white hat seo

Our SEO services include the design and execution of white hat SEO strategy.

What is White Hat SEO Strategy?

White hat SEO refers to the process of optimising your website for search engine indexing using only best practice techniques. While there are many black hat techniques, that essentially try to trick or work around Google’s algorithm, these ploys are often reap short-lived results that are ultimately foiled by Google’s ongoing updates. A white hat SEO strategy is the overall planned and executed effort that aims to grow organic traffic through search results by adhering strictly to white hat tactics.

With the world moving to digital, white hat SEO has inescapably become a core element of any business strategy. By establishing a strong and lasting search engine presence through SEO, businesses are effectively using Google as a “free” lead generation tool. Of course, investing in SEO does entail costs, time and effort, but the result will be a healthy influx of organic traffic.

White Hat SEO Strategy AndMine

AndMine’s approach to creating and rolling out SEO strategy for clients is open, honest and 100% white hat. Our aim is always to produce clean, stable and long-lasting organic results for our clients; that’s why we stick to best practice SEO that is aligned with Google’s Algorithms and its constant evolution.

White hat SEO takes time; the results will not happen overnight. Our steps for developing an SEO strategy for your business that works are the following:

  • Business objective evaluation
  • Digital presence & website analysis
  • Competitor and market analysis
  • Keyword matrix generation
  • Outline ‘Big Picture’ of SEO strategy
  • Establish realistic goals for organic traffic based on budget, company size, current growth trends and market opportunity
  • Establish pathways for achieving goals
  • Establish team and resource

Once the SEO strategy has been defined, AndMine’s internal team can execute the plan on an ongoing basis for your website. Alternatively, we can handover the information and process for your team to execute with advice on how to ensure your SEO efforts adhere to white hat techniques. We can also offer support in more technical areas of SEO such as website architecture and provide recommendations for tools and monitoring.

Best Practice SEO for Best SEO Results

Our confidence in white hat SEO strategy is not grounded in being “good guys” – it’s grounded in pure, unadulterated fact. We carry out reporting and analytics for every SEO campaign we do and measure results that translate into insights – insights that tell us white hat SEO works. AndMine track and trace all our activity against the organic results achieved and fine-tune strategy until we aren’t just doing white hat SEO but brilliant white hat SEO.

We refrain from offering our clients empty promises of ‘page one results’. Instead, we aim to deliver a strategy that will generate healthy growth of overall organic traffic for your business, whether that means a #1 ranking on Google or discovering obscure keywords that translate to a traffic jackpot.

If, for some reason, SEO isn’t the best investment for your business, we can look at other options for growing your reach. If we find that PPC, email marketing or social advertising promise a comparably better ROI – or perhaps even an ad in the newspaper(!) – then we can realign your digital spends to a new pathway.

Want to find out more about a white hat SEO strategy for your business? Let’s talk.

There is more to it than having your White Hat SEO – Strategy For Organic Traffic sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Novvi
Bulk Nutrients
Mecca cosmetics
Jalna
Associated Press
Nmiinsurance
Madman Entertainment
Magento Solution Specialist
Instant RockStar
Parker Lane
WTFN
OJAY
AC/DC
Professional
Bank of Cyprus
Dinosaur Designs
abc
Engine Swim
TPP
Florsheim
Xavier
Chia
Ego Pharmaceuticals
OMS
Microsoft-Certified-Azure-Fundamentals
Melbourne Central
Marshall White
Telstra
DepSkin.com
Smart Company
Arc One
Melrose MCT
Crumpler
Shell
Van Egmond Group
Beaumont
iPrimus
Canberra
Metricon
Appstore
Australia Goverment
Scrum
Switzer
Movember
ISO Certified
Fresh Cheese Company
Jetstar
MyAccount
Liveoneday
Google
Toy World
Bigcommerce
Cronos Australia
Hanover
Victorian Government
Tek Ocean
Oracle
CSquared Executive
Fairfax Media
Elucent
Wild Rhino Shoes
DeeWhy Market
Unsw Australia
One Shift
Magento
Rydges
21st Century Education Agency
Tassal
CBRE
McArthur Skincare
Engineers Without Borders
QV Skincare
GooglePlay
Celebrate health
Maxine
Bostik
Paypal
Heat Holders
Castran Gilbert
Vendor Advocacy Australia
Kay Burton
Dial Before You Dig
Australian Physiotherapy Association
National Museum of Australia
Tony and Guy
Sports Power
Swin
Moov Head Lice
Green St Juice
Loan Market
Rock Pool Group
Fed Square
Etihad Stadium
TSB
Bintani
131 Pizza
News
The Age
ADP Payroll
Aqium Gel
Melbourne Heart
Palace Cinemas
Melrose Health
Arthur Galan
Max
Hairhouse Warehouse
National Relay Services
Viktoria + Woods
Focus On Furniture
Australian organic foods
Atlantic Group
Smh
catholic insurance
RMIT University
James Buyer Advocates
CAN
White Suede
Grow Rich
Coles
Anthill
BCG
Rackspace
Fortune Institute
Matchbox
Brisbane Times
GPT Group
Oakdale
Federation
Uber
Dusa
BlackMores
Acquia Drupal Certification
Mamma Lucia
LBG Australia and New Zealand
street kitchen
MSAC
High Street Armadale
Positive Poster
SunSense Digital Agency
Watches of Switzerland
Grainshaker
Grays Ecommerce
POSTER Magazine
University of Melbourne
Ello
Bondi Sands
Forbes
Ubertas Group
Drupal
Schiavello
tribe
Windsorsmith
MAP
Garmin
passage to india
Natralus Australia
Eway
Macmillan
Sunday creek
Royal Freemasons
The Burger Cheese
Grow Your Business
Amino Active
Ebay
vissf
Digital Agency Panitsync

Testimonials

I work with AndMine for my web development and website content management. Changes are always made quickly and I'm kept in the loop at all times - the website continues to generate awesome results. Jason Digby, Eatmusik

More Testimonials
AndMine-Google-Partner-Signature