White Hat SEO AndMine

Our SEO services include the design and execution of white hat SEO strategy.

What is White Hat SEO Strategy?

White hat SEO refers to the process of optimising your website for search engine indexing using only best practice techniques. While there are many black hat techniques, that essentially try to trick or work around Google’s algorithm, these ploys are often reap short-lived results that are ultimately foiled by Google’s ongoing updates. A white hat SEO strategy is the overall planned and executed effort that aims to grow organic traffic through search results by adhering strictly to white hat tactics.

With the world moving to digital, white hat SEO has inescapably become a core element of any business strategy. By establishing a strong and lasting search engine presence through SEO, businesses are effectively using Google as a “free” lead generation tool. Of course, investing in SEO does entail costs, time and effort, but the result will be a healthy influx of organic traffic.

White Hat SEO Strategy AndMine

AndMine’s approach to creating and rolling out SEO strategy for clients is open, honest and 100% white hat. Our aim is always to produce clean, stable and long-lasting organic results for our clients; that’s why we stick to best practice SEO that is aligned with Google’s Algorithms and its constant evolution.

White hat SEO takes time; the results will not happen overnight. Our steps for developing an SEO strategy for your business that works are the following:

  • Business objective evaluation
  • Digital presence & website analysis
  • Competitor and market analysis
  • Keyword matrix generation
  • Outline ‘Big Picture’ of SEO strategy
  • Establish realistic goals for organic traffic based on budget, company size, current growth trends and market opportunity
  • Establish pathways for achieving goals
  • Establish team and resource

Once the SEO strategy has been defined, AndMine’s internal team can execute the plan on an ongoing basis for your website. Alternatively, we can handover the information and process for your team to execute with advice on how to ensure your SEO efforts adhere to white hat techniques. We can also offer support in more technical areas of SEO such as website architecture and provide recommendations for tools and monitoring.

Best Practice SEO for Best SEO Results

Our confidence in white hat SEO strategy is not grounded in being “good guys” – it’s grounded in pure, unadulterated fact. We carry out reporting and analytics for every SEO campaign we do and measure results that translate into insights – insights that tell us white hat SEO works. AndMine track and trace all our activity against the organic results achieved and fine-tune strategy until we aren’t just doing white hat SEO but brilliant white hat SEO.

We refrain from offering our clients empty promises of ‘page one results’. Instead, we aim to deliver a strategy that will generate healthy growth of overall organic traffic for your business, whether that means a #1 ranking on Google or discovering obscure keywords that translate to a traffic jackpot.

If, for some reason, SEO isn’t the best investment for your business, we can look at other options for growing your reach. If we find that PPC, email marketing or social advertising promise a comparably better ROI – or perhaps even an ad in the newspaper(!) – then we can realign your digital spends to a new pathway.

Want to find out more about a white hat SEO strategy for your business? Let’s talk.

White Hat SEO Strategy For Organic Traffic is only a part of digital. Nothing online sits in a silo anymore. To avoid costly mistakes AndMine’s gives direct and honest answers before we quote. Our in house team delivers all our digital agency services with speed and quality. Basically, If it is digital, we do it. Go on, test us.

Trusted by

Novvi
131 Pizza
Elucent
Dinosaur Designs
Oracle
Google
Fairfax Media
Canberra
Parker Lane
GPT Group
Eway
Madman Entertainment
Tony and Guy
Macmillan
21st Century Education Agency
Moov Head Lice
Sports Power
Bulk Nutrients
ISO Certified
LBG Australia and New Zealand
Drupal
Aqium Gel
Smart Company
Palace Cinemas
DeeWhy Market
Melrose MCT
Watches of Switzerland
Rackspace
OMS
Chia
Tassal
Uber
Telstra
Bigcommerce
MyAccount
Brisbane Times
Smh
Melrose Health
Digital Agency Panitsync
Switzer
Engineers Without Borders
Coles
Jalna
Swin
TPP
Fortune Institute
Atlantic Group
vissf
tribe
Jetstar
Scrum
Grow Rich
Magento
MSAC
Positive Poster
SunSense Digital Agency
iPrimus
CSquared Executive
Focus On Furniture
Engine Swim
ADP Payroll
Grays Ecommerce
James Buyer Advocates
University of Melbourne
Tek Ocean
National Museum of Australia
abc
Paypal
White Suede
Anthill
Ilisys
Crumpler
Schiavello
POSTER Magazine
RMIT University
Acquia Drupal Certification
Australian Physiotherapy Association
MAP
GooglePlay
CAN
The Burger Cheese
Bank of Cyprus
Van Egmond Group
Magento Solution Specialist
QV Skincare
Iso 9001 2015
Rock Pool Group
Castran Gilbert
CBRE
Liveoneday
Ebay
Movember
Matchbox
Viktoria + Woods
Shell
Appstore
Metricon
Dial Before You Dig
Australia Goverment
Ubertas Group
Arc One
WTFN
Marshall White
Victorian Government
Green St Juice
Mamma Lucia
Arthur Galan
Instant RockStar
Melbourne Heart
Hairhouse Warehouse
Maxine
OJAY
Bintani
Ello
Hanover
One Shift
Amino Active
Bondi Sands
Fed Square
Grow Your Business
Natralus Australia
TSB
The Age
Rydges
Max
Under30
Ego Pharmaceuticals
High Street Armadale
Nmiinsurance
News
Loan Market
Kay Burton
Dusa
DepSkin.com
AC/DC
Toy World
Etihad Stadium
Unsw Australia
Melbourne Central
Vendor Advocacy Australia
National Relay Services
BlackMores
Fresh Cheese Company

Testimonials

Sometimes you meet people who just ‘get’ what your up to and are on your wave length, Michael, Alan, Nick and the rest of the AndMine team were these kind of people. He agreed on the spot to provide us with all the web and development support we would need. After our website design, the AndMine team worked crazy hard to build it and have continued to provide ongoing support and advice as the competition continues to evolve. We seriously can’t thank them enough for their help this year, we truly look forward to working with them in the future. Positive Posters

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