As part of the search marketing process (keeping in line with the Google Gods and the Panda update) having a stream of regularly updated, fresh and keyword relevant posts has enabled content managed websites to push ahead of the search rankings when compared with their static brethren. But what about video content?
Online video is huge. To get an idea of the online content behemoth here are some stats via YouTube:
Do you have a strong Google search strategy? Remember when YouTube was bought out by Google? Well, there’s the hint.
Having a strong video content strategy is often overlooked by digital marketers and SEOs due to their perceived difficulty in production or lack of understanding, but starting doesn’t have to be painful. Everyone nowadays carries a smartphone with recording in excess of 1080p, and uploading to YouTube can be as simple a process as starting an account and uploading from a WiFi connection. Some things to think about when you’re developing video:
Looking to maximise your engagement with video content? Have a look at our Video Development page or feel free to contact us.