white hat seo

Our SEO services include the design and execution of white hat SEO strategy.

What is White Hat SEO Strategy?

White hat SEO refers to the process of optimising your website for search engine indexing using only best practice techniques. While there are many black hat techniques, that essentially try to trick or work around Google’s algorithm, these ploys are often reap short-lived results that are ultimately foiled by Google’s ongoing updates. A white hat SEO strategy is the overall planned and executed effort that aims to grow organic traffic through search results by adhering strictly to white hat tactics.

With the world moving to digital, white hat SEO has inescapably become a core element of any business strategy. By establishing a strong and lasting search engine presence through SEO, businesses are effectively using Google as a “free” lead generation tool. Of course, investing in SEO does entail costs, time and effort, but the result will be a healthy influx of organic traffic.

White Hat SEO Strategy AndMine

AndMine’s approach to creating and rolling out SEO strategy for clients is open, honest and 100% white hat. Our aim is always to produce clean, stable and long-lasting organic results for our clients; that’s why we stick to best practice SEO that is aligned with Google’s Algorithms and its constant evolution.

White hat SEO takes time; the results will not happen overnight. Our steps for developing an SEO strategy for your business that works are the following:

  • Business objective evaluation
  • Digital presence & website analysis
  • Competitor and market analysis
  • Keyword matrix generation
  • Outline ‘Big Picture’ of SEO strategy
  • Establish realistic goals for organic traffic based on budget, company size, current growth trends and market opportunity
  • Establish pathways for achieving goals
  • Establish team and resource

Once the SEO strategy has been defined, AndMine’s internal team can execute the plan on an ongoing basis for your website. Alternatively, we can handover the information and process for your team to execute with advice on how to ensure your SEO efforts adhere to white hat techniques. We can also offer support in more technical areas of SEO such as website architecture and provide recommendations for tools and monitoring.

Best Practice SEO for Best SEO Results

Our confidence in white hat SEO strategy is not grounded in being “good guys” – it’s grounded in pure, unadulterated fact. We carry out reporting and analytics for every SEO campaign we do and measure results that translate into insights – insights that tell us white hat SEO works. AndMine track and trace all our activity against the organic results achieved and fine-tune strategy until we aren’t just doing white hat SEO but brilliant white hat SEO.

We refrain from offering our clients empty promises of ‘page one results’. Instead, we aim to deliver a strategy that will generate healthy growth of overall organic traffic for your business, whether that means a #1 ranking on Google or discovering obscure keywords that translate to a traffic jackpot.

If, for some reason, SEO isn’t the best investment for your business, we can look at other options for growing your reach. If we find that PPC, email marketing or social advertising promise a comparably better ROI – or perhaps even an ad in the newspaper(!) – then we can realign your digital spends to a new pathway.

Want to find out more about a white hat SEO strategy for your business? Let’s talk.

There is more to it than having your White Hat SEO – Strategy For Organic Traffic sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Australian Physiotherapy Association
Ego Pharmaceuticals
CB Richard Ellis
Grow Your Business
DeeWhy Market
Coles
Van Egmond Group
High Street Armadale
James Buyer Advocates
GPT Group
Kay&Burton
Scrum.org
Vendor Advocacy Australia
Buy Aussie Now
Cleanfit
Melbourne Sports and Aquatic Centre – MSAC
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The Fortune Institute
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Passage To India
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Ello
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131 Pizza
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Sports Power
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Focus On Furniture
National Museum of Australia
Watches of Switzerland
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Palace Cinemas
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Federation University Australia
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Loan Market
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MAP
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OJAY
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Atlantic Group of Companies
Maxine
Peter Mac
Plan It Sync It
Movember
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Heat Holders
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CAN- Common Wealth Bank
Fast.co
Mark Alexander Design
The University Of Melbourne
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POSTER Magazine
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Google
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Australian Organic Food CO
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Metricon
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Xavier
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Australian Government
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NextTech
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Tomorrow Stars Basketball
Carlton Football Club
Beaumont
Liveoneday
Hanover
RMIT University
ADP Payroll
Melbourne Central
Street Kitchen
Green St Juice CO
Florsheim Shoes
Adobe Professional
Positive Poster
Hairhouse Warehouse
MyAccount
Cronos Australia
Drupal
ACTUATE IP
Magento Solution Specialist
TPP
Novvi
21st Century Australia Party
Wild Rhino Shoes
SwinBurne University of Technology
Rock Pool Group
VISSF
Eway
ABC
Acquia Certified Site Builder Drupal
Schiavello
WTFN
Royal Freemasons
Windsorsmith
Toni&Guy
Craft CMS
GooglePlay
French Tables
Chia
Arthur Galan
Unsw Australia
Paypal
Fresh Cheese Company
The Age
Bondi Sands
SunSense Digital Agency
Shell
Dial Before You Dig
Etihad Stadium
QV Skincare
Max’s
Catholic Insurance
OMS – Order Management System
Associated Press
Mamma Lucia
PranaOn

Testimonials

We decided to make the commitment and drop Traditional Marketing like Yellow pages and trial AndMine's Website Development, Design and Email Marketing Services. We never looked back and business is always booming. We certainly would not have been able to grow our business to where it is today without AndMine. Monika & Ellen, The Depskin Centre

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AndMine's is ISO 27001 : Information Security Management Systems Certified.
AndMine's is ISO 27001 : Information Security Management Systems Certified.