Pete Evans Metricon Homes

Pete Evans from #MKR helped launch #LoveWhereYouLive Campaign of Metricon Homes. An idea and digital savvy competition pitched and won by AndMine to promotion Metricon’s their new tagline nationally.

 

Client:

MetriconΒ (metricon.com.au)

 

The Brief:

Metricon Homes were looking at a competition to 1. increase their social engagement online and 2. publicise the Metricon message of loving where you live.

 

The Solution:

In the digital space we have been noticing the hightened social engagement that exists on photo sharing platforms like Pinterest and Instagram, so we wanted to use image sharing to allow entrants to show us why they loved where they live – right now!

AndMine saw this as an opportunity to create an integrated promotion that funneled existing web users into a competition microsite, and Facebook users into an application that would improve Metricon’s Facebook audience by requiring a like prior to entry.

 

 

The Result:

6000+ visitors came to the microsite and Facebook app in the competition period, with a 5% conversion on entries. The Metricon Homes page continued to grow as a result of the promotion (growing by approximately 1000 over the 5 week period).

Entires like Celebrity Post by Pete Evans of #MKR Fame helped seed and season the campaign nationally.

Go on, see if you can challenge us on "National Campaigns" - Part of our 157 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.

Trusted by

I strongly recommend AndMine and Michael's work to any forward thinking company. They have helped us rapidly evolve our business with great success in a very difficult period in retail. From online to offline they are the new generation of advertising delivering brilliant results and service. From simple EDM's to our new online store and creative campaigns, they have gone above and beyond, engrained themselves in our business and amplified our brand. We look forward to what Michael and the team achieve for us next. - Harry Goles, OJAY Clothing

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&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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