As one of the leading Aussie agencies, our campaigns, marketing and advertising turns heads, then squeezes every percentage, from the top of funnel traffic through to real world conversions. There are tons of cowboys in this space, as the barrier too entry is extremely low, exceptional results on the complete other end of the scale.
We pitch and sell home run campaign ideas, they are simple, hook people in emotionally and create a buzz online. But it is the enormous knowledge behind the platforms that dial them up, our Martech ability to pull in thousands of data points and filter them down to the winning opportunities.
Together with our clients we push transparency through honest tracking. It is the connector between a subjective campaign idea and the millions of possible combinations across the multi-touch platforms. If you want to move the needle to great results, be brutally honest about what you are tracking, and get it right early. If not, the market and your customers will tell you, and you’ll pay for that privilege. It starts with selecting the right platform mix
AndMine work with platforms and purchase media to ensure your budget is not wasted on any pathway that does not meet agreed goals. The team don’t settle for the platform data that is provided, we leverage our partnership status and technology team to pull in theright data points and provide commercial insights.
Every ad platform has algorithms and bid pricing aimed to suck out and spend your budget. Some completely waste it. AndMine stay ahead with the maxim, “never settle”, even when goals are met. The very basics are conversion optimisation (CRO), pushing the funnel to grab percentages out of every pathway.
Yes, we can still get great results with direct marketing. But to reduce costs from awareness to conversions, the game has swung back to relevancy, organic content and huge performance benefits from cross platform audience development. Understanding customer behaviour allows us to convert them into segmented audiences, and re-engage them based on their behaviour, leading to much higher returns. From simple iterative campaigns, to sophisticated multi-touch automation in the graph below, you have to own your audiences.