draw

Generating a keyword matrix and selecting the right SEO keywords is part of our SEO agency services offering as an end-to-end digital agency.

What is a Keyword Matrix?

A keyword matrix is one of the first things to consider when developing an SEO strategy. Keyword matrices provide you with a comprehensive overview of what keywords other brands in your industry are targeting in their web content and which they are ranking for in search engines. This knowledge is incredibly valuable; it directly helps you select the right keywords for your brand and its organic traffic goals, budget and business growth.

Selecting The Right SEO Keywords with AndMine

When we work with clients to identify target SEO keywords, it all starts with an open discussion. We learn your market, brand, goals and budget and foster an honest approach to what kind of keywords you should be considering.

First, we put together a formal brief that details clear goals and objectives from both parties. Then, we progress to generating a keyword matrix. This accounts for competitor analysis and lays out what is realistically achievable in terms of SEO results, taking your budget and internal resources into consideration. The keyword matrix has primary, secondary and tertiary targets which can be used as a mixture to drive SEO content writing. We talk through the decision on keywords we are chasing in terms of their statistics for opportunity as well as how they talk to your brand and category.

Through our keyword matrix analysis and communications, we create a recommendations proposal around keywords that tie in well to your overall SEO strategy. A separate keyword matrix can be produced for paid search to optimise advertising spend, too. In both cases, the aim is to select valuable keywords that will attract valuable traffic.

Generating Quality Traffic for Business Growth

We are dedicated to providing our clients with the best results digital can harness. So, once the right keywords have been identified, we work with you to produce SEO content using best practice SEO techniques.

We track the impact of the newly interwoven keywords through SEO reporting, analytics and insights and identify the high-performing keywords. We understand that high traffic volume doesn’t necessarily translate to growth and ensure that we focus on quality over quantity. Through a focused and conservative approach, we intelligently set up an SEO strategy that will generate the best ROI and promote long-term traffic and long-term growth.

If you’re looking to improve your SEO strategy using the latest digital intellect, simply get in touch.

There is more to it than having your Keyword Matrix – Ideal SEO Keywords sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

SunSense Digital Agency
OMS
DeeWhy Market
Digital Agency Panitsync
Oracle
Vendor Advocacy Australia
Swin
Loan Market
AC/DC
Associated Press
Metricon
Van Egmond Group
Fresh Cheese Company
High Street Armadale
National Relay Services
Brisbane Times
Madman Entertainment
Arthur Galan
Acquia Drupal Certification
Bulk Nutrients
Tassal
abc
Anthill
Green St Juice
MyAccount
Amino Active
Viktoria + Woods
University of Melbourne
OJAY
Toy World
Heat Holders
GPT Group
ADP Payroll
Atlantic Group
Uber
Grays Ecommerce
Rock Pool Group
Matchbox
CSquared Executive
Arc One
News
Paypal
Smart Company
Watches of Switzerland
Bintani
Crumpler
Professional
One Shift
Dusa
Movember
Chia
Xavier
BlackMores
Engineers Without Borders
Natralus Australia
Tony and Guy
DepSkin.com
Kay Burton
21st Century Education Agency
Shell
Engine Swim
MAP
Switzer
Max
Positive Poster
Grow Rich
Ubertas Group
Florsheim
LBG Australia and New Zealand
Cronos Australia
James Buyer Advocates
Hanover
131 Pizza
QV Skincare
Palace Cinemas
Microsoft-Certified-Azure-Fundamentals
Sports Power
Australian Physiotherapy Association
Novvi
Ello
ISO Certified
Drupal
Bigcommerce
Focus On Furniture
Nmiinsurance
Unsw Australia
Bondi Sands
RMIT University
Melbourne Central
National Museum of Australia
Mamma Lucia
Bank of Cyprus
Windsorsmith
Ego Pharmaceuticals
Canberra
Google
iPrimus
Eway
Tek Ocean
Coles
Rackspace
Marshall White
Melrose MCT
Dinosaur Designs
TSB
Macmillan
Melbourne Heart
CBRE
Maxine
Royal Freemasons
Etihad Stadium
McArthur Skincare
Fortune Institute
vissf
POSTER Magazine
Grow Your Business
Dial Before You Dig
Forbes
WTFN
Instant RockStar
Smh
Aqium Gel
MSAC
GooglePlay
The Burger Cheese
CAN
Moov Head Lice
Jalna
Federation
Melrose Health
Jetstar
TPP
Elucent
Liveoneday
Telstra
Magento
BCG
The Age
Scrum
Schiavello
Hairhouse Warehouse
Appstore
Victorian Government
Rydges
Australia Goverment
Fairfax Media
Castran Gilbert
tribe
White Suede
Parker Lane
Fed Square
Ebay
Magento Solution Specialist

Testimonials

We aren't exactly 'IT savvy' but AndMine's Marketing Software is simple to use and the guys are always there to help us out. We send out eNewsletters and automated Birthday offers with ease, keeping the restaurant busy and our 10,000+ members happy. All The Team, La Camera Restaurant

More Testimonials
AndMine-Google-Partner-Signature