Motion Graphics – Video Animation for VIC GOV

A Case Study on our Motion Graphics Video Animation for Victoria Government.

&Mine have already worked on Vic Gov’s Family Violence website redevelopment and successfully launched the new section of their website with bespoke web and design features. The opportunity soon arose for us to work across a new Motion Graphics Video Animation campaign for the Family Violence project; read this case study to find out how we created this impactful motion graphic.

The Brief

The brief from the client was to create a short animation to introduce to the general public the “Free From Violence” campaign, Victoria’s strategy to end family violence. The video was to be distributed on social media channels and included on their website.

The Objective

AndMine’s objective was to encapsulate the complexity of Vic Gov’s “10 year action plan” in the short motion graphic. The video needed to be engaging and educational enough to ignite interest and concern in viewers to encourage people to watch and, crucially, share the video.

The Process

The client provided our team with a draft of the animation’s script that outlined the campaign’s content, message and tone of voice. We brainstormed and built upon this to craft a creative storyboard that clearly illustrated the animation concept and our suggested design direction.

Video Animation AndMine

 

A few meetings, tweaks and refinements later, we had created a high-fidelity storyboard that depicted the final screens and detailed a refreshed script, refined by our in-house copywriters to create maximum impact on social media.

 

motion graphics andmine

The Challenge

Of course, the project was not without its challenges. The main hurdle our team faced was in identifying a fitting animation design style and tone of voice to approach and communicate such a sensitive topic appropriately. Our in-house team worked strategically to create motion graphics that were social media- and viewer-friendly and would educate and inspire around the topic of ending family violence.

The Result

The result of our hard work is a 1’37” animated video for Vic Gov which we are extremely proud to have produced. It delicately but clearly puts forward the modern challenges that today’s society is facing around family violence and details exactly how they are being addressed. The video presents human diversity, a core requirement for Vic Gov, and we ensured this was clearly conveyed through our bespoke and varied avatars.

The Feedback

The client was happy with the final animation and benefited not only from AndMine’s production of the motion graphics but also from our strategic and creative input. The video can now be seen live on the Vic Gov website and on their YouTube channel.

 

Interested in working with AndMine for an animation project? Get in touch.

Go on, see if you can challenge us on "Motion Graphics – Video Animation for VIC GOV" - Part of our 144 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.

Trusted by

Sometimes you meet people who just ‘get’ what your up to and are on your wave length, Michael, Alan, Nick and the rest of the AndMine team were these kind of people. He agreed on the spot to provide us with all the web and development support we would need. After we designed the new site, the AndMine team worked crazy hard to build it and have continued to provide ongoing support and advice as the competition continues to evolve. We seriously can’t thank them enough for their help this year, we truly look forward to working with them in the future. - Positive Posters

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 3, South Tower
    424 St. Kilda Road,
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 3, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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