AndMine’s 7 Steps to Advertising Optimisation (CRO)

7 Jul. 2017 - - Total Reads 6,344

end to end

Advertising Optimisation or CRO (Conversion Rate Optimisation) is more than a single point in the customer pathway. It is digital Darwinism at every possible point from the advertisement into your website and funnel.

7 step advertising optimisation&Mine’s been in the game for over two decades, so not only are our methods tried and tested but they’ve evolved and continued to lead as the digital landscape has. Our IP and processes are the backbone of the services we provide. Our 7 Step Advertising Optimisation process to leverage digital advertising strategies for our clients is another perfect example.

This integrates across our services, and, like all things digital, nothing sits in a silo anymore.

We know everything online is an aggressive fight to sit above the noise and make budgets work. In short – we get it – we aren’t a click company looking to spend your budget, or a marketing firm with brilliant campaign ideas. It is full end-to-end and cross pollinating your ecosystem for uplift. The on-trick ponies are out and if you want to stay in the game, you have to step it up.

So – where have our methods gotten our clients ? 100% success rates on anything we’ve touched; with uplifts up to 10 times those seen at incumbent and agencies we compete with in parallel.

&Mine’s 7 Step Advertising Optimisation process:

Step 1
To determine who the target customers and clients are for your brand, we identify key demographic groups and profile these consumers so we know exactly what they’re looking for. By researching the habits and interests of your potential customers we develop a feel for who they are and how likely they are to convert. Through CRO and split tests we observe their patterns and behaviour throughout the advertising cycle.

Step 2
By honing in on your potential customers and their behaviours we can select appropriate platforms for your ad campaign. Platforms include social media such as Instagram and Facebook, and the platforms we choose are relevant and specific to the way your target customers spend their time online. We consider how your customers are engaged in the digital landscape, because we know that different demographics spend their time online very differently. By tracking everything, we can optimise the process of  data but more importantly improve from insights; this way, user journeys are illustrated through data specific points along their path to purchase, or where they left the path. Then magnify the things that drive conversions.

Steps 3 & 4
Example; the content and creative of ads on Facebook and Instagram should be different, so we adapt ads to suit EVERY platform. All creative decisions are CRO/data-enhanced for greater ROI. The secret sauce here is our purchasing behaviour (our clients learn these tricks). With our ‘design  filters’ we achieve consistently better performance in competitive ad groups than your competitors.

Step 5
Nailing your ads is one thing, but the landing page that your ads direct consumers to is equally as important . Great ads that lead to a poor website is a disaster. We ensure that your consumers land on a pages that is amplify the purchase pathways. We consider a range of CTAs (Call to Action) and determine which would be the right fit in your case.

Step 6
We track all leads and sales conversions (and yes even in communication campaigns we adjust the goals for engagements as conversions). By gathering data at every control point we pave the way for future refinements, CRO and consistent uplift. Conversion data allows us to accurately predict what we can tweak to achieve a greater ROI for your business.

Step 7
We report on lead costs and CPA as well as Net Return so we can dissect ad and platform success. Another game-changer our Aggregation Dashboard delivers real-time data comparisons, tracking and insights. It’s where we analyse the data, establish profit benchmarks for both current and future campaigns, and importantly, it allows us to be completely transparent with our clients. We even compare if you have other companies working on your marketing, social, PR or advertising and how successful they are at their job, benchmarked into industry insights.

Want to know more? Get in touch with us to have a chat about our 7 Step Advertising Optimisation process and how our services can help your business grow with the help of digital.

