This case study looks at how we worked with Bondi Sands, Australia’s number one self-tanning brand, on a UX redesign project for their website.
Bondi Sands is a well-known brand with great products that the Australian market has already fallen in love with. Their social media presence, including the Bondi Sands Instagram page, is built on a highly influential and engaging strategy. To reflect the strength of the brand and stay ahead of industry competition, they needed a website that was digitally sound.
The aim of the project was to bring the Bondi Sands eCommerce and Digital Ecosystem up to a standard that not only met customer expectations but exceeded them. Through a more fluid and enjoyable experience, customers would be more likely to either complete the purchase journey on the website or, convinced by their online brand experience, convert in store.
The AndMine team identified various areas of the Bondi Sands website that could be targeted for improvement to achieve the desired outcome for the website UX redesign. The areas we worked on included the following:
The AndMine worked hard to transform the already highly customised website into a highly optimised one and presented Bondi Sands with their new, digitally advanced website.
With beautiful design, improved UX and a strong back-end structure, the new website was now on a level that matched the brand’s reputation. The launch was smooth and successful and the website was well received by loyal customers.
AndMine is dedicated to achieving maximum digital optimisation for maximum client satisfaction. We continued to work with Bondi Sands post-launch to test and tweak the site where necessary. We also followed up on user growth and increasing sales figures to ensure that our website redevelopment was helping them achieve their business goals
Don’t just take out word for it. Check out the new and improved Bondi Sands website and experience the user journey for yourself.
Metricon recently worked with AndMine on a major online brand promotion. We were impressed with AndMine’s thinking from concept stage through to campaign execution. We would not hesitate to brief AndMine again on future projects.