The holy grail of consumer engagement and social network marketing campaigns; how do you ‘make’ something go viral? It all comes down to two things; The Idea, and the Functionality. The idea is essential – a concept that will entertain and delight and start the sharing process. However, functionality is equality important – the mechanic around the campaign will determine how easy it is to share and more importantly how easy it is to push that traffic into a conversion funnel (a sale or membership sign-up).

The trick for viral marketing is to reach the viral tipping point at the lowest possible cost. Why to mention this? Well if you effectively ‘pay’ for an incredible number of views or shares, then you should be weighing the campaign up against social media marketing or traditional marketing for the same exposure.

For example, here is AndMine’s 2012 promotional video launched at FES headlined by Sir Richard Branson. We leveraged off the event and speakers without any major spend (just video production and an email-out). The campaign managed over 15,000 views. You can see the original video on YouTube.


While Viral Marketing forms one aspect of your digital ecosystem nothing online sits in a silo. &Mine's in-house team now delivers 159 services; Avoid costly mistakes and #WIN online. Read our expert articles, or - and you’ll get

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The guys at &Mine are one step ahead and have made the process pleasant and stress free. All credit to them and their great working culture because I expected the process to be awful. I am looking forward to taking this project live and doing more business with &Mine. - Lauren Brown, Director, Motto fashion

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 5, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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