As part of our Digital Marketing & Advertising Services, we can help clients plan and implement a Multichannel Digital Advertising strategy.

What is Multichannel Digital Advertising?

If you want to direct quality traffic to your website in the most cost-effective way, standard digital advertising simply won’t cut it. Instead of narrowly targeting users via one channel, such as PPC (pay per click), multichannel digital advertising determines various suitable advertising channels based on target demographic groups and user profiles that are relevant to your brand. This allows you to make intelligent decisions about where your advertising should be focused within the digital scope, including social, search and display. 

These days, people are constantly connected to the digital world on a range of different devices, channels and platformsTo engage users that are yet to convert to your brand, content needs to be creatively adapted to suit each advertising channel being used. For example, on Instagram, an image you post needs to be visually compelling enough to capture the attention of your target audience in just moments. However, on Facebook, you might find that users devote more time to reading the text that you post to accompany the imagery or video. 

Multichannel advertising also considers at what point along the path to purchase a user is on. For example, if awareness or intent has already been ignited in the target audience, advertising techniques such as pay per click (PPC) or cost per click (CPC) can be used to guide to the conversion stage. By advertising on Google, your campaign will be aligned with the idea that people are actively searching for your product on Google.

Multichannel Digital Advertising &Mine

AndMine works closely with our clients, using intelligent analytics to understand your industry market, brand positioning and digital conversion goals to develop smart strategies that span across the right channels for your business. At AndMine, all creative decisions are enhanced with data and testing. With our conversion knowledge, we consider the content we need to deliver to different users and we ensure that customers seeking your product will be directed seamlessly to your site. 

Our 7-Step Advertising Optimisation process covers consumer profiling to determine who potential customers are, what stage of the path to purchase they are on and how we can reach them.


multichannel digital advertising

 

The digital marketing landscape is dynamic and changing rapidly. We keep up with new trends on existing platforms and emerging channels that are seeing a surge in popularity. Clients who work with us can leverage this knowledge to ensure their campaigns are always well-positioned, ahead of competitors. 

Multichannel Advertising for Multiplied Success

We define a good CPA and profitable ROI from each channel within any multichannel digital advertising strategy we plan and implement for our clients. If the data reveals that it’s not working out, we rapidly reassess channel decisions and realign budget to ensure we deliver the best results. We use Google Analytics and AdWords to monitor which channels work best for your company and continually refine campaigns to deliver optimal conversion and engagement results. For real-time update and full progress transparency, we aggregate all of your campaign data into a single dashboard which clearly shows the data and insights behind our refinements. By intelligently reaching your consumers at different stages of their journey across different channels, your brand’s profits and success can be multiplied.

Does your company need a multichannel digital advertising strategy? Let’s talk

There is more to it than having your Multichannel Digital Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Bintani Australia
Unsw Australia
Viktoria & Woods
The Royal Melbourne Hospital
Magento
Bondi Sands
Aqium Gel
CB Richard Ellis
Tassal
Marshall White
Plants
Castran Gilbert
The Burger Cheese
Matchbox Homewares
Think & Grow Rich Inc
Garmin
Schiavello
Tek Ocean
Watches of Switzerland
Sports Power
Shell
Parker Lane
QV Skincare
Boston Consulting Group
Grays Ecommerce
Ello
Engine Swim
Beaumont
Chia
Ego Pharmaceuticals
Carlton Football Club
ISO Certified
Arc One
Van Egmond Group
The Canberra Times
Australian Government
Melrose MCT
Ubertas Group
Brisbane Times
Loan Market
MAP
Instant RockStar
James Buyer Advocates
Mark Alexander Design
Acquia Certified Site Builder Drupal
Forbes
The Age
Rydges
Ebay
Australian Physiotherapy Association
Switzer Media+Publishing
Catholic Insurance
Craft CMS
Telstra
Naturtint
Movember
Hairhouse Warehouse
Rackspace
Microsoft Certified Azure Fundamentals
Appstore
Magento Solution Specialist
Vitura Health
Celebrate Health
Novvi
Melbourne Heart
Federation Square
Xavier
One Shift
Toni&Guy
SMH – The Sydney Morning Herald
PranaOn
McArthur Skincare
Melrose Health
Mecca Brands
OJAY
Tribe
Melbourne Central
The Fortune Institute
Coles
ADP Payroll
Kadac
National Museum of Australia
Toy World
Uber
Bulk Nutrients
ACTUATE IP
Smart Company
Dinosaur Designs
Victorian Government
Wild Rhino Shoes
NMI Insurance
TPP
Macmillan Publishing
Atlantic Group of Companies
Associated Press
CAN- Common Wealth Bank
RMIT University
Australian Organic Food CO
Tomorrow Stars Basketball
Jetstar
Dial Before You Dig
Max’s
Metricon
GooglePlay
Cleanfit
Elucent
News
French Tables
Google
National Relay Services
iPrimus
Passage Foods
AC/DC
Heat Holders
Rock Pool Group
Oakdale Meat Co
WTFN
Buy Aussie Now
Bank of Cyprus
131 Pizza
SwinBurne University of Technology
Plan It Sync It
GPT Group
Paypal
Fast.co
21st Century Australia Party
Royal Freemasons
Street Kitchen
Crumpler
Palace Cinemas
BlackMores
POSTER Magazine
Fresh Cheese Company
DepSkin.com
Madman Entertainment
White Suede
Vendor Advocacy Australia
CSquared Executive
Focus On Furniture
ABC
Kay&Burton
Grow Your Business
Etihad Stadium
Engineers Without Borders
Scrum.org
Grainshaker
Moov Head Lice
Cell Therapies
SunSense Digital Agency
Florsheim Shoes
Federation University Australia
Amino Active
Bigcommerce
OMS – Order Management System
Eway
Fairfax Media
Windsorsmith
Mamma Lucia
Melbourne Sports and Aquatic Centre – MSAC
DUSA, Deakin University Student Association
Bostik
Peter Mac
Liveoneday
NextTech
VISSF
Maxine
DeeWhy Market
Passage To India
The University Of Melbourne
Positive Poster
Adobe Professional
High Street Armadale
Green St Juice CO
Drupal
Sunday Creek
Australian Anthill
MyAccount
Cronos Australia
Hanover
Oracle
Jalna
LBG Australia and New Zealand
Natralus Australia
Arthur Galan

Testimonials

It is great working with such a dedicated and competent team in this ever changing space and I would highly recommend Michael and his work. Stephanie Clayton, Marketing Services Manager, Ego Pharmaceuticals

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AndMine's is ISO 27001 : Information Security Management Systems Certified.
AndMine's is ISO 27001 : Information Security Management Systems Certified.