Advertising online is no longer an art form, it is a statistics contest with visual aids. Certainly, the design needs to be engaging and campaign attractive to visitors, but the follow-through is just as important. If you haven’t developed a custom landing page for your digital advertising campaign, then chances are your conversion rates are well below their potential.
In-bound traffic is an opportunity to convert. Irrespective of paid vs organic, you should always ask the question ‘Are my in-bound visitors Qualified Traffic?’, meaning are you getting the best possible traffic into your advertising funnel? …but that is another lesson altogether about filtering and content. Here, presented below in an wonderful infographic by UnBounce is the 12 Step Landing Page Rehab Program. More info on their website if needed.
So… How are your landing pages working lately… are you seeing poor or sensational conversion rates?