let’s talk

There is more to it than having your Multichannel Digital Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Tek Ocean
Heat Holders
Windsorsmith
PranaOn
OJAY
Chia
Elucent
News
Fast.co
Tomorrow Stars Basketball
DUSA, Deakin University Student Association
Oakdale Meat Co
Australian Government
Natralus Australia
Schiavello
Kadac
Xavier
BlackMores
Drupal
Bondi Sands
The Fortune Institute
Arc One
Google
MAP
CAN- Common Wealth Bank
VISSF
Celebrate Health
Plan It Sync It
Kay&Burton
Atlantic Group of Companies
Melrose Health
ADP Payroll
National Relay Services
Associated Press
Craft CMS
Wild Rhino Shoes
Cooper Mills
The Canberra Times
Federation University Australia
Gilbert+Tobin
Microsoft Certified Azure Fundamentals
DeeWhy Market
iPrimus
Max’s
Etihad Stadium
Mark Alexander Design
ISO Certified
Catholic Insurance
Smart Company
Boston Consulting Group
Focus On Furniture
21st Century Australia Party
Parker Lane
Bostik
POSTER Magazine
Grainshaker
Melbourne Sports and Aquatic Centre – MSAC
Madman Entertainment
Sports Power
Engine Swim
Viktoria & Woods
Vitura Health
Ello
Bulk Nutrients
RMIT University
Marshall White
National Museum of Australia
Grow Your Business
Cell Therapies
King Wood Mallesons
Unsw Australia
TPP
Sunday Creek
Dinosaur Designs
Appstore
High Street Armadale
AC/DC
French Tables
Inferflora
OMS – Order Management System
White Suede
Arthur Galan
Hairhouse Warehouse
Moov Head Lice
Matchbox Homewares
The University Of Melbourne
Fresh Cheese Company
McArthur Skincare
Ego Pharmaceuticals
Engineers Without Borders
Palace Cinemas
Australian Anthill
CB Richard Ellis
Buy Aussie Now
Hanover
Macmillan Publishing
Cronos Australia
Crumpler
Florsheim Shoes
MyAccount
Bigcommerce
Maxine
Brisbane Times
Watches of Switzerland
Victorian Government
Melbourne Central
Van Egmond Group
Instant RockStar
Loan Market
Jetstar
ACTUATE IP
Bintani Australia
Dial Before You Dig
SwinBurne University of Technology
Castran Gilbert
Tassal
Fairfax Media
Aqium Gel
Eway
Vendor Advocacy Australia
Bank of Cyprus
Magento
Australian Physiotherapy Association
One Shift
Liveoneday
Passage Foods
Ebay
NextTech
Paypal
DepSkin.com
Thomson Geer
Scrum.org
Positive Poster
Oracle
Rackspace
GPT Group
Cleanfit
LBG Australia and New Zealand
Herbert Smith Freehills
The Age
Movember
Toy World
Beaumont
Naturtint
Green St Juice CO
Garmin
Magento Solution Specialist
Passage To India
Ubertas Group
The Burger Cheese
Rock Pool Group
Switzer Media+Publishing
CSquared Executive
Acquia Certified Site Builder Drupal
Peter Mac
Jalna
Adobe Professional
Novvi
SMH – The Sydney Morning Herald
Coles
Grays Ecommerce
Plants
Amino Active
Forbes
Mamma Lucia
QV Skincare
Carlton Football Club
Toni&Guy
Tribe
Australian Organic Food CO
Street Kitchen
Uber
131 Pizza
Royal Freemasons
NMI Insurance
SunSense Digital Agency
Metricon
Mecca Brands
The Royal Melbourne Hospital
Federation Square
ABC
Melbourne Heart
Think & Grow Rich Inc
Melrose MCT
Telstra
James Buyer Advocates
Rydges
GooglePlay
Gadens
WTFN
Shell

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AndMine's is ISO 27001 : Information Security Management Systems Certified.