white hat seo

Our SEO services include the design and execution of white hat SEO strategy.

What is White Hat SEO Strategy?

White hat SEO refers to the process of optimising your website for search engine indexing using only best practice techniques. While there are many black hat techniques, that essentially try to trick or work around Google’s algorithm, these ploys are often reap short-lived results that are ultimately foiled by Google’s ongoing updates. A white hat SEO strategy is the overall planned and executed effort that aims to grow organic traffic through search results by adhering strictly to white hat tactics.

With the world moving to digital, white hat SEO has inescapably become a core element of any business strategy. By establishing a strong and lasting search engine presence through SEO, businesses are effectively using Google as a “free” lead generation tool. Of course, investing in SEO does entail costs, time and effort, but the result will be a healthy influx of organic traffic.

White Hat SEO Strategy AndMine

AndMine’s approach to creating and rolling out SEO strategy for clients is open, honest and 100% white hat. Our aim is always to produce clean, stable and long-lasting organic results for our clients; that’s why we stick to best practice SEO that is aligned with Google’s Algorithms and its constant evolution.

White hat SEO takes time; the results will not happen overnight. Our steps for developing an SEO strategy for your business that works are the following:

  • Business objective evaluation
  • Digital presence & website analysis
  • Competitor and market analysis
  • Keyword matrix generation
  • Outline ‘Big Picture’ of SEO strategy
  • Establish realistic goals for organic traffic based on budget, company size, current growth trends and market opportunity
  • Establish pathways for achieving goals
  • Establish team and resource

Once the SEO strategy has been defined, AndMine’s internal team can execute the plan on an ongoing basis for your website. Alternatively, we can handover the information and process for your team to execute with advice on how to ensure your SEO efforts adhere to white hat techniques. We can also offer support in more technical areas of SEO such as website architecture and provide recommendations for tools and monitoring.

Best Practice SEO for Best SEO Results

Our confidence in white hat SEO strategy is not grounded in being “good guys” – it’s grounded in pure, unadulterated fact. We carry out reporting and analytics for every SEO campaign we do and measure results that translate into insights – insights that tell us white hat SEO works. AndMine track and trace all our activity against the organic results achieved and fine-tune strategy until we aren’t just doing white hat SEO but brilliant white hat SEO.

We refrain from offering our clients empty promises of ‘page one results’. Instead, we aim to deliver a strategy that will generate healthy growth of overall organic traffic for your business, whether that means a #1 ranking on Google or discovering obscure keywords that translate to a traffic jackpot.

If, for some reason, SEO isn’t the best investment for your business, we can look at other options for growing your reach. If we find that PPC, email marketing or social advertising promise a comparably better ROI – or perhaps even an ad in the newspaper(!) – then we can realign your digital spends to a new pathway.

Want to find out more about a white hat SEO strategy for your business? Let’s talk.

There is more to it than having your White Hat SEO – Strategy For Organic Traffic sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

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Castran Gilbert
Macmillan Publishing
Cell Therapies
Tomorrow Stars Basketball
Macpherson Kelley
Mamma Lucia
Palace Cinemas
Herbert Smith Freehills
Thomson Geer
Victorian Government
Max’s
Inferflora
Gilbert+Tobin
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ACTUATE IP
Movember
ABC
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Australian Physiotherapy Association
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Ello
ISO Certified
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131 Pizza
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Vendor Advocacy Australia
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Melbourne Sports and Aquatic Centre – MSAC
Aqium Gel
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Passage To India
National Museum of Australia
Parker Lane
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SunSense Digital Agency
Amino Active
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Forbes
Bank of Cyprus
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Buy Aussie Now
Street Kitchen
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Fit My Car
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Telstra
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21st Century Australia Party
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MyAccount
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Arthur Galan
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Peter Mac
iPrimus
Banki Haddock Fiora
Brisbane Times
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Atlantic Group of Companies
Ebay
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Toni&Guy
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Chia
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CSquared Executive
Adobe Professional
Loan Market
ISO CERTIFIED 27001
Carlton Football Club
Federation Square
The University Of Melbourne
Positive Poster
Schiavello
Dinosaur Designs
Uber
Magento Solution Specialist
Melrose MCT
SwinBurne University of Technology
Coles
OJAY
Xavier
Rackspace
Madman Entertainment
Heat Holders
Windsorsmith
Ubertas Group
Boston Consulting Group
Rock Pool Group
Australian Anthill
Plan It Sync It
CB Richard Ellis
Kadac
Engine Swim
High Street Armadale
Florsheim Shoes
Craft CMS
Associated Press
TPP
News
Green St Juice CO
Novvi
Sports Power
SMH – The Sydney Morning Herald
French Tables
GPT Group
Microsoft Certified Azure Fundamentals
Oakdale Meat Co
Van Egmond Group
DUSA, Deakin University Student Association
Royal Freemasons
Oracle
Jetstar
The Burger Cheese

Testimonials

The guys at &Mine are one step ahead and have made the process pleasant and stress free. All credit to them and their great working culture because I expected the process to be awful. I am looking forward to taking this project live and doing more business with &Mine. Lauren Brown, Director, Motto fashion

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