11 Jan. 2022 - Michael Simonetti - Total Reads 215
In 2022, the competition to rank on SERPs is really high. To stay in the game, most of the marketers are getting more creative, experimenting with new content, approaches and ideas. Among the different techniques used for SEO strategy, Skyscraper Technique, created by Backlinko’s Brian Dean has been the most popular and fruitful technique till date.
The Skyscraper Technique is a technique in link building strategy for turning content into high-quality backlinks.
How it works:
You might be wondering how it works and how to execute it. First, find a relevant piece of content that has lots of backlinks and create better content on this existing topic even better. Ask those linking that link to that original pieace of content to link to your superior content instead.
Your goal should be to create something better than what is already out there as the name Skyscraper itself tells that human nature is bound to get attracted to the best. This technique works unexpectedly so well because you are taking some topic that has been proven to drive results already and you are now making it even better by leveraging its links and contents.
When you think about making better content, it doesn’t necessarily mean longer content and you cannot expect to win overnight. But promotion plays a very big role in content marketing. Only those win who put in the effort to distribute their content with an effective strategy.
Try and experiment for your business if this technique gives you a boost on SEO rankings as most strategists have applied and basking on the success of this technique.
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