7 Things Clients Should Know When Building A Website

For Account Managers, Owners, Marketing Managers and Clients – 7 Business Essentials you must know and be aware of when doing anything online.

In the early days, AndMine started with a humble team of four – two programmers, an intern and myself. At the time, compared to today’s standards, web was still in its infancy. Clients, big and small were trying to come to grips with the new terms and buzzwords being touted by online aficionados. It seemed those buzzwords helped elevate a lot of the cowboy selling and over-hype of online; it was the next big thing that clients had to get into. To me, it was the dot-com bubble revisited on a micro small business and SME scale. I spent a lot of my time talking with clients; demystifying the expectations and explaining the resources required for a reasonable to rich return on investment.

Now AndMine is a team of forty (and growing strong) I see a whole new perspective from my account managers facing the same challenges with clients. Our mindset of under-promise, over deliver is often superseded by a little bit of that plug-and-play ideology that we are used to from technology; or putting the tech basics into the too hard basket.

We aim to manage our client’s expectations and grow their knowledge. But it is becoming increasingly obvious that there is a widening technical gap between our day-to-day toolkit and how to communicate complex ideas in laymen’s terms. It often becomes the common ground of frustration. It is often worse when you try and Google some advice and you are confronted with a guide seemingly written in another language.

So I’ve been thinking a lot lately about laying down some common answers to arm managers, owners and team members alike to cut through the digital jungle.

A word of caution before we proceed, it is often a minefield dealing with IT operators; especially the one-man-bands that tinker with your setups and do stupid things like guess the A-record when trying to migrate email to Gmail. (An A-record is the part of your domain name which points to your website address.) This rookie mistake happened to one of our clients recently by an IT ‘expert’ trying to migrate their email. With frequent similar stories, it seems actual IT experts are as rare as hen’s teeth. Not to point the finger in one direction, digital agencies can be just as irresponsible.

For larger organisation’s, the other things we are noticing are internal IT and Marketing departments still not quite on the same page when it comes to digital fundamentals and opportunities. It’s like they have all the intelligence and will certainly figure it out. But the gap here seems to be IT on one side of the river, marketing on the other and both arguing about how to build the perfect bridge.

The truth is, there is no silver bullet and a lot of fatal traps when considering your digital ecosystem and keeping it well oiled. If you’ve ever experienced the frustration of not knowing who, how and when something will be fixed or improved, you were starring at what I call the “Online Tech Gap”.

Now to write about all the pitfalls my team and I see in detail, it would probably make a good book, it would also date as quickly as it was published. There are a few reoccurring trends that I’ve been talking about since I was at the coal face with clients doing almost everything myself from server setups to website design and software development.

So here they are, keeping them as low tech as possible, the 7 Things to Know When Building A Website or Working With with A Digital Agency – OR – the 7 Business Essentials you must know and be aware of when doing anything online.

Please click the links below to view each of these in detail as each have been expanded upon from the original post.

1. Does my Website or Software Need Maintenance?

2. Why Has or Did Something Break on My Website or Software?

3. Do I Need a SLA, Service Level Agreement for my Website or Software?

4. Setting up Email easily, without Complexity or Frustration

5. What to know when Launching a Website or Online Software?

6. Should I Own and Manage my own Domain Names? – YES!

7. What is Cache Why do I need to know what it is?

 

While often tedious, I hope these tips have armed you with a new perspective when working on your digital ecosystem. I do want to add, if you are working with a professional and trustworthy agency, many issues will resolve themselves as the relationship grows.

Remember though, most of us put a lot of this knowledge into the too-hard basket, when really much of this is awareness. Even my team members find it difficult to explain some of these basics in a reasonable timeframe if there is no basic understanding on the other end of the phone or email, especially under pressure of a campaign or website launch. This is a huge mistake. With a little bit of insight and tiny bit of learning you can avoid many of the time bombs set by the once confusing properties of the digital landscape.

 

Go on, see if you can challenge us on "7 Things Clients Should Know When Building A Website" - Part of our 144 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.

Trusted by

We contracted &Mine to build a new website and a ‘real-life’ online tutorial. We found their work to be creative and technically competent, and their staff friendly, professional and flexible. We are happy to recommend them. - Deborah Fullwood, Director, WestWood Spice

More Testimonials

&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

We'd love to keep you in the know - please fill out the form below.

  • AndMine

    Digital Agency in Melbourne.
    Level 3, South Tower
    424 St. Kilda Road,
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 3, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

Please select a platform below to share this post.