As one of the leading Australian agencies, we pitch home run campaign ideas that hook people in emotionally and create online buzz. But it is the connection between a subjective campaign idea and the right platform mix that dials things up. Our expertise in Martech allows us to pull in thousands of data points and filter them down to winning opportunities.
We value transparency and we are huge advocators of honest tracking. If you want to get great results, be brutally honest about what you are tracking and get it right in the early stages. If not, you will learn it through the market and your customers in the hard way.
AndMine works with platforms and purchase media to ensure your budget is not wasted on any pathway that does not meet agreed goals. We leverage our partnerships with various platforms, and our technology team works to pull in the right data points and provide in-depth commercial insights.
Every ad platform has algorithms and bid-pricing tricks that are designed to suck out your budget. AndMine stays ahead with the maxim “Never Settle” even when goals are already met.
Yes, we can still get great results with direct marketing. But to reduce cost in areas from awareness to conversions, the game has swung back to relevancy, organic content and the performance benefits from cross-platform audience development. Understanding customer behaviour allows us to segment customers into groups and re-engage them based on their behaviour, which will lead to much higher returns. From simple iterative campaigns, to sophisticated multi-touch automation as shown the graph below, you have to own your audiences.
AndMine battle ad platforms using secrets we’ve developed over a decade in digital. We track conversion pathways to grow highly engaged audiences to meet client goals. On an apples vs apples comparison, AndMine consistently achieves an 50% improvement (or often up to 10 times) in campaign results.
For our advertising deck and specific case studies of your vertical/ industry, get in touch. We’ve delivered successful campaigns in over 170 countries and there is nothing we haven’t seen or done.
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The &Mine team is great to work with and went beyond the brief to deliver a family violence website which was both engaging and easy to use. The team is collaborative, understand the constraints and sensitivities of a government environment and work alongside you to develop creative and practical solutions and ideas. Stakeholders have only had positive feedback about the website including with comments such as the best government website I have seen. Christine Panayotou, Director Communications, Family Safety VictoriaMore Testimonials