As part of our Digital Marketing & Advertising Services, we can help clients plan and implement a Multichannel Digital Advertising strategy.

What is Multichannel Digital Advertising?

If you want to direct quality traffic to your website in the most cost-effective way, standard digital advertising simply won’t cut it. Instead of narrowly targeting users via one channel, such as PPC (pay per click), multichannel digital advertising determines various suitable advertising channels based on target demographic groups and user profiles that are relevant to your brand. This allows you to make intelligent decisions about where your advertising should be focused within the digital scope, including social, search and display. 

These days, people are constantly connected to the digital world on a range of different devices, channels and platformsTo engage users that are yet to convert to your brand, content needs to be creatively adapted to suit each advertising channel being used. For example, on Instagram, an image you post needs to be visually compelling enough to capture the attention of your target audience in just moments. However, on Facebook, you might find that users devote more time to reading the text that you post to accompany the imagery or video. 

Multichannel advertising also considers at what point along the path to purchase a user is on. For example, if awareness or intent has already been ignited in the target audience, advertising techniques such as pay per click (PPC) or cost per click (CPC) can be used to guide to the conversion stage. By advertising on Google, your campaign will be aligned with the idea that people are actively searching for your product on Google.

Multichannel Digital Advertising &Mine

AndMine works closely with our clients, using intelligent analytics to understand your industry market, brand positioning and digital conversion goals to develop smart strategies that span across the right channels for your business. At AndMine, all creative decisions are enhanced with data and testing. With our conversion knowledge, we consider the content we need to deliver to different users and we ensure that customers seeking your product will be directed seamlessly to your site. 

Our 7-Step Advertising Optimisation process covers consumer profiling to determine who potential customers are, what stage of the path to purchase they are on and how we can reach them.


multichannel digital advertising

 

The digital marketing landscape is dynamic and changing rapidly. We keep up with new trends on existing platforms and emerging channels that are seeing a surge in popularity. Clients who work with us can leverage this knowledge to ensure their campaigns are always well-positioned, ahead of competitors. 

Multichannel Advertising for Multiplied Success

We define a good CPA and profitable ROI from each channel within any multichannel digital advertising strategy we plan and implement for our clients. If the data reveals that it’s not working out, we rapidly reassess channel decisions and realign budget to ensure we deliver the best results. We use Google Analytics and AdWords to monitor which channels work best for your company and continually refine campaigns to deliver optimal conversion and engagement results. For real-time update and full progress transparency, we aggregate all of your campaign data into a single dashboard which clearly shows the data and insights behind our refinements. By intelligently reaching your consumers at different stages of their journey across different channels, your brand’s profits and success can be multiplied.

Does your company need a multichannel digital advertising strategy? Let’s talk

There is more to it than having your Multichannel Digital Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Bulk Nutrients
Castran Gilbert
Melrose MCT
Tomorrow Stars Basketball
Grays Ecommerce
The Royal Melbourne Hospital
King Wood Mallesons
Wild Rhino Shoes
Mamma Lucia
Tribe
Adobe Professional
Liveoneday
Tek Ocean
Royal Freemasons
White Suede
Hanover
SwinBurne University of Technology
CSquared Executive
The University Of Melbourne
The Burger Cheese
Natralus Australia
Unsw Australia
Scrum.org
Dial Before You Dig
Australian Physiotherapy Association
Windsorsmith
Thomson Geer
Matchbox Homewares
Engineers Without Borders
Bank of Cyprus
QV Skincare
Mark Alexander Design
Think & Grow Rich Inc
21st Century Australia Party
Positive Poster
Moov Head Lice
Acquia Certified Site Builder Drupal
Xavier
Cooper Mills
McArthur Skincare
Heat Holders
Movember
Passage To India
National Museum of Australia
Switzer Media+Publishing
Macpherson Kelley
RMIT University
MyAccount
Paypal
Oracle
Bostik
Metricon
Appstore
Hairhouse Warehouse
Instant RockStar
Fairfax Media
Cronos Australia
SunSense Digital Agency
The Age
Drupal
Smart Company
Ubertas Group
DeeWhy Market
Gilbert+Tobin
Marshall White
NextTech
Melbourne Heart
Toni&Guy
DUSA, Deakin University Student Association
Focus On Furniture
Boston Consulting Group
Kay&Burton
SMH – The Sydney Morning Herald
Bondi Sands
HGG 
WTFN
Beaumont
AC/DC
ISO CERTIFIED 27001
Rock Pool Group
Magento Solution Specialist
ISO Certified
Vendor Advocacy Australia
Grainshaker
Sunday Creek
Amino Active
OJAY
Herbert Smith Freehills
Ello
Peter Mac
James Buyer Advocates
Max’s
ACTUATE IP
Garmin
Vitura Health
Bintani Australia
Fresh Cheese Company
Maxine
NGS Super
Atlantic Group of Companies
Aqium Gel
Carlton Football Club
National Relay Services
Jetstar
Oakdale Meat Co
Etihad Stadium
Associated Press
Arc One
Plan It Sync It
Melrose Health
Shell
BlackMores
iPrimus
Florsheim Shoes
Telstra
Craft CMS
Macmillan Publishing
VISSF
News
LBG Australia and New Zealand
Novvi
Microsoft Certified Azure Fundamentals
Chia
Catholic Insurance
Dinosaur Designs
Jalna
Coles
Plants
Federation University Australia
Passage Foods
ABC
Elucent
Ego Pharmaceuticals
Taylor Rose
Rackspace
Rydges
Watches of Switzerland
Grow Your Business
Buy Aussie Now
Engine Swim
Gadens
Magento
DepSkin.com
The Fortune Institute
Green St Juice CO
The Canberra Times
Loan Market
Cleanfit
Sports Power
Fit My Car
Crumpler
Toy World
High Street Armadale
Arthur Galan
Street Kitchen
Kadac
Cell Therapies
GooglePlay
POSTER Magazine
French Tables
Google
Fast.co
Melbourne Central
Celebrate Health
Australian Government
Uber
Eway
Federation Square
131 Pizza
PranaOn
Tassal
GPT Group
One Shift
Victorian Government
Australian Organic Food CO
ADP Payroll
Ebay
Schiavello
Melbourne Sports and Aquatic Centre – MSAC
Australian Anthill
Van Egmond Group
CAN- Common Wealth Bank
Viktoria & Woods
Palace Cinemas
Banki Haddock Fiora
Parker Lane
CB Richard Ellis
Forbes
Bigcommerce
Brisbane Times
TPP
Naturtint
MAP
NMI Insurance
OMS – Order Management System
Inferflora
Madman Entertainment
Mecca Brands

Testimonials

The AndMine team have been delivering our digital strategy and online services for many years now. Strongly commercially aware they know our industry well and have consistently delivered winning results for Matchbox. David Cohen, Owner, Matchbox

More Testimonials
AndMine-Google-Partner-Signature