draw

Generating a keyword matrix and selecting the right SEO keywords is part of our SEO agency services offering as an end-to-end digital agency.

What is a Keyword Matrix?

A keyword matrix is one of the first things to consider when developing an SEO strategy. Keyword matrices provide you with a comprehensive overview of what keywords other brands in your industry are targeting in their web content and which they are ranking for in search engines. This knowledge is incredibly valuable; it directly helps you select the right keywords for your brand and its organic traffic goals, budget and business growth.

Selecting The Right SEO Keywords with AndMine

When we work with clients to identify target SEO keywords, it all starts with an open discussion. We learn your market, brand, goals and budget and foster an honest approach to what kind of keywords you should be considering.

First, we put together a formal brief that details clear goals and objectives from both parties. Then, we progress to generating a keyword matrix. This accounts for competitor analysis and lays out what is realistically achievable in terms of SEO results, taking your budget and internal resources into consideration. The keyword matrix has primary, secondary and tertiary targets which can be used as a mixture to drive SEO content writing. We talk through the decision on keywords we are chasing in terms of their statistics for opportunity as well as how they talk to your brand and category.

Through our keyword matrix analysis and communications, we create a recommendations proposal around keywords that tie in well to your overall SEO strategy. A separate keyword matrix can be produced for paid search to optimise advertising spend, too. In both cases, the aim is to select valuable keywords that will attract valuable traffic.

Generating Quality Traffic for Business Growth

We are dedicated to providing our clients with the best results digital can harness. So, once the right keywords have been identified, we work with you to produce SEO content using best practice SEO techniques.

We track the impact of the newly interwoven keywords through SEO reporting, analytics and insights and identify the high-performing keywords. We understand that high traffic volume doesn’t necessarily translate to growth and ensure that we focus on quality over quantity. Through a focused and conservative approach, we intelligently set up an SEO strategy that will generate the best ROI and promote long-term traffic and long-term growth.

If you’re looking to improve your SEO strategy using the latest digital intellect, simply get in touch.

There is more to it than having your Keyword Matrix – Ideal SEO Keywords sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

ABC
Tassal
Peter Mac
MyAccount
Macmillan Publishing
Sunday Creek
Forbes
Castran Gilbert
SwinBurne University of Technology
Oracle
Xavier
Engineers Without Borders
Cell Therapies
Passage To India
Ego Pharmaceuticals
Toni&Guy
Tribe
Chia
iPrimus
Australian Anthill
Smart Company
Bostik
Melbourne Sports and Aquatic Centre – MSAC
White Suede
Paypal
Australian Organic Food CO
High Street Armadale
ISO Certified
Arthur Galan
Mecca Brands
ACTUATE IP
The Burger Cheese
Tomorrow Stars Basketball
Shell
ADP Payroll
Matchbox Homewares
Crumpler
CAN- Common Wealth Bank
Unsw Australia
Engine Swim
Rydges
Focus On Furniture
Movember
Oakdale Meat Co
Elucent
Magento Solution Specialist
Aqium Gel
Atlantic Group of Companies
Grow Your Business
Toy World
Wild Rhino Shoes
Bintani Australia
The Age
News
Parker Lane
Bulk Nutrients
Van Egmond Group
Florsheim Shoes
Garmin
LBG Australia and New Zealand
NextTech
Carlton Football Club
Ebay
Fairfax Media
Google
Tek Ocean
Melbourne Heart
BlackMores
The University Of Melbourne
Metricon
CB Richard Ellis
Amino Active
Switzer Media+Publishing
Brisbane Times
Grainshaker
Passage Foods
VISSF
Grays Ecommerce
Microsoft Certified Azure Fundamentals
NMI Insurance
Australian Physiotherapy Association
Ello
Drupal
131 Pizza
Plants
Rock Pool Group
Hanover
Rackspace
21st Century Australia Party
Kay&Burton
Craft CMS
Plan It Sync It
DepSkin.com
GooglePlay
Hairhouse Warehouse
Street Kitchen
AC/DC
Schiavello
Coles
National Museum of Australia
Green St Juice CO
Windsorsmith
POSTER Magazine
Appstore
Palace Cinemas
PranaOn
RMIT University
Dial Before You Dig
Arc One
Ubertas Group
Buy Aussie Now
WTFN
Naturtint
Uber
Federation Square
Viktoria & Woods
Marshall White
Bigcommerce
Magento
OMS – Order Management System
Bank of Cyprus
QV Skincare
Australian Government
Bondi Sands
Associated Press
Sports Power
Acquia Certified Site Builder Drupal
The Royal Melbourne Hospital
National Relay Services
Boston Consulting Group
Fast.co
Vendor Advocacy Australia
Melrose Health
The Fortune Institute
Beaumont
MAP
Telstra
Max’s
Royal Freemasons
Madman Entertainment
OJAY
James Buyer Advocates
Heat Holders
DeeWhy Market
Celebrate Health
One Shift
McArthur Skincare
Melbourne Central
CSquared Executive
The Canberra Times
Loan Market
SunSense Digital Agency
Moov Head Lice
Scrum.org
Victorian Government
DUSA, Deakin University Student Association
Eway
Novvi
Liveoneday
Natralus Australia
Dinosaur Designs
Melrose MCT
Think & Grow Rich Inc
Etihad Stadium
GPT Group
Watches of Switzerland
Cleanfit
Fresh Cheese Company
Maxine
SMH – The Sydney Morning Herald
Positive Poster
Jetstar
Kadac
Mamma Lucia
Adobe Professional
Instant RockStar
Cronos Australia
Jalna
Federation University Australia
TPP
Catholic Insurance

Testimonials

You guys have been absolutely amazing to work with and we are extremely happy with the website and how it has come to life. Thank you for all your hard work and dedication in getting this live on our set date and for assisting us and being patient with us with all the changes we have requested.

Katarina Heath , LifeChanger Foundation

More Testimonials
AndMine-Google-Partner-Signature