Below you’ll find The Goldilocks Test; it helps separate the try-hards from the experts. If you haven’t yet read our warning on Goldilocks and the digital age, you can find it here here. There are also many good resources online for reducing cognitive bias and purchasing biases we strongly recommend to read as you improve your choice in agencies and service providers, especially in the fast paced digital landscape. (link below);
So back to Goldilocks – Don’t just buy a good story (The “personality” salesmanship), don’t work with friends or lean towards the solution you’re bringing to the table as the better one… don’t think that the PPT report your holding isn’t designed, framed to make the agency look brilliant and just distract you from measuring more important factors, like will it deliver the commercial outcome in the long term?… In short, to avoid being suckered-in, don’t leave your door open for Goldilocks to waltz in. We all have bosses, clients, share prices or the public measuring our success… and in the end, don’t you want the best outcome, not one that can wind your business or job under scrutiny?
Align and work with people who will make you look brilliant – if they are calling themselves an expert, chances are they aren’t. So, how do you find the real experts? Take our Goldilocks test below.
Most importantly, take responsibility, don’t just pay for it. This is the tough bit; as they say, you don’t know what you don’t know, and in digital, the devil is in the detail. If you’re tendering a BIG project then the challenge is even greater, as you don’t have the luxury of getting it wrong. The Goldilocks Test will help, but learn more about digital yourself – and be equipped with the knowledge to cut through the bull$h!t and buzzwords.
When in doubt, always ask these three questions:
If you want to go wider than digital – as mentioned above helping reduce bias is easy once you’re thinking about it, but for a good start wikipedia has an excellent top level list here.
Finally, there is a reality to success and if you’re not capable of hearing it, then reality will come knocking for you at some point, your business and your job is at stake! If you don’t have clear answers to these questions above, if the people you are working with aren’t aware and they’re not discussing the gaps and challenges they see, then Goldilocks is going to leave a mess in your house sooner or later; and just like for the three bears, it won’t end in happily ever after !
Not only is Michael professional but he is also a great friend to have in your court. He is balanced in his advice, fair in his quotes and has the best twitter feed for all things tech - i highly recommend you follow him and also hire him!