As part of our Digital Marketing & Advertising Services, we can help clients plan and implement a Multichannel Digital Advertising strategy.

What is Multichannel Digital Advertising?

If you want to direct quality traffic to your website in the most cost-effective way, standard digital advertising simply won’t cut it. Instead of narrowly targeting users via one channel, such as PPC (pay per click), multichannel digital advertising determines various suitable advertising channels based on target demographic groups and user profiles that are relevant to your brand. This allows you to make intelligent decisions about where your advertising should be focused within the digital scope, including social, search and display. 

These days, people are constantly connected to the digital world on a range of different devices, channels and platformsTo engage users that are yet to convert to your brand, content needs to be creatively adapted to suit each advertising channel being used. For example, on Instagram, an image you post needs to be visually compelling enough to capture the attention of your target audience in just moments. However, on Facebook, you might find that users devote more time to reading the text that you post to accompany the imagery or video. 

Multichannel advertising also considers at what point along the path to purchase a user is on. For example, if awareness or intent has already been ignited in the target audience, advertising techniques such as pay per click (PPC) or cost per click (CPC) can be used to guide to the conversion stage. By advertising on Google, your campaign will be aligned with the idea that people are actively searching for your product on Google.

Multichannel Digital Advertising &Mine

AndMine works closely with our clients, using intelligent analytics to understand your industry market, brand positioning and digital conversion goals to develop smart strategies that span across the right channels for your business. At AndMine, all creative decisions are enhanced with data and testing. With our conversion knowledge, we consider the content we need to deliver to different users and we ensure that customers seeking your product will be directed seamlessly to your site. 

Our 7-Step Advertising Optimisation process covers consumer profiling to determine who potential customers are, what stage of the path to purchase they are on and how we can reach them.


multichannel digital advertising

 

The digital marketing landscape is dynamic and changing rapidly. We keep up with new trends on existing platforms and emerging channels that are seeing a surge in popularity. Clients who work with us can leverage this knowledge to ensure their campaigns are always well-positioned, ahead of competitors. 

Multichannel Advertising for Multiplied Success

We define a good CPA and profitable ROI from each channel within any multichannel digital advertising strategy we plan and implement for our clients. If the data reveals that it’s not working out, we rapidly reassess channel decisions and realign budget to ensure we deliver the best results. We use Google Analytics and AdWords to monitor which channels work best for your company and continually refine campaigns to deliver optimal conversion and engagement results. For real-time update and full progress transparency, we aggregate all of your campaign data into a single dashboard which clearly shows the data and insights behind our refinements. By intelligently reaching your consumers at different stages of their journey across different channels, your brand’s profits and success can be multiplied.

Does your company need a multichannel digital advertising strategy? Let’s talk

There is more to it than having your Multichannel Digital Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

James Buyer Advocates
The University Of Melbourne
CB Richard Ellis
Fresh Cheese Company
Catholic Insurance
OJAY
Green St Juice CO
SMH – The Sydney Morning Herald
DUSA, Deakin University Student Association
Tribe
Liveoneday
Uber
Coles
Rock Pool Group
Bank of Cyprus
Dial Before You Dig
NMI Insurance
McArthur Skincare
Buy Aussie Now
Ello
Madman Entertainment
Microsoft Certified Azure Fundamentals
QV Skincare
The Burger Cheese
Shell
Grow Your Business
LBG Australia and New Zealand
AC/DC
Celebrate Health
Toy World
Hanover
Scrum.org
Vendor Advocacy Australia
Novvi
Oakdale Meat Co
Australian Anthill
Dinosaur Designs
Heat Holders
National Museum of Australia
Mecca Brands
Sports Power
Drupal
Fairfax Media
Passage Foods
Melbourne Central
Ebay
CAN- Common Wealth Bank
Elucent
Kadac
ADP Payroll
Jetstar
GPT Group
GooglePlay
Engine Swim
Hairhouse Warehouse
Atlantic Group of Companies
Tek Ocean
Australian Government
Tassal
Royal Freemasons
Beaumont
Federation Square
Smart Company
One Shift
Grainshaker
Federation University Australia
Melrose MCT
Switzer Media+Publishing
TPP
PranaOn
Etihad Stadium
131 Pizza
Eway
Melrose Health
Moov Head Lice
Windsorsmith
The Fortune Institute
Chia
Rackspace
Australian Physiotherapy Association
Craft CMS
SwinBurne University of Technology
Street Kitchen
Engineers Without Borders
Google
Amino Active
DepSkin.com
Palace Cinemas
21st Century Australia Party
Cell Therapies
iPrimus
ISO Certified
POSTER Magazine
Arc One
Max’s
Bigcommerce
Passage To India
Wild Rhino Shoes
Ego Pharmaceuticals
Associated Press
VISSF
Bulk Nutrients
Peter Mac
Tomorrow Stars Basketball
Appstore
Naturtint
Adobe Professional
Fast.co
Macmillan Publishing
Metricon
MAP
SunSense Digital Agency
Cleanfit
Parker Lane
Acquia Certified Site Builder Drupal
Bondi Sands
Ubertas Group
Marshall White
Unsw Australia
Plants
Xavier
Cronos Australia
Forbes
Melbourne Heart
Natralus Australia
Matchbox Homewares
Jalna
Rydges
MyAccount
Victorian Government
News
WTFN
ABC
Florsheim Shoes
Instant RockStar
Arthur Galan
Van Egmond Group
Positive Poster
Brisbane Times
CSquared Executive
Melbourne Sports and Aquatic Centre – MSAC
Carlton Football Club
Castran Gilbert
Toni&Guy
Boston Consulting Group
Telstra
Focus On Furniture
Watches of Switzerland
National Relay Services
OMS – Order Management System
Garmin
Movember
Kay&Burton
Mamma Lucia
NextTech
BlackMores
Think & Grow Rich Inc
Australian Organic Food CO
Magento Solution Specialist
Crumpler
Loan Market
DeeWhy Market
Bostik
Plan It Sync It
Oracle
Viktoria & Woods
Grays Ecommerce
The Age
Schiavello
Magento
Bintani Australia
Paypal
Maxine
High Street Armadale
Aqium Gel
Sunday Creek
White Suede
RMIT University
The Canberra Times

Testimonials

Our business felt dramatically behind online before starting with AndMine. The team there helped us maintain, update and grow our website presence with ease. In addition to developing our online store and beautiful hair competition website in record time. They make complex IT marketing trends simple to understand with superb service; they are a true pleasure to work with. Ben Kennedy, Nicky Clarke (UK)

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