white hat seo

Our SEO services include the design and execution of white hat SEO strategy.

What is White Hat SEO Strategy?

White hat SEO refers to the process of optimising your website for search engine indexing using only best practice techniques. While there are many black hat techniques, that essentially try to trick or work around Google’s algorithm, these ploys are often reap short-lived results that are ultimately foiled by Google’s ongoing updates. A white hat SEO strategy is the overall planned and executed effort that aims to grow organic traffic through search results by adhering strictly to white hat tactics.

With the world moving to digital, white hat SEO has inescapably become a core element of any business strategy. By establishing a strong and lasting search engine presence through SEO, businesses are effectively using Google as a “free” lead generation tool. Of course, investing in SEO does entail costs, time and effort, but the result will be a healthy influx of organic traffic.

White Hat SEO Strategy AndMine

AndMine’s approach to creating and rolling out SEO strategy for clients is open, honest and 100% white hat. Our aim is always to produce clean, stable and long-lasting organic results for our clients; that’s why we stick to best practice SEO that is aligned with Google’s Algorithms and its constant evolution.

White hat SEO takes time; the results will not happen overnight. Our steps for developing an SEO strategy for your business that works are the following:

  • Business objective evaluation
  • Digital presence & website analysis
  • Competitor and market analysis
  • Keyword matrix generation
  • Outline ‘Big Picture’ of SEO strategy
  • Establish realistic goals for organic traffic based on budget, company size, current growth trends and market opportunity
  • Establish pathways for achieving goals
  • Establish team and resource

Once the SEO strategy has been defined, AndMine’s internal team can execute the plan on an ongoing basis for your website. Alternatively, we can handover the information and process for your team to execute with advice on how to ensure your SEO efforts adhere to white hat techniques. We can also offer support in more technical areas of SEO such as website architecture and provide recommendations for tools and monitoring.

Best Practice SEO for Best SEO Results

Our confidence in white hat SEO strategy is not grounded in being “good guys” – it’s grounded in pure, unadulterated fact. We carry out reporting and analytics for every SEO campaign we do and measure results that translate into insights – insights that tell us white hat SEO works. AndMine track and trace all our activity against the organic results achieved and fine-tune strategy until we aren’t just doing white hat SEO but brilliant white hat SEO.

We refrain from offering our clients empty promises of ‘page one results’. Instead, we aim to deliver a strategy that will generate healthy growth of overall organic traffic for your business, whether that means a #1 ranking on Google or discovering obscure keywords that translate to a traffic jackpot.

If, for some reason, SEO isn’t the best investment for your business, we can look at other options for growing your reach. If we find that PPC, email marketing or social advertising promise a comparably better ROI – or perhaps even an ad in the newspaper(!) – then we can realign your digital spends to a new pathway.

Want to find out more about a white hat SEO strategy for your business? Let’s talk.

There is more to it than having your White Hat SEO – Strategy For Organic Traffic sorted. Nothing sits in a silo. The greatest opportunities are multi-touch and omni-channel. AndMine’s digital agency services are a one stop shop. If it’s #Digital, we do it. Go on, test us.

Trusted by

Heat Holders
Jalna
Liveoneday
WTFN
Dial Before You Dig
Max
Swin
ISO Certified
21st Century Education Agency
Switzer
Grow Rich
Fairfax Media
Engine Swim
Grow Your Business
Royal Freemasons
Ello
Magento
Digital Agency Panitsync
Federation
Bondi Sands
OJAY
Crumpler
Metricon
Ubertas Group
Jetstar
Australian Physiotherapy Association
Kay Burton
Tek Ocean
Associated Press
Chia
Windsorsmith
Eway
Tony and Guy
Google
Instant RockStar
Uber
National Museum of Australia
Vendor Advocacy Australia
ADP Payroll
Hairhouse Warehouse
MSAC
Natralus Australia
Microsoft-Certified-Azure-Fundamentals
Elucent
Tassal
University of Melbourne
Arthur Galan
Arc One
Telstra
Xavier
The Age
Scrum
Ebay
Acquia Drupal Certification
James Buyer Advocates
Atlantic Group
Van Egmond Group
Novvi
vissf
TPP
Shell
DepSkin.com
Parker Lane
Fresh Cheese Company
Rydges
MyAccount
Victorian Government
Dinosaur Designs
Palace Cinemas
Appstore
Australia Goverment
SunSense Digital Agency
POSTER Magazine
abc
Aqium Gel
Cronos Australia
Dusa
Amino Active
Macmillan
CAN
Moov Head Lice
BCG
Toy World
Madman Entertainment
Loan Market
DeeWhy Market
Fed Square
TSB
White Suede
Rock Pool Group
Engineers Without Borders
Etihad Stadium
Unsw Australia
Movember
BlackMores
Paypal
GPT Group
High Street Armadale
Bank of Cyprus
Florsheim
Positive Poster
National Relay Services
Fortune Institute
Melrose Health
CSquared Executive
Matchbox
iPrimus
Schiavello
Bigcommerce
News
Melrose MCT
Forbes
Smh
QV Skincare
Bintani
McArthur Skincare
131 Pizza
Focus On Furniture
Canberra
Magento Solution Specialist
Castran Gilbert
Green St Juice
Anthill
Ego Pharmaceuticals
GooglePlay
AC/DC
CBRE
Oracle
tribe
RMIT University
Smart Company
Sports Power
Nmiinsurance
Rackspace
MAP
Marshall White
Viktoria + Woods
Melbourne Central
Melbourne Heart
Mamma Lucia
Coles
The Burger Cheese
Brisbane Times
Grays Ecommerce
Watches of Switzerland
OMS
Hanover
Professional
One Shift
Bulk Nutrients
Maxine
LBG Australia and New Zealand
Drupal

Testimonials

We decided to make the commitment and drop Traditional Marketing like Yellow pages and trial AndMine's Website Development, Design and Email Marketing Services. We never looked back and business is always booming. We certainly would not have been able to grow our business to where it is today without AndMine. Monika & Ellen, The Depskin Centre

More Testimonials
AndMine-Google-Partner-Signature