Mum – A Day in the Digital Life

Moms (or Mums) are now highly connected online. We’ve been watching them closely since they became the fastest growing group on Facebook early last year. Now new stats highlight the intese use of Social Media Platforms including domination across Pinterest, their love of Blogging, Twitter and most importantly, the massive influence they have online to offline. Go Mum!

Infographic: The Digital Lives of American Moms

Infographic: The Digital Lives of American Moms


  1. Irvan Said :
    "I subscribed to your emalis because you create thought provoking content and this post is as always excellent. What has always been running through my mind each time I read stuff from you guys is: can all this be applied to simple content sites? I know on an ecomerce level what you write has depth but what about a simple site about goldfish? Is it possible to increase CTR? Thanks again for a great informative post."
    • Michael Said :
      "Hi Irvan, Of course, that is the point of digital algorithms, to connect us to content we are searching for. How relevant it is varies to how well the search engines connect us to this content, but more importantly, how well we construct it to match to people's needs. If it is well matched, you will know as bounce rate will be low."
  2. Martin Taylor Said :
    "Now that's what we call Super Mom :)"

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