We are loving the new version of BigCommerce, especially the AndMine Expert Page. Do you have a BigCommerce eStore? If so, here are 10 top tips to help improve your sales online;
1. Get on board with Google
Google has a great range of services to help improve conversion. These include Google Analytics, giving you detailed information about your visitors, Google Merchant Centre, allowing you to place content on the Google database, and Google Website Optimizer, showing you which features of your site are most effective at getting visitors to convert. Best of all, they’re all free!
2. Engage with blogs and forums related to your key products
Regarded as one of the key ways to engage with your target audience online, this one is a must. Ten is a good number to get started with and always make sure you check the terms and conditions before posting your url.
3. Connect to free directories and comparison shopping sites
Comparison shopping sites are regarded as the most useful format for online shopping. Listing your site on free directories will also improve your seo ranking and drive traffic. There are many free ones such as DMOZ, list my website and directory submits.
4. Connect to an Email Marketing Service
This allows you to collect newsletter subscribers and most importantly, send out offers to them to generate sales.
5. Integrate with Social Media
Create a fan page, twitter and if relevant pinterest board. Link these to your eStore and think of a smart strategy to encourage sharing (giveaways, gift with purchase or bonus points to a loyalty system?)
6. Improve your page rank with ‘rich’ content
This means making sure you add a title, META keywords and descriptions for products, photos and pages throughout your site. Each needs to be unique as search engines only recognise unique content.
7. Make yourself easily contactable.
This should include having a dedicated ‘contact us’ page and a listed phone number. There are also many free live chat services that can be integrated with your site such as Zopim and Olark.
8. Include an “About Us” page
To connect with customers better. This should include photos of staff and tell an interesting story.
9. Have a shipping and returns policy
Dedicate a page to this and include FAQ. Make sure the policy is well defined and meets your state and country regulations.
10. Include as much detail as possible on product pages.
Product pages are your selling point so make sure you include a full product description and at least one high resolution image. Videos are a great idea to encourage comments and sharing.
Want more? Contact us for invaluable insights on how our customers are dominating with BigCommerce.