Google Search Algorithms and Trends

Google Search Algorithms and Trends – Hummingbird, Panda, Penguin SEO

Firstly, we know as well as anyone that the variety of Google Search Algorithms hold the secrets to more website traffic. We’ve been asked these question thousands of times “Can you get us to the top of the first page?” or “Can you get us to the top in SEO?” etc etc

For years now, ever since we started tracking Google’s Patents to see what SEO characteristics were more important than others, we’ve held one firm belief over the updates and trends. That is doing the right thing will be better long term, than ramping up to scam-up organic results. Why did we take this approach? A couple of reasons.

Firstly as we saw up until the recent Hummingbird update that the Black-Hat SEO techniques that Offshore companies were running, could not possibly be considered moral. Keywords Stuffing, Back-Linking, Fake Websites all to scam traffic, the list goes on. We didn’t believe a company like Google would support these practices, and long term we’ve been proven right again and again. With each change in the Google Algorithm, even before they started branding them (Penguin, Panda etc) we have seen a significant move away from success in these Black-Hat strategies towards honest, straight-forward content development. Slowly putting those companies with the annoying “get to the top of google” fishing phone calls and marketing emails out of business.

Aside from the obvious moral issue we had with scamming search results, a clear race to the bottom, we also knew that at some point, Google would favour their advertising platform over organic results. This is clearly happening now with Hummingbird hiding more organic keywords. So aside from the strategy having to change for us, from chasing specifically targeted keyword traffic goals to more general organic traffic results, we see this as another positive move by Google. Mainly because it further pushes out the scamming in the space and focuses on businesses and brands doing the right thing, that is if they want to win organic traffic; working and talking with a responsibility to the online space that ties far better into a wider ecosystem like our Four Pillars Success Model.

So has this paid off. Every algorithm change has seen a boost in our numbers, but none more than Hummingbird. We have seen for &Mine clients an average of 20% boost in organic traffic, so in short massive (example screen grabs posted below). Hummingbird was not an update like Panda – it was a completely new algorithm, 90% of searches are affected. Links to your website still remain important, hence our overall leadership content approach has not changed considerably, (especially due to the boost our client’s SEO results).

So Google is getting smarter, and shonky SEOs that have built a business on black-hat techniques like keyword stuffing are going to find their business hurting. Whilst our reporting on keywords has changed (for the better), the focus has not shifted from creating regular, quality content. If you haven’t lost organic traffic since Hummingbird launched last month, it’s unlikely that you won’t. Optimisation, SEO best practice of content is still vital, as is the keyword researching process.

So what is next in SEO and where should you place your efforts? We are putting our clients into the ecosystem approach of supported Social, Email, Integrated Marketing using Content Marketing as a key driver across platforms. Β Google are looking for content leaders which provide context to their organic wins – not scammers! – and in our opinion it will turn more towards trusted sources with future algorithm updates.

A small sample of &Mine’s Organic Search Result Changes October 2013 – November 2013

 

seo company melbourne

search engine marketing Australia

Go on, see if you can challenge us on "Google Search Algorithms and Trends" - Part of our 144 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.

Trusted by

Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects. - Yvonne Abood, Marketing Manager, Metricon Homes

More Testimonials

&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

We'd love to keep you in the know - please fill out the form below.

  • AndMine

    Digital Agency in Melbourne.
    Level 3, South Tower
    424 St. Kilda Road,
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 3, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

Please select a platform below to share this post.