Below you’ll find The Goldilocks Test; it helps separate the try-hards from the experts. If you haven’t yet read our warning on Goldilocks and the digital age, you can find it here here.
Don’t buy a story, don’t work with friends, don’t think that the PPT report your holding isn’t designed to make the agency look good and just distract you from the real-world success you should be measuring. In short, to avoid being suckered-in, don’t leave your door open for Goldilocks to waltz in. We all have bosses, clients or the public measuring our success. Align and work with people who will make you look brilliant – if they call themselves an expert, chances are they aren’t. So, how do you find the real experts? Take our Goldilocks test below.
Most importantly, take responsibility, don’t just pay for it. This is the tough bit; as they say, you don’t know what you don’t know, and in digital, the devil is in the detail. If you’re tendering a BIG project then the challenge is even greater, as you don’t have the luxury of getting it wrong. The Goldilocks Test will help, but learn more about digital yourself – and be equipped with the knowledge to cut through the bull$h!t and buzzwords.
When in doubt, always ask these three questions:
Finally, there is a reality to success and if you’re not capable of hearing it, then reality will come knocking for you at some point. If you don’t have clear answers to these questions, if the people you are working with aren’t aware and they’re not discussing the gaps and challenges they see, then Goldilocks is going to leave a mess in your house sooner or later; and just like for the three bears, it won’t end in happily ever after!
Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects.