2 Jan. 2012 - Michael Simonetti - Total Reads 5,814
Online is the perfect blend of Logic, Technology and Usability.
I am the left brain, the scientist, the mathematician. People love using technology that is seamless and easy. So why do so many people complicate it? Well, let me tell you a little story. Back in the day before the internet, none of my fellow geeks cared so much about usability and design. To be fair, if you designed something that communicated about a billion times better than anything available at the time, you aren’t thinking too much about which typeface to use. So as the internet was born, it was left to others to figure out how to make it look good. Problem was, and to a certain extent still is, those ain’t the same people. Making things simple enough to be intuitive and engaging but at the same time work on any modern device is left to online engineers like me. Now I may be an old-timer, but the young team I work with are the niftiest of nerds. They’ll whip you up a mobile-ready, fluid-design and mighty-fine site, even pushing back on the creative team to ‘make it simpler for the users’… like you!
Online is about elegant technology that just works. Want to know more? Then test us today.
I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. Harry Goles, OJAY ClothingMore Testimonials