FMCG and Consumer Brand Marketing are part of the Digital Marketing & Advertising Services that we offer at AndMine.
FMCGs (Fast-Moving Consumer Goods) are products such as processed foods, other consumables or toiletries that retail quickly and at a relatively low cost. Consumer Brand Marketing aims to trigger in consumers a desire or need to buy a product. In the case of FMCGs, this need is often weak and the desire low, meaning that the consumer needs an extra ‘push’ to convert. Think of those cleverly placed snacks you find at the check-out counter of a convenience store; the need to buy these may be trivial but with the convenience of being at arm’s reach and an inexpensive price point, a conversion is more likely. Placement of FMCGs in the digital retail space is equally as important as it is the real world.
Companies such as Coles and Chemist Warehouse are shifting more of their trading practices to the digital space to adapt to evolving consumer purchasing trends. They are the stockists that actually determine how well a product is doing because they are positioning it and controlling the presence of products on their digital landscape. Online shopping is revolutionising and we can help your brand take control of this.
At AndMine, we understand the importance of digital real estate and we help our FMCG clients climb to the top for maximum visibility and ultimately maximised conversions. By buying digital space that places FMCGs as conveniently as if they were on the front counter in a store, we maximise sales and ROI for our clients. Immediate visibility can easily sway consumers to purchase FMCGs because the investment is low. With over a decade of data on optimising digital marketing, we know how and where to buy the right space for your brand and your products.
Optimised FMCG digital marketing will result in higher online visibility and therefore more sales conversions, leading to a healthy ROI. By enhancing your digital advertising and marketing strategy, the offline success of your products can be mirrored online or even surpassed as we have more data to make constant refinements.
For more information on how you can harness the digital space for maximum ROI for your brand, get in touch with us.
Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects.