white hat seo

Our SEO services include the design and execution of white hat SEO strategy.

What is White Hat SEO Strategy?

White hat SEO refers to the process of optimising your website for search engine indexing using only best practice techniques. While there are many black hat techniques, that essentially try to trick or work around Google’s algorithm, these ploys are often reap short-lived results that are ultimately foiled by Google’s ongoing updates. A white hat SEO strategy is the overall planned and executed effort that aims to grow organic traffic through search results by adhering strictly to white hat tactics.

With the world moving to digital, white hat SEO has inescapably become a core element of any business strategy. By establishing a strong and lasting search engine presence through SEO, businesses are effectively using Google as a “free” lead generation tool. Of course, investing in SEO does entail costs, time and effort, but the result will be a healthy influx of organic traffic.

White Hat SEO Strategy AndMine

AndMine’s approach to creating and rolling out SEO strategy for clients is open, honest and 100% white hat. Our aim is always to produce clean, stable and long-lasting organic results for our clients; that’s why we stick to best practice SEO that is aligned with Google’s Algorithms and its constant evolution.

White hat SEO takes time; the results will not happen overnight. Our steps for developing an SEO strategy for your business that works are the following:

  • Business objective evaluation
  • Digital presence & website analysis
  • Competitor and market analysis
  • Keyword matrix generation
  • Outline ‘Big Picture’ of SEO strategy
  • Establish realistic goals for organic traffic based on budget, company size, current growth trends and market opportunity
  • Establish pathways for achieving goals
  • Establish team and resource

Once the SEO strategy has been defined, AndMine’s internal team can execute the plan on an ongoing basis for your website. Alternatively, we can handover the information and process for your team to execute with advice on how to ensure your SEO efforts adhere to white hat techniques. We can also offer support in more technical areas of SEO such as website architecture and provide recommendations for tools and monitoring.

Best Practice SEO for Best SEO Results

Our confidence in white hat SEO strategy is not grounded in being “good guys” – it’s grounded in pure, unadulterated fact. We carry out reporting and analytics for every SEO campaign we do and measure results that translate into insights – insights that tell us white hat SEO works. AndMine track and trace all our activity against the organic results achieved and fine-tune strategy until we aren’t just doing white hat SEO but brilliant white hat SEO.

We refrain from offering our clients empty promises of ‘page one results’. Instead, we aim to deliver a strategy that will generate healthy growth of overall organic traffic for your business, whether that means a #1 ranking on Google or discovering obscure keywords that translate to a traffic jackpot.

If, for some reason, SEO isn’t the best investment for your business, we can look at other options for growing your reach. If we find that PPC, email marketing or social advertising promise a comparably better ROI – or perhaps even an ad in the newspaper(!) – then we can realign your digital spends to a new pathway.

Want to find out more about a white hat SEO strategy for your business? Let’s talk.

There is more to it than having your White Hat SEO – Strategy For Organic Traffic sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Aqium Gel
abc
GPT Group
Marshall White
Professional
Melrose Health
Matchbox
National Relay Services
Ello
Crumpler
Moov Head Lice
Jetstar
tribe
Maxine
Castran Gilbert
Smh
Tony and Guy
vissf
Canberra
Royal Freemasons
Watches of Switzerland
Ebay
Bulk Nutrients
RMIT University
iPrimus
Hairhouse Warehouse
Smart Company
CSquared Executive
Uber
Dusa
Tek Ocean
High Street Armadale
Positive Poster
Van Egmond Group
Drupal
Viktoria + Woods
Vendor Advocacy Australia
Swin
Anthill
Madman Entertainment
TSB
Arthur Galan
Mamma Lucia
SunSense Digital Agency
TPP
Digital Agency Panitsync
Engine Swim
Metricon
Palace Cinemas
GooglePlay
University of Melbourne
MSAC
Schiavello
Grow Rich
Bondi Sands
ISO Certified
Victorian Government
Associated Press
AC/DC
Focus On Furniture
Melbourne Heart
Engineers Without Borders
Eway
Fairfax Media
The Burger Cheese
Paypal
Ego Pharmaceuticals
Etihad Stadium
Grow Your Business
CBRE
Magento
Novvi
Kay Burton
131 Pizza
Google
Magento Solution Specialist
Unsw Australia
Scrum
Natralus Australia
Ubertas Group
Dinosaur Designs
Acquia Drupal Certification
Hanover
McArthur Skincare
Microsoft-Certified-Azure-Fundamentals
BCG
Australia Goverment
21st Century Education Agency
James Buyer Advocates
Melbourne Central
Oracle
Bigcommerce
Telstra
BlackMores
Rydges
Fresh Cheese Company
Forbes
Melrose MCT
Rackspace
Max
MyAccount
ADP Payroll
MAP
Fortune Institute
Elucent
Grays Ecommerce
POSTER Magazine
Bank of Cyprus
Brisbane Times
Australian Physiotherapy Association
News
DepSkin.com
Chia
Arc One
Bintani
Movember
Dial Before You Dig
Liveoneday
National Museum of Australia
Cronos Australia
Macmillan
Green St Juice
Loan Market
Jalna
Atlantic Group
Fed Square
Switzer
Appstore
Nmiinsurance
Coles
White Suede
LBG Australia and New Zealand
OMS
CAN
Rock Pool Group
Amino Active
One Shift
Shell
OJAY
DeeWhy Market
Instant RockStar
The Age
Tassal
Toy World
Sports Power
WTFN
Parker Lane
QV Skincare

Testimonials

Michael has a wealth of knowledge in business development and management, especially online businesses. His passion and experience in this fast growing and emerging industry is unrivalled.

Dr Viet Le,Lecturer at Swinburne University

More Testimonials
AndMine-Google-Partner-Signature