What is Skyscraper Technique? Brief introduction on how it works.

11 Jan. 2022 - - Total Reads 215

Skyscraper

In 2022, the competition to rank on SERPs is really high. To stay in the game, most of the marketers are getting more creative, experimenting with new content, approaches and ideas. Among the different techniques used for SEO strategy, Skyscraper Technique, created by Backlinko’s Brian Dean has been the most popular and fruitful technique till date. 

Brief introduction on Skyscraper Technique

The Skyscraper Technique is a technique in link building strategy for turning content into high-quality backlinks. 

How it works: 

You might be wondering how it works and how to execute it. First, find a relevant piece of content that has lots of backlinks and create better content on this existing topic even better. Ask those linking that link to that original pieace of content to link to your superior content instead.

How Skyscrapper technique works

Your goal should be to create something better than what is already out there as the name Skyscraper itself tells that human nature is bound to get attracted to the best. This technique works unexpectedly so well because you are taking some topic that has been proven to drive results already and you are now making it even better by leveraging its links and contents.

When you think about making better content, it doesn’t necessarily mean longer content and you cannot expect to win overnight. But promotion plays a very big role in content marketing. Only those win who put in the effort to distribute their content with an effective strategy.

How to execute Skyscraper Technique

  1. To get started, search and list popular sites in your industry. You can take leverage of Semrush or Site Explorer.
  2. You can even find top-performing pieces of content on Google and search for your main target keywords that you want to rank for and find top-performing pieces of content.
  3. After you find a piece of content that has earned lots of links, you need to create the best piece of content on the web for the topic you just chose. 
  4. You can create both long-form or short-from contents but focus on the details people are searching for which means to work on the searcher’s intent.
  5. Design the content, layout and improve user experience better than other contents.
  6. Now promote your content to the people who have already linked out to similar content to yours. Reach out to those links to link to your content instead.

Try and experiment for your business if this technique gives you a boost on SEO rankings as most strategists have applied and basking on the success of this technique.

Michael Simonetti
Posted by:

Post Reads: 215

Share this

Go on, see if you can challenge us on "What is Skyscraper Technique? Brief introduction on how it works." - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Bigcommerce
Brisbane Times
NMI Insurance
21st Century Australia Party
Parker Lane
Kadac
CAN- Common Wealth Bank
QV Skincare
Ego Pharmaceuticals
Natralus Australia
Arc One
MyAccount
DUSA, Deakin University Student Association
Novvi
Ello
Ebay
Toy World
Passage Foods
iPrimus
Scrum.org
Castran Gilbert
CSquared Executive
Aqium Gel
Sunday Creek
AC/DC
Australian Government
Wild Rhino Shoes
Tek Ocean
Bostik
The Burger Cheese
LBG Australia and New Zealand
Kay&Burton
DepSkin.com
ABC
RMIT University
VISSF
Bulk Nutrients
Watches of Switzerland
The Canberra Times
Acquia Certified Site Builder Drupal
Melbourne Sports and Aquatic Centre – MSAC
News
Unsw Australia
Passage To India
Arthur Galan
Focus On Furniture
DeeWhy Market
TPP
Magento
Grow Your Business
Melbourne Central
Windsorsmith
Oakdale Meat Co
Tribe
Fresh Cheese Company
Microsoft Certified Azure Fundamentals
Rackspace
Uber
The Age
Hairhouse Warehouse
Dial Before You Dig
Drupal
Shell
Engineers Without Borders
ISO Certified
Craft CMS
Catholic Insurance
BlackMores
Cronos Australia
SunSense Digital Agency
Moov Head Lice
CB Richard Ellis
Rock Pool Group
WTFN
Federation University Australia
Royal Freemasons
Van Egmond Group
Google
Etihad Stadium
Metricon
PranaOn
Celebrate Health
Boston Consulting Group
Forbes
Telstra
Coles
GooglePlay
James Buyer Advocates
Instant RockStar
Mamma Lucia
Matchbox Homewares
Toni&Guy
Plants
Heat Holders
Macmillan Publishing
POSTER Magazine
National Museum of Australia
Liveoneday
One Shift
Elucent
Australian Anthill
OJAY
Fast.co
GPT Group
Street Kitchen
Tassal
McArthur Skincare
Oracle
Bank of Cyprus
Grays Ecommerce
SwinBurne University of Technology
White Suede
Maxine
Melrose MCT
Jetstar
Peter Mac
Appstore
Amino Active
Paypal
Xavier
MAP
Chia
Palace Cinemas
OMS – Order Management System
Switzer Media+Publishing
Federation Square
ADP Payroll
Hanover
Melrose Health
Beaumont
Cell Therapies
Viktoria & Woods
Cleanfit
Sports Power
The Fortune Institute
Victorian Government
NextTech
Plan It Sync It
Magento Solution Specialist
Max’s
Think & Grow Rich Inc
Loan Market
Fairfax Media
Movember
Dinosaur Designs
Vendor Advocacy Australia
Green St Juice CO
Positive Poster
Melbourne Heart
High Street Armadale
Carlton Football Club
Garmin
National Relay Services
Schiavello
Marshall White
Bondi Sands
Australian Physiotherapy Association
Naturtint
Grainshaker
Florsheim Shoes
Ubertas Group
Crumpler
Smart Company
Bintani Australia
Tomorrow Stars Basketball
Mecca Brands
Buy Aussie Now
Jalna
Australian Organic Food CO
Atlantic Group of Companies
The University Of Melbourne
Madman Entertainment
Associated Press
Rydges
131 Pizza
SMH – The Sydney Morning Herald
Adobe Professional
Eway
Engine Swim

Testimonials

Not only is Michael professional but he is also a great friend to have in your court. He is balanced in his advice, fair in his quotes and has the best twitter feed for all things tech - i highly recommend you follow him and also hire him! Clare Smith, GM – Brand & Marketing Communications at Sensis

More Testimonials
AndMine-Google-Partner-Signature