estore digital advertising

As part of our Digital Marketing & Advertising Services, we use Retail and eStore Digital Advertising to drive valuable traffic to your website.

What is Retail and eStore Digital Advertising?

Retail and eStore Digital Advertising is the process of marketing products online to a targeted audience. The aim is to place your products in front of the consumers that are most likely to convert. To do this, intelligent targeting strategies must be used that take into account user data such as geographic, demographic and interest metrics as well as past consumer behaviour.

Retail and eStore Digital Advertising &Mine

At AndMine, we ensure that all decisions we make for a client’s digital advertising strategy are data-driven and in the interest of increasing conversions for their eStore. We select the optimal digital distribution channels so that our digital retail advertising targets consumers that are most likely to convert. Platforms like Google and Facebook profiles their users, generating data which can be leveraged to advertise niche products to the correct niche audience. For the best results, ad creative is customised for target groups and even made bespoke for individuals using behaviour-driven algorithms. For example, 25-year old females who have searched online for red lipstick will see display ads that are related to their search, as they are most likely to convert to a sale. This ensures that your e-store advertising budget achieves quality impressions and actively heightens your digital brand awareness

Retail and eStore digital advertising can be further optimised by implementing remarketing campaigns across the Google Display Network and social media platforms. Remarketing allows a brand to target past visitors of their eStore with a specifically tailored message. A common remarketing message is a reminder of items that have been left in the digital shopping cart without fulfilling the purchase. It’s no coincidence that those shoes you almost bought online appear on your Facebook newsfeed with some encouraging, personalised copy – it’s remarketing. Remarketing works by using target market lists based on considerations such as visits to a site and shopping cart contents, with the purpose of bringing consumers back to into the digital advertising funnel who have fallen out. Studies show that consumers who are exposed to remarketing campaigns after abandoning their cart are three times more likely to convert compared to consumers who are not prompted to complete their purchase[1]. 

The purpose of online marketing is not to spam consumers but to entice them onto the path to purchase, either for the first time or to complete an abandoned journey. AndMine intelligently plan advertising schedules with proven algorithms for the best conversion rates. We don’t just show your ads as much as possible to as many consumers as possible, we use specific targeting to provide the best ROI for our clients’ advertising spend.

The Power of eStore Advertising and Remarketing

The intelligent use of eStore advertising and remarketing differentiates AndMine’s capacity to leverage the digital advertising space and push the potential of your company’s campaigns. A targeted ad spend will result in less money wasted on consumers that will never convert and more focus on those who will; the ultimate goal is always to increase the ROI from your eStore advertising. 

 

Want to find out more about how your business can reach and retarget consumers more effectively online? Get in touch.

 

[1] . Source: http://www.digitalinformationworld.com/2014/09/infographic-retargeting-advertising-statistics.html

There is more to it than having your Retail and eStore Digital Advertising sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Crumpler
Liveoneday
Thomson Geer
French Tables
Catholic Insurance
MAP
Metricon
Florsheim Shoes
Vitura Health
iPrimus
High Street Armadale
Tassal
Tribe
Ego Pharmaceuticals
Sunday Creek
Victorian Government
Mecca Brands
White Suede
Elucent
The Age
21st Century Australia Party
Shell
Associated Press
Federation Square
Paypal
Melrose MCT
Movember
News
Bank of Cyprus
AC/DC
OJAY
Melbourne Heart
King Wood Mallesons
Positive Poster
OMS – Order Management System
Macpherson Kelley
WTFN
Aqium Gel
Grays Ecommerce
TPP
ISO CERTIFIED 27001
Fit My Car
Forbes
Beaumont
GooglePlay
Viktoria & Woods
National Museum of Australia
Engine Swim
Toy World
Ello
Fresh Cheese Company
Melrose Health
Focus On Furniture
The Burger Cheese
Australian Anthill
Max’s
Australian Physiotherapy Association
Arc One
Appstore
Vendor Advocacy Australia
Hairhouse Warehouse
Coles
Kadac
Oracle
Passage Foods
LBG Australia and New Zealand
QV Skincare
Kay&Burton
Eway
James Buyer Advocates
Etihad Stadium
Federation University Australia
Unsw Australia
Amino Active
Oakdale Meat Co
NMI Insurance
RMIT University
Bulk Nutrients
Hanover
Think & Grow Rich Inc
GPT Group
Ubertas Group
Telstra
Engineers Without Borders
DeeWhy Market
VISSF
Wild Rhino Shoes
Grow Your Business
Parker Lane
Gilbert+Tobin
Australian Organic Food CO
Passage To India
Garmin
131 Pizza
Instant RockStar
PranaOn
Windsorsmith
Plan It Sync It
Moov Head Lice
Microsoft Certified Azure Fundamentals
SunSense Digital Agency
Bostik
Switzer Media+Publishing
Rock Pool Group
Tek Ocean
CSquared Executive
Banki Haddock Fiora
BlackMores
Boston Consulting Group
The Royal Melbourne Hospital
HGG 
National Relay Services
Watches of Switzerland
Natralus Australia
Tomorrow Stars Basketball
Acquia Certified Site Builder Drupal
Macmillan Publishing
Herbert Smith Freehills
Marshall White
Magento Solution Specialist
Novvi
Naturtint
Ebay
Magento
Gadens
Mamma Lucia
POSTER Magazine
DUSA, Deakin University Student Association
Sports Power
Rydges
Smart Company
Heat Holders
Mark Alexander Design
CAN- Common Wealth Bank
Palace Cinemas
Peter Mac
Inferflora
Adobe Professional
Craft CMS
Schiavello
MyAccount
Madman Entertainment
Fairfax Media
The Canberra Times
Street Kitchen
Jalna
CB Richard Ellis
Green St Juice CO
Dinosaur Designs
ABC
Xavier
Bondi Sands
Fast.co
Buy Aussie Now
Castran Gilbert
NextTech
Plants
Atlantic Group of Companies
Google
Carlton Football Club
Royal Freemasons
Cronos Australia
Grainshaker
Dial Before You Dig
Melbourne Sports and Aquatic Centre – MSAC
Matchbox Homewares
Drupal
ADP Payroll
Cleanfit
Maxine
The Fortune Institute
The University Of Melbourne
ISO Certified
Uber
Celebrate Health
Toni&Guy
ACTUATE IP
Brisbane Times
Loan Market
McArthur Skincare
Scrum.org
Australian Government
Van Egmond Group
NGS Super
SMH – The Sydney Morning Herald
Bigcommerce
Taylor Rose
Bintani Australia
DepSkin.com
Jetstar
Melbourne Central
Chia
One Shift
Arthur Galan
SwinBurne University of Technology
Cooper Mills
Rackspace
Cell Therapies

Testimonials

Our business felt dramatically behind online before starting with AndMine. The team there helped us maintain, update and grow our website presence with ease. In addition to developing our online store and beautiful hair competition website in record time. They make complex IT marketing trends simple to understand with superb service; they are a true pleasure to work with. Ben Kennedy, Nicky Clarke (UK)

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