If you’re not measuring, you’re not marketing.
Traditional marketing is constrained by it’s metrics making – ROI, Sales Increases, Brand Recognition are all difficult to pin point. Digital marketing, by comparison, makes traditional look stone-aged by comparison! Consumers don’t interact with one channel in a vacuum, but using a range of diverse, interconnected media.
The first stage of any successful marketing strategy is to look at your analytics and set a benchmark to where growth can begin! Establishing a benchmark and analysing shifts from month to month allows us to find where your websites baseline was, as well as the impact of a range of integrated marketing activities. These insights allow us to refine ongoing marketing and SEO strategy, measure consumer engagement and track advertising effectiveness with the aim of increasing our understanding of and improving end-to-end conversions.
Services of AndMine’s Analytic Strategy include:
Social Marketing Metrics
eCommerce Analytics and Plugins
Search Engine Ranking Programs
Month-to-Month Analytics and Refinement
Consumer Engagement Testing
AB Multivariate Testing
MailAndMine EDM Analytics
It is great working with such a dedicated and competent team in this ever changing space and I would highly recommend Michael and his work.