Google Trends and Search Algorithms

18 Nov. 2013 - - Total Reads 11,104

google trends

Google Trends and Search Algorithms – Hummingbird, Panda, Penguin SEO

Firstly, we know as well as anyone that the variety of Google Search Algorithms hold the secrets to more website traffic. We’ve been asked these question thousands of times “Can you get us to the top of the first page?” or “Can you get us to the top in SEO?” etc etc

For years now, ever since we started tracking Google’s Patents to see what SEO characteristics were more important than others, we’ve held one firm belief over the updates and Google Trends. That is doing the right thing will be better long term, than ramping up to scam-up organic results. Why did we take this approach? A couple of reasons.

Firstly as we saw up until the recent Hummingbird update that the Black-Hat SEO techniques that Offshore companies were running, could not possibly be considered moral. Keywords Stuffing, Back-Linking, Fake Websites all to scam traffic, the list goes on. We didn’t believe a company like Google would support these practices, and long term we’ve been proven right again and again. With each change in the Google Algorithm, even before they started branding them (Penguin, Panda etc) we have seen a significant move away from success in these Black-Hat strategies towards honest, straight-forward content development. Slowly putting those companies with the annoying “get to the top of google” fishing phone calls and marketing emails out of business.

Aside from the obvious moral issue we had with scamming search results, a clear race to the bottom, we also knew that at some point, Google would favour their advertising platform over organic results. This is clearly happening now with Hummingbird hiding more organic keywords. So aside from the strategy having to change for us, from chasing specifically targeted keyword traffic goals to more general organic traffic results, we see this as another positive move by Google. Mainly because it further pushes out the scamming in the space and focuses on businesses and brands doing the right thing, that is if they want to win organic traffic; working and talking with a responsibility to the online space that ties far better into a wider ecosystem like our Four Pillars Success Model.

So has this paid off. Every algorithm change has seen a boost in our numbers, but none more than Hummingbird. We have seen for &Mine clients an average of 20% boost in organic traffic, so in short massive (example screen grabs posted below). Hummingbird was not an update like Panda – it was a completely new algorithm, 90% of searches are affected. Links to your website still remain important, hence our overall leadership content approach has not changed considerably, (especially due to the boost our client’s SEO results).

So Google is getting smarter, and shonky SEOs that have built a business on black-hat techniques like keyword stuffing are going to find their business hurting. Whilst our reporting on keywords has changed (for the better), the focus has not shifted from creating regular, quality content. If you haven’t lost organic traffic since Hummingbird launched last month, it’s unlikely that you won’t. Optimisation, SEO best practice of content is still vital, as is the keyword researching process.

So what is next in SEO and where should you place your efforts? We are putting our clients into the ecosystem approach of supported Social, Email, Integrated Marketing using Content Marketing as a key driver across platforms.  Google are looking for content leaders which provide context to their organic wins – not scammers! – and in our opinion it will turn more towards trusted sources with future algorithm updates and new Google Trends.

A small sample of &Mine’s Organic Search Result Changes October 2013 – November 2013

Google Trends and Google Search Algorithms

Google Trends and Google Search Algorithms

Michael Simonetti
Posted by:

Post Reads: 11.1K

Share this

Go on, see if you can challenge us on "Google Trends and Search Algorithms" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Banki Haddock Fiora
Toni&Guy
Paypal
Fresh Cheese Company
Bintani Australia
DUSA, Deakin University Student Association
ADP Payroll
The Age
Passage To India
Hanover
Coles
Rock Pool Group
Tek Ocean
Arthur Galan
National Relay Services
Adobe Professional
POSTER Magazine
Grays Ecommerce
DepSkin.com
Bigcommerce
Bank of Cyprus
Cell Therapies
Macmillan Publishing
SwinBurne University of Technology
Amino Active
Rydges
Passage Foods
Engine Swim
Inferflora
Wild Rhino Shoes
SunSense Digital Agency
Tribe
French Tables
AC/DC
Madman Entertainment
Bondi Sands
GooglePlay
Celebrate Health
DeeWhy Market
WTFN
Novvi
Atlantic Group of Companies
Parker Lane
Natralus Australia
Cleanfit
Garmin
PranaOn
Maxine
Telstra
Catholic Insurance
NextTech
High Street Armadale
Castran Gilbert
QV Skincare
Australian Organic Food CO
One Shift
Australian Physiotherapy Association
Van Egmond Group
VISSF
21st Century Australia Party
Uber
Brisbane Times
Ubertas Group
Bulk Nutrients
Australian Government
Positive Poster
Dinosaur Designs
CAN- Common Wealth Bank
iPrimus
The Fortune Institute
Jalna
Rackspace
LBG Australia and New Zealand
Drupal
The Royal Melbourne Hospital
Crumpler
Mecca Brands
Naturtint
BlackMores
Cooper Mills
The University Of Melbourne
ISO CERTIFIED 27001
Oakdale Meat Co
Scrum.org
Melbourne Sports and Aquatic Centre – MSAC
Think & Grow Rich Inc
Ego Pharmaceuticals
MAP
Gadens
Thomson Geer
Craft CMS
CSquared Executive
Movember
Matchbox Homewares
Toy World
King Wood Mallesons
HGG 
SMH – The Sydney Morning Herald
Associated Press
Arc One
Ello
Victorian Government
Tassal
Shell
MyAccount
OJAY
ACTUATE IP
Fairfax Media
Elucent
Kadac
Schiavello
Melbourne Heart
Green St Juice CO
131 Pizza
Acquia Certified Site Builder Drupal
Engineers Without Borders
Mamma Lucia
NGS Super
Mark Alexander Design
White Suede
OMS – Order Management System
Eway
Melbourne Central
CB Richard Ellis
News
Moov Head Lice
Fast.co
GPT Group
ABC
Melrose Health
Taylor Rose
NMI Insurance
Peter Mac
Metricon
Viktoria & Woods
Hairhouse Warehouse
Sunday Creek
Plan It Sync It
Watches of Switzerland
Marshall White
Sports Power
Macpherson Kelley
Federation University Australia
Federation Square
Instant RockStar
Etihad Stadium
RMIT University
Appstore
Carlton Football Club
Aqium Gel
ISO Certified
Magento
Florsheim Shoes
TPP
Kay&Burton
Focus On Furniture
Herbert Smith Freehills
Windsorsmith
The Canberra Times
Dial Before You Dig
Ebay
Tomorrow Stars Basketball
Australian Anthill
Beaumont
Grow Your Business
Smart Company
Google
Jetstar
Switzer Media+Publishing
Xavier
Melrose MCT
Bostik
National Museum of Australia
Royal Freemasons
Fit My Car
Palace Cinemas
Magento Solution Specialist
Loan Market
Forbes
Cronos Australia
Chia
Boston Consulting Group
Heat Holders
Vendor Advocacy Australia
Gilbert+Tobin
McArthur Skincare
Microsoft Certified Azure Fundamentals
James Buyer Advocates
The Burger Cheese
Grainshaker
Buy Aussie Now
Liveoneday
Plants
Street Kitchen
Unsw Australia
Vitura Health
Oracle
Max’s

Testimonials

We aren't exactly 'IT savvy' but AndMine's Marketing Software is simple to use and the guys are always there to help us out. We send out eNewsletters and automated Birthday offers with ease, keeping the restaurant busy and our 10,000+ members happy. All The Team, La Camera Restaurant

More Testimonials
AndMine-Google-Partner-Signature