Facebook Pixel Advanced Matching – One Click – Start Now

Facebook Pixel Advanced Matching

Facebook Pixel Advanced Matching has arrived. We are rapidly delivering optimisation around the HUGE expansion of Audience Targeting on social media here at &Mine. And Facebook have just released another smart curveball.

Facebook pixel (already an amazing tool to track conversion data into websites, CRMs and Apps). It is being extended to match on external sites Emails and Phone Numbers, exposing that data back to conversion and targeting metrics back in Facebook. So tracking, where possible is synchronous across data.

OK Yes, Facebook are sucking in more data, but it is securely hashed (that means matched and hidden from them). As really this is about improving connections for marketers. And of course in the end Facebook being more ‘sticky’ long term.

If you’re already all over Facebook pixel and tracking conversion back into the platform, Facebook Pixel Advanced Matching should be a big extension on existing data tracking. We are seeing huge benefits especially for eCommerce; Where retargeting of audiences is being amplified through ‘subtle’ campaigns which keep brands top of mind, relatable. Rather than always in SELL mode.

Quick tip for Marketing Managers – Use the Hop-Skip and Jump method. Hop and Skip is your promoted content, keeping you loyal audience warm, Jump is the switch to Sell. Remember to track each step, as effective “middle to conversion funnel” activations must be aligned to your audience and the quality of your campaigns.


Go on, see if you can challenge us on "Facebook Pixel Advanced Matching – One Click – Start Now" - Part of our 161 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.

Trusted by

The &Mine team is great to work with and went beyond the brief to deliver a family violence website which was both engaging and easy to use. The team is collaborative, understand the constraints and sensitivities of a government environment and work alongside you to develop creative and practical solutions and ideas. Stakeholders have only had positive feedback about the website including with comments such as the best government website I have seen. - Christine Panayotou, Director Communications, Family Safety Victoria

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 5, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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