As part of our Digital Marketing & Advertising Services, we use The Multiplying Effect of Digital Ecosystems to optimise overall digital advertising campaigns for our clients.
The Multiplying Effect of Digital Ecosystems refers to the capacity that Multichannel Marketing has to magnify the amount of quality traffic to your website in the most cost-effective way. By targeting users through various advertising channels based on who your target consumers are and their behaviours, you can establish an integrated strategy that combines a carefully considered mixture of advertising techniques.
At AndMine, we harness a variety of different channels in the digital landscape and make data-driven decisions about where our clients’ advertising strategies should be focused. We use a Digital Marketing Attribution Model to enhance our decision-making by determining which specific parts of your advertising campaign are driving sales. We work closely with our clients to understand their industry, their brand and their business goals. Beyond choosing the right channels, we consider the combination of channels and the content that will achieve the best results for each respective channel. For example, a strong Instagram strategy can grow brand awareness so that consumers establish an emotional connection with your brand. Then, if the same users are targeted on Facebook, they are more likely to convert due to the multiplied exposure.
Instead of placing all your eggs in one basket, we distribute resources across an ecosystem in a scientific manner. New platforms are continually emerging and existing platforms can fade off, so we keep up with trends and optimise to stay ahead of the pack. There are many ways to reach consumers and we make sure our clients stand out from the crowd with calculated creative decisions. It’s all about choosing the right ingredients to complement each other and achieve a cohesive campaign that ignites consumer desire and therefore drives sales.
When we create a Digital Marketing Ecosystem for our clients, they see the culminating effect in the results of cross-channel marketing and calculated targeting for maximum effect. We amplify the things that work best together, creating an intelligent ecosystem that achieves a healthy ROI.
Get in touch with us here, to find out how AndMine can help you enhance your results with The Multiplying Effect of Digital Ecosystems.
Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects.