Search Engine Marketing (SEM) | Marketing & Advertising | Digital Agency Sydney | &Mine
search engine marketing AndMine

As part of our Digital Marketing & Advertising Services, we help clients with their Search Engine Marketing (SEM).

What is SEM or Search Engine Marketing?

Search engine marketing (SEM) is an umbrella term for all digital marketing efforts that are executed to improve your website’s visibility in search engine result pages (SERPS). The end goal of SEM is to attract increased quality traffic to your site that is likely to result in conversions.

SEM includes both optimising internal content through SEO, and advertising externally on Google through AdWords PPC or CPC. SEO efforts boost your organic search ranking through creating search engine optimised digital content. PPC on the other hand, aims to position you at the forefront of user visibility through paid advertising on Google. Both of these improve your SERPS visibility and encourage increased web traffic, digital conversions and overall profits.

Search Engine Marketing &Mine

In order to carry out a results-optimised and cost-effective SEM strategy, both your SEO strategy and PPC activity need to be fully aligned and operating in cohesion. That’s exactly what AndMine helps our clients achieve.

We understand the nuances of search marketing and we work with the knowledge that it is a non-intrusive method of advertising; people who are searching for your keywords on Google are already looking for a solution. When we design SEM strategy, we tap into this voluntary user journey to craft audience-driven advertising solutions that will resonate with consumers, increasing the chance that they will encounter and click on your paid or organic results.

We also take into account your geo-location and target demographic to ensure that we are covering relevant search engines other than Google like Bing, Yahoo and emerging ones like DuckDuckGo. Each of these have their own PPC advertising platforms, similar to Google Adwords.

Searching for Success with SEM

To truly utilise search engines and the abundant traffic they can direct to your site, your SEM efforts need to be solidified in modern advertising best practices. Your strategy also need to be flexible enough to quickly adapt to emerging trends in the digital environment. This could be anything from the surge in voice searches to capitalising on new Google features such as location, device and even user behaviour specific targeting. And that’s where we come in. We work to deliver the best traffic to your site by refining our advertising and SEO efforts however and whenever necessary.

Searching for a bit of help with your SEM marketing strategy? Get in touch to talk about our search engine marketing services.

While search engine marketing forms one aspect of your digital ecosystem nothing online sits in a silo. &Mine's in-house team now delivers 142 services; Avoid costly mistakes and #WIN online. Read our expert articles, or lets talk - and you’ll get honest and direct answers right away.

  • Not only is Michael professional but he is also a great friend to have in your court. He is balanced in his advice, fair in his quotes and has the best twitter feed for all things tech - i highly recommend you follow him and also hire him! - Clare Smith, GM – Brand & Marketing Communications at Sensis

andmine analytics
  • #
  • #
  • #
  • #
  • #
  • #
  • #
  • #
  • #
Go on, click above.

Yes, send me &Mine's digital advice and event invites

Well done, you've taken the first step to game-changing results online. We'll let knowledge and results speak for themselves.
- Yours&Mine.
Please select a platform below to share this service
Please select a platform below to share this service.

Yes, send me &Mine's digital advice and event invites

Our success is your success.
We know when you love our work, you'll talk about &Mine with beaming reviews. We also know if we suck, it will hurt us, so we let our knowledge and results speak first. Looking forward to helping you grow
- The &Mine Team.