Michael Simonetti
Posted by:

Post Reads: 6.3K

Share this

Go on, see if you can challenge us on "AndMine’s 7 Steps to Advertising Optimisation (CRO)" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Parker Lane
Engineers Without Borders
NextTech
Movember
Google
Drupal
PranaOn
Kadac
DepSkin.com
Viktoria & Woods
Arthur Galan
Grow Your Business
Microsoft Certified Azure Fundamentals
Xavier
Max’s
Engine Swim
WTFN
CB Richard Ellis
Bostik
Bondi Sands
DeeWhy Market
Royal Freemasons
Watches of Switzerland
Castran Gilbert
Paypal
Shell
Wild Rhino Shoes
Appstore
Gadens
Schiavello
TPP
Catholic Insurance
Rydges
Atlantic Group of Companies
BlackMores
High Street Armadale
Street Kitchen
Bank of Cyprus
Novvi
MAP
Rackspace
Garmin
Taylor Rose
Palace Cinemas
Beaumont
Chia
Naturtint
Associated Press
Carlton Football Club
NGS Super
Ubertas Group
SMH – The Sydney Morning Herald
Amino Active
Oakdale Meat Co
Grainshaker
Fairfax Media
VISSF
Federation Square
Fit My Car
Eway
SwinBurne University of Technology
Heat Holders
Jalna
Loan Market
Plan It Sync It
Metricon
Melbourne Heart
Cronos Australia
ACTUATE IP
Gilbert+Tobin
Florsheim Shoes
Kay&Burton
National Relay Services
Uber
Craft CMS
Arc One
LBG Australia and New Zealand
National Museum of Australia
HGG 
Oracle
Natralus Australia
Unsw Australia
ISO Certified
Fast.co
King Wood Mallesons
Jetstar
Melrose MCT
ADP Payroll
Federation University Australia
Tribe
ABC
The Canberra Times
OJAY
Macmillan Publishing
Cleanfit
CSquared Executive
Rock Pool Group
Dinosaur Designs
Madman Entertainment
Australian Organic Food CO
Sports Power
Elucent
Bulk Nutrients
ISO CERTIFIED 27001
Van Egmond Group
Ebay
GooglePlay
Instant RockStar
Vendor Advocacy Australia
The Burger Cheese
Matchbox Homewares
NMI Insurance
Tassal
Telstra
McArthur Skincare
Cell Therapies
Maxine
Grays Ecommerce
AC/DC
Melbourne Central
Hanover
Think & Grow Rich Inc
OMS – Order Management System
Passage Foods
Australian Anthill
Vitura Health
Herbert Smith Freehills
Australian Government
GPT Group
131 Pizza
Thomson Geer
Celebrate Health
Focus On Furniture
Switzer Media+Publishing
Passage To India
Banki Haddock Fiora
Australian Physiotherapy Association
Brisbane Times
Mamma Lucia
Adobe Professional
Plants
Sunday Creek
Macpherson Kelley
Crumpler
The Age
Inferflora
Etihad Stadium
iPrimus
Scrum.org
RMIT University
Tek Ocean
Cooper Mills
White Suede
Green St Juice CO
News
Toy World
Hairhouse Warehouse
Melbourne Sports and Aquatic Centre – MSAC
Buy Aussie Now
POSTER Magazine
Positive Poster
Smart Company
Bigcommerce
Acquia Certified Site Builder Drupal
Dial Before You Dig
Liveoneday
Tomorrow Stars Basketball
Marshall White
Fresh Cheese Company
Forbes
MyAccount
Aqium Gel
21st Century Australia Party
Coles
One Shift
Peter Mac
DUSA, Deakin University Student Association
QV Skincare
The Fortune Institute
Victorian Government
Magento Solution Specialist
The Royal Melbourne Hospital
CAN- Common Wealth Bank
Ello
French Tables
Melrose Health
Windsorsmith
Bintani Australia
Mecca Brands
SunSense Digital Agency
The University Of Melbourne
Moov Head Lice
Toni&Guy
Magento
Boston Consulting Group
James Buyer Advocates
Ego Pharmaceuticals
Mark Alexander Design

Testimonials

Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. Yvonne Abood, Marketing Manager, Metricon Homes

More Testimonials
AndMine-Google-Partner-Signature