White Hat SEO AndMine

Our SEO services include the design and execution of white hat SEO strategy.

What is White Hat SEO Strategy?

White hat SEO refers to the process of optimising your website for search engine indexing using only best practice techniques. While there are many black hat techniques, that essentially try to trick or work around Google’s algorithm, these ploys are often reap short-lived results that are ultimately foiled by Google’s ongoing updates. A white hat SEO strategy is the overall planned and executed effort that aims to grow organic traffic through search results by adhering strictly to white hat tactics.

With the world moving to digital, white hat SEO has inescapably become a core element of any business strategy. By establishing a strong and lasting search engine presence through SEO, businesses are effectively using Google as a “free” lead generation tool. Of course, investing in SEO does entail costs, time and effort, but the result will be a healthy influx of organic traffic.

White Hat SEO Strategy AndMine

AndMine’s approach to creating and rolling out SEO strategy for clients is open, honest and 100% white hat. Our aim is always to produce clean, stable and long-lasting organic results for our clients; that’s why we stick to best practice SEO that is aligned with Google’s Algorithms and its constant evolution.

White hat SEO takes time; the results will not happen overnight. Our steps for developing an SEO strategy for your business that works are the following:

  • Business objective evaluation
  • Digital presence & website analysis
  • Competitor and market analysis
  • Keyword matrix generation
  • Outline ‘Big Picture’ of SEO strategy
  • Establish realistic goals for organic traffic based on budget, company size, current growth trends and market opportunity
  • Establish pathways for achieving goals
  • Establish team and resource

Once the SEO strategy has been defined, AndMine’s internal team can execute the plan on an ongoing basis for your website. Alternatively, we can handover the information and process for your team to execute with advice on how to ensure your SEO efforts adhere to white hat techniques. We can also offer support in more technical areas of SEO such as website architecture and provide recommendations for tools and monitoring.

Best Practice SEO for Best SEO Results

Our confidence in white hat SEO strategy is not grounded in being “good guys” – it’s grounded in pure, unadulterated fact. We carry out reporting and analytics for every SEO campaign we do and measure results that translate into insights – insights that tell us white hat SEO works. AndMine track and trace all our activity against the organic results achieved and fine-tune strategy until we aren’t just doing white hat SEO but brilliant white hat SEO.

We refrain from offering our clients empty promises of ‘page one results’. Instead, we aim to deliver a strategy that will generate healthy growth of overall organic traffic for your business, whether that means a #1 ranking on Google or discovering obscure keywords that translate to a traffic jackpot.

If, for some reason, SEO isn’t the best investment for your business, we can look at other options for growing your reach. If we find that PPC, email marketing or social advertising promise a comparably better ROI – or perhaps even an ad in the newspaper(!) – then we can realign your digital spends to a new pathway.

Want to find out more about a white hat SEO strategy for your business? Let’s talk.

While White Hat SEO Strategy For Organic Traffic forms one aspect of your digital ecosystem nothing online sits in a silo. &Mine's in-house team now delivers 153 services; Avoid costly mistakes and #WIN online. Read our expert articles, or - and you’ll get

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It is great working with such a dedicated and competent team in this ever changing space and I would highly recommend Michael and his work. - Stephanie Clayton, Marketing Services Manager, Ego Pharmaceuticals

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 3, South Tower
    424 St. Kilda Road,
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 3, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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