SEO content strategy AndMine

AndMine’s SEO agency services include the design and implementation of an end-to-end SEO Content Strategy.

SEO Content Strategy

SEO content strategy is the all-encompassing planning, execution, analysis and revision of your brand’s content that allows it to be fully optimised for search engines like Google.

While a content strategy includes content writing, the full scope of it is much wider. It is the overall messaging your brand conveys through all online and offline portals that connects you to your audiences and engages them. The creative messaging will be devised around goals that not only speak to your brand’s core values but incorporates your business objectives, budget allowances and ROI expectations.

In today’s digital ecosystem, a strong campaign is no longer enough. For maximum impact, your content strategy must be fully search engine optimised to capture online customers whenever possible. Achieving this requires the technical savvy to plan your content around wisely-selected keywords, schedule content intelligently and program your entire digital framework in favour of Google’s algorithm.

SEO Content Strategy AndMine

The first thing we do when building an SEO content strategy for a client is openly discuss your goals, budget and ideas. Then, we assess your current content as well as your competitors content by auditing websites, social channels and offline activity. With a grasp on the industry landscape, we can begin to accurately discuss strategy possibilities, including the creative and technical scope. This allows us to project realistic outcomes in terms of your brand’s SEO. We always host honest conversations around expectations in terms of Google ranking, traffic growth and ROI.

We brainstorm with clients until you are fully satisfied with the SEO content strategy, including creative and design ideas, platforms for distribution and budget delegation. In all cases, the content strategy that we develop will be dedicated to achieving your goals and generating the highest quality traffic. The first steps include building a bespoke keyword matrix for your brand and planning engaging content around the results that Google will recognise as valuable and relevant.   

AndMine’s in-house team includes project managers, technicians and creatives who can carry out the entire scope of the SEO content strategy, from conception to delivery to improvement. When publishing content across platforms, we adhere to the discussed branding for consistency; this ensures that the content strategy reaches and aligns with all of your media channels in a structured and consistent way. This method not only increases brand exposure but maximises brand recognition by not diluting the strategy across channels.

A Winning SEO Content Strategy

Rolling out a successful SEO content strategy goes beyond creative genius and technical know-how. It requires the digital intelligence to analyse SEO patterns through SEO reporting and draw tangible insights that translate to feasible recommendations for improvements. Across all SEO content strategies that we implement, we measure results on a daily, weekly and monthly basis to ensure we are harnessing any opportunity to improve aspects of the strategy. That way, we can deliver the very best search engine optimised content strategy for our clients so you can enjoy the very best results. 


Want to talk to us about your content strategy with one of the best SEO agency in Australia? Let’s chat.

While Developing a Winning SEO Content Strategy forms one aspect of your digital ecosystem nothing online sits in a silo. &Mine's in-house team now delivers 161 services; Avoid costly mistakes and #WIN online. Read our expert articles, or - and you’ll get

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The &Mine team is great to work with and went beyond the brief to deliver a family violence website which was both engaging and easy to use. The team is collaborative, understand the constraints and sensitivities of a government environment and work alongside you to develop creative and practical solutions and ideas. Stakeholders have only had positive feedback about the website including with comments such as the best government website I have seen. - Christine Panayotou, Director Communications, Family Safety Victoria

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 5, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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