Pete Evans Metricon Homes

Pete Evans from #MKR helped launch #LoveWhereYouLive Campaign of Metricon Homes. An idea and digital savvy competition pitched and won by AndMine to promotion Metricon’s their new tagline nationally.



Metricon (


The Brief:

Metricon Homes were looking at a competition to 1. increase their social engagement online and 2. publicise the Metricon message of loving where you live.


The Solution:

In the digital space we have been noticing the hightened social engagement that exists on photo sharing platforms like Pinterest and Instagram, so we wanted to use image sharing to allow entrants to show us why they loved where they live – right now!

AndMine saw this as an opportunity to create an integrated promotion that funneled existing web users into a competition microsite, and Facebook users into an application that would improve Metricon’s Facebook audience by requiring a like prior to entry.



The Result:

6000+ visitors came to the microsite and Facebook app in the competition period, with a 5% conversion on entries. The Metricon Homes page continued to grow as a result of the promotion (growing by approximately 1000 over the 5 week period).

Entires like Celebrity Post by Pete Evans of #MKR Fame helped seed and season the campaign nationally.

Go on, see if you can challenge us on "National Campaigns" - Part of our 159 services at &Mine. We are quick to respond but if you want to go direct, test us during office hours.

Trusted by

Just a quick note to say a big thanks and well done for doing what you said you would - building us a world class Health Food web site.  It looks great! We will find a way to properly thank your team for their hard work and terrific results. - Russell, CEO, Melrose Health Thank you for all of your hard work in getting our beautiful Melrose website live today. Woohoo!From the incredible design, to all of the behind the scenes technical aspects, to making it all come together and managing all of our feedback. - Lucinda Hobson, Melrose Project Manager Thank you to each and everyone of you for your dedication and hard work in getting this live and running and for your continuous hard work over the week in ironing out the issues that come with a website launch. - Kat Heath, Melrose Group Marketing Manager

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&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne University's Engineering Department that will send signals to your smartphone and vibrate if your posture is poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking Software. During its first year gathering data, it referred over half a million dollars of real business for a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can get involved in capital raising, marketing or support, simply contact us.

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  • AndMine

    Digital Agency in Melbourne.
    Level 14, 333 Collins Street
    Melbourne VIC 3004
    Victoria, Australia
    Tel: +613 8844 5800
  • AndMine

    Digital Agency in Sydney.
    Level 5, 50 Holt Street
    Surry Hills,
    NSW 2010
    New South Wales, Australia
    Tel: 1300-ANDMINE

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