white hat seo

Our SEO services include the design and execution of white hat SEO strategy.

What is White Hat SEO Strategy?

White hat SEO refers to the process of optimising your website for search engine indexing using only best practice techniques. While there are many black hat techniques, that essentially try to trick or work around Google’s algorithm, these ploys are often reap short-lived results that are ultimately foiled by Google’s ongoing updates. A white hat SEO strategy is the overall planned and executed effort that aims to grow organic traffic through search results by adhering strictly to white hat tactics.

With the world moving to digital, white hat SEO has inescapably become a core element of any business strategy. By establishing a strong and lasting search engine presence through SEO, businesses are effectively using Google as a “free” lead generation tool. Of course, investing in SEO does entail costs, time and effort, but the result will be a healthy influx of organic traffic.

White Hat SEO Strategy AndMine

AndMine’s approach to creating and rolling out SEO strategy for clients is open, honest and 100% white hat. Our aim is always to produce clean, stable and long-lasting organic results for our clients; that’s why we stick to best practice SEO that is aligned with Google’s Algorithms and its constant evolution.

White hat SEO takes time; the results will not happen overnight. Our steps for developing an SEO strategy for your business that works are the following:

  • Business objective evaluation
  • Digital presence & website analysis
  • Competitor and market analysis
  • Keyword matrix generation
  • Outline ‘Big Picture’ of SEO strategy
  • Establish realistic goals for organic traffic based on budget, company size, current growth trends and market opportunity
  • Establish pathways for achieving goals
  • Establish team and resource

Once the SEO strategy has been defined, AndMine’s internal team can execute the plan on an ongoing basis for your website. Alternatively, we can handover the information and process for your team to execute with advice on how to ensure your SEO efforts adhere to white hat techniques. We can also offer support in more technical areas of SEO such as website architecture and provide recommendations for tools and monitoring.

Best Practice SEO for Best SEO Results

Our confidence in white hat SEO strategy is not grounded in being “good guys” – it’s grounded in pure, unadulterated fact. We carry out reporting and analytics for every SEO campaign we do and measure results that translate into insights – insights that tell us white hat SEO works. AndMine track and trace all our activity against the organic results achieved and fine-tune strategy until we aren’t just doing white hat SEO but brilliant white hat SEO.

We refrain from offering our clients empty promises of ‘page one results’. Instead, we aim to deliver a strategy that will generate healthy growth of overall organic traffic for your business, whether that means a #1 ranking on Google or discovering obscure keywords that translate to a traffic jackpot.

If, for some reason, SEO isn’t the best investment for your business, we can look at other options for growing your reach. If we find that PPC, email marketing or social advertising promise a comparably better ROI – or perhaps even an ad in the newspaper(!) – then we can realign your digital spends to a new pathway.

Want to find out more about a white hat SEO strategy for your business? Let’s talk.

There is more to it than having your White Hat SEO – Strategy For Organic Traffic sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Green St Juice CO
The Age
VISSF
Plants
Magento
Positive Poster
Victorian Government
GPT Group
Acquia Certified Site Builder Drupal
One Shift
Cleanfit
OMS – Order Management System
DUSA, Deakin University Student Association
Schiavello
The Royal Melbourne Hospital
National Museum of Australia
Royal Freemasons
Florsheim Shoes
Movember
DeeWhy Market
Bostik
Grainshaker
Dial Before You Dig
Telstra
Think & Grow Rich Inc
Coles
LBG Australia and New Zealand
CAN- Common Wealth Bank
Grays Ecommerce
Rackspace
Mecca Brands
Google
Chia
Forbes
Plan It Sync It
Bondi Sands
Tek Ocean
Jetstar
Tribe
Scrum.org
Eway
Fairfax Media
Bigcommerce
Castran Gilbert
Sports Power
Natralus Australia
Bank of Cyprus
Unsw Australia
Carlton Football Club
Liveoneday
Tomorrow Stars Basketball
Passage To India
Melrose MCT
Passage Foods
Melbourne Heart
Atlantic Group of Companies
Tassal
Fast.co
POSTER Magazine
Australian Anthill
Shell
TPP
CB Richard Ellis
Smart Company
Palace Cinemas
ABC
Brisbane Times
WTFN
Toy World
Instant RockStar
QV Skincare
ISO Certified
Elucent
iPrimus
National Relay Services
Hanover
Amino Active
ACTUATE IP
Moov Head Lice
Matchbox Homewares
Ego Pharmaceuticals
Focus On Furniture
Australian Organic Food CO
Naturtint
Wild Rhino Shoes
McArthur Skincare
Bintani Australia
Federation Square
Parker Lane
Uber
Maxine
Rydges
Beaumont
NMI Insurance
Buy Aussie Now
BlackMores
OJAY
CSquared Executive
ADP Payroll
MAP
News
Van Egmond Group
Dinosaur Designs
Ello
James Buyer Advocates
Metricon
Cronos Australia
MyAccount
Etihad Stadium
Associated Press
Garmin
Arthur Galan
The Canberra Times
Bulk Nutrients
Windsorsmith
SunSense Digital Agency
SwinBurne University of Technology
Aqium Gel
The University Of Melbourne
Celebrate Health
Oracle
Loan Market
Oakdale Meat Co
The Fortune Institute
Craft CMS
Peter Mac
Cell Therapies
Australian Government
RMIT University
Federation University Australia
Madman Entertainment
Magento Solution Specialist
Watches of Switzerland
Novvi
Crumpler
Max’s
DepSkin.com
Viktoria & Woods
Catholic Insurance
The Burger Cheese
131 Pizza
Rock Pool Group
SMH – The Sydney Morning Herald
GooglePlay
High Street Armadale
Xavier
21st Century Australia Party
Engineers Without Borders
Kay&Burton
Engine Swim
Melbourne Sports and Aquatic Centre – MSAC
Hairhouse Warehouse
Ebay
Arc One
Boston Consulting Group
NextTech
Vendor Advocacy Australia
Adobe Professional
Kadac
Toni&Guy
Heat Holders
Sunday Creek
White Suede
Jalna
Microsoft Certified Azure Fundamentals
Paypal
Grow Your Business
Marshall White
AC/DC
Melbourne Central
Street Kitchen
Drupal
Ubertas Group
Melrose Health
Mamma Lucia
Fresh Cheese Company
Appstore
Macmillan Publishing
Switzer Media+Publishing
PranaOn
Australian Physiotherapy Association

Testimonials

Thank you for all of your hard work in getting our beautiful Melrose website live today. Woohoo!From the incredible design, to all of the behind the scenes technical aspects, to making it all come together and managing all of our feedback. - Lucinda Hobson, Melrose Project Manager Thank you to each and everyone of you for your dedication and hard work in getting this live and running and for your continuous hard work over the week in ironing out the issues that come with a website launch. Kat Heath, Melrose Group Marketing Manager

More Testimonials
AndMine-Google-Partner-Signature