24 May. 2019 - Michael Simonetti - Total Reads 3,725
Facebook Pixel Advanced Matching has arrived. We are rapidly delivering optimisation around the HUGE expansion of Audience Targeting on social media here at &Mine. And Facebook have just released another smart curveball.
Facebook pixel (already an amazing tool to track conversion data into websites, CRMs and Apps). It is being extended to match on external sites Emails and Phone Numbers, exposing that data back to conversion and targeting metrics back in Facebook. So tracking, where possible is synchronous across data.
OK Yes, Facebook are sucking in more data, but it is securely hashed (that means matched and hidden from them). As really this is about improving connections for marketers. And of course in the end Facebook being more ‘sticky’ long term.
If you’re already all over Facebook pixel and tracking conversion back into the platform, Facebook Pixel Advanced Matching should be a big extension on existing data tracking. We are seeing huge benefits especially for eCommerce; Where retargeting of audiences is being amplified through ‘subtle’ campaigns which keep brands top of mind, relatable. Rather than always in SELL mode.
Quick tip for Marketing Managers – Use the Hop-Skip and Jump method. Hop and Skip is your promoted content, keeping you loyal audience warm, Jump is the switch to Sell. Remember to track each step, as effective “middle to conversion funnel” activations must be aligned to your audience and the quality of your campaigns.
Go on, see if you can challenge us on "Facebook Pixel Advanced Matching – One Click – Start Now" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.
Add Your CommentThe guys at &Mine are one step ahead and have made the process pleasant and stress free. All credit to them and their great working culture because I expected the process to be awful. I am looking forward to taking this project live and doing more business with &Mine. Lauren Brown, Director, Motto fashion
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