Below you’ll find The Goldilocks Test; it helps separate the try-hards from the experts. If you haven’t yet read our warning on Goldilocks and the digital age, you can find it here here.

Don’t buy a story, don’t work with friends, don’t think that the PPT report your holding isn’t designed to make the agency look good and just distract you from the real-world success you should be measuring. In short, to avoid being suckered-in, don’t leave your door open for Goldilocks to waltz in. We all have bosses, clients or the public measuring our success. Align and work with people who will make you look brilliant – if they call themselves an expert, chances are they aren’t. So, how do you find the real experts? Take our Goldilocks test below.

The Goldilocks Test:

  1. Try the porridge: The proof is in the pudding, or in Goldilocks’ case, the porridge. The outcomes and results should be based on real outcomes, not fluffy power-points and buzzwords. If you need help use &Mine’s Analytics Aggregator.
    If this ‘expert’ is not showing a quantifiable positive shift in actual sales, measured awareness or social change, then you’ve got yourself a Goldilocks – chase them out!
  2. Test the chairs: While that one, single chair looks beautiful and it has the power to draw you in, the multiplying effect is what really drives digital. Don’t just sit in one, you need a set of digital tools and platforms all working together seamlessly. Know the ecosystem of digital success.
    If this ‘expert’ is not sharing many (or any) other aspects of digital and working out how to multiply positive results, you’re working with Goldilocks – chase them out!
  3. Check the beds: ‘Just right’ doesn’t mean being caught sleeping. After discovery sessions and setup, answers should be swift! If they come slowly then either this ‘expert’ is actually still learning or they’re asleep on the job! You should receive answers backed by reason, logic and accurate data.
    If this ‘expert’ is not able to respond quickly and accurately, and the data you need is not at your fingertips in real-time, you’re working with Goldilocks – chase them out!

Most importantly, take responsibility, don’t just pay for it. This is the tough bit; as they say, you don’t know what you don’t know, and in digital, the devil is in the detail. If you’re tendering a BIG project then the challenge is even greater, as you don’t have the luxury of getting it wrong. The Goldilocks Test will help, but learn more about digital yourself – and be equipped with the knowledge to cut through the bull$h!t and buzzwords.

When in doubt, always ask these three questions:

  • How are we measuring actual success?
  • What else do we need to do to guarantee success?
  • Am I able to get answers quickly?

Finally, there is a reality to success and if you’re not capable of hearing it, then reality will come knocking for you at some point. If you don’t have clear answers to these questions, if the people you are working with aren’t aware and they’re not discussing the gaps and challenges they see, then Goldilocks is going to leave a mess in your house sooner or later; and just like for the three bears, it won’t end in happily ever after!

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Michael Simonetti
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